Decoded Consulting
Decoded Consulting is a private technology leadership consultancy founded in 2019, providing fractional CTO services, technology strategy, software delivery, and the Decoder Platform — a RAG-based system for deploying custom AI business assistants — to startups, mid-sized firms, and large enterprises across the USA and UK.
- Company typePrivate
- Founded2019
- HeadquartersCosta Mesa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Decoded Consulting does
Decoded Consulting is a private technology leadership consultancy operating since 2019 with headquarters in Costa Mesa, California and London, United Kingdom. The firm delivers six integrated practice areas to mid-sized companies, startups, and large legacy enterprises: Custom AI Business Assistants (via the proprietary Decoder Platform), Technology Strategy, Data/AI/Insights, Technology-Driven Business Growth, User Experience & Software Delivery, and On-Demand Services (including fractional CTO, cybersecurity, and cloud consulting). Its named client base spans financial services, media and publishing, broadcasting, retail, sports, and events — including UBS, Sky, The Times, The Independent, Pac-12, SXSW, Fort Greene, StudentCrowd, Goldfront, and JF.
The company's core technology asset is the Decoder Platform, which uses Retrieval Augmented Generation (RAG) and a provider-agnostic model selection approach to build Custom AI Business Assistants trained on each client's internal documents, email, CRMs, CMS, chat platforms, and call transcripts. The platform features pre-built data connectors, granular access control that respects existing platform permissioning, and structured outputs including reports, visualizations, and document generation. Decoded combines this product with proprietary consulting tools, frameworks, and accelerators applied by CTOs and technology domain experts.
Decoded monetizes through a hybrid revenue model: traditional project- and retainer-based professional services for consulting engagements, complemented by subscription or recurring revenue tied to the Decoder Platform. Sales motion is consultative and direct, with no channel partner or reseller model evident. Marketing relies on thought-leadership content (blog, LinkedIn, Twitter, Facebook, newsletter) targeting senior technology buyers. The company is privately held as Decoded Consulting, LLC, with no disclosed institutional funding, acquisitions, or executive team beyond founder and CEO Peter Dolukhanov.
Decoded Consulting firmographics
Firmographics- Name
- Decoded Consulting
- Legal name
- Decoded Consulting, LLC
- Website
- https://decoded.consulting
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Decoded Consulting is a private technology leadership consultancy founded in 2019, providing fractional CTO services, technology strategy, software delivery, and the Decoder Platform — a RAG-based system for deploying custom AI business assistants — to startups, mid-sized firms, and large enterprises across the USA and UK.
- Ownership category
- akta.pro rank
Decoded Consulting industry classification
Industry- Product category
- Technology Consulting
- NAICS
- Other Management Consulting Services (541618), Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Business Process & Digital Transformation Consulting (BPAEAAAD), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where Decoded Consulting is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Decoded Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Technology Strategy Consulting: Professional consulting services providing technology strategy, audits, roadmaps, and advisory. Delivered by CTOs and technology domain experts on a project or retainer basis.
- On-Demand/Fractional CTO Services: Flexible, strategic expertise providing fractional CTO capability, non-executive technology advisory, cybersecurity, cloud, delivery management, and specialist technical advisory services.
- Custom AI Business Assistants (Decoder Platform): AI-powered business assistant solutions deployed via the Decoder Platform, providing custom, private, and secure AI capabilities tailored to organizational needs.
- User Experience & Software Delivery: UX audits, digital products, customer experience, eCommerce, digital payments, mobile development, and complex delivery advisory services.
- Technology-Driven Business Growth Services: Technology growth audits, digital transformation, paper-to-digital migration, cloud communications, CRM optimization, and AI-powered chatbot services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Decoded Consulting product offering
Product offeringCore offering
Decoded Consulting is a technology leadership consultancy that provides CTO services, custom AI business assistants built on its proprietary Decoder Platform, and end-to-end technology services. The firm helps startups, mid-sized companies, and large legacy organizations with technology strategy, data and AI insights, technology-driven business growth, UX and software delivery, and on-demand technical expertise.
Product overview
Decoded Consulting operates as a technology consulting firm offering professional services rather than a traditional SaaS product. The core technology offering is the Decoder Platform, which enables Custom AI Business Assistants powered by Generative AI with Retrieval Augmented Generation (RAG). Services are organized into six practice areas: (1) Custom AI Business Assistants via the Decoder Platform; (2) Technology Strategy (Technology Audit, Technology Roadmap, Emerging Tech Advisory, M&A Technology Due Diligence, Technology Cost Management); (3) Data, AI & Insights (Data Visualization, AI for Business Growth, Business Insights, Generative AI, Analytics Advisory); (4) Technology-Driven Business Growth (Technology Growth Audit, Digital Transformation, Paper to Digital, Cloud Communications, CRM, AI-Powered Chatbots); (5) User Experience & Software Delivery (User Experience Audit, Digital Products, Customer Experience, eCommerce, Digital Payments, Mobile, Complex Delivery Advisory, Agile Project Management); and (6) On-Demand Services (On-Demand CTO, Non-Executive Technology Advisory, Cybersecurity, Cloud, Delivery Management, Specialist Technical Advisory). The Decoder Platform and its AI Business Assistants represent the primary product, while the remaining services are consulting offerings delivered by expert practitioners.
Differentiator
Problem solved
Functional benefit
Brands
- Decoder Platform: A platform facilitating the rapid and cost-effective creation and deployment of Custom, Private, and Secure AI Business Assistants powered by Generative AI, tailored to organizational needs.
Products and services
- Custom AI Business Assistants (Decoder Platform)
- Technology Strategy Services
- Data, AI & Insights Services Data strategy, AI implementation, and insights services that help organizations operationalize data and AI to inform business decisions. Delivered to business clients seeking data- and AI-driven decisioning and operations.
- Technology-Driven Business Growth Services Services that use technology as a lever to drive business growth, including identifying and executing on technology-enabled growth opportunities. Targeted at business clients looking to scale or transform via technology.
- UX & Software Delivery Services User experience (UX) design and software delivery services covering design and engineering of digital products for business clients. Targeted at organizations that need to ship modern, well-designed software.
- On-Demand Services (Fractional CTO, Cybersecurity, Data, AI) On-demand technical expertise provided to business clients on a flexible basis, including fractional CTO leadership, cybersecurity advisory, and on-demand data and AI expertise. Designed for clients that need senior technology capability without a full-time executive or specialist hire.
Quantifiable outcome
- #1 ranked iOS application in App Store for The Times
- +3 more outcomes
Companies that use Decoded Consulting
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles3 records
Decoded Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature5 records
Decoded Consulting partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Decoded Consulting competitors and assessment
Company assessmentEmerging players
- Lemon.io: Vetted marketplace for fractional tech talent and CTO-as-a-service for startups. Comparable to Decoded's startup-segment on-demand CTO and advisory offerings, though narrower in strategic scope.
- Markovate: AI-focused digital transformation and software development consultancy building AI assistants and RAG-based solutions. Direct emerging competitor to Decoded's Decoder Platform and AI Business Assistant offering.
Direct peers
- 10Pearls: Technology consulting and product development firm offering AI/ML solutions, digital transformation, and software delivery — comparable in scope and customer segment to Decoded's services portfolio.
- Thoughtworks: Global technology consultancy combining engineering, data, and AI delivery with strategic advisory. Closely comparable to Decoded's blend of technology strategy, custom software delivery, and AI/data practice areas.
- Toptal: On-demand marketplace for senior technology talent including fractional CTOs and engineering leaders. Directly comparable to Decoded's 'On-Demand CTO' and fractional technology leadership offerings.
- West Monroe Partners: Mid-market technology and management consultancy with strong digital transformation and technology M&A due diligence offerings — overlapping directly with Decoded's Technology Strategy and complex delivery advisory lines.
- Slalom: Mid-sized technology and management consultancy delivering strategy, digital transformation, and AI services to enterprise and mid-market clients — directly comparable to Decoded's positioning across technology strategy, data & AI, and delivery.
Broad incumbents
- Deloitte Digital: Strategy, technology, and transformation arm of Deloitte, covering consulting, implementation, and AI services at global enterprise scale. Overlaps with Decoded across technology strategy, CRM, and digital transformation.
- Accenture: Global professional services leader with a large technology strategy, digital transformation, and AI practice. Competes with Decoded for enterprise transformation mandates at significantly greater scale.
- BCG Platinion: Tech-driven strategy and execution arm of BCG focused on IT strategy, digital build, and AI. Comparable to Decoded's CTO advisory and complex delivery mandates for large enterprises.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Decoded Consulting social profiles
Digital presenceDecoded Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decoded Consulting leadership team
Management profileNumber of profiles
Profiles1 record
Decoded Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decoded Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decoded Consulting
What does Decoded Consulting do?
Decoded Consulting is a technology leadership consultancy that provides CTO services, custom AI business assistants built on its proprietary Decoder Platform, and end-to-end technology services. The firm helps startups, mid-sized companies, and large legacy organizations with technology strategy, data and AI insights, technology-driven business growth, UX and software delivery, and on-demand technical expertise.
Is Decoded Consulting a public or private company?
Decoded Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decoded Consulting founded?
Decoded Consulting was founded in 2019. It employs 1 to 10 people.
Where is Decoded Consulting based?
Decoded Consulting is headquartered in Costa Mesa, United States, in the North America region.
How does Decoded Consulting make money?
Five revenue lines are on record. Technology Strategy Consulting is the primary driver. The others are on-Demand/Fractional CTO Services, custom AI Business Assistants (Decoder Platform), user Experience & Software Delivery and technology-Driven Business Growth Services.
Who are Decoded Consulting's main competitors?
Emerging players on record are Lemon.io and Markovate. Direct peers are 10Pearls, Thoughtworks, Toptal, West Monroe Partners and Slalom. Broad incumbents are Deloitte Digital, Accenture and BCG Platinion.
Does Decoded Consulting have an API?
No public API is recorded for Decoded Consulting.
What industry is Decoded Consulting in?
Decoded Consulting's product category is Technology Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAEAAAD, Business Process & Digital Transformation Consulting. Its NAICS code is 541618 and its SIC code is 8742.