What Optimus Business Transformation does

Optimus Business Transformation is a privately held, for-profit Microsoft Dynamics 365 Business Central implementation partner founded in 2015 and headquartered in Flushing, USA. The firm delivers business-transformation consulting, technology deployment, and AI-enabled solutions to organizations across 11+ verticals, including Retail, Hospitality, F&B, Grocery, CPG, Airports, Utilities, Financial Services, Asset Finance, Real Estate, and Professional Services. It serves as an enterprise-grade alternative for mid-market and enterprise customers adopting or modernizing on the Microsoft Dynamics 365 ERP platform, with La Bodega disclosed as a named case study.

Its technology stack is anchored on Microsoft Dynamics 365 Business Central, extended by a portfolio of proprietary vertical-specific accelerators and modules: Optimus PABS and PACE for project and portfolio management, BiteGenius and GroceryGenius for F&B and Grocery workflows, Advanced Landed Cost for distribution-heavy industries, National Accounts, Hype-Grade, and Optimus Agents plus Computer Vision for AI-enabled automation. The company integrates third-party solutions — Jet Analytics, Jet Reports, Jet Budgets, and Soft4 — to expand reporting, budgeting, and vertical functionality within customer implementations, and aligns its AI layer with Microsoft Copilot.

The business model combines professional-services revenue from Dynamics 365 implementations and customization with recurring license and maintenance income from its proprietary products. Go-to-market is enterprise field sales with a quote-based pricing model surfaced through a "Request a Demo" entry point. The company states service coverage across the USA, Latin America, the Caribbean, Asia, and Europe, and operates with a small 11–50 employee base, implying a relatively boutique delivery footprint relative to the breadth of its stated geographic and vertical reach.

Name

Optimus Business Transformation

Legal name

Optimus Business Transformation

Website

https://optimus.guru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Microsoft Dynamics 365 Business Central implementation partner delivering consulting and proprietary vertical-specific solutions across Retail, F&B, Grocery, Hospitality, and 11+ industries, with AI-enabled capabilities in the Americas, Europe, and Asia.

Ownership category

akta.pro rank

Product category

ERP Consulting & Microsoft Dynamics 365 Implementation

NAICS

Computer Systems Design and Related Services (5415), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Digital Strategy & Transformation (BPAHAEAA), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• ERP Consulting Services
• Microsoft Dynamics 365
• Business Transformation
• AI Automation Solutions
• Enterprise Software Integration

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Business transformation consulting services helping companies unlock their full potential through strategic guidance and implementation support
2. Technology Solutions: Resale and implementation of Microsoft Dynamics 365, ERP, CRM, WMS, and proprietary industry solutions
3. AI and Automation Solutions: AI-powered solutions including Agents, Computer Vision, and Microsoft Copilot integration services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Optimus Business Transformation provides consulting, AI, and technology solutions built on Microsoft Dynamics 365 Business Central, delivering end-to-end ERP implementation and digital transformation services. The firm serves small, medium, and large enterprises across multiple verticals (retail, hospitality, food & beverage, grocery, CPG, airports, utilities, financial services, asset finance, real estate, professional services), layering proprietary industry-specific accelerators on top of the Microsoft ERP stack. Offerings span advisory, implementation, customization, and ongoing support for clients modernizing finance, operations, and supply chain processes.

Product overview

Optimus Business Transformation is a business transformation services firm that offers a platform-plus-modules architecture centered on Microsoft Dynamics 365 Business Central, supplemented by proprietary accelerators and AI-powered solutions. The portfolio includes core professional services automation tools (Optimus PABS, Optimus PACE), industry-specific solutions (Optimus Food & Beverage, Optimus BiteGenius for restaurants, Optimus GroceryGenius, Optimus National Accounts, Optimus Advanced Landed Cost), analytics and reporting tools (Jet Analytics, Jet Reports, Jet Budgets), AI offerings (Microsoft Copilot integration, Optimus Agents), and specialized solutions (Hype-Grade/GP2BC, Enterprise Technology Solution, Unified Commerce, SOFT4 Invoice Finance, SOFT4 Lease Accounting, Soft4 Spaces Management). The company operates across multiple industries including Retail, Hospitality, Food & Beverage, Grocery, Consumer Packaged Goods, Airports, Utilities, Financial Services, Asset Finance, and Real Estate Management.

Differentiator

Problem solved

Functional benefit

Brands

• Optimus PABS: Professional Services solution
• Optimus PACE
• Optimus BiteGenius
• Optimus GroceryGenius
• Hype-Grade (GP2BC)
• Optimus Kids

Products and services

• PABS A proprietary platform/accelerator developed by Optimus Business Transformation; specific functional scope not detailed in the input evidence.
• PACE A proprietary platform/accelerator developed by Optimus Business Transformation; specific functional scope not detailed in the input evidence.
• BiteGenius A proprietary industry-specific automation tool developed by Optimus for the food & beverage / restaurant vertical, integrated with Microsoft Dynamics 365 Business Central.
• GroceryGenius A proprietary industry-specific automation tool developed by Optimus for the grocery retail vertical, integrated with Microsoft Dynamics 365 Business Central.
• Microsoft Dynamics 365 Business Central Consulting & Implementation End-to-end advisory, implementation, customization, and support services for deploying Microsoft Dynamics 365 Business Central, targeted at small, medium, and large enterprises across multiple verticals.
• Business Transformation & AI Solutions Consulting and technology services delivering AI-driven business transformation across finance, operations, and supply chain processes for enterprise clients.

Quantifiable outcome

• Greater control, structure, and visibility across operations
• +1 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Dynamics 365 Business Central partner providing ERP, CRM, and related Microsoft technology implementations. The partnership includes Microsoft Copilot AI integration capabilities and the Jet Analytics/Reports/Budgets suite for reporting and analytics.
• Jet AnalyticscoreTechnology or IntegrationAnalytics solution integrated with Optimus service offerings for business intelligence and reporting capabilities
• Jet ReportscoreTechnology or IntegrationReporting solution part of the Optimus reporting, budgets & analytics portfolio for enterprise clients
• Jet BudgetscoreTechnology or IntegrationBudgeting solution offered through the Optimus Advanced Reporting, Budgets & Analytics suite

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Velosio: Microsoft Dynamics 365 ERP/CRM Gold Partner focused on mid-market and enterprise implementations with vertical accelerators across manufacturing, distribution, professional services, and retail — directly comparable to Optimus in technology stack, vertical specialization, and go-to-market motion.
• BKD Technologies: The technology consulting arm of BKD CPAs & Advisors, with a Microsoft Dynamics 365 ERP implementation practice serving mid-market companies across multiple industries — directly comparable peer in Dynamics ERP services with similar target client profile.
• JourneyTEAM: Microsoft Gold Partner specializing in Dynamics 365, Power Platform, and Copilot implementations with industry accelerators — directly comparable as a mid-sized Dynamics partner layering proprietary accelerators on Microsoft ERP.
• Arbela Technologies: Microsoft Dynamics 365 ERP/CRM partner focused on manufacturing, distribution, and retail verticals with proprietary add-ons — a similarly sized peer competing in the same Dynamics mid-market implementation space.
• Hitachi Solutions: Global Microsoft Dynamics 365 consulting and implementation firm with deep ERP practice, proprietary industry templates, and AI/Copilot enablement — comparable as a Dynamics partner with vertical specialization and Microsoft Copilot integration.
• Sikich: Mid-market professional services firm with a Microsoft Dynamics 365 ERP/CRM practice serving industries including manufacturing, distribution, retail, and financial services — directly comparable to Optimus in client size, vertical breadth, and ERP-led services.
• Alithya: Microsoft Dynamics 365 and enterprise technology consulting firm with vertical expertise and AI/data practice — a comparable peer delivering ERP transformation with proprietary accelerators and AI integration.

Broad incumbents

• RSM US: Global mid-market audit/consulting firm with a substantial Microsoft Dynamics 365 ERP/CRM practice serving middle-market companies across multiple industries — comparable to Optimus in target customer size and vertical breadth but with vastly larger scale.
• Avanade: Accenture/Microsoft joint venture and the largest pure-play Microsoft Dynamics 365 implementation partner globally — overlaps with Optimus on Dynamics ERP and Copilot services but operates at significantly larger scale across all industries.
• Crowe LLP: Top-10 US accounting and advisory firm with a Microsoft Dynamics 365 ERP consulting practice serving mid-market enterprises across multiple verticals — comparable in Dynamics ERP services and target customer but with broader advisory portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OptimusGuruBT
• YouTubeyoutube.com/@optimusbusinesstransformat993
• Facebookfacebook.com/optimusbusinesstransformation
• LinkedInlinkedin.com/company/optimus-business-transformation
• Instagraminstagram.com/optimus_bt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimus Business Transformation