Daytona
Daytona is a privately held Shizuoka, Japan-based manufacturer, founded in 1972, that produces riding gear, touring equipment, customized accessories, and motorcycle parts for the motorcycle aftermarket and enthusiast segment.
- Company typePrivate
- Founded1972
- HeadquartersShizuoka, Japan
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Daytona firmographics
Firmographics- Name
- Daytona
- Website
- https://daytona.co.jp
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Daytona is a privately held Shizuoka, Japan-based manufacturer, founded in 1972, that produces riding gear, touring equipment, customized accessories, and motorcycle parts for the motorcycle aftermarket and enthusiast segment.
- Ownership category
- akta.pro rank
Daytona industry classification
Industry- Product category
- Motorcycle Parts and Riding Gear
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Automotive Lubricants & Fluids (IMAEAMAA), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)
Keywords
Where Daytona is headquartered
LocationHeadquarters
- HQ city
- Shizuoka
- HQ country
- Japan
- HQ region
- Asia
Markets served
Daytona business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Daytona product offering
Product offeringCore offering
Daytona is a manufacturer that produces riding gear, touring equipment, customized accessories, and motorcycle parts. The company makes motorcycle-related physical products for the rider and motorcycle aftermarket. Founded in 1972 and based in Shizuoka, Japan, the company operates with 251–500 employees as a privately held firm.
Differentiator
Problem solved
Functional benefit
Products and services
- Riding Gear Apparel and protective equipment manufactured by Daytona for motorcycle riders.
- Touring Equipment Equipment manufactured by Daytona for motorcycle touring use.
- Customized Accessories Customized motorcycle accessories manufactured by Daytona to rider specifications.
- Motorcycle Parts Motorcycle parts manufactured by Daytona for the motorcycle parts market.
Companies that use Daytona
Customer profileIdeal customer profiles1 record
Daytona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daytona competitors and assessment
Company assessmentDirect peers
- Yoshimura Japan: Japanese manufacturer of aftermarket motorcycle exhausts, parts, and accessories — directly comparable to Dayton's motorcycle-parts and customized-accessories categories and competing for the same domestic tuning/rider market.
- Alpinestars: Global Italian-origin manufacturer of motorcycle riding gear, protection, and apparel — directly comparable to Dayton's riding-gear category and competing for the same end-rider aftermarket customers worldwide.
- Shoei: Japanese premium motorcycle helmet manufacturer — a fellow Japan-based, owner-style motorcycle accessories specialist addressing the same Japanese riding aftermarket as Daytona.
- Dainese: Italian manufacturer of motorcycle protective apparel and gear; directly competes with Daytona in the riding-gear category with similar product breadth and premium positioning.
- Arai Helmet: Japanese premium helmet manufacturer; comparable to Daytona as a long-established Japanese motorcycle safety/accessories brand serving enthusiast riders in the same domestic market.
- K&N Engineering: Aftermarket motorcycle/powersports filtration and performance-parts maker — comparable to Daytona's motorcycle-parts line with overlapping enthusiast customer base and global aftermarket distribution.
- NGK Spark Plug / Niterra: Japanese manufacturer of ignition components widely used in motorcycles; comparable as a long-standing Japanese parts supplier with OEM and aftermarket channels that overlap with Daytona's parts business.
Broad incumbents
- DENSO: Large Japanese Tier-1 automotive/motorcycle electronics and components supplier; comparable as a Japan-based manufacturer serving motorcycle OEMs with electrical/electronic parts overlapping Daytona's parts category, though much broader in scope.
- Bridgestone: Global tire and rubber manufacturer with a dedicated motorcycle-tire line; comparable to any motorcycle-tires/applications of Dayton's parts portfolio while operating at vastly greater scale across all vehicle segments.
Emerging players
- K&S Engineering (KS): Aftermarket motorcycle parts specialist offering cables, fittings, and accessories — directly comparable to Daytona's customized-accessories and motorcycle-parts categories at a smaller, niche scale.
Market position
Customer concentration
Daytona social profiles
Digital presenceDaytona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daytona leadership team
Management profileNumber of profiles
Daytona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daytona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daytona
What does Daytona do?
Daytona is a manufacturer that produces riding gear, touring equipment, customized accessories, and motorcycle parts. The company makes motorcycle-related physical products for the rider and motorcycle aftermarket. Founded in 1972 and based in Shizuoka, Japan, the company operates with 251–500 employees as a privately held firm.
When was Daytona founded?
Daytona was founded in 1972. It employs 251 to 500 people.
Where is Daytona based?
Daytona is headquartered in Shizuoka, Japan, in the Asia region.
Who are Daytona's main competitors?
Direct peers on record are Yoshimura Japan, Alpinestars, Shoei, Dainese, Arai Helmet, K&N Engineering and NGK Spark Plug / Niterra. Broad incumbents are DENSO and Bridgestone. K&S Engineering (KS) is listed as an emerging player.
Does Daytona have an API?
No public API is recorded for Daytona.
What industry is Daytona in?
Daytona's product category is Motorcycle Parts and Riding Gear. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of IMACAJAA, Vehicle Wiring Harnesses & Cable Assemblies Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.