Premier Alarms

What Premier Alarms does

Premier Alarms is a family-owned UK security solutions provider, founded in 1987 by Vince Humphreys and now operated by his three daughters Sarah (Sales Director), Megan (Operations) and Laura (Finance). Headquartered in Sevenoaks, Kent, the company operates nine regional offices across Southern England and the Greater London area, delivering both electronic and physical security products and services for residential, commercial and high-net-worth private clients.

The core product portfolio spans intruder alarms (hard-wired, wireless and hybrid), CCTV and video surveillance, fire and life-safety systems, access control, safes and luxury safes, intelligent electro-mechanical locks, smoke fogging systems, security lighting, automatic gates, vaults and strongrooms, panic rooms, and physical barriers including bars, grilles and shutters. These are unified through Premier Switch2, a proprietary smart-home management platform controllable via smartphone, with a separate Intelligent Locks product embedding miniaturised encryption in both key and cylinder. Services include professional installation by security-screened engineers, 24/7 Alarm Receiving Centre monitoring via BT Redcare, CSL DualCom and Premier DigiCom, annual maintenance contracts, system takeover from competitors, locksmith and safe engineering, and a dedicated private-client service.

The business makes money through three streams: one-time installation and equipment sales, recurring annual maintenance contracts, and recurring 24/7 monitoring subscriptions, with bespoke locksmith, safe engineering and luxury-safe work added on a project basis. Go-to-market is sales-led via free professional surveys, on-site surveyor visits, direct field sales across the regional office network, and showroom consultations. Pricing is quote-based and tailored, with no published rates or short-term discounts. The company holds NSI Gold (30+ years), ISO 9001, Master Locksmiths Association, Eurosafe UK and AiS accreditations, and claims close working relationships with UK insurers and police/emergency services that materially support customer acquisition and contract terms.

Name

Premier Alarms

Legal name

Premier Alarms Limited

Website

https://premieralarms.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Alarms is a family-owned UK security company that designs, installs and maintains intruder alarms, CCTV, access control, safes, locks and physical security systems for residential, commercial and high-net-worth private clients across Southern England.

Ownership category

akta.pro rank

Product category

Security Systems Installation and Monitoring

NAICS

Security Systems Services (56162), Locksmiths (561622), Electronic and Precision Equipment Repair and Maintenance (81121)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Commercial & Industrial Alarm Monitoring (BPAKAFAB), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Alarm Response & Dispatch/Guard Response Services (HSAHAAAC)

Keywords

• Home security systems
• Commercial security systems
• Intruder alarm installation
• CCTV surveillance systems
• Safe and vault supply

Headquarters

HQ city

Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security System Sales and Installation: One-time revenue from sale and professional installation of security equipment including intruder alarms, CCTV, fire detection, access control, safes, locks, and other physical security products. Premier installs reliable high-quality systems with honest pricing structure.
2. Maintenance Agreements: Annual maintenance contracts providing ongoing system servicing, 24/7 emergency engineer support, priority response times, preventative maintenance visits, and compliance verification. Benefits include extended guarantees, reduced labour costs, equipment concessions, and insurance discounts.
3. Security System Monitoring: 24/7 monitored systems linked via telephone lines and/or mobile networks to UK manned monitoring centres. Provides emergency response notification to keyholders and/or emergency services. Monitoring systems include BT Redcare, CSL DualCom, and Premier DigiCom.
4. Locksmith and Safe Engineering Services: On-site locksmith services including lock fitting, repair, replacement. Safe opening, repair, recommissioning. Key cutting and master key suite building. Nationwide safe delivery, installation and removal services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Premier Alarms designs, supplies, installs, monitors and maintains electronic and physical security systems for residential and commercial properties across Southern England. Its portfolio spans intruder alarms, CCTV, fire detection, safes, vaults, access control, gates and physical security products (bars, grilles, shutters, security doors and windows), complemented by 24/7 monitoring, maintenance, takeovers, locksmith and safe engineer services. The company delivers end-to-end protection from initial professional survey through to ongoing system support.

Product overview

Premier Alarms is a family-owned UK security company offering a comprehensive portfolio of electronic and physical security products and services for both residential and commercial properties. The core product offering centres on intruder alarms, CCTV & video surveillance, fire & life safety systems, and safes (including luxury bespoke safes). These integrate with wireless solutions, access control, smart technology (Premier Switch2), smoke fogging systems, flood protection, and intelligent locks to create complete security ecosystems. Physical security is reinforced through bars/grilles/shutters, locks & master key suites, security doors & windows, external intruder alarms, and automatic gates. Commercial clients additionally access vaults, strongrooms, and panic rooms. Services including professional installation, 24/7 monitoring, maintenance, system takeover, private client services, and locksmith/safe engineering support the product portfolio. Premier operates as a one-stop security solutions provider combining both electronic and physical security disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Switch2: Smart home management system that allows control or monitoring of electrical devices remotely from anywhere in the world.
• Premier Luxury Safes

Products and services

• Intruder Alarms Wired, wireless and hybrid burglar alarm systems designed and installed for residential and commercial properties, with options for monitored, speech dialler and police-response signaling.
• CCTV and Video Surveillance

Quantifiable outcome

• 84% of burglars avoid properties with an alarm system (Home Office statistic)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• BT RedcarecoreTechnology or IntegrationBT Redcare provides Automatic Transmission Units (ATU) for connecting alarm systems to Alarm Receiving Centres. Premier offers BT Redcare as one of their three optional monitoring systems, determining the security level of the link between customer property and monitoring centre.
• CSL DualComcoreTechnology or IntegrationCSL DualCom provides monitoring equipment for dual-path alarm monitoring solutions. Premier offers CSL DualCom alongside BT Redcare and Premier DigiCom as their three optional commercial monitoring systems.
• National Security Inspectorate (NSI)coreOthersPremier holds NSI Gold accreditation, the highest recognition for security companies. NSI periodically inspects Premier's installations for compliance with British and European Standards.
• Master Locksmiths Association (MLA)coreOthersPremier is a member of the Master Locksmiths Association, providing access to industry standards, training, and recognition as a trusted locksmith provider.
• UK Insurance CompaniescoreOthersPremier maintains close relationships with many of the UK's leading insurance companies, enabling them to understand insurance requirements, current trends in losses, and design systems that satisfy insurer specifications for reduced premiums.
• Police and Emergency ServicescoreOthersPremier works with police and emergency services to ensure clients receive appropriate responses to alarm activations and security incidents. Systems can be registered for police response through NPCC compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chubb Fire & Security: Part of API Group, Chubb provides fire safety, intrusion detection, CCTV, and access control across the UK commercial market. Comparable in fire and life safety capability, less focused on residential and HNW private clients.
• Securitas UK: Global security services giant with UK operations covering electronic security, guarding, and monitoring. Significantly larger and broader than Premier but overlaps heavily in commercial intrusion detection and monitoring.
• ADT UK: One of the largest national monitored security providers in the UK, offering intruder alarms, CCTV, fire detection, and smart home for both residential and commercial customers. Competes with Premier across both segments but at substantially greater scale.

Direct peers

• Verisure UK: UK subsidiary of the European home alarm specialist, providing monitored intruder alarms, smoke detection, and smart home integration with a focus on professionally installed residential security. Closest direct competitor in the monitored residential alarm segment.
• Kings Security Systems: UK-based independent security installer providing intruder alarms, CCTV, fire systems, access control, and physical security to commercial and residential customers. Comparable in offering breadth and UK regional installer positioning.
• Banham Security: London-based family-founded locksmith and security provider offering intruder alarms, CCTV, access control, safes, and locksmith services for residential and commercial customers. Highly comparable to Premier in product breadth, HNW customer focus, and family-owned heritage.

Others

• Yale (Assa Abloy): UK smart lock and home security product brand (part of Assa Abloy) selling directly to consumers via retail. Represents the DIY/retail channel that competes with professional installation for entry-level residential security.
• CSL Group: UK provider of dual-path alarm communication products (CSL DualCom) used by Premier as a core monitoring technology partner. Supplier/integrator rather than direct competitor but materially connected via the monitoring infrastructure.

Regional players

• VPS UK: UK specialist in vacant property and construction site security including temporary CCTV, alarms, and physical barriers. Partial overlap with Premier's scaffolding security and construction site services.
• Pointer (security solutions): UK-based security installer with regional offices offering intruder alarms, CCTV, fire, and access control primarily in Northern England and Midlands. Comparable product offering with non-overlapping geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/premier-alarms

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Alarms