CO-WELL Asia

What CO-WELL Asia does

CO-WELL Asia is a Japanese-Vietnamese IT outsourcing and digital transformation services firm founded in 2011 and headquartered in Hanoi, with regional operations in Da Nang and a parent entity, CO-WELL Co., LTD., in Tokyo. The company operates a hybrid Japanese-Vietnamese delivery model targeting Japanese enterprises seeking offshore engineering capacity, with secondary exposure to Vietnamese enterprise clients across retail, real estate, education, and conglomerate verticals. Its services span four core lines: e-commerce solutions anchored on Magento/Adobe Commerce (managing 200+ stores, 20M+ products, and 10,000 orders/day at peak), website and application development, software testing/quality assurance (with 100+ testers), and enterprise business solutions covering SharePoint, Outsystems, RPA, HR management, and workflow automation. Supporting offerings include the FSM-AI facial recognition security product and offshore web vulnerability assessment.

The business model is professional services, billed through custom enterprise quotes and delivered under two engagement formats: dedicated team ("Labo") arrangements and project-based engagements. Go-to-market is sales-led direct enterprise sales toward Japanese clients, supplemented by content marketing (TechBlog, multilingual website), industry events (Japan IT Week), and ecosystem partnerships (Adobe, Magento, ISTQB). The company monetizes primarily through offshore development hours and project fees, with an emerging training revenue stream via CO-WELL Tech Academy (launched December 2025). Differentiators center on Japanese-language capability (50%+ JLPT N3+ proficiency), rare credentials (ISTQB Global Partner, Magento Business Solution Partner, PHP Gold Integrator, ISO/IEC 27001:2013), and a stated 90%+ customer retention rate across 100+ clients.

The firm is privately held with no disclosed funding rounds or outside investors. Leadership transitioned in 2025 with Azuma Oshima assuming the CEO/General Director role and Tran Quy Mieng as Deputy CEO. CO-WELL's customer roster includes AEON Mall, GDO, IDOM, Bitexco Group, VinMart, VinID, Vinschool, Daibiru CSB, Tokai Group, Meiden, and Allied Architects, indicating a portfolio heavily weighted to Japanese enterprises and large Vietnamese conglomerates with multi-year engagement histories.

Name

CO-WELL Asia

Legal name

CO-WELL Asia Co., Ltd.

Website

https://co-well.vn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

CO-WELL Asia is a Japanese-Vietnamese IT outsourcing firm founded in 2011 in Hanoi, providing offshore software development, Magento-based e-commerce solutions, software testing/QA, and enterprise business solutions primarily to Japanese enterprises and large Vietnamese conglomerates via a hybrid Japanese-Vietnamese engineering delivery model.

Ownership category

akta.pro rank

Product category

IT Outsourcing & Offshore Software Development

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

akta.pro secondary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Offshore software development
• E-commerce solutions
• Software testing services
• Enterprise IT outsourcing
• Japanese-Vietnamese engineering

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Offshore Software Development: Custom software development services for Japanese and international clients including web applications, mobile apps, and enterprise systems. Delivered via hybrid Japanese-Vietnamese engineering teams.
2. E-Commerce Solutions: Magento/Adobe Commerce development, platform integration, and e-commerce consulting for enterprise clients. Magento Business Solution Partner with experience managing 200+ stores and 20M+ products.
3. Software Testing/QA Services: Comprehensive software testing services including manual testing, automation testing, security testing, and QA training. 100+ testers/QA engineers available.
4. Technology Training: CO-WELL Tech Academy provides hands-on software testing training programs for IT students and professionals, addressing the gap between academic learning and real project work.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

CO-WELL Asia is a Japanese-Vietnamese IT outsourcing company that provides offshore software development, enterprise e-commerce platform development (Magento/Adobe Commerce), software testing/QA, and enterprise business solutions (SharePoint, RPA, low-code). The company delivers these services via hybrid Japanese-Vietnamese engineering teams, primarily serving Japanese enterprise clients from offices in Hanoi, Da Nang, and Tokyo. It also runs CO-WELL Tech Academy for software testing training.

Product overview

CO-WELL Asia is a Japanese-backed IT outsourcing company headquartered in Hanoi, Vietnam with offices in Da Nang and Tokyo, providing digital transformation solutions and services primarily to Japanese and international clients. The company's portfolio consists of four core service lines: (1) E-Commerce Solutions — encompassing Magento/Adobe Commerce development, Shopify integration, and custom e-commerce platform development for enterprise-scale operations managing 200+ stores and 20M+ products; (2) Website & Application Development — covering web, desktop, and mobile application development across diverse industry verticals; (3) Software Testing Services — with over 100 QA/tester professionals offering manual and automation testing, process consulting, and training; and (4) Business Solutions — including SharePoint, Notes migration, Outsystems low-code, RPA, and cloud-based enterprise systems. Supporting these core offerings are the FSM-AI facial recognition security solution, offshore web vulnerability assessment services, and CO-WELL Tech Academy for technology training. The company positions itself as a bridge between Japanese enterprises and Vietnamese technical talent, leveraging a team of 300+ engineers with strong Japanese language skills and international experience.

Differentiator

Problem solved

Functional benefit

Brands

• CO-WELL Tech Academy: Hands-on software testing and security testing training center launched by CO-WELL Asia to develop high-quality software testing professionals for the Vietnamese market.
• VSTA

Products and services

• E-Commerce Solutions Comprehensive e-commerce development and consulting services covering platform selection, design, development, and deployment, with deep expertise in Magento/Adobe Commerce, Shopify, and custom platforms. Supports enterprise-scale operations managing hundreds of stores, millions of products, and high-volume order processing.
• Website & Application Development Custom web and mobile application development services spanning desktop, web, and mobile platforms, serving diverse industries including retail, manufacturing, IT, telecommunications, food service, entertainment, and education. Capabilities include cross-platform development, responsive design, and custom feature implementation.
• Software Testing Service

Quantifiable outcome

• 200+ stores managed on enterprise e-commerce platforms
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AdobecoreGTM or Marketing Partner · 29 October 2025CO-WELL (along with CO-WELL Japan) co-hosted the 'Adobe Experience Cloud Day in Hanoi' seminar with Adobe on October 29, 2025. The event provided in-depth exploration of Adobe Experience Cloud ecosystem for digital transformation, with real-world case studies from AEM and Adobe Commerce projects between Japan and Vietnam.
• Test MentorcoreStrategic or Co-development Partner · 26 June 2025VSTA (from CO-WELL Asia) co-organized the THINK SECURE free webinar on building a security mindset across development teams with Test Mentor Training Center. Mr. Sang Bui, Founder of Test Mentor, served as the speaker. This collaboration focuses on promoting security testing knowledge and best practices in Vietnam's IT industry.
• Magento (Adobe Commerce)coreTechnology or Integration · 6 April 2018CO-WELL officially became a Magento Business Solution Partner on April 6, 2018. As one of the key requirements, CO-WELL met standards in revenue, technical capability, and communications. This partnership enables CO-WELL to deliver enterprise-level e-commerce solutions using Magento/Adobe Commerce platforms, supporting large-scale systems with 200+ stores and 10,000+ orders per day.
• PHP Community (PHP Gold Integrator)coreTechnology or IntegrationCO-WELL was the first company in Vietnam awarded the PHP Gold Integrator qualification, demonstrating superior expertise in PHP development.
• ISTQBcoreTechnology or IntegrationCO-WELL is one of only 9 companies worldwide certified as an ISTQB Global Partner. This certification demonstrates CO-WELL's strong technical expertise in software testing and compliance with global standards. 70% of QA/testers hold ISTQB Foundation or Advanced certifications.
• FPT AptechcoreStrategic or Co-development PartnerCO-WELL Asia signed a strategic partnership with FPT Aptech Hanoi to work together toward developing quality programmers. This educational partnership supports talent development and bridges the gap between academic learning and industry requirements.
• FPT International Training Institute (FPT Academy)minorStrategic or Co-development PartnerCO-WELL participated and delivered a speech at the 2025 graduation ceremony of FPT International Training Institute, with CEO Azuma Oshima and Deputy CEO Tran Quy Mieng attending. CO-WELL has hired graduates from this institute who have adapted quickly and contributed to large projects.
• GSX (Japan-based Security Testing Training Provider)minorStrategic or Co-development PartnerCO-WELL Tech Academy partners with GSX, a Japan-based security testing training provider, to deliver internationally standardized Security Testing courses in Vietnam, meeting strict quality requirements for security testing education.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/COWELLAsiavn
• YouTubeyoutube.com/channel/UClRk1QQe5pH5ZhCcuns_7CA
• Facebookfacebook.com/CowellAsia
• LinkedInlinkedin.com/company/cowell-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CO-WELL Asia