North Atlanta Pediatrics

What North Atlanta Pediatrics does

North Atlanta Pediatric Associates (operating as North Atlanta Pediatrics or NAPA) is a privately-held pediatric primary care practice founded in 1985 and headquartered in a single office at 1100 Lake Hearn Drive NE in the Perimeter area of north Atlanta, Georgia. The practice serves families in the metro Atlanta region from birth through the end of high school, delivering well-child visits, immunizations, same-day sick appointments, newborn care, ADD/ADHD medication management, seasonal flu clinics, and after-hours nurse triage. All five physicians are board-certified Fellows of the American Academy of Pediatrics with staff privileges at Children's Healthcare of Atlanta and Northside Hospital, and three have been named Castle Connolly Top Doctors for three consecutive years (2023–2025). The practice was named Best Pediatrician in Atlanta by The Atlantan in 2022.

The technology stack is built entirely on third-party, non-proprietary platforms rather than in-house development: Follow My Health provides a secure patient portal for messaging, refill requests, and 24/7 record access; CHADIS handles pre-visit developmental screenings at 9, 18, 24, and 30-month well-child visits; GetDoctor! App supports online check-in; and PersonaPay/PayMyDoctor handle online bill payment. The practice is HIPAA-compliant and also follows CCPA guidelines, with no public API, no developer integrations, and no AI/ML components.

The business model is predominantly fee-for-service medical billing through participating insurance plans, supplemented by ancillary revenue streams: a $20 annual administrative fee per patient (capped at $50 per family, introduced January 2024) for 24-hour nurse advice access, care coordination, and standard form processing; per-form fees such as $20 for rush ADHD refills; $80 missed-appointment charges; and medical records transfer fees of $20–$35 per child. The go-to-market is local and reputation-driven, relying on physician referrals, hospital-delivery-team referrals, word-of-mouth, and a small organic footprint across the practice website, Facebook, and Twitter. The practice employs 11–50 staff including five physicians and supporting nurses, medical assistants, and administrative personnel, with no external institutional investment or parent company.

Name

North Atlanta Pediatrics

Legal name

North Atlanta Pediatric Associates

Website

https://northatlantapeds.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

North Atlanta Pediatric Associates is a privately-held, single-location pediatric primary care practice in metro Atlanta, staffed by five board-certified pediatricians serving families from birth through high school with well-child visits, sick appointments, immunizations, and developmental screenings.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric primary care
• Well-child visits
• Pediatric immunizations
• Sick child appointments
• Newborn care services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Services Revenue: Fee-for-service medical care including well-child visits, sick appointments, immunizations, and other pediatric healthcare services. Services are billed to insurance companies for participating plans. Patients pay co-payments, coinsurance, and deductibles at time of service.
2. Annual Administrative Fee: Effective January 1, 2024, an annual administrative fee of $20 per patient provides access to 24-hour nurse advice line, care coordination/referrals, and completion of standard school, camp, and sports physical forms within 72 business hours. Alternative option to pay $10 per form as needed.
3. Form and Document Fees: Rush forms including ADHD medication refills incur a $20 rush fee. Medical records release requests incur administrative fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

North Atlanta Pediatric Associates provides comprehensive pediatric primary care for children from birth through high school completion, including well-child check-ups following American Academy of Pediatrics guidelines, same-day sick appointments, age-appropriate immunizations, newborn care, ADD/ADHD medication management, and seasonal flu clinics. The practice is supported by a 24-hour nurse advice line, the Follow My Health patient portal for online access to records and messaging, and CHADIS-based developmental screenings at key well-child milestones.

Product overview

North Atlanta Pediatric Associates is a comprehensive pediatric healthcare practice providing medical care for infants, children, and teenagers from birth through the completion of high school. The practice operates a unified service model centered around core clinical services including Well-Child Visits (routine physical exams following AAP guidelines), Same Day Sick Appointments (immediate care for acute illness), Immunizations for Kids (following AAP immunization schedule), Afterhours Care (on-call nurse support), and Newborn Care Services. The practice supplements these with supporting services including the Follow My Health Patient Portal (enabling 24/7 health record access, messaging, and bill payment), CHADIS Developmental Screenings (for milestone tracking at key ages), COVID-19 Services (including vaccination), Flu Clinics (seasonal vaccination), Patient Forms and Documentation Services, ADD/ADHD Medication Management, and a 24-Hour Nurse Advice Line. The practice also provides extensive patient education resources covering common childhood conditions including diarrhea, fever, flu, upper respiratory infections, and vomiting.

Differentiator

Problem solved

Functional benefit

Products and services

• Well-Child Visits

Quantifiable outcome

• Three consecutive years of Castle Connolly Top Doctor recognition for multiple physicians

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• CHADIS (Child Health & Development Interactive System)coreTechnology or IntegrationCHADIS is a secure, HIPAA-compliant online system utilized for pre-visit developmental screenings. Parents/guardians complete questionnaires prior to well-child visits at 9, 18, 24, and 30 month appointments. Scored results are sent directly to providers to review during appointments.
• Follow My Health (Patient Portal)coreTechnology or IntegrationFollow My Health is a patient portal platform enabling 24-hour access to personal health information, secure messaging with providers, prescription refills, appointment scheduling, and access to forms and medical records.
• Children's Healthcare of AtlantacoreOthersAll physicians maintain staff privileges at Children's Healthcare of Atlanta, one of the leading pediatric healthcare systems in the Southeast.
• Northside HospitalcoreOthersAll physicians maintain staff privileges at Northside Hospital, providing access to hospital-based care when needed.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• PM Pediatric Care: National pediatric urgent care chain with extended-hours access. Comparable to the same-day sick appointment and after-hours triage services of North Atlanta Pediatrics, but operating at national scale with dedicated urgent care positioning.
• Pediatric Associates: Large multi-state pediatric primary care group operating dozens of offices across the U.S. Comparable to North Atlanta Pediatrics in core service offering (well-child visits, sick appointments, immunizations) but at much greater scale and geographic breadth.
• Children's Healthcare of Atlanta: Leading pediatric health system in the Southeast, operating primary care and specialty pediatric clinics. Direct overlap in pediatric primary care and the same referral ecosystem (North Atlanta Pediatrics physicians hold privileges here).
• Pediatrix Medical Group: Large publicly-traded pediatric specialty and primary care medical group. Comparable in pediatric focus but operates at enterprise scale across multiple states, representing the consolidated competitor model.
• Northside Hospital Physician Practices: Large Atlanta-area health system that operates primary care physician practices and at which North Atlanta Pediatrics physicians hold hospital privileges. Represents the system-owned competing model that could absorb independent practices.

Regional players

• Roswell Pediatric Center: Long-established independent pediatric practice in the north Atlanta suburbs. Directly comparable in service mix (well-child, sick visits, immunizations) and patient demographic, competing for the same high-income Atlanta families.
• Intown Pediatric & Adolescent Medicine: Independent pediatric practice serving the intown Atlanta area. Comparable service model and patient base (children from birth through adolescence), representing a closely related Atlanta-market competitor.
• Peachtree Pediatrics: Independent pediatric primary care practice also serving the metro Atlanta area. Closest like-for-like comparable in size, service model, and market, competing for the same families in the north Atlanta suburbs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NorthAtlPeds
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/north-atlanta-pediatric-associates-p.c.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Atlanta Pediatrics