THRENDS

What THRENDS does

THRENDS is a research and business intelligence company founded in 2020 by Giorgio Ribaudo, headquartered in Rimini, Italy with a secondary office in Milan. The firm operates with approximately 10 team members and is focused exclusively on tourism and hospitality data and advisory, with deep specialization in the Italian market and capabilities extended to the Mediterranean region. THRENDS serves institutional clients including investment funds, hotel chains, family offices, banks, and developers, providing them with market intelligence, feasibility studies, due diligence, operator selection, and strategic development planning.

The company's core technology consists of proprietary databases covering Italian hospitality, including HotelTransactions.it (approximately 1,400 hotel transactions covering the last 10 years, updated daily with Google Maps integration and asset images), The Luxury Hotels Database (covering luxury hotels with revenue and EBITDA performance data), The Hotel Chains Database (census and benchmarking for chain hotels), and a CapEx Database (200-300 records of completed hotel construction and renovation projects). THRENDS also operates The Bulletin, a daily confidential newsletter on hospitality real estate, finance, and hotel development, and publishes a portfolio of recurring annual, semi-annual, and quarterly reports on chains, luxury hotels, building and renovation, and outdoor tourism. The platform architecture is delivered digitally via the company's e-commerce storefront and direct advisory engagements.

THRENDS operates a hybrid revenue model combining subscription-based data products (databases and The Bulletin newsletter at €450 annually, HotelTransactions.it at €499/month), one-time report sales (ranging €95-€2,950 depending on scope), and professional services advisory engagements. The go-to-market is sales-led, targeting enterprise B2B clients through direct outreach, content marketing via newsletters and case studies, and conference participation. Named customers span major institutions including UniCredit, Banco BPM, CDP, Hines, KPMG, JLL, Hotel Investment Partners, Reuben Brothers, Falkensteiner, Starhotels, Coima, and Eidos Hotel Capital Partners.

Name

THRENDS

Legal name

THRENDS srl

Website

https://thrends-italy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

THRENDS is an Italy-focused research and business intelligence firm providing proprietary databases, recurring reports, and advisory services on tourism and hospitality to institutional clients including investment funds, hotel chains, banks, and developers.

Ownership category

akta.pro rank

Product category

Hospitality Market Intelligence

NAICS

Information (51), Hotels (except Casino Hotels) and Motels (72111)

akta.pro industry

PRIMARYBPAJAMAE

Hospitality (Hotels & Resorts) Asset Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Asset & Portfolio Management

Keywords

• Hospitality market intelligence
• Tourism research reports
• Hotel transaction database
• Hotel chain benchmarking
• Hospitality advisory services

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Research Reports and Databases: Sale of proprietary research reports including Luxury Hospitality Reports, Chains Monitor, Building & Renovating Hotels reports, and access to subscription databases. Products are sold as one-time purchases or subscriptions through the company's e-commerce platform.
2. Advisory Services: Strategic advisory and consulting services for hospitality investments, development planning, feasibility studies, market analysis, and due diligence for investors, hotel chains, and developers.
3. The Bulletin Newsletter: Daily confidential newsletter on Hospitality Real Estate, Finance and Hotel Development available as annual subscription (€450/year)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

THRENDS sells proprietary hospitality databases, periodic research reports and a daily newsletter (The Bulletin) focused exclusively on the Italian tourism and hospitality market. It complements these data products with strategic advisory engagements covering feasibility studies, due diligence, market valuations, hotel development plans and operator search for investment funds, hotel chains, banks, developers and family offices.

Product overview

THRENDS operates as a research and business intelligence company specializing in tourism and hospitality, primarily focused on the Italian market. The company offers a portfolio of subscription-based reports, databases, and newsletters. The core offerings include The Bulletin (daily confidential newsletter), The Luxury Hotels Database, HotelTransactions.it (transaction database with ~1,400 records), The Hotel Chains Database, and Chains Monitor Italy (quarterly chain affiliations tracker). Additional products include Luxury Hospitality Reports, Luxury Wellness Reports, Building & Renovating Hotels reports, European Outdoor Reports, Destination Snapshot Series (Taormina, Forte dei Marmi), India market reports, and Apulia regional reports. The company also provides advisory services including feasibility studies, strategic development plans, competitive assessments, and due diligence support.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bulletin Newsletter Daily confidential newsletter providing updates on Hospitality Real Estate, Finance and Hotel Development in Italy, delivered via email on business days and available as an annual subscription (EUR 450).
• The Luxury Hotels Database Comprehensive database of luxury hotels in Italy including performance data, revenue, EBITDA, statistics and new openings, priced EUR 295-2,950 depending on scope.
• HotelTransactions.it Largest database for hotel transactions in Italy covering sales, auctions, rentals and NPLs with approximately 1,400 transactions over the last 10 years, updated daily and offered via monthly subscription at EUR 499.
• The Hotel Chains Database Reliable source of information on chain hotels in Italy including census, performance data and competitive-set (comp-set) benchmarking, available at EUR 295.
• Chains Monitor Italy Quarterly and half-yearly report tracking new affiliations to domestic and international hotel chains in Italy, recent exits and hotel pipeline for the next 3-4 years, available at EUR 295.
• Luxury Hospitality Report Annual comprehensive report covering the complete list of luxury hotels in Italy with up-to-date performance data (revenue, EBITDA, statistics and new openings), written in English and priced at EUR 250 per annual edition (2022-2025).
• Luxury Wellness Report Annual report covering wellness hospitality in Italy from operating and financial perspectives, available at EUR 120.
• Building & Renovating Hotels: Italy Annual report analyzing total expenditure for hotel construction and renovation projects in Italy, based on a proprietary CapEx database of 200-300 records, available at EUR 95.
• European Outdoor Report Annual report providing analysis and outlook for outdoor tourism in Europe, delivered in partnership with Human Company for outdoor sector insights.
• Destination Snapshot Series - Taormina Exclusive report providing comprehensive analysis of the hospitality market in Taormina, Sicily, as part of THRENDS' destination-specific snapshot series.
• Destination Snapshot Series - Forte dei Marmi Exclusive guide to the luxury hospitality market in Forte dei Marmi, part of THRENDS' destination-specific snapshot series.

Quantifiable outcome

• Supported over 150 hospitality deals in M&A, branding and new constructions in 20 years (Giorgio Ribaudo)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Stay Investment SrlcoreStrategic or Co-development PartnerStay Investment Srl is a buy-side consultancy specializing in scouting and deal sourcing in the Italian hotel industry. Stefano Terlizzi is one of the founders. Jacopo Testa led a Joint Venture with Stay Investment to support hospitality sector investments.
• ITHIC (International Tourism & Hospitality Investment Conference)coreStrategic or Co-development PartnerTHRENDS manages ITHIC advisory board. Giorgio Ribaudo heads the advisory board of ITHIC since 2019. ITHIC is a major conference for tourism and hospitality investments.
• RelationsminorGTM or Marketing PartnerRelations sponsored the Chains Monitor Italy Q1+Q2 2022 report. Marketing partnership for industry research publication.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skift Research: Skift Research produces subscription research reports on travel, tourism, and hospitality. THRENDS' annual and quarterly reports (Luxury Hospitality Report, Chains Monitor, Apulia, Building & Renovating Hotels) follow a similar research-driven, subscription-purchase model aimed at industry decision-makers.
• HVS: HVS is a global hotel valuation, feasibility, and consulting firm serving investors, lenders, and operators. THRENDS' advisory services (feasibility studies, market valuations, due diligence, fair lease opinions) compete head-on with HVS across the same investor and lender client base.
• Tourism Economics: Tourism Economics (an Oxford Economics company) produces tourism market research, forecasts, and economic impact analyses worldwide. THRENDS' market analysis, regional reports, and India opportunity forecast overlap with Tourism Economics' research subscriptions.
• Horwath HTL: Horwath HTL is a global hospitality consulting brand covering feasibility, valuation, asset management, and market studies. THRENDS' founder Giorgio Ribaudo was Director at Horwath HTL prior to founding THRENDS; the brands compete for the same Italian and Mediterranean advisory engagements.
• HotStats: HotStats provides monthly hotel performance benchmarking (RevPAR, GOP, payroll) across EMEA and global markets. THRENDS' Chains Database, Luxury Hotels Database, and Building & Renovating reports are direct comparables in providing proprietary performance and cost data to hotel investors and operators.
• STR (Smith Travel Research): STR is the global hotel benchmarking and performance data company (now part of CoStar), offering hotel performance benchmarking, transaction intelligence, and market data. It is the most direct comp to THRENDS' database business (HotelTransactions.it, Hotel Chains DB, Luxury DB), operating at much greater scale and geographic reach.

Broad incumbents

• JLL Hotels & Hospitality Group: JLL's Hotels & Hospitality practice provides hotel investment advisory, valuation, asset management, and market research globally. JLL is a current THRENDS client but also competes in advisory mandates and produces its own hospitality market intelligence at much greater scale.
• CBRE Hotels: CBRE's Hotels business provides investment advisory, valuation, and consulting across EMEA, including dedicated hospitality research. It serves as a broad incumbent competitor to THRENDS across advisory mandates and market intelligence, with significantly broader geographic and product coverage.
• Colliers (Hospitality): Colliers' EMEA hospitality team offers hotel investment, valuation, and consulting services. It competes with THRENDS for the same institutional investors and Italian hotel clients with greater scale and cross-border coverage.
• Cushman & Wakefield Hospitality: Cushman & Wakefield's Global Hospitality group offers hotel investment sales, valuations, and consulting worldwide, with substantial Italian deal flow. It is a broad competitor to THRENDS' hotel transaction and advisory services with much larger resourcing and brand presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thrends-italy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THRENDS