What Insure.com does

Insure.com is a consumer-facing insurance comparison and information platform operating as a wholly owned subsidiary of QuinStreet, a publicly traded performance marketing company headquartered in Foster City, California. The platform enables individual consumers to shop for and compare auto, home, life, health, and Medicare insurance by aggregating carrier quotes through zip-code-based quote tools, supplemented by a broad suite of interactive calculators and advisor questionnaires. Insure.com also publishes an annual Best Insurance Companies ranking report that scores carriers using a weighted methodology combining a 2,000+ respondent consumer survey (40% weight), AM Best financial strength ratings (25%), Quadrant premium data (20%), and NAIC complaint index scores (15%), with coverage spanning all 50 states and DC.

The company operates a content-led, direct-to-consumer model: end users access comparison tools and editorial content at no cost, and Insure.com monetizes via referral fees and affiliate commissions from insurance carriers whose products are featured on the site. Demand generation relies primarily on organic SEO, content marketing, and earned media placements in outlets such as CNN Money, Forbes, CNBC, WSJ, and Kiplinger, supported by an editorial team led by Editor-in-Chief Nupur Gambhir. The product surface has been extended into specialized sub-verticals including teen driver, high-risk driver (speeding/texting tickets, bad credit), senior, and Medicare shopper segments, plus an Insurance Inflation Index that tracks premium inflation trends across personal lines.

Founded around 1999 and operating for over 25 years, Insure.com serves a U.S.-only market and operates with 51-100 employees. The platform competes in a crowded insurance aggregator category against direct carrier websites, independent agents, and other comparison portals, with its principal commercial moats being long-tenured brand recognition, accumulated proprietary ranking data, and the shared carrier-relationship and SEO infrastructure of its QuinStreet parent.

Name

Insure.com

Legal name

Insure.com

Website

https://insure.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Insure.com is a U.S. consumer-facing insurance comparison platform owned by QuinStreet, enabling shoppers to compare auto, home, life, health, and Medicare quotes from multiple carriers and earning revenue through affiliate referral fees from featured insurance carriers.

Ownership category

akta.pro rank

Product category

Insurance Comparison Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industries

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Insurance comparison
• Auto insurance quotes
• Home insurance quotes
• Life insurance quotes
• Health insurance quotes

Headquarters

HQ city

Foster City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation and Affiliate Commissions: Insure.com earns revenue when users click through to insurance carrier websites or purchase insurance products through their platform. The site operates as an insurance aggregator, connecting consumers with insurance providers and receiving compensation from carriers whose products appear on the site.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Insure.com is an online insurance comparison platform that lets consumers shop for and compare quotes from multiple insurance carriers across auto, home, life, health, and Medicare insurance categories. The platform complements quote comparison with educational content, a suite of insurance calculators, guided advisor questionnaires, and annual Best Insurance Companies Rankings built from consumer surveys and third-party data. Revenue is generated via lead generation and affiliate referral commissions paid by insurance carriers.

Product overview

Insure.com is a digital insurance comparison marketplace offering a unified platform where consumers can shop for and compare insurance quotes across multiple categories including auto, home, life, health, and Medicare insurance. The core offering consists of quote comparison tools that aggregate rates from multiple carriers, supplemented by a suite of calculators and advisor tools that help consumers determine appropriate coverage levels. The platform also publishes annual Best Insurance Companies Rankings based on consumer surveys and third-party data. The product portfolio includes the main comparison shopping engine plus specialized tools for specific segments (teen drivers, high-risk drivers), calculators for various insurance types, and advisory tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Quote Comparison Comparison and shopping service that allows U.S. consumers to compare auto insurance rates from multiple carriers, helping users find affordable car insurance coverage through a zip code-based quote tool.
• Home Insurance Quote Comparison

Quantifiable outcome

• 2026 rankings evaluate 19+ companies with rate data across 50 states and DC
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NerdWallet: Leading US consumer finance comparison platform offering side-by-side insurance, credit card, banking, and loan comparisons via affiliate/referral economics. Directly comparable to Insure.com in business model (free content + carrier referrals) and target audience (US consumers shopping for personal financial products), but broader across personal finance verticals.
• The Zebra: Direct-to-consumer auto and home insurance comparison marketplace operating as an insurance aggregator with a zip-code-based quote flow. Closest functional peer to Insure.com in the auto/home verticals, sharing the same lead-generation revenue model and carrier referral architecture.
• Policygenius: Digital life insurance and disability insurance broker operating as a lead-generation and digital brokerage platform. Overlaps with Insure.com's life insurance vertical and shares the consumer comparison/aggregator model, though with deeper specialization in life products.
• EverQuote: Publicly traded insurance marketplace operator connecting consumers with auto, home, and life insurers through its owned-and-operated properties. Directly comparable business model as a carrier-paid insurance lead-generation marketplace, with similar revenue mechanics to Insure.com.
• QuoteWizard: Insurance comparison marketplace operated as a vertical of LendingTree (formerly part of FNF). Competes head-on with Insure.com in the auto and home insurance comparison space with the same carrier-referral revenue model.

Broad incumbents

• Bankrate: Long-running US personal finance and insurance comparison and editorial site acquired by Red Ventures. Comparable to Insure.com in operating model (free content + referral fees across insurance categories) and target customer, but operates across a much broader financial-services portfolio.
• LendingTree: Multi-vertical online comparison marketplace whose insurance arm (QuoteWizard) competes directly with Insure.com in auto and home comparison. Comparable in lead-generation model and consumer audience, but insurance is one vertical within a much larger financial-services comparison platform.

Emerging players

• ValuePenguin: Personal finance comparison site offering insurance, credit card, and banking comparisons via content and affiliate referrals. Comparable to Insure.com in business model and audience but with a stronger emphasis on credit and banking categories.

Regional players

• MoneySupermarket: UK-based price comparison platform covering insurance, banking, and utilities under the same lead-generation and affiliate revenue model. Highly comparable business model to Insure.com but serves the United Kingdom market rather than US consumers.
• GoCompare: UK insurance and financial services comparison aggregator operating a freemium model with carrier referral economics analogous to Insure.com's. Comparable mechanism but geographic focus is the United Kingdom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/insurecom
• Facebookfacebook.com/237188074335
• LinkedInlinkedin.com/company/insure-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insure.com