If P&C Insurance AS
If P&C Insurance AS is the largest property and casualty insurer in the Baltic region, offering comprehensive personal and commercial insurance across auto, home, travel, health, and specialty lines through digital channels, branch offices, bank partnerships, and broker networks in Latvia, Lithuania, and Estonia.
- Company typePrivate
- Founded2008
- HeadquartersRiga, Latvia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What If P&C Insurance AS does
If P&C Insurance AS is the largest property and casualty insurer in the Baltic region, operating through a branch structure with headquarters in Tallinn, Estonia (registration number 10100168) and a Latvian branch headquartered in Riga at Republikas laukums 2A. The company serves both private individuals and businesses across Latvia, Lithuania, and Estonia through a broad portfolio spanning auto insurance (KASKO, OCTA), property, travel, health, accident, critical illness, pet, device, bicycle, civil liability, recreational vessel, and specialty lines, alongside a full commercial suite covering fleet, construction all-risk, equipment, manufacturing, hospitality, retail, and apartment-building risks.
The underlying platform is a digital insurance stack combining the Mans If self-service portal, the If Mobile Baltics iOS/Android application, and the EAGLE broker partner portal. Core technical capabilities include automated underwriting and premium calculation algorithms using aggregated risk profiling, automated claims decisioning (including image-based damage assessment from customer photos), AI-driven sales call analytics for sentiment extraction, and predictive risk modeling. Distribution is hybrid: direct digital self-service, three physical branch offices in Latvia (Riga, Valmiera, Liepaja), bank partnerships (SEB Banka, Inbank), retail partnerships (Pet City), broker networks (Tavs aģents), referral partnerships (Enefit, INDEXO, Inbank credit cards), and 24/7 phone and chat support via Puzzel.
The business model is recurring subscription premiums across personal and commercial lines, with pricing individualized by risk profile rather than publicly tiered. The company is privately held, with no disclosed funding rounds, and operates as a strategic subsidiary of a broader Nordic/Baltic insurance group. Compliance posture includes GDPR alignment and WCAG 2.1 A/AA accessibility standards, with accessibility remediation work targeted by 2026.
If P&C Insurance AS firmographics
Firmographics- Name
- If P&C Insurance AS
- Legal name
- If P&C Insurance AS
- Website
- https://if.lv
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- If P&C Insurance AS is the largest property and casualty insurer in the Baltic region, offering comprehensive personal and commercial insurance across auto, home, travel, health, and specialty lines through digital channels, branch offices, bank partnerships, and broker networks in Latvia, Lithuania, and Estonia.
- Ownership category
- akta.pro rank
If P&C Insurance AS industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Commercial Auto & Fleet Insurance (FSAJAMAB)
- akta.pro secondary industries
- Commercial Property Insurance (FSAJACAE), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where If P&C Insurance AS is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices5 records
Markets served
If P&C Insurance AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property and casualty insurance premiums: Core revenue from underwriting insurance policies across multiple lines including auto (KASKO, OCTA), property (homeowners), travel, health, accident, pet, device, and critical illness insurance. Premiums are collected on annual or periodic payment schedules from both individual and corporate policyholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Critical illness insurance — lump-sum payout option (10,000 EUR sum insured) |
| Subscription | Annual | Critical illness insurance — installment payout option (50,000 EUR sum insured) |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
If P&C Insurance AS product offering
Product offeringCore offering
If P&C Insurance AS underwrites and distributes a broad portfolio of property and casualty insurance products to private individuals and corporate clients across the Baltic states. Core personal lines include KASKO (comprehensive auto), OCTA (mandatory motor third-party liability), motorcycle, home, pet, travel, device, health, accident, critical illness, bicycle, civil liability, foreigners' health and recreational-vessel insurance. Commercial lines include Business KASKO, construction all-risk, group health, employee critical illness and accident, equipment/machinery, manufacturing, hospitality, retail, multi-apartment building, commercial civil liability and business travel insurance. Policies are sold, serviced and claimed through the Mans If self-service portal, the If Mobile Baltics app, branch offices and partner agents, with automated underwriting and claims decisioning underpinning the digital journey.
Product overview
If P&C Insurance AS is a digital insurance platform offering a broad portfolio of personal and commercial insurance products through multiple channels including the If Mobile Baltics mobile app (iOS/Android), the Mans If self-service web portal, the EAGLE partner portal for brokers and agents, and direct sales. For private individuals, the core product suite includes KASKO (auto), OCTA (motor third-party liability), home/property insurance, pet insurance, travel insurance, device insurance, health insurance, accident insurance, critical illness insurance, bicycle insurance, civil liability insurance, foreigners' health insurance, and recreational vessel insurance. For businesses, the offering encompasses KASKO for commercial fleets, construction all-risk insurance, group health insurance, critical illness and accident coverage for employees, equipment/machinery insurance, manufacturing enterprise packages, hospitality and retail business insurance, apartment building insurance, commercial civil liability insurance, and business travel insurance. The products are distributed through the company's own digital channels as well as a network of insurance agents, brokers, and distribution partners including SEB Bank, SIA Pet City, Inbank Latvia, and SIA Tavs aģents.
Differentiator
Problem solved
Functional benefit
Brands
- Mans If: Self-service portal for customers to manage policies, claims, and invoices
- If Mobile
- EAGLE
Products and services
- KASKO (Auto Insurance) Comprehensive auto insurance covering the policyholder's own vehicle against accidents, theft, vandalism and natural events; offered to private individuals via digital self-service, branch offices and partner agents.
- OCTA (Motor Third-Party Liability Insurance) Statutorily mandatory motor third-party liability insurance for vehicle owners, covering damage caused to third parties in traffic accidents.
- Motorcycle KASKO (Motocikla KASKO) Comprehensive vehicle insurance tailored to motorcycles, covering damage, theft and other covered events for two-wheeled vehicles.
- Home Insurance (Mājokļa apdrošināšana) Home insurance covering residential properties against fire, water, theft, natural disasters and other risks, with optional landlord liability and rental-risk coverage.
- Pet Insurance (Mājdzīvnieku apdrošināšana) Pet insurance for dogs and cats covering veterinary expenses; medical-expense coverage can be renewed without age limits if the pet is enrolled before its third birthday.
- Travel Insurance (Ceļojumu apdrošināšana) Travel insurance covering medical expenses, trip cancellation, lost baggage and other travel-related risks, including coverage in conflict zones.
- Device Insurance (Ierīču apdrošināšana) Insurance for personal electronic devices such as smartphones, tablets and laptops, covering damage, theft and other covered events.
- Health Insurance (Veselības apdrošināšana) Health insurance for private individuals covering medical expenses including doctor visits, diagnostic tests, treatments and hospital stays.
- Accident Insurance (Nelaimes gadījumu apdrošināšana) Personal accident insurance providing financial compensation for accidental injury, disability or death, available for children, adults and seniors.
- Critical Illness Insurance (Kritisko slimību apdrošināšana) Critical illness insurance providing financial support upon diagnosis of specified illnesses such as cancer, stroke, heart attack and multiple sclerosis, with both lump-sum and installment payout options and no waiting period for 7 conditions for new customers.
- Bicycle Insurance (Velosipēdu apdrošināšana) Insurance for bicycles covering theft and damage.
- Civil Liability Insurance (Civiltiesiskās atbildības apdrošināšana) Personal liability insurance covering damage caused to third parties, including bodily injury and property damage.
- Foreigners' Health Insurance (Ārzemnieku veselības apdrošināšana) Health insurance tailored for foreign nationals residing in Latvia, covering medical expenses.
- Recreational Vessels Insurance (Atpūtas kuģošanas līdzekļu apdrošināšana) Insurance for boats and other recreational watercraft, covering damage and liability.
- Business KASKO (KASKO uzņēmumiem) Comprehensive vehicle insurance for businesses covering company fleets and individual commercial vehicles.
- Construction All-Risk Insurance (Būvniecības visu risku apdrošināšana) All-risk insurance for construction companies covering building projects, materials and ongoing construction work.
- Business Health Insurance (Veselības apdrošināšana uzņēmumiem) Group health insurance plans for businesses covering employee medical expenses, preventive care and treatments.
- Business Critical Illness Insurance (Kritisko slimību apdrošināšana uzņēmumiem) Critical illness coverage for employees, providing financial support upon diagnosis of serious diseases as part of an employee benefits package.
- Business Accident Insurance (Nelaimes gadījumu apdrošināšana uzņēmumiem)
Quantifiable outcome
- Automated claim decisions are made by algorithms, with full or partial compensation or rejection determined algorithmically.
- +2 more outcomes
Companies that use If P&C Insurance AS
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
If P&C Insurance AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
If P&C Insurance AS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SEB banka AScoreSEB Banka AS is a licensed insurance agent for If P&C Insurance AS in Latvia, registered number 40003151743. SEB distributes If insurance products to its banking customers through its branch network. Contact person: Baiba Lembere. SEB has the right to receive insurance premium payments.
- SIA Inbank LatviaminorInbank Latvia SIA (registration number 40103821436) acts as a licensed insurance agent, distributing If insurance products. Contact person: Dainis Skrinda. Inbank has the right to receive insurance premium payments.
- SIA Pet CityminorPet City SIA (registration number 40203095684) distributes pet insurance as a licensed insurance agent for If, targeting pet owners through its pet retail stores. Contact person: Elīna Repša.
- SIA Tavs aģentsminorTavs aģents SIA (registration number 40003867045) is an insurance broker representing If, with individual agents Ilze Antane and Velta Čirkste operating under this license.
- SIA Biļešu servissminorBiļešu serviss SIA (registration number 40003493078) acts as a supplementary insurance intermediary, offering ticket insurance that complements its core ticket sales service. Contact person: Līga Rubine. Qualifies under Article 3(2) exemptions of the Insurance and Reinsurance Distribution Law.
- Enefit (referral partner for purchase refund insurance)minorEnefit customers are referred to If for purchase refund insurance products, with If handling the insurance claims for Enefit-referred customers.
- INDEXO (referral partner for purchase refund insurance)minorINDEXO customers are referred to If for purchase refund insurance, with If managing the insurance product and claims processing.
- Inbank Latvia (credit insurance refunds — retail banking partner)minorInbank credit card customers can file If insurance claims related to credit payment protection through If's claims portal, serving as a referral and service partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
If P&C Insurance AS competitors and assessment
Company assessmentDirect peers
- Compensa Vienna Insurance Group: Compensa (Vienna Insurance Group) provides P&C insurance in the Baltic states, including Latvia, with auto, property, and accident products that compete head-to-head with If in personal and corporate lines.
- ERGO Insurance Group (Baltics operations): ERGO operates one of the largest multi-line P&C insurance businesses across all three Baltic states under ERGO Latvija, ERGO Lietuva, and ERGO Eesti, offering auto, property, health, and travel lines directly comparable to If's portfolio.
- BTA Baltic Insurance Company: BTA is a major Baltic P&C insurer (part of Vienna Insurance Group) headquartered in Latvia, offering motor, property, travel, and commercial coverage in direct competition with If across the same customer segments.
- Balcia Insurance SE: Balcia is a Latvia-based multi-line insurer offering motor, property, travel, and specialty P&C products to individuals and SMEs, overlapping directly with If's core personal and small-business portfolio.
- Gjensidige Forsikring: Gjensidige operates a Baltic P&C insurance franchise offering motor, home, and personal accident products, competing with If across Norway-adjacent and Baltic geographies.
- Lietuvos Draudimas: Lietuvos Draudimas is one of Lithuania's largest P&C insurers offering auto, home, and commercial coverage, making it a direct regional competitor to If's Lithuanian operations with comparable product breadth.
Broad incumbents
- Vienna Insurance Group (VIG): Vienna Insurance Group is the parent of Baltic P&C carriers BTA and Compensa and competes with If as a larger, more diversified European insurance group with deep re/insurance capital.
- If P&C Insurance (Sampo Group): If's broader Nordic parent group within Sampo is a major European P&C insurer operating across the Nordics and Baltics with a much wider product, capital, and geographic base than the Latvian branch on its own.
- PZU (Baltic operations): PZU, the dominant Polish insurer, has Baltic subsidiaries offering P&C coverage. As a much larger pan-European group, it competes with If while bringing broader capital and product capabilities from outside the Baltics.
Regional players
- Swedbank P&C Insurance (via Swedbank Latvia): Swedbank distributes P&C insurance products through its Baltic banking network as an embedded offering, similar in distribution logic to If's SEB/Inbank partnerships, but anchored to Swedbank's proprietary customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
If P&C Insurance AS social profiles
Digital presenceIf P&C Insurance AS compliance and trust
Trust signalCompliance2 records
If P&C Insurance AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
If P&C Insurance AS leadership team
Management profileNumber of profiles
If P&C Insurance AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
If P&C Insurance AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about If P&C Insurance AS
What does If P&C Insurance AS do?
If P&C Insurance AS underwrites and distributes a broad portfolio of property and casualty insurance products to private individuals and corporate clients across the Baltic states. Core personal lines include KASKO (comprehensive auto), OCTA (mandatory motor third-party liability), motorcycle, home, pet, travel, device, health, accident, critical illness, bicycle, civil liability, foreigners' health and recreational-vessel insurance. Commercial lines include Business KASKO, construction all-risk, group health, employee critical illness and accident, equipment/machinery, manufacturing, hospitality, retail, multi-apartment building, commercial civil liability and business travel insurance. Policies are sold, serviced and claimed through the Mans If self-service portal, the If Mobile Baltics app, branch offices and partner agents, with automated underwriting and claims decisioning underpinning the digital journey.
Is If P&C Insurance AS a public or private company?
If P&C Insurance AS is a private company. It is classified as corporate owned and is currently operating.
When was If P&C Insurance AS founded?
If P&C Insurance AS was founded in 2008. It employs 5,001 to 10,000 people.
Where is If P&C Insurance AS based?
If P&C Insurance AS is headquartered in Riga, Latvia, in the Europe region.
How does If P&C Insurance AS make money?
One revenue line is on record: property and casualty insurance premiums.
Who are If P&C Insurance AS's main competitors?
Direct peers on record are Compensa Vienna Insurance Group, ERGO Insurance Group (Baltics operations), BTA Baltic Insurance Company, Balcia Insurance SE, Gjensidige Forsikring and Lietuvos Draudimas. Broad incumbents are Vienna Insurance Group (VIG), If P&C Insurance (Sampo Group) and PZU (Baltic operations). Swedbank P&C Insurance (via Swedbank Latvia) is listed as a regional player.
Does If P&C Insurance AS have an API?
No public API is recorded for If P&C Insurance AS.
What industry is If P&C Insurance AS in?
If P&C Insurance AS's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAMAB, Commercial Auto & Fleet Insurance, with a secondary code of FSAJACAE, Commercial Property Insurance. Its NAICS code is 524126 and its SIC code is 6331.