What Projob Workwear does

Projob Workwear, legally PROJOB Workwear AB, is a Sweden-based supplier of professional workwear founded in 1998 and headquartered in Dingle, Sweden. The company serves construction, infrastructure, and service-industry buyers with a portfolio that includes work pants, shell jackets, sweatshirts, and safety footwear — most prominently the ORYX line of toe-capped, puncture-resistant work shoes and sandals. Multiple garments carry EN ISO 20471 high-visibility safety certification (Class 1 to Class 3). The company's core material technology is the proprietary VENT AIR® fabric, a three-component windproof and waterproof breathable material rated at minimum 8000 MVP (moisture vapor permeability) and 8000 WP (waterproofness), with products co-branded alongside premium suppliers including Cordura®, YKK, 3M, CoatsEpic, Duraflex, and Primaloft.

The business operates a multi-channel go-to-market: a proprietary B2B portal called projob.shop, which supports company-branded storefronts, employee personal budgets, shipment tracking, and saved-size profiles; an authorized reseller and retailer network; and direct e-commerce through projob.se for individual buyers. Projob employs 11–50 people, runs country-specific e-commerce in Sweden, France, and Finland (projob.se, projob.fr, projob.fi), and markets through LinkedIn, Facebook, and Instagram. Pricing is one-time unit sales at recommended retail prices ranging from approximately 978 SEK to 2,078 SEK, with no subscription or recurring component. The company is a wholly-owned subsidiary of Sweden-based conglomerate New Wave Group.

Ownership under New Wave Group implies shared corporate services, sourcing scale, and balance-sheet support, but no standalone revenue, headcount growth, or financial KPIs are disclosed. There are no public AI/ML capabilities, embedded sensors, or data-driven product features described — the company's competitive logic centers on physical-material performance (VENT AIR®), safety certifications (EN ISO 20471), and channel infrastructure (projob.shop).

Name

Projob Workwear

Legal name

PROJOB Workwear AB

Website

https://projob.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Projob Workwear is a Swedish supplier of professional workwear for construction, infrastructure, and service industries, selling VENT AIR®-equipped apparel, EN ISO 20471-certified high-visibility garments, and ORYX safety footwear via the projob.shop B2B portal, a reseller network, and direct e-commerce across Sweden, France, and Finland.

Ownership category

akta.pro rank

Product category

Professional Workwear

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (31621)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Footwear, (No Rubber) (3140)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Industrial Workwear (General) (CRAAALAA), High-Visibility (Hi-Vis) Safety Apparel (CRAAALAE), Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Professional workwear
• High-visibility clothing
• Safety footwear
• Construction workwear
• B2B workwear

Headquarters

HQ city

Dingle

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Workwear Product Sales: One-time purchase model for professional workwear including work shoes, pants, jackets, and accessories. Products are sold through the projob.shop B2B portal for company accounts and through resellers/retailers. Individual products range from approximately 978 SEK to 2,078 SEK in recommended retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Projob Workwear designs, manufactures, and sells professional workwear including trousers, jackets, sweatshirts, and safety footwear for workers in the construction, infrastructure, and service industries. The company leverages its proprietary VENT AIR® material technology in select garments and maintains high-visibility certified products meeting EN ISO 20471 standards, distributed through a B2B portal and reseller channels across Sweden, France, and Finland.

Product overview

Projob Workwear offers a unified portfolio of professional workwear products designed for construction, infrastructure, and service industries. The core product line centers on the VENT AIR® material technology—a three-component high-tech breathable fabric with wind and waterproof properties (8000 MVP breathability, 8000 WP water resistance). The ORYX footwear collection provides comprehensive foot protection through work shoes and sandals with safety features like toe caps and puncture-resistant midsoles. The apparel range includes shell jackets (7414, 5455, 6455 models), waist pants (2509, 6560), and sweatshirts (6129), with multiple products carrying EN ISO 20471 high-visibility safety certifications. The offering is complemented by projob.shop, a B2B online logistics portal enabling companies to provide personalized workwear procurement with budget management and shipment tracking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ORYX 9515 Low Cut S3S Work Shoes Certified S3S safety work shoes in low-cut design, part of Projob's ORYX safety footwear line, intended for workers requiring protective footwear in construction, infrastructure, and industrial environments.
• ORYX 9514 S1PS Sandals Certified S1PS safety sandals from the ORYX footwear line, providing protective footwear suited to warmer working conditions for trade and industrial workers.
• Shell Jacket 7414 Shell jacket from Projob's outerwear range, designed for protection against weather conditions on construction and infrastructure job sites.
• Shell Jacket 5455 Shell jacket from Projob's outerwear line, providing weather protection for trade and service industry workers.
• Shell Jacket 6455 Shell jacket offering from Projob Workwear's outerwear assortment for professional users.
• Waist Pant 2509 Work trouser from Projob's waist pant range, intended for daily use by construction, infrastructure, and service industry workers.
• Waist Pant 6560 Work trouser from Projob's waist pant line, designed for ergonomic fit and durability in professional work environments.
• Sweatshirt 6129 Sweatshirt from Projob's apparel range, providing a mid-layer option for workers across construction and service industries.
• High-Visibility Certified Garments (EN ISO 20471) Range of Projob garments certified to EN ISO 20471 high-visibility standards, providing compliance-grade apparel for workers in hazardous or low-visibility work environments.
• VENT AIR® Material Technology Garments Garments incorporating Projob's proprietary VENT AIR® material technology, engineered to provide enhanced breathability and ventilation for workers in physically demanding roles.

Quantifiable outcome

• VENT AIR® material provides minimum 8000 MVP (moisture vapor permeability) and 8000 WP (waterproofness)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fristads Kansas Group: Fristads is a long-established Swedish workwear brand (now part of FK Group) supplying durable garments and certified hi-vis apparel to construction and industrial buyers. Matches Projob on heritage, EN ISO 20471 certification focus, and Nordic B2B distribution.
• Sixton Peak: Sixton Peak is an Italian safety footwear brand making S3-rated work shoes and boots with toe protection and puncture-resistant soles, directly overlapping with Projob's ORYX work shoes line in product category and target customer.
• Blaklader: Blaklader is a Swedish-origin workwear brand specializing in functional, durable clothing for craftsmen and industrial workers. Direct overlap with Projob on Nordic distribution, hi-vis certified garments, and the professional trades customer base, with comparable product categories (jackets, pants, safety footwear).
• Engelbert Strauss: Engelbert Strauss is a major European workwear and PPE retailer/manufacturer with deep direct-to-customer catalogue distribution. Comparable to Projob on functional/certified workwear, multi-country European reach, and B2B procurement tooling.
• Mascot Workwear: Mascot is a Danish manufacturer of workwear and safety footwear sold across Europe with a wide catalogue of certified hi-vis and stretch garments. Comparable to Projob on size, European multi-market distribution, and emphasis on certification-led product positioning.
• Snickers Workwear: Snickers Workwear is a leading European professional workwear brand offering jackets, trousers, hi-vis garments and safety footwear for trades and construction workers. It is the closest direct competitor to Projob, sharing the same target verticals (construction, infrastructure), B2B distribution model, and EN ISO 20471-certified hi-vis range.

Broad incumbents

• Carhartt: Carhartt is a heritage American workwear brand that has expanded globally into Europe, known for durable jackets, pants and accessories for trades. Comparable at the category level (durable workwear for skilled trades) and an adjacent incumbent rather than direct Nordic competitor.
• Dickies: Dickies is a global workwear brand offering work pants, jackets and safety footwear distributed through dealers and online channels in Europe. Overlaps with Projob's core catalogue categories and B2B/dealer-led distribution model.
• Helly Hansen Workwear: Helly Hansen operates a broad workwear division alongside its core outdoor apparel business, supplying certified hi-vis and weatherproof garments to industrial buyers. Comparable to Projob on outerwear and hi-vis certification, though Helly Hansen covers a much wider sports/outdoor portfolio.

Others

• New Wave Group (parent portfolio brands): New Wave Group is Projob's parent and operates sibling workwear and sportswear brands (e.g. Clique, Cutter & Buck, James Harvest) shared distribution and B2B channels. Useful as a corporate-level reference point for funding/access to capital and shared back-office scale, though not a direct market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/projobworkwear
• LinkedInlinkedin.com/company/projob-workwear-ab
• Instagraminstagram.com/projob_workwear
• Xx.com/projob_swe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projob Workwear