Yale
Yale, a 185-year-old lock brand, manufactures mechanical and smart door locks (Assure Lock 2, Linus L2 Lite, Pro 2) that integrate via Matter, Z-Wave, Bluetooth, and Wi-Fi with Apple Home, Google, Alexa, SmartThings, and Airbnb for homeowners, renters, property managers, and short-term rental hosts.
- Company typePrivate
- Founded1840
- HeadquartersMonroe, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Yale does
Yale is a 185-year-old security brand headquartered in Monroe, United States, that designs and manufactures mechanical locks, door hardware, and electronic/smart door locks for residential, multi-family, and SMB customers. Globally the Yale brand sits inside the ASSA ABLOY Group (Stockholm-listed), while in U.S. smart-home product lines it operates under Fortune Brands Innovations alongside sister brand Master Lock. Its core product family is the Assure Lock 2 line — standard, Touch (biometric fingerprint), Plus (Apple Home Key), and Keypad variants — complemented by the Yale Smart Lock with Matter, the Nest x Yale Lock (discontinued 2025 in favor of the Matter-native replacement), the Yale Approach Lock and Yale Linus Smart Lock L2 Lite for retrofit/renter use, the Yale Pro 2 series for multi-family housing, Yale Code Keypad Lock as an entry-level SKU, the Yale ByYou V Pro in India, and Z-Wave models.
Underlying technology spans the major smart-home connectivity protocols — Matter over Thread, Wi-Fi, Bluetooth, and Z-Wave — with proprietary additions including fingerprint biometric access, Apple Home Key, KeySense proximity-based unlocking, and the first implementation of the Z-Wave User Credential Command Class (rolled out with ADT). Yale locks integrate with Amazon Alexa, Google Home and Google Nest, Apple HomeKit/Home Key, Samsung SmartThings, ADT+, ecobee, Ring, Philips Hue, and Airbnb, and are managed through the Yale Access mobile app. Adjacent smart-storage accessories — Yale Smart Safe, Smart Delivery Box, and Smart Cabinet Lock — extend the brand beyond deadbolts.
Yale's business model is a unit-pricing hardware model with no mandatory subscription fees. Pricing spans $99.99 (Yale Code Keypad) to $309.99 (Assure Lock 2 Plus with Apple Home Key), with seasonal flash sales of up to ~15% off and an entry-level UK Linus L2 Lite at £129.98 plus an optional £70 ConnectX Wi-Fi bridge. Go-to-market combines direct-to-consumer e-commerce via the shopyalehome.com storefront, mass-market placement on Amazon and large DIY retail chains, B2B2C distribution through ADT and PointCentral for security-system and multifamily buyers, regional channel partnerships (eGlu in India, retail rollout in Romania), and an enterprise field-sales motion (Yale Pro 2) targeting multi-family housing operators with bulk access-code management. Customers include homeowners, renters, vacation-rental hosts (Airbnb), property managers, ADT+ subscribers, and luxury-home builders, with global sales coverage spanning the US, Canada, the UK, Germany, Romania, Mexico, Brazil, Chile, Colombia, China, Japan, Australia, India, and Singapore.
Yale firmographics
Firmographics- Name
- Yale
- Legal name
- Yale Home
- Website
- https://yalehome.com
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Yale, a 185-year-old lock brand, manufactures mechanical and smart door locks (Assure Lock 2, Linus L2 Lite, Pro 2) that integrate via Matter, Z-Wave, Bluetooth, and Wi-Fi with Apple Home, Google, Alexa, SmartThings, and Airbnb for homeowners, renters, property managers, and short-term rental hosts.
- Ownership category
- akta.pro rank
Yale industry classification
Industry- Product category
- Smart Door Locks
- NAICS
- Wiring Device Manufacturing (33593)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
- akta.pro secondary industries
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Intercom & Video Entry Integration with Smart Locks (HSAHAEAI), Smart Lock Installation, Retrofit & Door Hardware Services (HSAHAEAB), Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)
Keywords
Where Yale is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Markets served
Yale business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yale Smart Lock with Matter - Entry-level Matter lock for Google Home |
| Unit Pricing | Pay-as-you-go | Yale Google Home Deadbolt Smart Lock - Matter-enabled |
| Unit Pricing | Pay-as-you-go | Yale Linus Smart Lock L2 Lite - Entry-level retrofit lock |
| Unit Pricing | Pay-as-you-go | Yale ByYou V Pro - Premium smart door lock |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 Keypad with Bluetooth - Entry-level |
| Unit Pricing | Pay-as-you-go | Yale Code Keypad Lock - Budget-friendly standalone |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 Key-Free Keypad with Wi-Fi - Mid-range keyless |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 Touchscreen with Wi-Fi - Touchscreen variant |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 Touch with Wi-Fi - Biometric |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 Touch with Z-Wave - For security systems |
| Unit Pricing | Pay-as-you-go | Yale Assure Lock 2 Plus with Wi-Fi - Apple Home Key |
| Unit Pricing | Pay-as-you-go | Nest x Yale Lock - Nest ecosystem integration |
| Unit Pricing | Pay-as-you-go | Yale Assure Lever Keypad with Wi-Fi - Versatile lock |
| Unit Pricing | Pay-as-you-go | Yale Smart Delivery Box - Package security |
| Unit Pricing | Pay-as-you-go | Yale Platinum Three Star Cylinder - Security upgrade |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Yale product offering
Product offeringCore offering
Yale manufactures and sells smart locks, electronic deadbolts, and door hardware for residential and commercial properties. The smart lock lineup features biometric fingerprint access, touchscreen keypads, and multi-protocol connectivity (Matter over Thread, Z-Wave, Wi-Fi, Bluetooth) with integrations into Apple HomeKit, Google Home, Amazon Alexa, and SmartThings. Yale also continues to produce its foundational pin tumbler lock design and door hardware for traditional lock applications.
Product overview
Yale is a 185-year-old security brand and part of ASSA ABLOY Group, offering a comprehensive portfolio of smart lock products and security solutions. The core product line centers on the Yale Assure Lock 2 family, which includes multiple variants: the standard Assure Lock 2 with keyed/key-free options and Wi-Fi/Bluetooth connectivity; the Assure Lock 2 Touch featuring biometric fingerprint access; and the Assure Lock 2 Plus with Apple Home Key support for iPhone users. Supporting the main lineup are specialized locks including the Yale Smart Lock with Matter for Google Home integration, the Nest x Yale Lock (discontinued 2025), the Yale Code Keypad Lock for budget-conscious consumers, the Yale Approach Lock for renters with retrofit installation, Yale Lever Locks for non-deadbolt doors, and the Yale Linus Smart Lock L2 Lite for the European market. Yale also offers complementary smart storage products including the Yale Smart Safe, Smart Delivery Box, and Smart Cabinet Lock. The ecosystem is managed through the Yale Access App and supports integration with major platforms including Amazon Alexa, Google Home, Apple HomeKit, Samsung SmartThings, ecobee, Ring, Philips Hue, Nest, Airbnb, and protocols like Matter and Z-Wave.
Differentiator
Problem solved
Functional benefit
Brands
- Yale Linus Smart Lock L2 Lite: Retrofit smart lock supporting Matter over Thread for integration with major smart home ecosystems
- Yale Assure Lock 2
- YALE Assure Lock 2
- Yale Pro 2
- Nest x Yale Lock
- Yale ByYou V Pro
- Yale Assure Lock 2 Touch
- Yale Assure Lock 2 Plus
Products and services
- Assure Lock 2
- Assure Lock 2 Touch
- Assure Lock 2 Plus
- Assure Lock 2 Pro
- Yale Pro 2
- Yale Approach with Keypad
- Yale Code
- Traditional Yale Pin Tumbler Locks
- Smart Keyed Locks
Quantifiable outcome
- Yale Assure Lock 2 received positive reviews as top pick for interior designers recommending smart home technology upgrades
- +2 more outcomes
Companies that use Yale
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Yale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature8 records
Yale partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, regional and minor.
- Google (Nest)coreJoint product development and distribution partnership producing the Nest x Yale Lock, a connected smart lock that integrates directly with Google Nest ecosystem. The product was discontinued in 2025 but remains available through remaining stock. Yale also provides smart lock integration for Google Home platform with Matter support and general availability of Nest x Yale Lock features.
- ApplecoreApple HomeKit and Home Key integration enabling Yale Assure Lock 2 Plus users to unlock doors using Apple Home Key on iPhone or Apple Watch. The partnership positions Yale as a preferred smart lock option for Apple ecosystem users.
- AmazoncoreAmazon Alexa voice control integration for Yale smart locks, enabling users to lock/unlock doors using voice commands. Yale also participates in Amazon sales channels with promotional pricing during Prime Day and Black Friday events.
- ADTcoreADT partnered with Yale to launch the Yale Assure Lock 2 Touch with Z-Wave as the first smart lock with fingerprint control and Z-Wave User Credential Command Class for the ADT+ security system platform. ADT also offers Google and Yale smart lock integrations including Trusted Neighbor technology for secure digital access sharing.
- PointCentralmajorPointCentral developed the industry's first multi-credential Z-Wave lock with Yale for multifamily communities. The lock supports RFID badges and keypad access with seamless remote management and integrated perimeter access control for property managers.
- eGlu Smart HomesregionaleGlu Smart Homes integrated Yale smart locks into its smart home ecosystem through cloud-to-cloud connection, enabling seamless transitions from entry to ambient home controls including lighting, climate, curtains, and media. The partnership targets luxury homes across India.
- Samsung SmartThingscoreSamsung SmartThings integration enabling Yale smart lock control and automation within the SmartThings ecosystem for users who prefer Samsung's smart home platform.
- Z-Wave AlliancecoreYale collaborates with the Z-Wave Alliance on smart lock standards, specifically implementing the Z-Wave User Credential Command Class for advanced credential management in security system integrations.
- Master LockcoreBoth Yale and Master Lock are brands under Fortune Brands Innovations and announced new professional-grade smart lock solutions together — three Yale Pro 2 models for multi-family housing and two Master Lock models for commercial facilities and small businesses.
- Harvard Joint Center for Housing StudiesminorHarvard Joint Center for Housing Studies provided market research data showing renter households surged by more than 1.2 million in the past two years, providing market context for Yale's multi-family housing smart lock expansion.
- August HomecoreAugust Home, now part of Yale's parent company ecosystem, shares technology integration capabilities. Both August and Yale participate in smart home events and market activities, with recent product launches in January 2025 (Yale) and March 2025 (August) highlighting competitive activity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yale competitors and assessment
Company assessmentBroad incumbents
- Ring (Amazon): Amazon-owned smart home security brand offering Ring Alarm and the Schlage Encode Plus partnership, with broad ecosystem reach. Competes indirectly through its alarm platform and ecosystem lock-in.
- ADT: Largest US professionally monitored home security company. Partners with Yale on ADT+ but also competes broadly for the smart security and access-control dollar across its installed base.
- SimpliSafe: DIY home security incumbent offering a full alarm system plus a Smart Lock series. Competes with Yale for security-conscious homeowners and bundles access control with monitored security.
Direct peers
- Schlage: Established residential and commercial lock manufacturer with a broad portfolio of smart locks (Encode, Sense, Connect). Competes head-to-head with Yale across price tiers and smart home protocols, often sharing retail shelf space.
- Eufy (Anker Innovations): Smart home brand offering the Eufy Smart Lock line with fingerprint, keypad and Wi-Fi variants. Competes with Yale on price-performance and broad ecosystem integration including Apple Home and Google Home.
- August Home: Smart lock manufacturer specializing in retrofit, design-forward locks. Operates under the same parent ecosystem as Yale and directly competes in the consumer retrofit smart lock category with overlapping app experiences and product launches.
- Kwikset: Major residential lock manufacturer offering SmartKey and Halo smart lock lines. Competes with Yale on traditional-to-smart lock transitions, retail distribution and connected home ecosystem support.
- Level Lock: Design-led smart lock company focused on invisible/retrofit locks with strong Apple Home Key support. Direct competitor in the premium connected lock category and competes for design-conscious consumers.
Emerging players
- Latch: Smart access company focused on multifamily and commercial buildings with full-building access platforms. Competes with Yale Pro 2 in the multi-family property management segment.
- Lockitron: Early smart lock pioneer offering retrofit and Bluetooth-enabled locks. Competes with Yale in the retrofit/renter-friendly segment with a similar DIY installation focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yale social profiles
Digital presenceYale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yale leadership team
Management profileNumber of profiles
Yale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yale
What does Yale do?
Yale manufactures and sells smart locks, electronic deadbolts, and door hardware for residential and commercial properties. The smart lock lineup features biometric fingerprint access, touchscreen keypads, and multi-protocol connectivity (Matter over Thread, Z-Wave, Wi-Fi, Bluetooth) with integrations into Apple HomeKit, Google Home, Amazon Alexa, and SmartThings. Yale also continues to produce its foundational pin tumbler lock design and door hardware for traditional lock applications.
Is Yale a public or private company?
Yale is a private company. It is classified as corporate owned and is currently operating.
When was Yale founded?
Yale was founded in 1840. It employs 5,001 to 10,000 people.
Where is Yale based?
Yale is headquartered in Monroe, United States, in the North America region.
Who are Yale's main competitors?
Broad incumbents on record are Ring (Amazon), ADT and SimpliSafe. Direct peers are Schlage, Eufy (Anker Innovations), August Home, Kwikset and Level Lock. Emerging players are Latch and Lockitron.
Does Yale have an API?
No public API is recorded for Yale.
What industry is Yale in?
Yale's product category is Smart Door Locks. Its primary akta.pro industry code is HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 33593 and its SIC code is 3420.