Barnett sports

Name

Barnett sports

Legal name

Barnett America Inc

Website

https://barnett.store

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Barnett Sports is a privately held, direct-to-consumer e-commerce retailer selling multi-sport equipment — football, baseball/softball, hockey, biathlon, roller-ski, and women's activewear — to individual amateur and semi-professional athletes worldwide via its Shopify storefront barnett.store.

Ownership category

akta.pro rank

Product category

Sporting Goods and Athletic Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Sporting goods equipment
• Football shoulder pads
• Baseball bats gloves
• Carbon hockey sticks
• Athletic apparel

Headquarters

HQ city

Aix-les-bains

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of sporting equipment and apparel through e-commerce storefront. Products include football gear, baseball/softball equipment, hockey sticks, biathlon/ski roller equipment, and women's activewear. Revenue generated through direct consumer transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Barnett Sports manufactures and sells its own branded multi-sport equipment directly to consumers worldwide through a Shopify-powered online storefront. The catalog spans football shoulder pads and visors, baseball/softball bats, gloves, and kits, carbon hockey sticks, biathlon and roller ski gear, and women's activewear, sold as one-time purchases with volume-based promotional discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• MARK I Football Shoulder Pad Pro Professional football shoulder pad designed for running backs, defensive backs, and wide receivers, featuring advanced protection technology; priced at $183.00 USD.
• MARK II Football Shoulder Pad Pro Professional-grade American football shoulder pad in black offering enhanced protection and mobility for competitive play; priced at $183.00 USD.
• MARK III Football Shoulder Pad Pro Professional football shoulder pad designed for fullbacks, linebackers, tight ends, and defensive ends; priced at $183.00 USD.
• MARK IV Football Shoulder Pad Pro Professional football shoulder pad designed for offensive and defensive linemen requiring maximum protection; priced at $183.00 USD.
• Barnett Football Eyeshield / Visor (Clear) Football helmet visor providing eye protection with a clear lens option; priced at $38.00 USD.
• BB-1 Baseball Bat (Aluminium) Aluminum baseball bat; priced at $47.00 USD.
• BB-2 Baseball Bat Baseball bat; priced at $114.00 USD.
• BB-3 BB CORE Baseball Bat (Aluminium, Pro) Professional-grade aluminum baseball bat in black; priced at $162.00 USD.
• T-BALL Aluminium Baseball Bat Youth T-ball aluminum bat, size 25 (71.12 cm), silver metal finish; priced at $37.00 USD.
• FL-115 Baseball Glove High-quality leather baseball glove for infield/outfield use, 11.5 inches, beige color; priced at $202.00 USD.
• FL-117 Baseball and Softball Glove Leather baseball and softball glove for infield/fastpitch use, 11.7 inches, beige color.
• FL-120 Baseball Glove Leather baseball glove for infield/outfield/pitcher use, 12 inches, beige color.
• FL-125 Baseball Glove Leather baseball glove for infield/outfield/pitcher use, 12.25 inches, beige color.
• HS-9 High Modulus Carbon Hockey Stick High-performance hockey stick made from high modulus carbon; priced at $163.00 USD.
• HS-7 Carbon Hockey Stick Carbon hockey stick; priced at $135.00 USD.
• HS-INT Carbon Hockey Stick Intermediate-level carbon hockey stick.
• HS-Junior Carbon Hockey Stick Junior-sized carbon hockey stick; priced at $106.00 USD.
• HS-Youth Carbon Hockey Stick Youth-sized carbon hockey stick; priced at $77.00 USD.
• AD-001 Sport Set Black Multi-piece sport set in black color; priced at $42.00 USD.
• BACKPACK-05 Multifunction Thermic Sports Bottle Waist Bag Multifunction waist bag with thermic sports bottle; priced at $40.00 USD.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Direct peers

• Rawlings: Leading baseball/softball equipment brand offering gloves, bats, and accessories that directly compete with Barnett's FL-series gloves and BB-series aluminum bats.
• Bauer Hockey: Dominant hockey equipment manufacturer and direct-to-consumer brand selling sticks and gear — directly competes with Barnett's HS-series carbon hockey sticks.
• Schutt Sports: Manufacturer and retailer of football protective equipment including shoulder pads and helmets — competes head-to-head with Barnett's MARK I-IV football shoulder pad line.
• Eastbay: Multi-sport online retailer historically focused on footwear, apparel, and equipment across football, baseball, and other team sports — directly comparable DTC model and category mix to Barnett's barnett.store.

Broad incumbents

• REI Co-op: Outdoor and sporting goods cooperative retailer with strong DTC e-commerce — overlaps with Barnett in outdoor/cycling/biathlon-adjacent categories.
• Decathlon: Global multi-sport mass-market retailer with extensive house-brand assortment and aggressive pricing — competes with Barnett across nearly every category but at vastly greater scale and SKU depth.
• Academy Sports + Outdoors: Large US sporting goods big-box retailer carrying multi-sport equipment, apparel, and accessories — competes with Barnett for amateur athlete and family buyers.
• Under Armour: Sports apparel and footwear giant with protective gear and activewear lines that compete with Barnett's women's activewear and team-sport apparel offerings.
• Amazon: Largest global e-commerce marketplace where amateur athletes routinely compare and purchase team sports equipment — a structural competitor that compresses Barnett's pricing and discovery advantage.
• Wilson Sporting Goods: Major sporting goods manufacturer with deep product lines across baseball, football, basketball, and more — a broader incumbent whose equipment overlaps Barnett's core categories.

Market position

Customer concentration

• Xx.com/barnettsports
• YouTubeyoutube.com/barnettsports
• Facebookfacebook.com/barnettsports
• Instagraminstagram.com/barnett_usa
• Pinterestpinterest.es/barnettsport
• TikToktiktok.com/@barnett_usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnett sports