CPGear Tactical

What CPGear Tactical does

CPGear Tactical (also known as Wheelers) is a privately held, family-owned manufacturer of tactical field gear and custom military embroidery, headquartered and manufacturing in Fredericton, New Brunswick, Canada. Founded in 1985, the company has operated for over 40 years designing and producing modular pouches, chest rigs, hydration equipment, notebook covers, nametapes, rank badges, and insignia for Canadian Armed Forces, RCMP, Royal Canadian Navy, fire services, cadets, and individual military veterans and supporters. Its product platform is anchored by the STRIKE SUITE modular system — cross-compatible chest rigs, placards, and adapters with user-serviceable buckles — and by Squadron Laser Cut MOLLE Technology that replaces MALICE clips with integrated attachment panels. Customization is delivered through an online DIY Custom Embroidery Designer offering real-time creation of nametapes, badges, slip-ons, and apparel against a database of pre-built military designs.

The business operates primarily as direct-to-consumer e-commerce via a Shopify storefront, supplemented by a physical retail store at 1971 Lincoln Road, Fredericton, and ships within Canada and to the United States under CUSMA-qualifying terms with prepaid brokerage. Revenue streams consist of one-time product sales (tactical gear, patches, notebooks, accessories), made-to-order custom embroidery (5 days to 2 weeks production time with volume discounts up to 54% at 99+ units), and non-expiring digital gift cards in fixed denominations from $25 to $200. Distribution is concentrated in Canada with selective US exposure; there is no disclosed institutional contract base, no parent company, no external investors, and no management team listing in the source data. The company has 11–50 employees and has not reported revenue, funding, M&A, or partnership activity in the provided material.

Name

CPGear Tactical

Legal name

CPGear Tactical

Website

https://cpgear.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

CPGear Tactical is a family-owned Canadian manufacturer of modular tactical gear, pouches, chest rigs, and custom military embroidery serving Canadian Armed Forces, RCMP, fire services, cadets, and individual military consumers via DTC e-commerce and a Fredericton retail store.

Ownership category

akta.pro rank

Product category

Tactical Gear & Military Uniform Accessories

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

Keywords

• Tactical gear manufacturing
• Military embroidery services
• Custom nametapes badges
• MOLLE chest rigs
• Uniform accessories

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tactical Field Gear Sales: One-time product sales of tactical gear including pouches, chest rigs, notebook covers, hydration equipment, apparel, and accessories. Products are manufactured in Canada with military-grade materials.
2. Custom Embroidery Services: Custom embroidery orders for nametapes, badges, slip-ons, and custom apparel. Made-to-order with 5 days to 2 weeks production time. Volume discounts available for bulk orders.
3. Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, $150, and $200. Never expire and can be used site-wide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CPGear Tactical manufactures and sells tactical field gear (pouches, chest rigs, hydration equipment, notebook covers, slings) and custom military embroidery products (nametapes, rank badges, slip-ons, morale patches) primarily for Canadian Armed Forces, law enforcement officers, and first responders. The company also operates a DIY online custom embroidery designer that allows customers to create personalized insignia, badges, slip-ons, and apparel in real time.

Product overview

CPGear Tactical (Wheelers) is a family-owned business that has been designing and producing unique field gear for over 40 years. The company operates as a single unified product portfolio centered on tactical gear and custom military embroidery. The product ecosystem is organized into three main categories: Tactical Notebook Covers (which includes binder cases, detachable accessories, and specialty covers), Field Gear (encompassing pouches, STRIKE SUITE chest rigs, hydration equipment, bags, packs, slings, K9 gear, eyewear, apparel, footwear, and headwear), and Uniform Accessories & Embroidery (including nametapes, rank badges, laser cut patches, various military and agency badges, morale patches, and operational badges). The company differentiates through its DIY Custom Embroidery service, offering an online patch designer for real-time creation of custom nametapes, badges, slip-ons, and apparel with a database of ready-made military designs. Products are manufactured in Fredericton, NB, Canada with materials including 500D Cordura, Squadron Laminate, and military-grade hardware. The STRIKE SUITE line represents a modular, cross-compatible family of tactical gear designed to work with other industry-standard equipment.

Differentiator

Problem solved

Functional benefit

Brands

• STRIKE SUITE: A line of tactical gear representing a family of products designed to work together, acronym meaning: Standardized Rapid Integration Kinetic Equipment Scalable Universal Individual Textile Ensemble. Features cross-compatible, user serviceable buckles and modular solutions for changing mission sets.

Products and services

• Tactical Notebook Covers Specially designed notebook covers for military leaders and law enforcement, manufactured and designed in-house. Includes Field Notes 3x5 system, Tactical 3x5 and 4x6 notepad covers, TACSOP 4x6 field notebook covers, and specialized covers like Sniper's Data Cover and Tactical Leaderbook Cover.
• Tactical Binder Cases Durable tactical 3-ring binder cover systems designed for field use, accommodating various paper sizes from 5.5x8.5 to 3-ring binder inserts, including Aircraft Forms Binder Case and Scout's BSA Handbook Cover.
• Tactical Pouches Field-designed utility pouches including 100-round C9 pouches, 200-round C9 pouches, Rapid Response IFAK (RRI) danglers, grenade pouches, TQ pouches, Tactical Nalgene pouches, and TCCC pouches. Built with 500D Cordura and Squadron Laminate materials.
• STRIKE SUITE Chest Rigs & Accessories A modular family of tactical gear products (Standardized Rapid Integration Kinetic Equipment - Scalable Universal Individual Textile Ensemble). Features cross-compatible, user-serviceable buckles and is designed to work with other industry standard gear. Includes Multi-Role Placards, Modular Chest Rig Bases, Molle Placards, Adaptor Kits, and accessories.
• Nametapes & Tags Custom embroidered nametapes for Army, Air Force, Navy, Police, RCMP, and various other agencies. Includes identification tags and nametape key chains.
• Rank Badges/Slip-ons Military rank insignia including All Rank Patches, CF Airforce Slip-ons, CF Navy Slip-ons, Army Rank Slip-ons, Navy League Officer Slip-ons, and unit identifier tabs for various Canadian Forces branches.
• Laser Cut Patches Heat-pressed laser cut patches with multiple layers of adhesive and stitched edges. Includes Canadian Flag patches, USA Fire Fighter patches, Battle Badges, and custom laser cut nametapes in various sizes.
• Military Badges Extensive collection of 121 military badges including CJCR-CRJC shoulder patches, military crests for Armoured Corps, Infantry, Communication, and various CF schools and training centers, operational badges, and unit-specific insignia.
• Morale Patches & Clothing 197 morale patches and clothing items featuring humorous and operational-themed designs including various t-shirts and aircraft-specific designs like CH-124 Sea King Tee and CP-140 Aurora Tee.
• Operational Badges 135 operational badges including specialist badges, trade qualification badges, and operational qualification insignia for various military roles.
• DIY Custom Embroidery Service Online patch designer allowing customers to create custom embroidered nametapes, badges, slip-ons, and custom apparel in real time with a database of ready-made military designs. Production time is 5 days to 2 weeks depending on order volume.
• Hydration Equipment Field hydration solutions including STRIKE Hydration Pack, 1 and 2 Quart Canteen Bottles, Insulated Hydration Tube Cover, 3L Source Hydration Bladder, and Field Washbasin.
• Revision Eyewear Tactical eyewear products including Revision Sawfly Essential Kit, Revision Desert Locust Essential Kit, and replacement lenses. Professional-grade ballistic eye protection for military and law enforcement.
• Custom Apparel Custom embroidered clothing items including Distressed Ball Caps, Trucker Caps, Fleece Beanies, T-Shirts, Hooded Sweatshirts, Polos, and Flexfit Wooly Caps using the online designer.
• Create Your Own Slip-ons Custom embroidered slip-on designer allowing customers to add their own logo, army crest, text, or custom designs. Individual slip-ons priced at $19.50 or $35.10 for a pair. Volume discounts available.
• CPGear Tactical Gift Card Digital gift cards available in denominations of $25, $50, $100, $150, and $200. Never expires and valid for any site-wide purchase.

Quantifiable outcome

• Products qualify under CUSMA for US orders with prepaid brokerage fees
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 5.11 Tactical: Largest US tactical apparel and gear brand serving military, law enforcement, and consumer markets. Directly comparable to CPGear in chest rigs, pouches, and uniforms accessories, but with vastly broader catalog, retail footprint, and marketing budget.

Direct peers

• Revision Military: Manufacturer of protective eyewear (Sawfly, Desert Locust) and tactical gear that CPGear explicitly resells. Comparable as a tactical equipment supplier with overlapping ballistic/eyewear focus and military channel relationships.
• Crye Precision: US maker of high-end military apparel and tactical equipment (AVS plate carrier, MCCM chest rig, combat shirts). Comparable to CPGear's STRIKE SUITE modular system and pouches, serving the same end-user with field-tested, modular equipment.
• Tasmanian Tiger: German tactical gear brand with strong pouches, packs, and modular chest rigs (TT Modular Belt Set, plate carriers). Directly overlaps with CPGear's MOLLE-compatible pouches and modular systems targeting military/law enforcement.
• Helikon-Tex: Polish-based tactical and outdoor clothing manufacturer with modular chest rigs (e.g., Guardian, Chicom) overlapping CPGear's STRIKE SUITE line. Comparable as a cross-compatible modular gear vendor with international distribution.
• Blue Force Gear: US tactical gear maker with HEL-Kit and modular pouches, focused on light-weight MOLLE-compatible solutions. Direct overlap with CPGear's lightweight pouches and modular chest rig offerings.
• Blackhawk Products Group: Established tactical gear and uniform accessories manufacturer serving military, law enforcement, and outdoor markets. Overlaps with CPGear on pouches, chest rigs, duty gear, and modular load-bearing equipment with similarly MILSPEC-oriented design.
• FirstSpear: Premium US tactical manufacturer specializing in modular tube-and-buckle systems (AAC, FACS) on plate carriers and chest rigs. Comparable to CPGear's STRIKE SUITE modular design philosophy with focus on military end-users.
• Condor Outdoor Products: Tactical vests, plate carriers, chest rigs, and pouches at accessible price points. Comparable to CPGear as a tactical gear manufacturer with DTC distribution and MOLLE-compatible product lines.

Emerging players

• Mystery Ranch: Backpack specialist with military and hunting/law enforcement lines (e.g., ASAP pack, RATS). Partial overlap with CPGear in packs and slings category within the broader tactical load-carriage market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cpgear
• Facebookfacebook.com/cpgear
• LinkedInlinkedin.com/company/cpgear-tactical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPGear Tactical