LecoursDesign
LecoursDesign is a boutique branding, web, and culture design agency founded in 1995 that exclusively serves Architecture, Engineering, and Construction (A/E/C) firms, delivering project-based engagements from strategy through culture design.
- Company typePrivate
- Founded1995
- HeadquartersEncinitas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LecoursDesign does
LecoursDesign is a boutique branding and culture agency founded in 1995 by David Lecours and headquartered in Encinitas, California. The firm provides specialized branding, web/digital, strategy, and culture design services exclusively to Architecture, Engineering, and Construction (A/E/C) firms, with a stated roster of more than 100 clients across three decades. Its core technology stack is conventional web-build tooling — WordPress CMS, custom WordPress, HTML/CSS/JavaScript, XML, MySQL, SEO, and e-commerce — augmented by a Salesforce integration deployed for the AEC Advisors project.
The business operates on a project-based, quote-based professional services model with four distinct revenue streams: Strategy engagements ($13k–$19k, 6–10 weeks), Branding engagements ($25k–$200k, 4–12 months), Web & Digital engagements ($40k–$95k, 5–8 months), and Culture Design engagements ($15k–$40k, 4–6 months). Go-to-market is sales-led and consultative, beginning with a Discovery & Recommendations engagement intended to build trust before larger commitments, and is reinforced by a multi-channel thought leadership presence including the PSM.show podcast, SMPS conference presentations, an Insights blog, email newsletter, LinkedIn, Instagram, and YouTube.
The firm is founder-owned, bootstrapped, and privately held with no disclosed institutional investors or parent company. Delivery is handled by a deliberately lean team of fewer than 10 senior professionals, anchored by founder David Lecours (Principal), Petra Ives (Art Director), and John Dennis (Web Developer), with no junior handoffs. The agency has accumulated multiple SMPS trade awards (Best Rebrand, Best Website, Marketer of the Year 2022) and maintains deep industry credentials including CPSM certification and SMPS board leadership, positioning it as a recognized expert in A/E/C-specific marketing.
LecoursDesign firmographics
Firmographics- Name
- LecoursDesign
- Legal name
- LecoursDesign
- Website
- https://lecoursdesign.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LecoursDesign is a boutique branding, web, and culture design agency founded in 1995 that exclusively serves Architecture, Engineering, and Construction (A/E/C) firms, delivering project-based engagements from strategy through culture design.
- Ownership category
- akta.pro rank
LecoursDesign industry classification
Industry- Product category
- Architecture/Engineering/Construction Branding Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where LecoursDesign is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LecoursDesign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Strategy: Discovery & Recommendations engagements and Marketing & Brand Audits for A/E/C firms, typically 6-10 weeks, priced at $13k-$19k.
- Professional Services - Branding: Brand Audit, Planning, Personality Assessment, Voice & Messaging, Naming & Logo Design, Print & Digital Design, Brand Management. 4-12 month engagements, $25k-$200k investment range.
- Professional Services - Web & Digital: Website Planning, Design & Development, Content Creation, Social Media Strategy, Slide Deck Design, Video services. 5-8 month engagements, $40k-$95k investment range.
- Professional Services - Culture Design: Culture Audits, Magnetic Culture Design, Culture Guides, Training, Maintenance. 4-6 month engagements, $15k-$40k investment range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Discovery & Recommendations Strategy Engagement |
| One time/ perpetual license | Multi-year contract | Full Branding Project |
| One time/ perpetual license | Multi-year contract | Web & Digital Project |
| One time/ perpetual license | Multi-year contract | Culture Design Project |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
LecoursDesign product offering
Product offeringCore offering
LecoursDesign is a branding and culture agency that specializes in serving architecture, engineering, and construction (A/E/C) firms. The firm delivers integrated services spanning strategy, branding, web and digital design, and culture design to help A/E/C clients differentiate their practices in the built environment and strengthen their internal culture. Work is led by a small senior team and tailored to the language, project types, and buyer dynamics of A/E/C organizations.
Product overview
LecoursDesign is a branding and culture agency specializing in the Architecture/Engineering/Construction (A/E/C) industry. The company offers four core service lines: Strategy Services (Discovery & Recommendations, Marketing & Brand Audits, Marketing Planning, Web & Digital Planning, Purpose & Vision, Core Values, Brand Positioning), Branding Services (Brand Audit & Planning, Personality Assessment, Voice & Messaging, Naming & Logo Design, Print & Digital Design, Brand Management), Web & Digital Services (Website Planning, Design & Development, Content Creation, Social Media Strategy, Slide Deck Design, Videography), and Culture Design Services (Culture Audits, Magnetic Culture Design, Culture Guides, Training, Maintenance). Their portfolio includes numerous project examples across logo design, website redesigns, branding overhauls, and experiential/office design for A/E/C firms. The agency operates from Encinitas, California and has been serving the industry since 1995.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Brand and business strategy services for architecture, engineering, and construction (A/E/C) firms, including positioning, messaging, and market differentiation guidance. Intended for A/E/C firm leaders seeking to sharpen how their practice is perceived in the marketplace.
- Branding Visual identity and brand system design services for A/E/C firms, including logo, typography, color, and brand guidelines. Intended for A/E/C organizations seeking a distinct, sector-appropriate visual identity.
- Web & Digital Website design and development, digital presence, and related digital assets for A/E/C firms. Intended for A/E/C practices seeking to strengthen digital channels for client attraction and project pursuit.
- Culture Design Internal culture, employee experience, and organizational alignment programs for A/E/C firms. Intended for A/E/C leaders seeking to align internal culture with external brand and improve talent retention and engagement.
Quantifiable outcome
- Murraysmith: 40% increase in staff growth, 30% increase in gross revenue, 12+ new clients within 9 months of rebrand
- +4 more outcomes
Companies that use LecoursDesign
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
LecoursDesign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
LecoursDesign partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Josh MilescoreCo-host of PSM.show podcast, a leading Professional Services Marketing podcast serving A/E/C marketers. David Lecours and Josh Miles co-host the show together, providing thought leadership content.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
LecoursDesign competitors and assessment
Company assessmentDirect peers
- K2M Design: Marketing and design agency serving the A/E/C industry with branding, websites, and proposal design — overlapping service portfolio and buyer persona with LecoursDesign.
- Aloia & Associates: Marketing agency focused exclusively on the A/E/C industry providing branding, proposal development, and website services — overlapping service lines and target market with LecoursDesign.
- ClearEdge Marketing: Marketing agency exclusively focused on architecture, engineering, and construction firms — directly comparable in A/E/C vertical specialization, service mix (branding, websites, proposals), and target buyer (Marketing Directors).
- Matchstick: Branding and marketing agency focused on the architecture, engineering, and construction industries — directly comparable in vertical specialization and service offering (branding, websites, content).
- Tilt Metrics: A/E/C marketing agency providing website design, SEO, and branding services to architecture, engineering, and construction firms — directly competitive in the same vertical with overlapping digital and branding capabilities.
- Henley & Associates: A/E/C industry marketing and branding consultancy serving architecture, engineering, and construction firms with strategy, branding, and business development support — directly competitive in the same niche.
- Forum Marketing: Marketing agency serving architecture, engineering, and construction firms with branding, website design, and proposal support — comparable vertical focus and buyer persona.
- Gardner & Finch: A/E/C marketing and branding agency offering strategic marketing, branding, and digital services to architecture and engineering firms — closely comparable offering and target segment.
Emerging players
- BluePrints AEC Marketing: Specialized A/E/C marketing agency offering branding, websites, and lead generation for architecture and engineering firms — emerging player with overlapping capabilities and the same target vertical.
Broad incumbents
- Hinge Marketing: Larger professional services marketing firm with research-based branding and visibility programs — overlaps with LecoursDesign on strategy and branding, but serves a broader professional services base beyond A/E/C.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LecoursDesign social profiles
Digital presenceLecoursDesign financial estimates
Financial estimateRevenue estimate
Valuation estimate
LecoursDesign leadership team
Management profileNumber of profiles
Profiles3 records
LecoursDesign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LecoursDesign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LecoursDesign
What does LecoursDesign do?
LecoursDesign is a branding and culture agency that specializes in serving architecture, engineering, and construction (A/E/C) firms. The firm delivers integrated services spanning strategy, branding, web and digital design, and culture design to help A/E/C clients differentiate their practices in the built environment and strengthen their internal culture. Work is led by a small senior team and tailored to the language, project types, and buyer dynamics of A/E/C organizations.
Is LecoursDesign a public or private company?
LecoursDesign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LecoursDesign founded?
LecoursDesign was founded in 1995. It employs 1 to 10 people.
Where is LecoursDesign based?
LecoursDesign is headquartered in Encinitas, United States, in the North America region.
How does LecoursDesign make money?
Four revenue lines are on record. Professional Services - Strategy is the primary driver. The others are professional Services - Branding, professional Services - Web & Digital and professional Services - Culture Design.
Who are LecoursDesign's main competitors?
Direct peers on record are K2M Design, Aloia & Associates, ClearEdge Marketing, Matchstick, Tilt Metrics, Henley & Associates, Forum Marketing and Gardner & Finch. BluePrints AEC Marketing is listed as an emerging player. Hinge Marketing is listed as a broad incumbent.
Does LecoursDesign have an API?
No public API is recorded for LecoursDesign.
What industry is LecoursDesign in?
LecoursDesign's product category is Architecture/Engineering/Construction Branding Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.