Islamic Aid

What Islamic Aid does

Islamic Aid is a registered UK charity (England and Wales, charity number 1189918) founded in 2000 by Mahmood-ul Hassan and headquartered at 29 Church Hill, London E17 3AB. It operates as a Muslim relief organisation delivering poverty alleviation, emergency response, and sustainable development programmes across more than 12 countries in Africa, South Asia, the Middle East, and Southeast Asia, with parallel donor operations in the United States. Core programmatic pillars include Save A Child sponsorship, food security (Food Packs and Food for All), clean water (Give Water Give Life), healthcare (including a multi-year partnership with The Children's Hospital Lahore), education, livelihoods (Targeting the Ultra-Poor Programme), emergency relief (Palestine, Afghanistan, Sudan, Pakistan floods), and climate change. On the religious-giving side, the organisation offers a comprehensive suite of Islamic financial products: Zakat, Sadaqah, Sadaqah Jariyah, Qurbani, Aqiqah, Fidya, Fitrana, Kaffarah, Waqf Fund, Islamic Will writing, and Riba (bank interest) redirection, supported by online Zakat, Fitrana, and Inheritance calculators.

The underlying technology stack is standard non-profit infrastructure: a self-service online donation portal (donate.islamicaid.com) supporting multi-currency (£, $, €) and multiple payment methods (credit/debit cards including Visa, Mastercard, Amex, Maestro, JCB, Diners; PayPal; Google Pay; Direct Debit), donor database, CRM, and standard Gift Aid reclamation via HMRC. No proprietary technology platform, AI/ML capabilities, or patents are disclosed. Distribution is community-led and direct-to-donor, leveraging mosques, grassroots partners in programme countries, and a multi-channel marketing mix spanning the website, Facebook, Twitter/X, LinkedIn, YouTube, WhatsApp, email, direct mail, payroll giving, text-to-donate, phone donations, and third-party platforms (JustGiving, Virgin Money Giving).

The revenue model is donation-based and 100% private (no government funding). Streams comprise individual donations (one-off and recurring daily/monthly/Friday), Gift Aid reclamation, and legacy bequests. A defining differentiator is the 100% Zakat Policy, under which administrative costs are covered by Gift Aid so that 100% of Zakat donations flow directly to charitable projects. Last reported year revenue was £3.3 million (down £54,921 year-over-year), with cumulative fundraising of £75 million since 2000 across a donor base of 125,000 supporters. Cost economics show £1.10 spent directly on charitable work for every £1 donated.

Name

Islamic Aid

Legal name

Islamic Aid

Website

https://islamicaid.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Islamic Aid is a UK-registered Muslim relief charity, founded 2000 in London, delivering emergency relief and sustainable development programmes across 12+ countries through donations from individual supporters, Gift Aid, and legacy income.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Religious Organizations (813110), Grantmaking and Giving Services (8132), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Humanitarian relief charity
• Emergency food assistance
• Islamic charitable giving
• Child sponsorship programs
• Poverty alleviation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations (Sadaqah, Zakat, General Fund): Primary revenue stream from individual donors making one-off or recurring donations. Donors contribute to specific programmes (Food Pack, Healthcare, Water, Education, Livelihoods) or general funds. Donation types include Sadaqah, Sadaqah Jariyah, Zakat, Lillah, Qurbani, Aqiqah, Fidya, Fitrana, and Interest Money (Riba). Monthly giving programmes and legacy bequests are also solicited.
2. Gift Aid Reclamation: Islamic Aid reclaims tax on UK donations through the Gift Aid scheme, which covers administrative costs. This enables the 100% Zakat policy whereby all donated funds go directly to charitable projects.
3. Legacy Income: The charity receives legacy bequests from supporters who remember Islamic Aid in their wills. Legacy income is noted as a meaningful and growing revenue component.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Islamic Aid is a Muslim relief charity that raises charitable donations from individual supporters in the UK and US and deploys funds through emergency relief, sustainable development, and Islamic giving programmes. It delivers food packs, clean water systems, healthcare support, education, and livelihood grants across more than 12 countries in Africa, Asia, and the Middle East. The organisation operates a comprehensive Islamic giving platform covering Zakat, Sadaqah, Qurbani, Fidya, Fitrana, Aqiqah, Waqf, and Kaffarah, with a unique 100% Zakat policy that channels all Zakat funds directly to projects.

Product overview

Islamic Aid is a Muslim relief charity operating a multi-program humanitarian platform focused on alleviating poverty through emergency relief, sustainable development, and Islamic charitable giving. The organization offers a comprehensive portfolio including child sponsorship (Save A Child), emergency response programs (Palestine, Afghanistan, Pakistan Floods, Sudan), and sector-specific initiatives (Food for All, Give Water Give Life, Healthcare, Gift of Sight, Education, Livelihoods, Climate Change). On the Islamic giving side, they provide digital calculators for Zakat and Fitrana, plus religious sacrifice programs (Aqiqah, Qurbani) and permanent endowment options (Waqf Fund). Their unique 100% Zakat Policy ensures all Zakat donations go directly to charitable projects. The donation platform supports multiple payment methods including PayPal, Google Pay, Direct Debit, and major credit/debit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Save A Child

Quantifiable outcome

• £1.10 spent directly on charitable work for every £1 donated (last reported year)
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• The Children's Hospital Lahore / University of Child Health SciencescoreStrategic or Co-development PartnerIslamic Aid has been a valued partner of The Children's Hospital Lahore for over 4 years. The hospital is the second largest paediatric hospital in the world, treating more than 1.3 million children every year. Together they have improved patient care, strengthened staff welfare, and uplifted child health services. Islamic Aid is also helping develop Children's Hospital II, a 1,000-bed superspecialty hospital, and new training and research facilities at the University of Child Health Sciences. More than 20,000 people benefit daily from Islamic Aid-funded upgraded drinking-water systems.
• Mahmood-ul Hassan and Rubina Gul (Founders)coreOthersFounders of Islamic Aid. Mahmood-ul Hassan grew up in deprived areas of Pakistan, walked 7km daily to school, and later established Islamic Aid in 2000 after gaining an MBA from Imperial College London. He also founded a school in his home village before establishing the charity. The founders provide ongoing leadership as Chairman.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Islamic Relief Worldwide: The largest UK-headquartered Muslim relief charity, operating across emergency response, food security, water, healthcare, education, and livelihoods — an almost identical programme mix to Islamic Aid, with a much larger global footprint and budget. Most directly comparable anchor for competitive benchmarking in the UK Muslim-charity market.
• Zakat Foundation of America: US-based Islamic charity focused on Zakat collection and distribution, with programmes in emergency relief, food security, healthcare, and education across similar geographies. Direct peer with overlapping 100%-Zakat policy positioning and donor demographic (diaspora Muslims).
• Human Appeal: UK-headquartered Muslim international development charity running emergency relief, food security, water, healthcare, education, and Islamic giving programmes (Zakat, Qurbani). Closely comparable in size band, mission, and GTM approach.
• Muslim Hands: UK-based Muslim international relief and development charity operating across food security, water, healthcare, education, and emergency relief. Direct peer with similar Islamic giving product mix (Qurbani, Zakat, Sadaqah) and donor base in the UK Muslim community.
• Muslim Aid: Established UK Muslim charity providing emergency relief, orphan sponsorship, food security, water, healthcare, and Qurbani programmes. Comparable Zakat/Sadaqah product offering and UK donor base; very direct peer in fundraising methods and beneficiary geographies.
• Penny Appeal: UK Muslim-charity with overlapping programmes in food, water, healthcare, education, livelihoods, and emergency relief. Highly relevant for benchmarking Islamic giving products (Qurbani, Zakat, Sadaqah) and recurring donor strategy.

Broad incumbents

• Save the Children: Large international NGO focused on children's welfare, health, and education. Comparable on the children's hospital partnership and paediatric healthcare delivery models that Islamic Aid employs at the Children's Hospital Lahore.
• UNHCR (UN Refugee Agency): The global mandate-holder for refugee protection, with overlapping presence in conflict-affected geographies where Islamic Aid operates (Palestine, Sudan, Afghanistan, Syria). Comparable at the programme-intervention level, though operates at far greater scale and with government funding.
• Mercy Corps: Global humanitarian organisation delivering emergency relief, food security, water, health, and livelihoods programmes in similar geographies. Comparable programme architecture though operating with substantially greater scale and institutional donor mix.
• Concern Worldwide: International humanitarian organisation working in emergency response, health, education, and livelihoods across similar geographies in Africa and Asia. Comparable in programme verticals, though serving a different donor demographic (secular Western).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/islamicaid
• YouTubeyoutube.com/user/islamicaid
• Facebookfacebook.com/islamicaiduk
• LinkedInlinkedin.com/company/islamic-aid

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Islamic Aid