@RFID
@RFID is a privately held international group that designs and manufactures RFID and contactless products including smart cards, transponders, sensors, and IoT devices, operating four factories across Bulgaria and China to serve enterprise customers in banking, government identification, and IoT sectors.
- Company typePrivate
- Founded2007
- HeadquartersLevallois-perret, France
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What @RFID does
@RFID is a privately held international group that designs and manufactures RFID and contactless technology products, including smart cards (payment, identification, and transport), RFID transponders and sensors, IoT contactless devices, plus supporting automation machinery and embedded software. The company operates two R&D centers and four factories across Bulgaria (Sofia) and China (Shenzhen, Wuhan, Dongguan) and serves enterprise customers in banking and financial services, government and public sector identification, IoT-enabled asset tracking and smart sensing, and smart cities/industrial automation. Its vertically integrated model spans custom antenna design, SMT assembly, and embedded software development, with end-to-end ownership from concept through production and certification.
The company monetizes primarily through direct enterprise hardware sales of RFID and contactless products, complemented by custom design, engineering, and manufacturing services for specialized applications. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise sales through eight international offices (Bulgaria, France, Hong Kong, UK, Taiwan, Turkey, Germany, and China), supplemented by sustained participation in industry trade shows (Trustech in Paris for 15+ consecutive years, WIoT Tomorrow in Wiesbaden, and Seamless ME in Dubai). The company has accumulated regulatory credentials including ISO 9001:2015 (2020), ISO 13485:2016 (2021), ISO 14001:2015 (2024), and MasterCard CQM certification for its Sofia plant (October 2024), positioning it as a qualified supplier for payment card manufacturing and medical devices.
@RFID is led by Prof. Marin Marinov (President) and David Hong (Chairman of the Board) with no disclosed parent company, public listing, or institutional equity investment. The company has received non-dilutive European grant funding for innovation and circular-economy production transitions (in 2020 and 2024-2025), and has continued facility expansion (Sofia factory extension completed August 2023). Founded in 2007, @RFID has operated for 18+ years as an independent mid-sized industrial supplier serving global enterprise customers.
@RFID firmographics
Firmographics- Name
- @RFID
- Legal name
- АРФИД ЕООД
- Website
- https://arfid.eu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- @RFID is a privately held international group that designs and manufactures RFID and contactless products including smart cards, transponders, sensors, and IoT devices, operating four factories across Bulgaria and China to serve enterprise customers in banking, government identification, and IoT sectors.
- Ownership category
- akta.pro rank
@RFID industry classification
Industry- Product category
- RFID and Contactless Technology Products
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Communications Equipment Manufacturing (334290), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
- akta.pro secondary industry
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)
Keywords
Where @RFID is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
@RFID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- RFID and Contactless Products: Manufacture and sale of RFID transponders, contactless cards, smart cards, and related identification products to enterprise customers in banking, government, and IoT sectors
- IoT and Smart Sensing Devices: Smart sensing products and devices for IoT applications
- Custom Design and Manufacturing Services: Custom design, engineering, and manufacturing services for specialized RFID and electronic identification solutions
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
@RFID product offering
Product offeringCore offering
@RFID designs and manufactures RFID transponders, contactless smart cards, IoT smart sensing devices, and custom identification products through its 2 R&D centers and 4 factories. The company provides end-to-end solutions from conception and design through all stages of manufacturing and production, serving enterprise customers in banking, financial services, government ID, transportation, and industrial IoT sectors.
Product overview
@RFID offers a comprehensive product portfolio centered on RFID and contactless technologies. The company operates two R&D centres and four factories, mastering the full spectrum from conception and design through manufacturing and production. The core offerings include Smart Cards (payment, identification, and transport), RFID Transponders and Sensors for identification and traceability, IoT Contactless Devices, along with supporting product modules in Automation and Machinery, and IT and Software Services. The products serve industries including banking, transportation, government ID, and industrial automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Cards Smart cards including payment cards, identification cards, and transport cards with RFID and contactless technology integration, manufactured for banks, government agencies, and transit operators.
- RFID Transponders and Sensors IoT, contactless transponders, sensors, and RFID products for identification and traceability applications, including readers for supply chain tracking and inventory management.
- IoT Contactless Devices Internet of Things enabled contactless devices and smart sensing products designed for various industrial applications including smart city infrastructure and industrial automation.
Quantifiable outcome
- Successful factory extension in Sofia 2023 enabling higher volume production runs with focus on quality control
- +1 more outcomes
Companies that use @RFID
Customer profileSegments4 records
Ideal customer profiles4 records
@RFID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
@RFID partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- InfineoncoreTechnology partner providing semiconductor components used in RFID and smart card manufacturing. Infineon is a key supplier for secure chip solutions integrated into @RFID products.
- Ecosystem Partners (Multiple logos)minorPartnerships with various technology and industry partners including NXP, Smartag, and other RFID/smart card ecosystem companies. Partner logos displayed on company website indicating ongoing commercial relationships.
- Educational InstitutionscoreStrategic partnerships with diverse educational institutions for talent development and research collaboration in RFID, IoT, and smart card technologies.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
@RFID competitors and assessment
Company assessmentOthers
- Infineon Technologies: Infineon is @RFID's stated core technology supplier for secure chip solutions in RFID and smart cards — a key enabling partner and comparable semiconductor incumbent across the contactless ecosystem.
Direct peers
- HID Global (Assa Abloy): HID Global is a global leader in RFID, smart cards, and secure identification solutions across banking, government, and IoT — directly comparable to @RFID's smart card, transponder, and reader portfolio and serves the same enterprise buyer profile.
- Identiv: Identiv manufactures RFID inlays, NFC tags, and secure identity solutions, with strong presence in IoT and government ID — overlapping closely with @RFID's RFID and IoT smart sensing offering.
- Advanced Card Systems (ACS): ACS is a Hong Kong-based smart card and reader manufacturer serving banking, government, and IoT — comparable to @RFID in product breadth, geography (APAC HQ), and customer verticals.
- Avery Dennison (Smartrac): Avery Dennison's Smartac RFID inlays and tags serve supply chain, retail, and industrial tracking — a direct peer to @RFID's RFID transponder and reader business for traceability use cases.
Broad incumbents
- NXP Semiconductors: NXP supplies secure NFC and RFID chips used throughout the smart card and IoT industry and is itself an ecosystem partner of @RFID; relevant as a vertically integrated incumbent shaping @RFID's component landscape.
- Thales Digital Identity & Security: Thales DIS is a major producer of EMV chip cards, e-passports, and government ID credentials — a broad incumbent that competes with @RFID for banking and government secure-document programs across Europe and globally.
- Idemia (IDEMIA Group): Idemia is a major supplier of payment cards, government IDs and e-passports worldwide — a broad incumbent actively competing for the same banking and government tenders that @RFID targets.
Regional players
- Toppan Printing (Smart Communication): Toppan is a Japanese printing and communications group with a smart-card and government ID business — a regional incumbent competing for similar Asian and European card and ID programs.
- Watchdata Technologies: Watchdata is a Chinese smart card and payment solutions manufacturer — a regionally focused peer whose APAC footprint and contact/contactless card lineup overlap with @RFID's Shenzhen/Wuhan/Dongguan operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
@RFID social profiles
Digital presence@RFID compliance and trust
Trust signalCompliance4 records
@RFID financial estimates
Financial estimateRevenue estimate
Valuation estimate
@RFID leadership team
Management profileNumber of profiles
Profiles11 records
@RFID subsidiaries and ownership
Company hierarchySubsidiaries4 records
@RFID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
@RFID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about @RFID
What does @RFID do?
@RFID designs and manufactures RFID transponders, contactless smart cards, IoT smart sensing devices, and custom identification products through its 2 R&D centers and 4 factories. The company provides end-to-end solutions from conception and design through all stages of manufacturing and production, serving enterprise customers in banking, financial services, government ID, transportation, and industrial IoT sectors.
Is @RFID a public or private company?
@RFID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was @RFID founded?
@RFID was founded in 2007.
Where is @RFID based?
@RFID is headquartered in Levallois-perret, France, in the Europe region.
How does @RFID make money?
Three revenue lines are on record. RFID and Contactless Products are the primary driver. The others are ioT and Smart Sensing Devices and custom Design and Manufacturing Services.
Who are @RFID's main competitors?
Infineon Technologies is listed as an others. Direct peers are HID Global (Assa Abloy), Identiv, Advanced Card Systems (ACS) and Avery Dennison (Smartrac). Broad incumbents are NXP Semiconductors, Thales Digital Identity & Security and Idemia (IDEMIA Group). Regional players are Toppan Printing (Smart Communication) and Watchdata Technologies.
Does @RFID have an API?
No public API is recorded for @RFID.
What industry is @RFID in?
@RFID's product category is RFID and Contactless Technology Products. Its primary akta.pro industry code is IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers), with a secondary code of HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices. Its NAICS code is 3345 and its SIC code is 3600.