Rimuss & Strada Wine

What Rimuss & Strada Wine does

Rimuss & Strada Wein AG is a privately held Swiss winery founded in 1945 and headquartered in Hallau, Schaffhausen. The company produces wines, sparkling wines, and alcohol-free grape-based specialties across more than 50 SKUs under multiple brands: Rimuss (alcohol-free apéro), Strada (Schaffhausen Pinot Noir wines and Mousseux sparkling wines using the Charmat method), ZERO'SI (alcohol-free lifestyle sparkling), Spiegelberg (Pinot Noir and alcohol-free), and retailer-exclusive labels Staa (for Denner, IP-SUISSE certified) and Klett (for Coop, Bio-Suisse/Naturaplan). Owned by the Davaz family since 2017 and rebranded to its current structure in 2019, the company operates with approximately 35 employees at a single production site in Hallau.

The company's core proprietary technology is its DEALCO SWISS dealcoholization platform — vacuum distillation operating below 28°C combined with the patented SOLOS aroma recovery system that returns volatile aromatic compounds to the finished product, preserving the sensory profile of the original wine, beer, or spirit. A new dedicated production hall for this capability opened in May 2026, enabling the company to offer dealcoholization services to external beverage producers as a new B2B business line. Production is IFS-certified, and the company runs toll pressing and toll bottling services for other wineries.

Rimuss & Strada generates revenue through four primary streams: own-brand consumer sales through Swiss retailers (Coop, Denner), specialty wine merchants, gastronomy/HoReCa, direct winery sales, and the von Salis online store; exclusive private-label manufacturing for Coop and Denner; contract services (toll pressing, bottling, dealcoholization) for external wine, beer, and spirits producers; and on-site event and tasting experiences. The company is Switzerland-only in geographic distribution but has signaled export intent through organizational leadership. Multiple international wine competition wins in 2025–2026 (MUNDUS VINI, Women's International Trophy, Expovina, IVS Innovationspreis) underline its positioning in the growing alcohol-free premium beverage segment.

Name

Rimuss & Strada Wine

Legal name

Rimuss & Strada Wein AG

Website

https://rimuss-strada.ch

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Rimuss & Strada Wein AG is a family-owned Swiss winery founded in 1945 in Hallau, producing wines, sparkling wines, and alcohol-free grape specialties under multiple brands, including private-label manufacturing for Coop and Denner. It now offers proprietary dealcoholization services (DEALCO SWISS) to external beverage producers.

Ownership category

akta.pro rank

Product category

Winery and Beverage Manufacturing

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Fermented/Probiotic Beverage Co-Packing (Kombucha, Kefir, Culture Drinks) (AFAFAIAG), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Swiss wine production
• Alcohol-free beverages
• Sparkling wine manufacturing
• Dealcoholization services
• Private label wines

Headquarters

HQ city

Hallau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (Own Brands): Revenue from selling proprietary brands including Rimuss (alcohol-free specialties), Strada (wines and sparkling wines), ZERO'SI, Spiegelberg, and other labels through retail and direct sales.
2. Contract Manufacturing Services: Toll pressing, toll bottling, and production of customer brands. Includes IFS-certified quality management for food safety. Comprehensive services from pressing through to finished branded product.
3. Dealcoholization Services (DEALCO SWISS): Processing external partner products including wine, beer, spirits and mixed beverages using proprietary dealcoholization technology. New business segment opened in 2026 with new production hall.
4. Third-Party Brand Production: Production of exclusive brands for retailers including Staa for Denner and Klett for Coop, representing significant B2B revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rimuss & Strada Wein AG is a Swiss winery producing over 50 premium grape-based products including wines, sparkling wines, alcohol-free specialties, and grape juices from the Schaffhauser Blauburgunderland region. The company operates across own-brand production (Rimuss, Strada, ZERO'SI, Spiegelberg), retailer private label manufacturing for Coop and Denner, and B2B services including toll pressing, toll bottling, and proprietary dealcoholization processing for external wine, beer, and spirits producers.

Differentiator

Problem solved

Functional benefit

Brands

• Rimuss: Alcohol-free apéro enjoyment brand and Swiss pioneer with a wide selection of sparkling specialties made from dealcoholized wine and grape juice. Available in Swiss retail.
• Strada
• ZERO'SI
• Spiegelberg
• Staa
• Klett
• Ritter von Landenberg
• Sauser
• Lambrusco
• DEALCO SWISS Solutions

Products and services

• Rimuss Alcohol-Free Sparkling Specialties Alcohol-free apéro enjoyment brand and Swiss pioneer offering a wide selection of sparkling specialties made from dealcoholized wine and grape juice, available in Swiss retail.
• Strada Wines and Sparkling Wines Wines and sparkling wines from the Schaffhauser Blauburgunderland region combining regional origin with high quality, made using the Charmat (tank) method for sparkling varieties.
• ZERO'SI Alcohol-Free Sparkling Wines

Quantifiable outcome

• 8 out of 8 medals (6 Gold, 2 Silver) at MUNDUS VINI NON-ALCOHOLIC Competition 2026 - only Swiss producer in competition
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DEALCO SWISS Solutions (Internal Business Unit)coreStrategic or Co-development Partner · 5 May 2026New business division of Rimuss & Strada Wein AG offering dealcoholization services to external producers of wine, beer, spirits and mixed beverages. Uses proprietary vacuum distillation technology below 28°C with patented SOLOS aroma recovery. Won IVS Innovationspreis 2026.
• IVS (Industrie- und Wirtschaftsvereinigung Region Schaffhausen)minorOthers · 5 May 2026Awarded IVS Innovationspreis 2026 to Rimuss & Strada for DEALCO SWISS Solutions dealcoholization technology. Joint award with Kantonaler Gewerbeverband Schaffhausen and Schaffhauser Platzbanken.
• Kantonaler Gewerbeverband SchaffhausenminorOthersCo-awarding body for IVS Innovationspreis 2026.
• Schaffhauser PlatzbankenminorOthersCo-awarding body for IVS Innovationspreis 2026.
• CoopcoreChannel Partner/ Reseller/ DistributorMajor Swiss retailer distributing Klett by Strada products (exclusive private label Bio sparkling wine) and Ritter von Landenberg wines. Klett achieved double award success at Expovina 2025.
• DennercoreChannel Partner/ Reseller/ DistributorSwiss discount retailer distributing exclusive Staa wine and sparkling wine brands produced by Rimuss & Strada under IP-SUISSE quality certification.
• von Salis (Maienfeld)minorChannel Partner/ Reseller/ DistributorSister company operating online wine store at vonsalis-wein.ch, distributing ZERO'SI alcohol-free sparkling wines, Rimuss Sauser and other specialty products.
• Family DavazcoreStrategic or Co-development PartnerSince 2017, the winery has been owned by the Davaz family from Fläsch, who are themselves winemakers deeply connected to the region. Led by Micha Davaz as CEO.
• Bergtrotte OsterfingenminorStrategic or Co-development PartnerVenue partner for annual 'Grosse Nacht des Blauburgunders' event. Joint event organized with regional wine producers including Rötiberg Kellerei, Wunderstaa Wein, Weingut Florin, and others.
• Schifffahrtsgesellschaft Untersee und RheinminorStrategic or Co-development PartnerPartnership for Wii-Schiff wine tasting cruises on the Rhine, offering unique wine experience combining wine tasting with scenic river navigation.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Athletic Brewing Company: US craft non-alcoholic beer specialist. Comparable as a category pioneer and premium-positioned player in the no/low-alcohol beverage space that Rimuss targets with its Rimuss and ZERO'SI ranges, signaling competitive direction of travel.

Direct peers

• Provins Valais: Largest Swiss winery cooperative, producing still and sparkling wines across multiple Swiss regions. Comparable as a diversified Swiss wine producer with national retail distribution, multi-region sourcing and private-label manufacturing for major retailers.
• Caves de Genève: Geneva-based Swiss winery cooperative producing AOC wines, sparkling wines and branded ranges. Comparable as a regionally rooted, multi-product Swiss winery serving national retail and HoReCa channels.
• Mövenpick Wein: Swiss wine retailer and importer with broad national distribution. Comparable as a Switzerland-focused wine platform competing for the same retail shelf space and HoReCa customers, though distribution-led rather than production-led.
• Schwarzenbach Weinbau: Family-owned Swiss winery in Thurgau with broad wine and specialty beverage portfolio including direct sales and retail distribution. Comparable as a multi-generational, mid-sized Swiss producer with branded and private-label exposure.
• Schenk Swiss Wine: Major Swiss wine producer and bottler with extensive national distribution across retail, gastronomy and export. Directly comparable as a multi-brand Swiss wine platform operating private-label and branded product lines through Coop, Denner and specialist retail.

Broad incumbents

• Freixenet: Global sparkling wine leader (Cava, prosecco-style ranges). Comparable as a category-defining sparkling wine producer that competes for the same on-premise and retail occasions as Strada Mousseux, albeit at much larger scale.
• Martini & Rossi: Iconic aperitif and sparkling wine brand owned by Bacardi. Comparable as a globally distributed sparkling/aperitif portfolio that competes for the same festive-occasion consumption moments targeted by Rimuss alcohol-free and Strada sparkling lines.

Regional players

• Rötiberg Kellerei: Schaffhausen-region winery directly mentioned as a co-organizer of the 'Grosse Nacht des Blauburgunders'. Comparable as a same-region Swiss producer competing in the same Blauburgunderland terroir and customer base.

Others

• Von Salis Wein: Graubünden-based wine retailer that operates the e-commerce channel (vonsalis-wein.ch) selling Rimuss & Strada products. Comparable as an adjacent channel partner rather than a competitor, and a sister-company distribution relationship for ZERO'SI and Sauser lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rimuss-strada-wein-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rimuss & Strada Wine