Digital Lagoon

What Digital Lagoon does

Digital Lagoon is a Tokyo-based data science company founded on December 5, 2023, operating in the Japanese digital analytics and digital transformation market. The company develops proprietary analytics platforms and offers consulting services spanning data science, DX (digital transformation), digital marketing, digital advertising operations, and AI model development. Its stated customer base spans enterprises, government organizations, political campaigns, and small-to-medium businesses, with operations currently concentrated in the Kanto region of Japan.

The company's product portfolio is anchored by three operational platforms and one in development. Polaris is a public opinion analytics engine that continuously and randomly collects X (Twitter) posts, applies proprietary NLP-based scoring, and visualizes sentiment trends in real time, deployed across multiple Japanese election cycles including the 2024 House of Representatives, 2025 Tokyo Metropolitan Assembly, 2025 House of Councillors, and the 2026 House of Representatives elections. Triton is a mobility data science project that uses IoT modules to capture vehicle movement and is protected by a granted patent (No. 7430958, February 2024) for technology that distinguishes delivery stops from traffic stops. 楽LINE (RakuLINE), launched in August 2025, is a back-office management application integrated with LINE that consolidates reservations, ordering, invoicing, task management, and customer management, with AI-driven price calculation. Crux, a cross-reference analytics platform, is under construction.

Digital Lagoon operates a hybrid revenue model combining professional services consulting (data science, digital marketing, DX, and AI model development), recurring digital advertising operations engagements, and subscription-based SaaS licensing through 楽LINE. Distribution is direct-to-client via a website contact form, with no disclosed resellers, marketplaces, or public pricing. The company has one publicly named customer (Rice Flour Churros Japan Co., Ltd., an SMB food and beverage company) and partners with Links Entertainment for IoT module development and Nissen for SNS marketing support. In November 2025, Digital Lagoon raised ¥10 million in a seed round via third-party allocation to strengthen its business foundation in digital marketing and data science.

Name

Digital Lagoon

Legal name

株式会社Digital Lagoon

Website

https://digitallagoon.tech

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Lagoon is a Tokyo-based data science company offering proprietary AI-driven social media sentiment analysis (Polaris), mobility data science (Triton), and a LINE-integrated back-office application (楽LINE), serving enterprises, SMBs, and political organizations across Japan.

Ownership category

akta.pro rank

Product category

Data Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

akta.pro secondary industry

Lakehouse Platforms (HDAEABAB)

Keywords

• Data science consulting
• Digital marketing services
• Sentiment analysis platform
• Mobility data analytics
• Back-office automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing & Data Science Consulting: Strategic consulting services for digital marketing, DX (digital transformation), and AI model development as part of their core business operations.
2. Digital Advertising Operations: Digital advertising management services for clients.
3. SaaS/Application Licensing (楽LINE): Back-office support application offered as a service solution, likely with subscription or usage-based pricing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Digital Lagoon is a data science company that builds proprietary analytics platforms and provides digital marketing, DX (digital transformation) consulting, AI model development, and digital advertising operations services. Its flagship software products include Polaris (NLP-based SNS sentiment analysis for election opinion trend tracking), Triton (mobility data science with patent-protected parking discrimination for food delivery market analysis), 楽LINE/RakuLINE (a LINE-integrated back-office application offering reservation, order, task, billing, and CRM functions), and Crux (a cross-data analytics platform under construction).

Product overview

Digital Lagoon operates as a data science company with a portfolio of specialized platforms and services. The core offerings include Polaris (social media sentiment analysis platform for elections), Triton (mobility data science project for delivery analysis), 楽LINE (LINE-integrated back-office application), and Crux (data cross-referencing analytics platform, under development). The company also provides digital marketing, advertising, DX consulting, and AI model development services. The product ecosystem connects social media data analysis with business operations tools.

Differentiator

Problem solved

Functional benefit

Brands

• 楽LINE: Back-office support application that centralizes LINE-based reservation, order management, task management, invoicing, and customer management.
• Polaris
• Triton
• Crux

Products and services

• Polaris (ポーラリス) - SNS Sentiment Analysis Platform Public-opinion analytics platform that continuously and randomly collects X (Twitter) posts, scores them with proprietary NLP algorithms, and visualizes sentiment trends in real time. Specialized in election polling and social media sentiment tracking for clients needing real-time public-opinion measurement.
• Triton (トライトン) - Mobility Data Science Project Mobility-based data science project that treats mobility as a measuring instrument, using IoT-module data collection to analyze delivery patterns, parking/stopped vehicle discrimination, and urban movement. Particularly focused on food delivery market analysis with patent-protected technology for distinguishing delivery stops from traffic stops.
• 楽LINE (RakuLINE) - LINE-Integrated Back-Office Application Back-office management application integrated with LINE that centralizes reservation, order/invoice, task, billing, and customer management for small and mid-sized businesses. Uses AI-powered pricing calculations and delivers reported outcomes of roughly 50% work-time reduction and significant reduction in order errors.
• Digital Marketing, DX Consulting, and AI Model Development Services Professional service offering covering digital marketing strategy and execution, digital advertising operations, digital transformation (DX) consulting, data science consulting, and AI model development for enterprise and government clients.

Quantifiable outcome

• Work time reduced by approximately 50% after 楽LINE implementation
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered supporting, core and foundational.

• 株式会社日宣 (Nissen Co., Ltd.)supportingGTM or Marketing Partner · 31 July 2024Partnership in SNS marketing field. Nissen provides marketing support to expand the options for marketing strategies. The combination of Digital Lagoon data science capabilities with Nissen marketing support significantly broadens available marketing solutions for clients.
• 株式会社リンクスエンタテイメント (Linx Entertainment Co., Ltd.)coreStrategic or Co-development Partner · 27 June 2024Business partnership for IoT module development and manufacturing. Links Entertainment provides support for developing and manufacturing IoT modules with top-tier data collection accuracy domestically. This partnership enables the Triton mobility data science project to collect high-precision data for food delivery market analysis and other applications.
• 合同会社Prime Underwater (Prime Underwater LLC)foundationalOthers · 19 December 2023Digital science business succession. Digital Lagoon succeeded the data science business from Prime Underwater LLC on December 19, 2023. This succession provided the foundational business operations and capabilities for the company, focusing on movement data analysis and visualization as a new market approach.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Liny: Japanese LINE-based CRM and marketing-automation SaaS targeted at SMBs. Directly comparable to 楽LINE in the LINE-integrated, back-office-focused segment that Digital Lagoon is targeting in F&B and retail.
• Hottolink: Tokyo-headquartered SNS analytics and Big Data company offering social-listening and influencer-marketing platforms (e.g., UserInsight). It is the most comparable Japanese incumbent to Digital Lagoon's Polaris sentiment/NLP offering on X and other social platforms.
• UserLocal (SNS Insight): UserLocal's free SNS Insight and trend-visualization tools offer social-post analytics and trending-topic dashboards that overlap with Polaris' election/public-opinion visualization use cases.

Broad incumbents

• Macromill: Established Japanese online-research and digital-marketing firm. Comparable on the market-research, election-polling-adjacent and digital-marketing-services axis where Digital Lagoon competes for enterprise and government clients.
• Intage: Major Japanese market-research and consulting group. Overlaps with Digital Lagoon in consumer/market-research and data-driven consulting engagements with enterprise and government customers.
• Nielsen Japan: Global market-research leader operating in Japan. Competitive on the broader market-research and consumer-insight axis where Digital Lagoon's Polaris and consulting offerings intersect at the enterprise tier.

Emerging players

• Accordion (アコーディオン): Japan-based emerging LINE CRM and customer-engagement platform for SMBs. Competes head-to-head with 楽LINE in the LINE-based reservation / order / CRM functionality category for F&B and retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deep_dope_data
• Facebookfacebook.com/digitallagoon.tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Lagoon