Insured

What Insured does

Insured (operated by Petra Insurance Brokers LLC) is a Dubai-based online insurance lead generation platform serving the UAE market. The company's insured.ae website enables individuals and small businesses to obtain instant insurance quotes across seven product categories: Health, Car, Travel, Professional Indemnity, Home, Life, and Key Man Insurance. The platform captures customer information through online forms and routes qualified leads to insurance providers, operating under UAE Insurance Authority broker license number 147 held by its parent entity Petra Insurance Brokers LLC.

The underlying technology is a self-service web-based quote generation platform that the company claims delivers insurance quotes within approximately 30 seconds. The platform supports phone (800-PETRA, +971 4 2661800) and email ([email protected]) channels alongside the digital interface. The company holds no disclosed patents, proprietary AI models, or technical integrations beyond standard Google advertising cookies. There is no mobile app and no public API.

The business model is affiliate/referral-based lead generation: the platform captures intent from UAE-based consumers and small businesses, then monetizes through lead fees or commissions paid by insurance carriers when customers are matched to policies. Pricing is not publicly disclosed, and lead generation service fees are negotiated bilaterally with insurance providers. The company is privately held with no disclosed external investment, operates exclusively within the UAE, and shows no evidence of expansion to additional geographies, product lines beyond the existing seven, or institutional-scale operations based on available data.

Name

Insured

Legal name

Petra Insurance Brokers LLC

Website

https://insured.ae

Company type

Private

Operating status

Operating

Short description

Insured (insured.ae), operated by UAE-licensed Petra Insurance Brokers LLC, is a Dubai-based online insurance lead generation platform. It serves UAE individuals and small businesses with instant quotes across Health, Car, Travel, Professional Indemnity, Home, Life, and Key Man Insurance.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAGAGAL

Embedded Insurance & Affinity Distribution Platforms

Financial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)

SECONDARYFSAJAMAN

Travel & Accident (Non-Life) Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

Keywords

• Insurance brokerage
• Lead generation platform
• Online insurance quotes
• Insurance intermediary
• Insurance broker services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Lead Generation: The platform generates qualified leads for various insurance products including Health, Car, Travel, Professional Indemnity, Home, Life, and Key Man Insurance. Revenue is derived from lead fees or commissions paid by insurance providers when customers are matched to insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Insured (operated by Petra Insurance Brokers LLC) is an online insurance lead generation platform based in Dubai, UAE, that enables customers to obtain insurance quotes within approximately 30 seconds across seven product categories: Health, Car, Travel, Professional Indemnity, Home, Life, and Key Man Insurance. The platform serves as a digital insurance broker intermediary, connecting UAE consumers and small businesses with insurance providers under UAE Insurance Authority broker license number 147, and generates revenue through lead fees and commissions paid by insurance carriers.

Product overview

Insured.ae is an online insurance lead generation platform operated by Petra Insurance Brokers LLC. The platform offers a portfolio of seven insurance lead generation products including Health Insurance Leads, Car Insurance Leads, Travel Insurance Leads, Professional Indemnity, Premium Home Insurance, Life Insurance, and Key Man Insurance. The service enables customers to obtain insurance quotes within approximately 30 seconds through a digital lead form process. The company is licensed by the UAE Insurance Authority (broker license number 147) and operates as a broker intermediary connecting customers with insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Leads

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Yallacompare: UAE-based insurance comparison and lead-generation platform covering motor, health, and other personal lines. Most directly comparable peer to Insured in the same geography with a near-identical online aggregator/lead-gen business model.
• Bayzat: UAE insurance and employee-benefits platform offering online health and motor coverage plus SMB benefits administration. Directly comparable as a UAE digital insurance distribution platform with a similar SMB and consumer target market.
• Policybazaar: Operates an insurance aggregator/lead-gen model across multiple markets including a UAE presence, covering life, health, motor, and travel lines. Closely mirrors Insured's lead-generation revenue model and multi-product funnel.
• SelectQuote: US-listed insurance lead-generation and distribution platform that monetizes consumer interest across multiple insurance verticals via carrier commissions. Strongly comparable business model (lead fees, multi-product, online funnel) at a more mature scale.
• Insure.com: US online insurance lead-generation and comparison platform connecting consumers with carriers across multiple lines. Strongly comparable affiliate/lead-gen revenue model and multi-product positioning.
• Coverfox: India-based online insurance comparison and lead-generation platform across life, health, and motor lines. Comparable business model and customer-acquisition mechanics, albeit in a different geography.

Regional players

• Akiba Digital: Africa-focused digital insurance distribution platform offering instant quotes across multiple lines via mobile. Comparable digital lead-gen/distribution model, though geographically focused on Sub-Saharan Africa rather than the UAE.

Broad incumbents

• Lemonade: US/NYC-based digital-first insurance carrier using AI-driven instant quoting and mobile onboarding. Comparable in customer-facing instant-quote UX, though Lemonade is itself the carrier rather than a lead generator.
• Compare the Market: Global insurance and financial-services comparison platform with a strong UK/Australia footprint. Comparable as a broad incumbent in insurance price comparison and lead generation across personal lines.
• GoCompare: Established UK insurance comparison platform covering motor, home, travel, and life. Comparable online aggregator/lead-gen model; serves as a broad incumbent benchmark for product breadth and digital UX expectations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insured