Panevėžys Lietkabelis

What Panevėžys Lietkabelis does

Panevėžys Lietkabelis (legal entity: VšĮ Krepšinio klubas "Lietkabelis", company code 301048677) is a professional basketball club headquartered at J. Janonio g. 4, Panevėžys, Lithuania, founded in 1964 and currently organized as a public institution (Všį). The club fields a men's professional basketball team that competes in the Lithuanian Basketball League (LKL) and the EuroCup; its home venue is the Kalnapilio arena (Parko g. 12), a 23,477 m² sports and entertainment complex. The 2025-26 roster comprises 10 players, with the team finishing 5th in the LKL regular season (15-17) and 9th in EuroCup group stage (5-13), losing the bronze final to Klaipėdos Neptūnas; the club has secured a long-term EuroCup license for 2026-27.

The business model blends four revenue streams: (i) match-day ticket sales and season memberships distributed through third-party platforms kakava.lt and ticketmarket.lt (bronze-series tickets from 7 EUR); (ii) sponsorship under a tiered structure led by general sponsor 7bet, plus core partners including Panevėžys municipality and Kalnapilis, and major partners Norfa, Rajonas, Dvaro, Hitachi (Gilius ir Ko), among others; (iii) official merchandise sold through the shoplietkabelis.lt e-commerce store operated by partner MB Sportinė apranga; and (iv) community and CSR revenue adjacency via the EuroLeague One Team initiative and the "KK Lietkabelis Tavo Mokykloje" school-visit program. The club is led by president Alvydas Bieliauskas, director Jonas Mačiulis, and head coach Nenad Čanak, with no parent company or publicly traded ownership.

Name

Panevėžys Lietkabelis

Legal name

VšĮ Krepšinio klubas "Lietkabelis"

Website

https://kklietkabelis.lt

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Panevėžys Lietkabelis is a Lithuanian professional basketball club (founded 1964) that competes in the LKL and EuroCup, monetizing ticket sales, memberships, sponsorships, and merchandise, with community programs targeting schools and youth.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball club
• Basketball league competition
• Fan merchandise sales
• Sports event ticketing
• Community youth programs

Headquarters

HQ city

Panevezys

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket sales: Revenue from selling tickets to home games at Kalnapilio arena. Tickets available through kakava.lt platform.
2. Membership programs: Season memberships sold through ticketmarket.lt for 2026-2027 season.
3. Merchandise sales: Online store selling official merchandise including jerseys, hoodies, caps, accessories, car frames, wireless earphones, and smart watches.
4. Sponsorship: Multi-tiered sponsorship structure including general sponsor (7bet), main sponsors, major sponsors, regular sponsors, and friends of the club.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Panevėžys Lietkabelis is a professional basketball club based in Panevėžys, Lithuania, competing in the Lithuanian Basketball League (LKL) and the European EuroCup tournament. The club fields a professional team of players and coaches, hosts home games at Kalnapilio arena, and sells game tickets, season memberships, and official club merchandise. It also runs community-facing programs including the EuroLeague One Team social initiative and school basketball visits.

Product overview

Panevėžio "Lietkabelis" is a professional basketball club operating as a unified product (the team) with supplementary revenue-generating services. The core offering is the professional basketball team competing in LKL and EuroCup. Supporting services include an e-commerce store for official merchandise (operated via third-party partner Hustle Point) and ticket/membership sales through external platforms. Community engagement programs include the "One Team" EuroLeague social initiative and the "KK Lietkabelis Tavo Mokykloje" school visits program, which complement the core sports product.

Differentiator

Problem solved

Functional benefit

Products and services

• Panevėžio "Lietkabelis" Professional Basketball Team Professional basketball team competing in the Lithuanian Basketball League (LKL) and EuroCup international competition; the core service is fielding a competitive team for domestic and European matches at Kalnapilio arena.
• Game Tickets and Season Memberships Ticket sales for individual home games (bronze series tickets starting from 7 EUR) and season memberships for the 2026-2027 season, sold through third-party platforms kakava.lt and ticketmarket.lt. Targeted at basketball fans and sports enthusiasts.
• Official Merchandise E-Shop (shoplietkabelis.lt) Official online retail store operated by MB "Sportinė apranga" (managed by partner Hustle Point) selling official club merchandise including jerseys, hoodies, caps, accessories, car frames, wireless earphones, and smart watches. Delivery within 1-5 business days across Lithuania.
• "One Team" Social Initiative EuroLeague social initiative program operated in cooperation with Panevėžys social institutions (such as day center Gerumo Tiltai) that helps children and youth from socially vulnerable groups develop life skills, confidence, teamwork, and communication through basketball-based activities.
• "KK Lietkabelis Tavo Mokykloje" School Visits Program Educational outreach program in which players and coaches visit schools across Panevėžys city and district to share experiences, conduct basketball training sessions, and mentor students; since 2025-26 season, coaches also conduct physical education classes integrated with professional basketball training elements. Over 35 school visits conducted.

Quantifiable outcome

• 6 consecutive LKL medals achieved (2019-20 through 2024-25 seasons)
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• 7betcoreGTM or Marketing Partner · 1 January 2025General sponsor of Lietkabelis basketball club. Brand prominently featured as main sponsor on team uniforms and official communications. The 2025-26 season referred to as 7bet-Lietkabelis.
• Panevėžys municipality (Savivaldybė)coreGTM or Marketing PartnerMain municipal sponsor providing support to the basketball club as part of city sports development initiatives.
• RajonasmajorGTM or Marketing PartnerRegional sponsor supporting the club's operations.
• KalnapiliscoreGTM or Marketing PartnerArena naming sponsor - Kalnapilio arena is home venue. Also key sponsor category.
• NorfamajorGTM or Marketing PartnerMajor sponsor - retail chain providing sponsorship support.
• DvaromajorGTM or Marketing PartnerMajor sponsor category business.
• Sun YanminorGTM or Marketing PartnerLarge sponsor category business.
• AuresaminorGTM or Marketing PartnerLarge sponsor category business.
• AkordaiminorGTM or Marketing PartnerLarge sponsor category business.
• Gilius ir Ko (Hitachi)majorGTM or Marketing PartnerPartnership with Gilius ir Ko (Hitachi brand) continued for 2025-26 season - commercial partner providing brand sponsorship.
• Gerumo Tiltai (Day Center)coreStrategic or Co-development PartnerPanevėžys social institution cooperating with Lietkabelis on One Team EuroLeague social initiative, providing support to children from socially vulnerable groups in studies and emotional development.
• EuroLeague (One Team)coreStrategic or Co-development PartnerEuroLeague social initiative program - One Team helps children from socially vulnerable groups develop life skills through basketball. Lietkabelis participates as EuroCup/EuroLeague club.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BC Wolves: Vilnius-based LKL club that has competed against Lietkabelis in recent playoff rounds; directly comparable as another Lithuanian professional basketball club sharing similar LKL sponsorship and ticketing dynamics.
• BC Neptūnas (Klaipėdos Neptūnas): Klaipėda-based LKL competitor and recent Lietkabelis playoff opponent (2025-26 bronze series); directly comparable mid-market Lithuanian basketball club with similar scale, sponsorship structure, and city-level fan base.
• BC Šiauliai: Šiauliai-based LKL club and domestic peer; comparable in scale and competitive positioning, with overlapping sponsorship, ticketing, and matchday revenue drivers in the Lithuanian basketball ecosystem.
• BC Žalgiris (Kauno Žalgiris): Kaunas-based professional basketball club competing in the LKL and EuroLeague; Lietkabelis's primary domestic competitor and fellow Lithuanian top-flight club, providing the closest peer for league positioning, sponsorship economics, and matchday revenue benchmarks.
• KK Budućnost Podgorica: Montenegrin basketball club competing in the EuroCup 2025-26 (12-6); directly comparable as a regional European basketball peer with similar league/international competition footprint.
• JL Bourg Basket: French basketball club competing in the EuroCup 2025-26 (13-5); directly comparable as a EuroCup group-stage peer with similar European competition economics.
• Beşiktaş JK Basketball: Istanbul-based club competing in the EuroCup (2025-26 group leader at 13-5); directly comparable as a EuroCup peer, useful for benchmarking European competition economics and visibility.
• Turk Telekom Basketball: Ankara-based club competing in the EuroCup 2025-26 (12-6); directly comparable as a EuroCup peer, useful for benchmarking corporate-sponsorship-heavy basketball club operations.
• Dolomiti Energia Trento: Italian basketball club competing in the EuroCup 2025-26 (11-7); directly comparable as a EuroCup peer with similar mid-market European basketball club economics and brand-building dynamics.
• BC Rytas (Vilniaus Rytas): Vilnius-based professional basketball club competing in the LKL and European competitions; directly comparable as a domestic rival fighting for top LKL positions and sharing similar sponsorship, ticketing, and merchandise dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/5619441811431238
• LinkedInlinkedin.com/company/bc-lietkabelis

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panevėžys Lietkabelis