Reach

What Reach does

Reach HR Group is a Peruvian talent management consultancy headquartered in Lima that serves enterprise and mid-market organizations across Latin America. The company operates a five-product portfolio: Tezti (an AI-powered online skills assessment platform), Liderazgo Fit to Lead® (a proprietary leadership development methodology), Aprendizaje (corporate learning and LMS design), Consultoría del Talento (strategic talent consulting), and Bootcamps Reach (open-enrollment learning programs). Reach is the exclusive Peruvian representative of the COGNISESS AI assessment platform and of the N.E.W.S.® Coaching & Training methodology, combining proprietary content and globally validated frameworks with locally adapted delivery.

The technical backbone centers on the Tezti platform, which uses AI-driven analytics, gamified situational challenges, and situational exercises to measure socio-emotional skills, cognitive aptitudes, personality, engagement, and adaptability, generating bias-free reports for selection, onboarding, development, and promotion. Reach claims 90% positive candidate experience, 97% prediction success, and 95% alignment between human and AI evaluation on the platform. Supporting technology includes custom LMS design, microlearning, immersive simulations, and collaborative learning tools.

The business model combines professional services (consulting engagements, learning program design, executive coaching billed as project-based or annual retainer), learning solutions (Bootcamps Reach, open enrollment programs), and subscription/SaaS revenue (Tezti platform licensing). All solutions are sold via custom quote-based B2B engagements, typically structured as multi-year contracts, through direct sales, strategic alliances (Rankmi, ATD, APERHU), industry events, and content marketing. Customers include Grupo Romero, Banco de Crédito del Perú, Intercorp, Minsur, Inchcape, Hochschild, Pan American Silver, DHL Express, and other major Latin American enterprises. The company is privately held, founder-led by Manuel Barrantes, with no disclosed external funding.

Name

Reach

Legal name

Reach HR Group

Website

https://reachhrgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach HR Group is a Peruvian talent management consultancy serving enterprise and mid-market organizations across Latin America with AI-powered skills assessment (Tezti), proprietary leadership development (Fit to Lead®), corporate learning solutions, and strategic talent consulting.

Ownership category

akta.pro rank

Product category

HR and Talent Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

Keywords

• Talent management consulting
• Leadership development programs
• Skills assessment platform
• Corporate learning solutions
• Executive coaching services

Headquarters

HQ city

Santiago De Surco

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services – Consulting & Training: Custom consulting engagements for talent management, leadership development, competency modeling, and organizational development. Includes assessment, design, and implementation of learning programs, executive coaching, and strategic talent consulting.
2. Learning Solutions & Bootcamps: Open enrollment and custom corporate training programs including leadership bootcamps, skills development workshops, and e-learning content design. Billed as project-based or annual retainer engagements.
3. Tezti Platform Licensing: SaaS-based skills evaluation platform offered to enterprise clients for selection, onboarding, development, and promotion processes. Revenue generated through platform licensing and usage-based or subscription access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Reach HR Group delivers B2B talent management consulting, leadership development, executive coaching, and corporate learning design for organizations across Latin America. Its flagship proprietary platform, Tezti, provides AI-powered, bias-free skills assessment and evaluation for selection, onboarding, and development. The company combines consulting engagements with proprietary methodologies (Fit to Lead, N.E.W.S.) and an exclusive representation of the COGNISESS AI assessment platform in Peru.

Product overview

Reach HR Group is a Peruvian talent management consultancy operating a multi-product portfolio organized around five core service lines: Tezti (an AI-powered online skills assessment platform), Liderazgo Fit to Lead® (leadership development methodology), Aprendizaje (corporate learning and LMS solutions), Consultoría del Talento (strategic talent consulting), and Bootcamps Reach (open-enrollment learning programs). The portfolio is unified by a shared focus on data-driven, bias-free talent decisions spanning the full employee lifecycle from selection and onboarding through development and succession planning.

Differentiator

Problem solved

Functional benefit

Brands

• Tezti: Assessment platform for evaluating skills, aptitudes, and potential of candidates and employees in a bias-free manner.
• Bootcamps Reach
• Fit to Lead

Products and services

• Tezti Skills Assessment Platform

Quantifiable outcome

• Tezti platform delivers 90% positive candidate experience rate, 97% successful prediction rate, and 95% match between human and AI evaluation scores
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• RankmiflagshipStrategic or Co-development Partner · 11 April 2024Rankmi and Reach announced a strategic alliance in April 2024 to transform human capital management in Peru. The partnership combines Rankmi's 360° HR automation software (the most comprehensive in Latin America) with Reach's talent management consulting and development methodologies. The goal is to offer organizations a comprehensive solution combining technology and methodology for the entire employee lifecycle. Launch event held at NM Lima Hotel on April 11, 2024 with 60+ HR leaders attending.
• N.E.W.S.® Coaching & TrainingcoreStrategic or Co-development PartnerReach HR Group serves as the exclusive representative and facilitator of the N.E.W.S.® Coaching & Training methodology in Peru and Latin America. The N.E.W.S.® Compass™ is a leadership navigation framework developed over 20+ years with experience across 1,800+ organizations globally. Reach uses this methodology in its consulting and leadership development engagements.
• COGNISESScoreTechnology or IntegrationReach HR Group is the exclusive representative of the COGNISESS platform in Peru. COGNISESS is an AI-powered talent assessment platform that was recognized as the best AI platform at COGX 2020. The platform delivers 90% positive candidate experience, 97% successful prediction rate, and 95% alignment between human and AI evaluation.
• ATD (Association for Talent Development)coreStrategic or Co-development PartnerReach HR Group maintains a strategic alliance with ATD for specialization programs in talent management and learning & development. Reach participated in the ATD 2022 Conference & Expo and shares learnings from the event through its webinar series (Webinar: 5 Preguntas Clave Aprendizajes Clave ATD 2022).
• APERHU (Asociación Peruana de Recursos Humanos)minorGTM or Marketing PartnerReach collaborates with APERHU on joint webinars, interviews, and the 'Diálogos con Aperhu' series featuring Reach executives speaking on talent management topics. APERHU serves as a platform for Reach to reach HR professionals in Peru.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cornerstone OnDemand: Broad talent and learning management platform with leadership development, learning content, and skills assessment capabilities. Comparable in learning and talent functionality, though at enterprise SaaS scale.
• Workday: Global HCM cloud platform with talent management, learning, and people analytics modules. Competes indirectly via its enterprise suite, where Reach's consulting/platform layers may integrate or be displaced.

Direct peers

• BTS: Strategy execution and leadership development consultancy using simulations and applied learning. Overlaps with Reach's leadership development and competency modeling offerings.
• Rankmi: LATAM HR software platform covering the full employee lifecycle. Reach's flagship strategic alliance partner; offers competing HCM modules but is channel-adjacent rather than a substitute for Reach's consulting and assessment layer.
• Mercer: Global consulting firm with talent strategy, HR transformation, and workforce analytics practices. Comparable in HR consulting/advisory scope, though at much larger scale and broader portfolio.
• Hogan Assessments: Personality and leadership assessment provider widely used in selection, leadership development, and coaching. Overlaps directly with Reach's leadership and competency assessment use cases.
• Cegos: Global training, leadership development, and organizational consulting firm. Closely comparable to Reach in learning solutions design, leadership bootcamps, and custom enterprise L&D programs.
• DDI (Development Dimensions International): Specialist in leadership development, assessment, and selection. Competes head-to-head with Reach in leadership pipeline and behavioral evaluation, particularly via its assessment and simulation platforms.
• SHL: Global talent assessment and people analytics provider. Directly comparable to Tezti in objective skills/behavioral evaluation for selection, development, and succession, but with global scale.
• Korn Ferry: Global organizational consulting firm with deep practices in leadership development, talent assessment, and executive coaching. Directly comparable to Reach's Fit to Lead® and executive coaching offerings, though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnIofn2uhzZ0OmTi8FtTrnw
• Facebookfacebook.com/reachhrgroup
• LinkedInlinkedin.com/company/reach-hr-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach