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MMD

Full company profile

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Namestring
MMD
Legal namestring
MMD Me-sch Media Direct GmbH
Websiteurl
mmd.de
Company typeenum
Private
Founded yearint
1995
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
media planning services, media buying agency, cross-media advertising, DRTV campaigns, ethno-marketing targeting
Industry1 code
1Video/CTV/OTT Media Buying
CodeMPAAABAEPrimaryYes
NAICS code3 codes
  • Media Buying Agencies541830
  • Media Representatives541840
  • Advertising, Public Relations, and Related Services5418
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Media Planning & Buying Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Media Agency Services
TypeProfessional Services
Description

Full-service media planning and buying agency. MMD acts as an intermediary between advertisers and media publishers (TV, CTV, Radio, Digital, Print, OoH). They charge agency fees and secure rebates from media vendors which are passed through to clients. No trading, direct purchasing from all media.

mmd.de
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

MMD is an owner-managed full-service media agency that plans, purchases, and optimizes cross-media advertising campaigns across TV, CTV, Radio, Digital, Print, and Out-of-Home channels. Its core offering is media planning and buying (Mediaplanung und Mediaeinkauf) with KPI-driven optimization, supported by specialized services in DRTV (Direct Response TV) for NGO fundraising, ethno-marketing targeting Turkish and Russian communities in Germany via the TurkLocator tool, SEA/SEM, social media marketing, and display advertising. The agency's daughter company, MMD Production, provides digital advertising material production including TV commercials, social media clips, websites, and synchronization services.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • TV campaigns starting from under 10,000 Euro budgets
+1 more record
Product overview1 text field

MMD is an owner-managed full-service media agency offering integrated media planning and buying services. The core offering centers on Mediaplanung und Mediaeinkauf (media planning and media buying), supported by specialized services including SEA/Suchmaschinenmarketing, Social Media Marketing, Display Advertising, DRTV (Direct Response TV), and traditional media channels (TV, CTV, Print, Radio, Out of Home). A key differentiator is their specialization in NGO fundraising campaigns and ethnomarketing targeting ethnic communities. The subsidiary MMD Production handles digital advertising production including video, websites, and advertising materials. Whitepaper-Publikationen provide educational content on emerging topics like CTV and FAST Channels. All services are tied together through performance measurement with KPI-driven optimization and cross-media campaign management.

Product and service1 record
1Mediaplanung und Mediaeinkauf (Media Planning and Buying)
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
1trust.berlin
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2017-08-02
Description

trust.berlin emotionalizes products through authentic product placements, recruits known influencers as ambassadors, and brings client stories into editorial parts of traditional media.

mmd.de
2DATA 4U
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership with DATA 4U, Institute for Market and Opinion Research specializing in ethnically-oriented target groups in Germany and Europe. DATA 4U developed the TurkLocator tool that MMD uses for ethnic marketing campaigns targeting Turkish migrants in Germany.

3Call 4U
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Multilingual telephone hotline service for dialogue-oriented ethnic marketing. Supports multilingual customer engagement for campaigns targeting ethnic communities.

4MMD Production
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Digital production subsidiary for TV, cinema, radio, and internet advertising materials. Daughter company of MMD providing video production, website development, advertising materials, and synchronization services.

5mattheis werbeagentur gmbh
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partner-connected Berlin agency for additional creative output. Long-standing partnership since 1995 for collaborative client projects.

6Galoma
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Marketing partner listed on MMD client/partners page, specific partnership details not detailed.

7Google
Strategic tierCoreTypeTechnology or Integration
Description

Google Partner agency with certified expertise in Google Ads, Google Analytics, and Google marketing tools. Certified since 2003 for AdWords management.

8Facebook/Meta
Strategic tierCoreTypeTechnology or Integration
Description

Facebook Business Partner with Digital Buyer Learning Path certification covering Facebook and Instagram advertising capabilities.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Dentsu Germany
TypeBroad incumbent
Description

Dentsu operates Carat, iProspect, and dentsu X in Germany, providing media planning, buying, and digital performance services. A broad incumbent with overlapping capabilities to MMD across TV, digital, and cross-media channels, plus proprietary data and programmatic assets.

2Publicis Media Germany
TypeBroad incumbent
Description

Publicis Media operates Zenith, Starcom, Spark Foundry, and Performics in Germany. A broad incumbent offering the same media planning and buying services as MMD within a global holding-company structure, with significantly larger scale and proprietary adtech.

3GroupM Germany
TypeBroad incumbent
Description

GroupM is WPP's media investment group operating Wavemaker, Mindshare, EssenceMediaCom, and GroupM Nexus across Germany. A broad incumbent competing with MMD on the same cross-media planning and buying services but at vastly larger scale and with proprietary programmatic technology.

4Ströer SE & Co. KGaA
TypeBroad incumbent
Description

Ströer is a major German media company specializing in out-of-home advertising and digital media, including direct media sales and programmatic. A broad incumbent whose media-sales and cross-channel digital business overlaps with MMD's buying and OoH capabilities in the German market.

5OMD Germany
TypeBroad incumbent
Description

OMD is Omnicom Media Group's largest media agency network operating in Germany, providing cross-media planning, buying, and analytics. A broad incumbent with overlapping services to MMD but with materially greater scale and proprietary technology investments.

6Wavemaker Global
TypeBroad incumbent
Description

Wavemaker is a WPP/GroupM media agency focused on growth and cross-media planning. A broad incumbent with similar cross-media buying services as MMD, structured within a global holding-company network with proprietary tools and significantly larger scale.

7Mediaplus
TypeDirect peer
Description

Mediaplus is the independent media agency within the Serviceplan Group, providing cross-media planning and buying across Germany and international markets. Closely comparable to MMD on media-neutral planning, mid-market client focus, and full-channel scope.

8Havas Media Germany
TypeBroad incumbent
Description

Havas Media is a global media agency network operating in Germany within Havas Creative Network, offering cross-media planning and buying. A broad incumbent competing with MMD for the same mid-market and enterprise client roster with the backing of a global holding company.

9Crossmedia GmbH
TypeDirect peer
Description

Crossmedia is an independent Hamburg-based digital and cross-media agency offering media planning, buying, and performance services. Comparable to MMD on independent ownership, mid-sized German footprint, and integrated digital-plus-traditional channel offering.

10Pilot GmbH
TypeDirect peer
Description

Pilot is an independent, owner-managed German media agency headquartered in Hamburg offering cross-media planning and buying with a similar full-service, mid-sized independent positioning to MMD. Comparable in scale, independent ownership structure, and integrated TV/digital/print/OoH offering.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers19 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MMD

Media Planning & Buying Servicesmmd.de

MMD firmographics

Firmographics
Name
MMD
Legal name
MMD Me-sch Media Direct GmbH
Website
https://mmd.de
Company type
Private
Founded year
1995
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

MMD industry classification

Industry
Product category
Media Planning & Buying Services
NAICS
Media Buying Agencies (541830), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

  • Media planning services
  • Media buying agency
  • Cross-media advertising
  • DRTV campaigns
  • Ethno-marketing targeting

Where MMD is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

MMD business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Media Agency Services: Full-service media planning and buying agency. MMD acts as an intermediary between advertisers and media publishers (TV, CTV, Radio, Digital, Print, OoH). They charge agency fees and secure rebates from media vendors which are passed through to clients. No trading, direct purchasing from all media.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

MMD product offering

Product offering

Core offering

MMD is an owner-managed full-service media agency that plans, purchases, and optimizes cross-media advertising campaigns across TV, CTV, Radio, Digital, Print, and Out-of-Home channels. Its core offering is media planning and buying (Mediaplanung und Mediaeinkauf) with KPI-driven optimization, supported by specialized services in DRTV (Direct Response TV) for NGO fundraising, ethno-marketing targeting Turkish and Russian communities in Germany via the TurkLocator tool, SEA/SEM, social media marketing, and display advertising. The agency's daughter company, MMD Production, provides digital advertising material production including TV commercials, social media clips, websites, and synchronization services.

Product overview

MMD is an owner-managed full-service media agency offering integrated media planning and buying services. The core offering centers on Mediaplanung und Mediaeinkauf (media planning and media buying), supported by specialized services including SEA/Suchmaschinenmarketing, Social Media Marketing, Display Advertising, DRTV (Direct Response TV), and traditional media channels (TV, CTV, Print, Radio, Out of Home). A key differentiator is their specialization in NGO fundraising campaigns and ethnomarketing targeting ethnic communities. The subsidiary MMD Production handles digital advertising production including video, websites, and advertising materials. Whitepaper-Publikationen provide educational content on emerging topics like CTV and FAST Channels. All services are tied together through performance measurement with KPI-driven optimization and cross-media campaign management.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mediaplanung und Mediaeinkauf (Media Planning and Buying)

Quantifiable outcome

  • TV campaigns starting from under 10,000 Euro budgets
  • +1 more outcomes

Companies that use MMD

Customer profile

Named customers19 records

Segments5 records

Ideal customer profiles3 records

MMD technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

MMD partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered minor and core.

  • trust.berlinminorGTM or Marketing Partner · 2 August 2017trust.berlin emotionalizes products through authentic product placements, recruits known influencers as ambassadors, and brings client stories into editorial parts of traditional media.
  • DATA 4UcoreStrategic or Co-development PartnerPartnership with DATA 4U, Institute for Market and Opinion Research specializing in ethnically-oriented target groups in Germany and Europe. DATA 4U developed the TurkLocator tool that MMD uses for ethnic marketing campaigns targeting Turkish migrants in Germany.
  • Call 4UminorStrategic or Co-development PartnerMultilingual telephone hotline service for dialogue-oriented ethnic marketing. Supports multilingual customer engagement for campaigns targeting ethnic communities.
  • MMD ProductioncoreStrategic or Co-development PartnerDigital production subsidiary for TV, cinema, radio, and internet advertising materials. Daughter company of MMD providing video production, website development, advertising materials, and synchronization services.
  • mattheis werbeagentur gmbhminorStrategic or Co-development PartnerPartner-connected Berlin agency for additional creative output. Long-standing partnership since 1995 for collaborative client projects.
  • GalomaminorStrategic or Co-development PartnerMarketing partner listed on MMD client/partners page, specific partnership details not detailed.
  • GooglecoreTechnology or IntegrationGoogle Partner agency with certified expertise in Google Ads, Google Analytics, and Google marketing tools. Certified since 2003 for AdWords management.
  • Facebook/MetacoreTechnology or IntegrationFacebook Business Partner with Digital Buyer Learning Path certification covering Facebook and Instagram advertising capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

MMD competitors and assessment

Company assessment

Broad incumbents

  • Dentsu Germany: Dentsu operates Carat, iProspect, and dentsu X in Germany, providing media planning, buying, and digital performance services. A broad incumbent with overlapping capabilities to MMD across TV, digital, and cross-media channels, plus proprietary data and programmatic assets.
  • Publicis Media Germany: Publicis Media operates Zenith, Starcom, Spark Foundry, and Performics in Germany. A broad incumbent offering the same media planning and buying services as MMD within a global holding-company structure, with significantly larger scale and proprietary adtech.
  • GroupM Germany: GroupM is WPP's media investment group operating Wavemaker, Mindshare, EssenceMediaCom, and GroupM Nexus across Germany. A broad incumbent competing with MMD on the same cross-media planning and buying services but at vastly larger scale and with proprietary programmatic technology.
  • Ströer SE & Co. KGaA: Ströer is a major German media company specializing in out-of-home advertising and digital media, including direct media sales and programmatic. A broad incumbent whose media-sales and cross-channel digital business overlaps with MMD's buying and OoH capabilities in the German market.
  • OMD Germany: OMD is Omnicom Media Group's largest media agency network operating in Germany, providing cross-media planning, buying, and analytics. A broad incumbent with overlapping services to MMD but with materially greater scale and proprietary technology investments.
  • Wavemaker Global: Wavemaker is a WPP/GroupM media agency focused on growth and cross-media planning. A broad incumbent with similar cross-media buying services as MMD, structured within a global holding-company network with proprietary tools and significantly larger scale.
  • Havas Media Germany: Havas Media is a global media agency network operating in Germany within Havas Creative Network, offering cross-media planning and buying. A broad incumbent competing with MMD for the same mid-market and enterprise client roster with the backing of a global holding company.

Direct peers

  • Mediaplus: Mediaplus is the independent media agency within the Serviceplan Group, providing cross-media planning and buying across Germany and international markets. Closely comparable to MMD on media-neutral planning, mid-market client focus, and full-channel scope.
  • Crossmedia GmbH: Crossmedia is an independent Hamburg-based digital and cross-media agency offering media planning, buying, and performance services. Comparable to MMD on independent ownership, mid-sized German footprint, and integrated digital-plus-traditional channel offering.
  • Pilot GmbH: Pilot is an independent, owner-managed German media agency headquartered in Hamburg offering cross-media planning and buying with a similar full-service, mid-sized independent positioning to MMD. Comparable in scale, independent ownership structure, and integrated TV/digital/print/OoH offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

MMD social profiles

Digital presence

MMD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MMD leadership team

Management profile

Number of profiles

Profiles2 records

MMD subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

MMD funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MMD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMD

What does MMD do?

MMD is an owner-managed full-service media agency that plans, purchases, and optimizes cross-media advertising campaigns across TV, CTV, Radio, Digital, Print, and Out-of-Home channels. Its core offering is media planning and buying (Mediaplanung und Mediaeinkauf) with KPI-driven optimization, supported by specialized services in DRTV (Direct Response TV) for NGO fundraising, ethno-marketing targeting Turkish and Russian communities in Germany via the TurkLocator tool, SEA/SEM, social media marketing, and display advertising. The agency's daughter company, MMD Production, provides digital advertising material production including TV commercials, social media clips, websites, and synchronization services.

Is MMD a public or private company?

MMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MMD founded?

MMD was founded in 1995. It employs 11 to 50 people.

Where is MMD based?

MMD is headquartered in Berlin, Germany, in the Europe region.

How does MMD make money?

One revenue line is on record: media Agency Services.

Who are MMD's main competitors?

Broad incumbents on record are Dentsu Germany, Publicis Media Germany, GroupM Germany, Ströer SE & Co. KGaA, OMD Germany, Wavemaker Global and Havas Media Germany. Direct peers are Mediaplus, Crossmedia GmbH and Pilot GmbH.

Does MMD have an API?

No public API is recorded for MMD.

What industry is MMD in?

MMD's product category is Media Planning & Buying Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 541830 and its SIC code is 7311.

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