Weiser & Lorenz

What Weiser & Lorenz does

Weiser & Lorenz Computertechnik GmbH (trading as Weiser & Lorenz / WeLo) is a regionally focused German IT solutions provider headquartered at Spiegelstraße 27, 08056 Zwickau, Saxony. Founded in 1992 and managed by co-owners Thomas Weiser and Ralph Lorenz, the company operates a 1-10 employee business delivering hardware, packaged software, networking, telecommunications consulting, repair services, recurring maintenance contracts, equipment rentals, training, and web/graphic design services. The customer base spans small and medium-sized enterprises, schools and educational institutions, public-sector bodies, and private consumers in the Zwickau region; the Promethean partnership and dedicated 'Digitales Klassenzimmer' sub-brand have made digital classroom solutions a notable vertical focus alongside generalist SME IT support.

The company's core technology stack is built entirely on third-party platforms rather than proprietary systems: it resells and configures hardware from Lenovo, HP, Apple, Fujitsu, and Microsoft; licenses software from Microsoft, Sage, Lexware, DATEV, Adobe, Corel, Kaspersky, ESET, Veeam, and others; and deploys networking, firewall, storage, and telecommunications solutions from LANCOM, Synology, Sophos, Securepoint, Placetel, Agfeo, AVM, and envia TEL. Custom-built Weiser & Lorenz-branded PCs represent a modest proprietary layer on top of commodity components. There are no software products built and owned by Weiser & Lorenz, no proprietary IP, no patents, no API or SDK surface, and no AI/ML capability.

The business model combines transactional revenue (hardware resale, software licensing, one-off repairs, equipment rentals) with recurring revenue (annual service and maintenance contracts with guaranteed response times, priority support, free technician/travel costs, and loaner hardware) and professional-services revenue (on-site installation, training, telecommunications consulting, web design via CMEDESIGN). Distribution is direct-to-customer through a Zwickau retail location and regional on-site service; the company explicitly does not operate e-commerce. Pricing for hardware and used/refurbished equipment is published online (e.g., Microsoft 365 Business Standard at €173.22/year, ESET Internet Security from €34.95/year), while services and contracts are quoted per engagement. The company has remained privately held, with no disclosed funding rounds and a Google rating of 4.7/5 across 26 reviews.

Name

Weiser & Lorenz

Legal name

Weiser & Lorenz Computertechnik GmbH

Website

https://welo.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Weiser & Lorenz Computertechnik GmbH is a Zwickau-based, privately held IT solutions provider selling hardware, software, networking, telecommunications, repair, and maintenance services to SMEs, schools, and private consumers across Saxony since 1992.

Ownership category

akta.pro rank

Product category

IT Services and Computer Hardware Resale

NAICS

Computer Systems Design and Related Services (54151), Electronic and Precision Equipment Repair and Maintenance (8112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Other Computer Related Services (541519)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industries

Lease, Warranty & Maintenance Management Services (BPAEAOAL), Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI)

Keywords

• IT services
• Computer hardware
• Business software
• Network infrastructure
• IT support

Headquarters

HQ city

Zwickau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of computers, notebooks, servers, networking equipment, peripherals, and components. Products include branded systems (Lenovo, HP, Apple, Fujitsu, Microsoft) as well as custom-configured Weiser & Lorenz branded PCs. One-time transactional revenue model.
2. Software Sales and Licensing: Sale and licensing of software products including Microsoft Windows, Office, security solutions (Kaspersky, ESET), Adobe products, Corel software, virtualization solutions (Microsoft Hyper-V, VMware), backup software (Veeam), and industry-specific software (Sage, Lexware, DATEV).
3. Repair and Maintenance Services: Technical repair services for PCs, notebooks, printers, and IT systems. Services include error diagnosis, hardware/software installation, virus removal, data recovery, and system maintenance.
4. Service and Maintenance Contracts: Recurring service contracts providing guaranteed response times, prioritized phone support, personal contacts, regular maintenance, and free loaner equipment. Covers servers, clients, network devices, firewalls, telecommunications, and printers.
5. Equipment Rental and Leasing: Short-term rental of IT equipment including workstations with monitors, notebooks, projectors, scanners, and networking equipment for temporary needs.
6. Training Services: Training courses on digital applications including Microsoft Teams, Outlook, SharePoint, and WordPress. Conducted in small to medium groups with practical exercises.
7. Telecommunications Services: Consultation, setup and support for internet, phone and TV solutions in partnership with envia TEL. Covers DSL, fiber, and modern telephone systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Weiser & Lorenz sells IT hardware (desktop PCs, workstations, notebooks, tablets, servers, printers, backup and UPS systems), licenses commercial software (Microsoft, business applications, security and backup tools), and delivers accompanying IT services — including repairs, on-site support, maintenance contracts, equipment rental, training, web/graphic design, electronic time tracking, and telecommunications (internet/TV/telephone via partner envia TEL). The company serves SMEs, schools/educational institutions, public-sector clients, and private consumers primarily in the Zwickau region of Saxony.

Product overview

Weiser & Lorenz Computertechnik GmbH is an IT solutions provider offering a comprehensive portfolio of hardware products, software solutions, and services. Their product portfolio centers on branded computer systems (Weiser & Lorenz branded PCs, Apple computers, Lenovo/HP servers), mobile devices (notebooks and tablets from major manufacturers), telecommunications solutions (Placetel cloud phone systems, Agfeo and AVM FRITZ! phone systems), printing equipment, network infrastructure, and backup/power protection systems. Their software offerings include Microsoft Windows and Office products, virtualization solutions using Microsoft Hyper-V, Veeam backup software, security solutions (Securepoint and Sophos firewalls, Kaspersky antivirus), and business accounting software (Sage, Lexware, DATEV). They provide extensive services including repairs, maintenance contracts, device rentals, on-site support, TV/Internet/Telephone consulting, and staff training. Special offerings include solutions for schools and educational institutions, electronic time tracking systems, digital classroom technologies with Promethean interactive whiteboards, and web/graphic design services in partnership with CMEDESIGN. The company positions itself as a one-stop provider delivering hardware, software, networking, and ongoing support services primarily for businesses, schools, and private customers in the Zwickau region.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Hardware Sales Sale of desktop PCs, workstations, notebooks, tablets, servers, printers and multifunction devices from vendors such as Lenovo, HP, Microsoft Surface, Wortmann, and Terra — sold to businesses, schools, public institutions and private consumers.
• Software Sales and Licensing Resale and licensing of operating systems, office suites, business applications, security software, backup and virtualization tools, and creative software — including Microsoft (Windows, Office, Microsoft 365), Sage, Lexware, DATEV, Kaspersky, ESET, Securepoint, Sophos, Adobe, Corel, Veeam and Hyper-V.
• Network Infrastructure Solutions Planning, installation and administration of business networks — including fiber-optic and copper cabling, server rooms, network hardware, firewalls and VPN — for SME and institutional customers.
• IT Repair Services Hardware repair and troubleshooting services for PCs, notebooks, servers, printers and other equipment — provided both in-shop and on-site, including component-level work supported by Seagate-certified expertise.
• IT Service and Maintenance Contracts Recurring maintenance agreements covering remote monitoring, on-site support, scheduled updates and priority response — sold as ongoing contracts to business customers.
• Equipment Rental and Leasing Rental and leasing of IT equipment — including notebooks, projectors, printers and similar hardware — on flexible terms to businesses, schools and consumers for short- or mid-term use.
• On-Site Technical Service Dispatched on-site technician visits for installation, configuration, troubleshooting and support at the customer's premises in the Zwickau region.
• Internet, Telephone and TV Services Resale of consumer and business connectivity (internet, telephone and TV) delivered in cooperation with partner envia TEL — billed as a managed single-vendor arrangement to households and small businesses.
• IT Training Services Training courses and instruction for customers on hardware and software use, delivered to both private consumers and business clients.
• Web and Graphic Design Services (CMEDESIGN) Design and implementation of websites and graphic assets for SMEs, institutions and private customers — delivered under the CMEDESIGN unit.
• Electronic Time Tracking Systems Deployment of electronic time-tracking hardware and software solutions for SME and institutional customers to record employee working hours.
• School and Educational Institution IT Solutions Bundled IT offerings tailored to schools and educational institutions — combining hardware (interactive displays, classroom devices), educational software (anti-virus, classroom management), infrastructure and ongoing support, often financed through public procurement frameworks.

Quantifiable outcome

• Customer satisfaction: Google rating 4.7 out of 5 based on 26 reviews
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• CMEDESIGNcoreStrategic or Co-development PartnerCreative partner for web design and graphic design services. CMEDESIGN handles technical and creative implementation of websites, graphic design, digital media, and individual design solutions for Weiser & Lorenz customers. The partnership enables delivery of comprehensive web and design services under Weiser & Lorenz's IT services umbrella.
• envia TELcoreChannel Partner/ Reseller/ DistributorTelecommunications partner providing internet, telephone, and TV solutions. Weiser & Lorenz serves as local consultant and reseller for envia TEL products, offering DSL, fiber, and modern telephone system solutions with installation and ongoing support.
• PrometheancoreChannel Partner/ Reseller/ DistributorAuthorized partner for Promethean digital classroom solutions. Weiser & Lorenz provides comprehensive consulting for digital classroom conceptions including planning, implementation, and training for educational institutions.
• LenovominorChannel Partner/ Reseller/ DistributorAuthorized reseller of Lenovo computers and servers. Offers complete Lenovo product range with individual configuration for customer requirements.
• Hewlett Packard (HP)minorChannel Partner/ Reseller/ DistributorAuthorized HP reseller offering complete HP server product range with individual configuration services for desired server environments.
• AgfeominorChannel Partner/ Reseller/ DistributorCertified dealer for Agfeo telephone systems supporting Windows, Linux, and Mac OS X. Provides modern communication systems for business efficiency.
• PlacetelminorChannel Partner/ Reseller/ DistributorPartner for Placetel cloud telephone system. All-in-one communication solution for businesses of all sizes, flexibly expandable with hosting in Germany.
• AVM (FRITZ!)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for AVM FRITZ! products including telephone systems and routers for semi-professional and private segments. Hardware and software optimally combined for home networks.
• SeagatecoreTechnology or IntegrationCertified experts for Seagate data carriers and NAS storage solutions. Supports businesses with secure, efficient, and scalable data storage infrastructure. Strong expertise in network-attached storage implementations.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorAuthorized Microsoft reseller offering Windows operating systems, Office products, Microsoft 365 subscriptions, and server solutions. Provides special conditions for schools, associations, and non-profit institutions.
• SageminorChannel Partner/ Reseller/ DistributorOffers Sage business software solutions for quotes, order confirmations, delivery notes, and invoices. Solutions for self-employed, craftsmen, and small to medium enterprises.
• LexwareminorChannel Partner/ Reseller/ DistributorProvides Lexware accounting software for self-employed, craftsmen, and SMEs covering account management, VAT returns, and annual statements.
• DATEVminorChannel Partner/ Reseller/ DistributorOffers DATEV business software commonly used by tax consultants and lawyers. Weiser & Lorenz assists with hardware selection, software installation, and support.
• SecurepointminorChannel Partner/ Reseller/ DistributorOffers professional Securepoint firewall solutions for protection against complex threats including ransomware, cryptomining, bots, worms, and APTs.
• SophosminorChannel Partner/ Reseller/ DistributorProvides Sophos professional firewall solutions with advanced threat protection, Sandstorm sandboxing, AI-based deep learning, and comprehensive web protection.
• Reiner SCTminorChannel Partner/ Reseller/ DistributorElectronic time recording solutions from Reiner SCT for efficient employee time tracking via terminal, app, or browser with reduced manual effort.
• LANCOMminorChannel Partner/ Reseller/ DistributorReseller of LANCOM wireless access points and networking equipment. Products include indoor and outdoor Wi-Fi solutions supporting Wi-Fi 6 and Wi-Fi 7 standards.
• SynologyminorChannel Partner/ Reseller/ DistributorNAS and server storage solutions from Synology. Tower and rack-mounted NAS servers for data storage, backup, and network storage applications.
• KasperskyminorChannel Partner/ Reseller/ DistributorKaspersky security solutions including ASAP cybersecurity awareness tool for building employee security competence. Kaspersky provides online training platform for organizational cybersecurity.
• DHSNminorStrategic or Co-development PartnerDHSN practice partner relationship. DHSN is a training and education network in the region.
• AppleminorChannel Partner/ Reseller/ DistributorAuthorized Apple dealer offering complete Apple computer product range including Mac computers for home and business use. Simple operation combined with powerful hardware.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Bechtle AG: Europe's largest IT system house with over 80 locations in Germany and DACH region — overlapping customer base (SMEs, public sector) and product portfolio, but at vastly larger scale and publicly listed.
• CANCOM SE: Major German cloud and managed services provider — overlapping in SME IT services, Microsoft licensing, and managed print offerings with national coverage.
• Computacenter plc: Large UK-headquartered IT infrastructure provider with substantial German operations — competing in the same enterprise hardware, services, and managed print space as a scaled incumbent.

Direct peers

• IT-Haus GmbH: German IT distributor and system house serving SMEs with hardware, software, networking, and managed services — similar full-service IT provider profile with regional sales focus.
• MR Datentechnik Vertriebs- und Service GmbH: German regional IT services company offering hardware, software, networking, and support for SMEs and public sector — directly comparable business model and customer mix.
• S&S Computersysteme GmbH: Smaller German IT system integrator focused on hardware, software, and services for SMEs — closely comparable in size, regional scope, and product portfolio to Weiser & Lorenz.
• GOB Software & Systeme GmbH & Co. KG: German IT system house specializing in Microsoft, Sage, and Lexware solutions for SMEs and tax advisors — overlapping directly in the Sage/Lexware/DATEV software vertical and SME customer segment.
• Sysback AG: German IT distributor and system house providing computer hardware, peripherals, and services to resellers and SME customers — overlapping in the wholesale/systems integration space.
• TAROX AG: German IT system house headquartered in Lünen, providing hardware distribution, custom PC builds, and IT services to SMEs — directly comparable to Weiser & Lorenz's hybrid retail/systems integration model.
• ACP Group: Austrian/German IT provider offering hardware, software, and services through regional offices — comparable business model serving SME customers across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/weiserundlorenz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weiser & Lorenz