The Evening Tribune

What The Evening Tribune does

The Evening Tribune is a hyperlocal digital news publication serving Hornell, New York and surrounding communities in Steuben and Allegany counties. Founded as a traditional community newspaper (also known as the Hornell Evening Tribune), it is owned and operated by Gannett Co. as part of the USA TODAY Network, the largest newspaper publisher in the United States. The publication covers local news, sports, entertainment, opinion, obituaries, and community events, and operates exclusively within a defined upstate-New York geographic market.

The core product is the digital news website eveningtribune.com, built and powered by Gannett's shared content management system and delivered via responsive web, eNewspaper digital edition, mobile, and social channels (Facebook, X/Twitter). Product surface extends beyond journalism into transactional verticals: real estate listings (via AddressUSA integration), a classifieds marketplace, local job listings, public notices and legal advertisements, obituary submissions, and email newsletter subscriptions. Native advertising and content recommendation are delivered through Taboola integration. There are no proprietary technology components unique to The Evening Tribune; the technology stack is entirely Gannett-shared or third-party, eliminating standalone engineering scale but enabling cost-efficient participation in a national network.

Monetization is multi-stream and characteristic of small-market community publications: recurring digital subscriptions for content and eNewspaper access, digital display and programmatic advertising (sold in part through Gannett's centralized advertising.usatoday.com platform), and transactional revenue from classifieds, real estate, obituaries, and public notices. The customer base consists of local residents (B2C subscribers and readers) and Hornell-area small and mid-sized businesses (B2C/B2B advertisers, classified posters, real estate agents). Audience reach is amplified through USA TODAY Network syndication, but commercial scale is fundamentally constrained by the population base of its single upstate-New York market.

Name

The Evening Tribune

Legal name

The Evening Tribune

Website

https://eveningtribune.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Evening Tribune is a hyperlocal digital news publication serving Hornell, NY and surrounding Steuben and Allegany County communities with local news, sports, entertainment, classifieds, and obituaries, operating as a property within Gannett's USA TODAY Network.

Ownership category

akta.pro rank

Product category

Local Digital News

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Local news
• Digital newspaper
• Classified advertising
• ENewspaper subscription
• Community journalism

Headquarters

HQ city

Hornell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Subscriptions: The Evening Tribune generates revenue through digital subscription offerings, providing unlimited access to local news content, archives, and eNewspaper digital edition. Subscribers can manage accounts online and receive premium content.
2. Digital Advertising: Display advertising revenue generated through the website, including banner ads, sponsored content, and marketplace listings. Advertising is sold through Gannett's centralized advertising platform (advertising.usatoday.com) with local publication targeting.
3. Classifieds and Marketplace: Revenue from classified advertisements including jobs, real estate listings, and obituaries. The site hosts a classifieds section (classifieds.eveningtribune.com) for local marketplace transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Evening Tribune is a hyperlocal digital news publication serving Hornell, NY and surrounding Steuben and Allegany County communities. It delivers local news, sports, entertainment, opinion, real estate listings, classifieds, obituaries, and public notices through its website and eNewspaper digital edition. The publication operates as a property within the Gannett/USA TODAY Network, monetizing via digital subscriptions, display advertising, and classified listings.

Product overview

The Evening Tribune is a digital local news publication offering a unified news website with multiple content categories. The core product is the news website featuring local news, sports, entertainment, opinion, and obituaries coverage. Additional offerings include an eNewspaper digital subscription service, real estate listings powered by AddressUSA, classifieds marketplace, job listings, shopping deals recommendations, and newsletter subscriptions. The publication operates as part of the Gannett/USA Today Network.

Differentiator

Problem solved

Functional benefit

Products and services

• The Evening Tribune Website Digital local news website covering news, sports, entertainment, opinion, real estate, and obituaries for Hornell, NY and surrounding Steuben and Allegany counties. Free article-level access with subscription-based premium content.
• eNewspaper Digital Edition Digital subscription product delivering an electronic replica of the newspaper to subscribers, providing access to the print edition in a digital format.
• Real Estate Listings Property search and listings section powered by AddressUSA, providing home valuation, property listings, and agent profiles for homes for sale in the Hornell area.
• Classifieds Marketplace Online marketplace for local classifieds including vehicles, rentals, and services, hosted at classifieds.eveningtribune.com.
• Jobs Marketplace Local job listings and employment marketplace integrated into the website for Hornell-area employers and job seekers.
• Email Newsletters Email newsletter subscription service delivering curated local news updates to subscribers based on topic and frequency preferences.
• Obituaries Obituary listings and funeral announcement service with submission capabilities for funeral homes and families in the Hornell region.
• Public Notices / Legals Platform for publishing and viewing public legal notices and government announcements required by local, county, and state authorities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gannett / USA TODAY NetworkcoreStrategic or Co-development PartnerThe Evening Tribune is owned and operated by Gannett Company, part of the USA TODAY Network. This partnership provides access to Gannett's content management systems, advertising platforms, syndicated national content, and shared infrastructure across hundreds of local publications. The integration enables content sharing, unified advertising sales, and cross-network audience reach.
• AddressUSA (Real Estate)minorGTM or Marketing PartnerThe real estate section features properties and agents from AddressUSA, a partner providing home search tools, property listings, and agent profiles integrated into the publication's real estate marketplace.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Patch: Digital-first hyperlocal news network covering thousands of U.S. communities, including towns in Upstate NY. Comparable as a competing platform for hyperlocal news, classifieds, and local event coverage, though distributed across many fragmented local sites rather than as a single community newspaper.
• The Batavian: Digital-first hyperlocal news outlet serving Genesee County, NY. Comparable as an Upstate NY hyperlocal news competitor pursuing a similar digital subscription + advertising model, though operating independently rather than within the Gannett network.
• The Ithaca Voice: Digital-first local news outlet serving Ithaca and Tompkins County, NY. Comparable as a hyperlocal digital news platform targeting a similar Upstate NY community with local news, events, and classifieds, though at a slightly larger market scale.

Direct peers

• The Daily Star (Oneonta): Gannett/USA TODAY Network local daily covering Oneonta and Otsego County, NY. Closely comparable in scale, rural Upstate NY geography, and Gannett operating model, making it one of the most direct peers to The Evening Tribune.
• Press Connects (Binghamton): Gannett/USA TODAY Network local paper covering the Binghamton / Broome County market, in the same Southern Tier region of New York. Comparable in business model, Gannett CMS stack, and digital subscription / advertising monetization, though serving a larger population.
• The Cincinnati Enquirer: Gannett/USA TODAY Network regional daily serving the Cincinnati metro. Comparable as a Gannett property running the same digital subscription, eNewspaper, and Gannett advertising platform, though at meaningfully larger scale.
• The Desert Sun (Palm Springs): Gannett/USA TODAY Network mid-size daily covering the Coachella Valley. Comparable as a Gannett-operated community newspaper at a similar mid-tier market scale, sharing the same CMS, ad platform, and digital subscription product set.
• The Daily Record (Westchester): Gannett/USA TODAY Network local outlet serving suburban Westchester and Rockland counties in New York. Comparable as a New York-based Gannett community newspaper running the same content management system, eNewspaper product, and digital subscription model.
• Finger Lakes Times: Local daily newspaper serving Geneva and the Finger Lakes region of New York. Comparable as a community newspaper covering an adjacent Upstate NY geography with the same mix of local news, sports, obituaries, classifieds, and public notices.
• Wellsville Daily Reporter: Historically co-branded with The Evening Tribune (previously "Hornell Evening Tribune Wellsville Daily Reporter") and serves an adjacent Allegany/Steuben County market. It is a direct comparable as another Gannett-affiliated hyperlocal daily covering the same Western NY / Southern Tier region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hornelltribune
• Facebookfacebook.com/hornelleveningtribune
• LinkedInlinkedin.com/company/the-evening-tribune

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Evening Tribune