Family Services Windsor-Essex

What Family Services Windsor-Essex does

Family Services Windsor-Essex (FSWE) is a registered Canadian non-profit charitable organization (charity number 130364102 RR0001), founded in 1951 and headquartered at 1770 Langlois Avenue in Windsor, Ontario. It delivers a broad portfolio of counselling and community support services to residents of Windsor and Essex County, with a secondary site at the Essex County Homelessness Hub in Leamington. Its core offering is professional, confidential counselling for individuals, couples, families, and the 2SLGBTQIA+ community, delivered in-person, by phone (24/7 toll-free line 1-888-933-1831), through walk-in same-day sessions, and via a secure telehealth platform with Caredove-powered online booking. Around this core, FSWE operates 15+ specialized programs including the Ontario Structured Psychotherapy (CBT-based) program in partnership with Windsor Family Health Team, Youth Supportive Housing (six modular units opened 2022), Elder Abuse Response, Adult Protective Services Worker (APSW), Avenues (Passport funding support), Partner Assault Response (court-mandated, 12 sessions), Voluntary Trusteeship and Financial Literacy, the Employee Assistance Program (FSEAP), and free Income Tax Completion services.

FSWE's business model is a hybrid public-funding-and-service-fee model characteristic of Ontario community service agencies. Revenue is generated primarily through multi-tiered government grants — City of Windsor, County of Essex, Province of Ontario (Ontario Health, Ministry of Children, Community and Social Services, Ministry of the Attorney General), and Government of Canada — supplemented by foundation grants (Ontario Trillium Foundation, Prosper Canada, Bell Let's Talk), recurring EAP contracts with employers, sliding-scale client fees for individual counselling, a fixed $20/session fee for group counselling (with subsidies), free tax completion services for low-income filers, and charitable donations processed through CanadaHelps. FSWE holds Canadian Centre for Accreditation, complies with AODA, PHIPA, CASL, and Ontario's French Language Services Act, and operates with a volunteer Board of Directors and a senior leadership team led by Executive Director Ciara Holmes.

Name

Family Services Windsor-Essex

Legal name

Family Services Windsor-Essex

Website

https://fswe.ca

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Family Services Windsor-Essex is a non-profit charitable organization founded in 1951 that provides counselling, EAP, housing, elder abuse response, and community support services to residents of Windsor and Essex County, Ontario, funded primarily by multi-level government grants and supplemented by EAP contracts, sliding-scale fees, and donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Community counselling services
• Employee assistance programs
• Mental health support
• Community social services
• Youth supportive housing

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: FSWE receives funding from multiple government sources including City of Windsor, County of Essex, Province of Ontario (Ontario Health, Ministry of Children Community and Social Services, Ministry of the Attorney General), and Government of Canada
2. Client Service Fees: Counselling fees charged to clients on a sliding scale; group counselling at $20/session with subsidies available; commitment that no one is turned away due to inability to pay
3. Donations: Charitable donations accepted through CanadaHelps platform; organization is a registered charity (130364102 RR0001)
4. Employee Assistance Program (EAP): EAP and wellness solutions provided to organizations of all sizes supporting healthy resilient workplaces

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Family Services Windsor-Essex is a charitable non-profit organization that provides professional counselling, community support, and social services to individuals, families, and youth in the Windsor-Essex region. It delivers individual and group counselling, crisis response, supportive housing, elder abuse response, hoarding support, employee assistance programming to workplaces, and volunteer trusteeship services. Programs are delivered in-person at its Windsor facility and virtually, with most offerings free of charge or subsidized through public funding and donations.

Product overview

Family Services Windsor-Essex (FSWE) operates as a non-profit charitable organization offering a portfolio of counselling and community support services. The core offering is Counselling Supports (individual, couples, family, and 2SLGBTQIA+ counselling) available in-person, by phone, or via telehealth. This is supplemented by a comprehensive suite of specialized programs including: Same Day Counselling (walk-in services), Group Counselling (treatment and psycho-educational groups), the Ontario Structured Psychotherapy Program (CBT-based therapy in partnership with Windsor Family Health Team), and a Virtual Mental Wellness Workshop series. FSWE also provides extensive support services including Youth Supportive Housing and Outreach Services for homelessness, the Essex County Homelessness Hub (ECH2), Voluntary Trusteeship and Financial Literacy, Elder Abuse Response, Adult Protective Service Worker (APSW), Avenues Program (Passport funding support), Partner Assault Response (PAR) Program, Income Tax Completion, and Hoarding Resources. An Employee Assistance Program (EAP) serves organizational clients. The organization serves Windsor and Essex County from its main office in Windsor, with services available six days a week including evenings.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling Services
• Same-Day Counselling
• Group Counselling
• Employee Assistance Program (EAP)
• Volunteer Trusteeship Program
• Youth Supportive Housing
• Elder Abuse Response
• Income Tax Completion
• Virtual Mental Wellness Workshop
• PAR Program (Partner Assault Response)
• Avenues
• APSW (Acquired Personal Support Worker Program)
• ECH2 (Emergency Community Housing and Housing-related Help)
• OSP Program
• Hoarding Resources

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and major.

• Windsor Family Health TeamcoreStrategic or Co-development PartnerPartnership for Ontario Structured Psychotherapy (OSP) program delivery in West Region; provides free evidence-based psychotherapy for adults experiencing depression, anxiety
• Family Services CanadaminorOthersNational professional affiliation organization for family service agencies
• Family Service OntariominorOthersProvincial professional affiliation organization for family service agencies in Ontario
• Canadian Centre for AccreditationmajorOthersNational accreditation body providing third-party accreditation for community and social services organizations

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Others

• Family Services Canada: Family Services Canada is the national umbrella organization of which FSWE is a member. It is an ecosystem peer and capacity-building body rather than a direct competitor, but it shapes funding advocacy, accreditation norms, and policy direction that affect FSWE's operating environment.
• 211 Ontario: 211 Ontario is a free, confidential helpline for community, social, health, and government services. It sits alongside FSWE in the broader non-profit referral infrastructure in Ontario and serves a partially overlapping client base seeking social assistance information.
• ConnexOntario: ConnexOntario is the provincial helpline and referral service for mental health, addiction, and problem gambling. It is comparable to FSWE as part of the same Ontario Health-funded service ecosystem, but functions as a referral navigator rather than a direct service provider.

Direct peers

• Catholic Family Services of Toronto: Catholic Family Services operates counselling, settlement, and community programs in Ontario with a similar mixed-revenue model (government, donor, fees). It is directly comparable in mission, service categories, and the non-profit family-services operating model that FSWE follows.
• Family Service Toronto: Family Service Toronto is one of the largest family service agencies in Ontario, offering counselling, EAP, settlement, and community programs. It is directly comparable to FSWE in mission, service mix (counselling + community support), and funding model (government grants + fees), though it operates at much larger scale in the GTA.
• Jewish Family and Child Service of Greater Toronto: JF&CS is a multi-service non-profit providing counselling, developmental services, elder support, and social work. It is comparable to FSWE in operating a clinical and community-service portfolio under government contract funding, with overlapping lines like adult protective services and developmental disability support.
• Family Services of Greater Vancouver: FSGV is a BC-based non-profit offering counselling, victim services, EAP, and immigrant support. It mirrors FSWE's portfolio breadth, government-funder dependence, and community-based service delivery model, making it a strong direct peer despite the regional distance.

Broad incumbents

• Canadian Mental Health Association (CMHA): CMHA is the largest national community mental health charity in Canada, with a Windsor-Essex chapter that operates in the same geography. It is a broader incumbent in mental health and addiction services, overlapping with FSWE's counselling, group, and OSP-adjacent programs, but with a wider mandate.

Emerging players

• Kids Help Phone: Kids Help Phone is a national e-mental health service for youth offering 24/7 counselling via phone, text, and chat. It is comparable to FSWE in the youth-counselling space, particularly given FSWE's Youth Supportive Housing, but operates as a national digital-first provider rather than a local in-person agency.

Regional players

• YWCA Windsor-Essex: YWCA Windsor-Essex provides women's shelter, housing, and employment services in the same Windsor-Essex region. It is a regional peer that competes with FSWE for government funding and serves overlapping vulnerable populations, particularly in the homelessness and gender-based-violence space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQInnhLqjn1ThXesfdZyrRg
• Facebookfacebook.com/FamilyServicesWE
• LinkedInlinkedin.com/company/family-services-windsor-essex
• Instagraminstagram.com/familyserviceswe
• Xx.com/famservwe

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Family Services Windsor-Essex