Ashley Nicole Affair

What Ashley Nicole Affair does

Ashley Nicole Affair is a privately held, full-service wedding planning company founded in 2015 and headquartered in Austin, Texas, serving couples across Texas, New Mexico, and select Colorado destination weddings. The company delivers planning services through a three-tier package model (Basic, Design, and Elite), with each tier progressively adding meetings, communication access, in-house rental inventory, custom design support, and higher-end offerings such as lounge furniture and the proprietary Glam Photo Booth. Planning is conducted by a team-based structure rather than a single coordinator model, supported by a custom client portal for managing documents, timelines, vendor contacts, and execution plans.

The company's core technology and product assets are service-centric rather than software-based: a custom planning portal, an extensive in-house decor rental inventory, preferred vendor relationships across every category, and a wholly-owned floral sister brand (Fleur Affair). Revenue is generated through wedding planning packages (50% deposit at booking, no discounts, upcharges for additional meetings at $150/hour), rental inventory sales (with 8.25% Texas state sales tax), floral design via Fleur Affair at a bundled 10% labor fee, and ancillary services including custom signage, content creation, and the Glam Photo Booth. Non-profit gala planning for organizations such as the Step Onward Foundation and Austin Center for Grief & Loss provides incremental event-driven revenue.

Ashley Nicole Affair distributes primarily through direct-to-consumer channels: website inquiry form, phone consultation, proposal and contract signing, plus premium directory listings (The Knot, WeddingWire, Austin Wed Society, NM Wedding Collective) and a 434+ post content marketing blog. The company is founder-operated, with Ashley Schmick acting as CEO and lead planner, has no disclosed institutional funding, and operates with a deliberately limited bookings policy to maintain service quality.

Name

Ashley Nicole Affair

Legal name

Ashley Nicole Affair

Website

https://ashleynicoleaffair.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashley Nicole Affair is a privately held Austin-based wedding planning company offering tiered full-service planning packages, in-house decor rentals, floral design via sister brand Fleur Affair, and event services to couples across Texas, New Mexico, and select Colorado destination weddings.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

Florists (45931)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Partial Wedding Planning (HSACABAB), Destination Wedding Planning (HSACABAD), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)

Keywords

• Wedding planning services
• Event coordination
• Wedding decor rentals
• Bridal consultancy
• Floral design services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Wedding Planning Packages: Three-tiered package model: Basic (limited meetings, unlimited communication, rental access), Design (full rental inventory included, custom design board), Elite (unlimited meetings, higher-end rentals, Glam Booth included). 50% deposit required at booking.
2. Rental Inventory: Extensive decor rental inventory available to clients. 8.25% Texas state sales tax applied to rentals.
3. Floral Design Services: Wedding day floral design offered through sister brand Fleur Affair. Labor/design fee discounted from 20% to 10% of total order.
4. Additional Services: Glam Photo Booth with printer, custom signage, content creation, and specialty items available as add-ons. Additional meetings available at $150/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ashley Nicole Affair is a full-service Austin-based wedding planning company delivering custom event design, vendor coordination, timeline management, and day-of execution for engaged couples across Texas and New Mexico. Core revenue comes from three tiered planning packages (Basic, Design, Elite), an in-house decor rental inventory, custom signage, Glam Photo Booth rentals, content creation, and floral design through sister brand Fleur Affair.

Product overview

Ashley Nicole Affair is a full-service wedding planning company operating across Texas and New Mexico. Their offering consists of three tiered planning packages (Basic, Design, and Elite) that provide coordination, vendor management, and planning support. The company complements its service packages with a proprietary rental inventory system including decor, furniture, the Glam Photo Booth, and custom signage. Additional offerings include content creation and floral design through their sister brand, Fleur Affair. The product architecture is service-centric rather than software-based, with planning coordination delivered through a team-based approach and rental equipment as tangible add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Wedding Planning Package Entry-level wedding planning package for engaged couples, including limited in-person meetings, unlimited email/text communication, and a la carte access to rental inventory.
• Design Wedding Planning Package Mid-tier wedding planning package including the entire decor rental inventory at no additional cost (excluding certain premium items), a custom design board with vendor and rental selections, and a design-focused venue walkthrough.
• Elite Wedding Planning Package Premium full-service wedding planning package with unlimited meetings, calls, appointments and walkthroughs; access to all rentals including higher-end items, lounge furniture, and the Glam Photo Booth at no additional charge.
• Decor Rental Inventory Extensive line of decor rental items available to wedding clients including altars, arches, backdrops, candles, candlesticks, columns, drapery, easels, lanterns, lounge furniture, neon signs, photo booths, rugs, signage, table decor, and table numbers.
• Glam Photo Booth Customizable Glam Photo Booth with printer included for Elite package weddings or available as a standalone rental with periodic promotional pricing.
• Fleur Affair Floral Design Wedding day floral design services offered through sister brand Fleur Affair, with a discounted labor/design fee (10% vs. standard 20% of total order) for Ashley Nicole Affair clients.

Quantifiable outcome

• Free wedding valued at $32,830 for injured deputy through vendor donations
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Austin Center for Grief & LosscoreStrategic or Co-development PartnerMulti-year partnership for Holders of Hope Gala event planning. Ashley Nicole Affair served as Event Planning Team and Board Members. 2021 Lamp Light Sponsor, 2022 and 2023 Holders of Hope Gala Planners. Helped raise over $150,000 in 2022 and participated as testimonial speakers.
• Step Onward FoundationcoreStrategic or Co-development PartnerPartnership for annual gala planning. Served as 2023 Concert Gala Planner (raised over $266,000) and 2022 Annual Gala Planner (raised over $200,000). Provides ongoing support for foundation's mission aiding children and young adults at-risk of homelessness.
• Fleur AffaircoreStrategic or Co-development PartnerSister brand providing wedding floral design services. Integrated into planning packages with discounted labor/design fees (20% to 10% of total order). Allows seamless coordination between planning and floral services.
• Hill Country Women's Crisis Center (HCWC)minorStrategic or Co-development PartnerVendor sponsor for 39th Cultivating Hope Auction. Ongoing community support for local crisis center.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Knot Worldwide: Largest US wedding planning and vendor marketplace (The Knot, WeddingWire, Bodas). Operates broadly across planning tools, vendor discovery, registry, and websites — overlapping with ANA's vendor network, packages, and use of The Knot/WeddingWire as a lead source, but at vastly greater scale and with a digital-first model.
• Minted: Design marketplace for wedding stationery, signage, decor, and gifts, plus a vendor marketplace. Comparable to ANA in the design/decor vertical — particularly ANA's custom signage line — and competes for the same decor wallet share.

Emerging players

• Zola: Digital-first wedding platform offering planning checklists, vendor marketplace, registry, and websites. Comparable to ANA as a planning solution but serves couples via self-serve tools rather than a dedicated human planner, representing a potential substitute rather than direct local competitor.
• Aisle Planner: Software platform built for wedding planners to manage timelines, vendors, and client deliverables. Closely comparable to ANA's proprietary planning portal and represents a threat if it standardizes the technology that ANA has built in-house, while also being a potential buy-vs-build partner.
• Loverly: Wedding planning inspiration and vendor platform aggregating ideas, registries, and planning tools. Comparable to ANA as a planning-phase touchpoint for the same customer; not a direct service competitor but a digital alternative in the consideration stage.
• Joy: Wedding planning platform with websites, RSVPs, registries, and planning tools. Comparable as a planning offering; represents the digital alternative to ANA's human-planner model and competes for the same couple's planning budget.

Others

• Carats & Cake: Wedding vendor marketplace and inspiration platform featuring real weddings and vendor portfolios. Comparable as a discovery and inspiration channel where couples shortlist planners, and ANA is featured on the platform; not a direct service competitor.
• Brides (Condé Nast): Leading wedding media brand providing planning content, vendor directories, and inspiration. ANA is featured in Brides' coverage and competes for couples' attention in the inspiration and vendor-research phase, but does not sell planning services directly.

Regional players

• Hitched: UK-based wedding planning platform and vendor directory comparable in structure to The Knot, with planning tools, vendor listings, and inspiration content. Useful as a regional peer illustrating the same full-service planning + vendor ecosystem model that ANA operates, but in a different geography.
• Here Comes the Guide: Long-running wedding vendor directory and editorial site primarily serving the Western US (California, Pacific Northwest, Hawaii, Texas, and others). Comparable as a regional lead-generation and discovery channel for ANA, and operates a vendor-listing model overlapping with ANA's preferred vendor network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/ashleynicoleaffair
• Facebookfacebook.com/ashleynicoleaffair
• LinkedInlinkedin.com/company/ashleynicoleaffair
• Instagraminstagram.com/ashleynicoleaffair
• TikToktiktok.com/@ashleynicoleaffair
• Pinterestpinterest.com/ashleynicoleaffair

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashley Nicole Affair