Digital-Clay (SFM Software LTD.)

What Digital-Clay (SFM Software LTD.) does

Digital-Clay, operated by Sales Force Management Software Ltd., is a private software company founded in 2003 that develops an AI-powered no-code platform for building enterprise-grade applications. The platform enables users without coding expertise to create complex business rules, workflows, data management solutions, and analytics dashboards through a visual interface. The technology supports flexible deployment (cloud, on-premise, or private cloud with no vendor lock-in) and outputs to desktop, web, and mobile from a single build, with 1,000+ integration options including a generic REST API, customizable database code, and native Microsoft Outlook synchronization. The platform's security architecture has passed rigorous government checks, and a proprietary permission system allows field-level and record-level authorization rules based on multiple fields, relationships, and links to records.

The company package its platform into six targeted solutions: Clay for Organizations (IT backlog elimination), Software Houses/Devs (developer acceleration), Innovators/Experts (productizing expertise), BI/Analytics (dashboards without technical staff), Proof-of-Concepts (rapid prototyping), and Pre-Built Solutions (customizable off-the-shelf products). Its marketing claims up to 90% time and cost reduction on development. Notable enterprise customers include Merck (acquired 2005), an airline (2010), and three government agencies (2011), with the company positioning itself for organizations handling sensitive data requiring on-premise or private cloud deployment.

Digital-Clay monetizes through software licensing (annual/multi-year subscriptions and perpetual licenses) plus professional services for proof-of-concept work. Distribution occurs via direct enterprise sales (US and Israel contact lines) and a Partner Alliance program, supported by content marketing through a No-Code Blog. The company is self-funded with 51-100 employees, headquartered in New York, with no disclosed external investment, acquisitions, or institutional backers. It has operated continuously since 2003 with no public funding rounds or structural changes recorded.

Name

Digital-Clay (SFM Software LTD.)

Legal name

Sales Force Management Software Ltd.

Website

https://digital-clay.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital-Clay operates an AI-powered no-code platform that enables enterprises to build custom desktop, web, and mobile applications without coding. It sells annual licenses and professional services to organizations, software houses, and government agencies handling sensitive data.

Ownership category

akta.pro rank

Product category

No-Code Application Development Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• No-code platform
• Enterprise application development
• Business process automation
• Low-code software
• Rapid application development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software License - Annual/Multi-year: Annual licenses and limited term licenses for the Digital-Clay platform. License Keys are activated for specific machines and may be transferred to new machines without limit. Customers must cease use upon license expiration.
2. Software License - Perpetual/Trial: Trial versions available for limited evaluation (cease functioning on certain date). One-time perpetual license option for unlimited use on single machine at a time.
3. Proof-of-Concept Services: Rapid prototyping services for enterprises using the no-code platform to create and test new concepts quickly.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Digital-Clay is an AI-powered no-code platform that enables enterprises and developers to build complex business applications without coding. The platform supports desktop, web, and mobile deployment with flexible cloud or on-premise hosting, and offers 1000+ integration options, advanced security permissions, business rules automation, and BI/reporting tools. Customers license the software via annual, multi-year, or perpetual licenses.

Product overview

Digital-Clay is a unified AI-powered no-code platform (operated by SFM Software LTD.) that enables enterprise-grade app development at up to 90% time and cost reduction. The core platform (Digital-Clay) serves as the central engine, with specialized vertical solutions including Clay for Organizations (IT applications), Clay for Software Houses/Devs (developer acceleration), Clay for Innovators/Experts (product building), Clay for BI/Analytics (data analytics), Clay for Proof-Of-Concepts (rapid prototyping), and Clay Pre-Built Solutions (off-the-shelf packages). Extended capabilities are provided through add-on modules including Clay Automation, Clay Actions (workflow automation), Clay Integrator (data import), and Clay REST API (custom integration). The platform supports cloud, on-premise, or private cloud deployment with full multi-platform output to desktop, web, and mobile.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital-Clay Platform

Quantifiable outcome

• Cut Time & Costs by 90%
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mendix: Mendix (owned by Siemens) is a low-code application development platform competing directly with Digital-Clay in the enterprise no-code/low-code market. Both platforms enable visual development of business applications with minimal coding, workflow automation, and enterprise integration capabilities.
• Caspio: Caspio is a no-code platform for building custom database-driven business applications without coding, directly comparable to Digital-Clay's core offering. Both target enterprise and SMB users building online database applications with workflow automation and integrations.
• Quick Base: Quick Base is a no-code application platform for building business applications, directly competing with Digital-Clay in the citizen-developer and IT-led no-code space for enterprises. Both target non-technical users building custom business apps with workflow automation and integration capabilities.
• OutSystems: OutSystems is a low-code platform for enterprise application development, comparable to Digital-Clay's no-code platform in the rapid application development space. Both enable rapid building of enterprise-grade apps with visual interfaces, though OutSystems is more developer-focused and significantly larger.
• Appian: Appian is a low-code automation platform combining business process management (BPM), case management, and application development, comparable to Digital-Clay's automation and workflow capabilities. Both target enterprise customers needing rapid application development with strong governance and security features.
• Zoho Creator: Zoho Creator is a low-code/no-code application development platform enabling business users to build custom apps, directly comparable to Digital-Clay's platform. Both target SMB and enterprise users with visual app builders, workflow automation, multi-platform deployment, and database-driven applications.

Emerging players

• Airtable: Airtable is a no-code platform combining spreadsheet simplicity with database power for building custom applications, comparable to Digital-Clay's no-code philosophy. While Airtable focuses more on team-level productivity and SMB, it has expanded into enterprise with Cobuilder and AI features, competing for similar use cases.

Broad incumbents

• ServiceNow App Engine: ServiceNow's App Engine (formerly Now Platform) provides low-code application development capabilities integrated with ServiceNow's workflow automation and ITSM products. It competes with Digital-Clay in enterprise no-code and workflow automation, particularly for IT departments and operations teams.
• Salesforce Platform (Lightning/Experience Cloud): Salesforce's low-code platform (Lightning, Experience Cloud, and now Agentforce) enables enterprise customers to build custom applications and automate workflows on the Salesforce ecosystem. While broader in scope, it competes with Digital-Clay for enterprise no-code application development budgets, especially with Salesforce's enterprise installed base.
• Microsoft Power Apps: Microsoft Power Apps is part of the broader Microsoft Power Platform, offering low-code/no-code application development integrated with Microsoft 365, Azure, and Dynamics. It competes with Digital-Clay in enterprise app development but offers much deeper integration with the Microsoft ecosystem and AI capabilities via Copilot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-clay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital-Clay (SFM Software LTD.)