Oat Cosmetics

What Oat Cosmetics does

Oat Cosmetics (legal entity Oat Services Ltd.) is a UK-based B2B ingredient supplier that researches, develops and supplies natural, mainly oat-derived ingredients for the global beauty and personal care market. Founded in 2008 and headquartered at the University of Southampton Science Park, the company operates with a headcount in the 11-50 range and sells exclusively through a worldwide network of specialised cosmetic-sector distributors rather than via direct sales. Its portfolio of roughly ten branded ingredients spans peptides (EcoPep), beta-glucans (Rejuvaveen, Glucaveen), lipid complexes (AvenaPlex, Oat Lipid e), colloidal oatmeal (Oat COM), a microbiome-focused range (aura*firm P/S/N), an ECOCERT/COSMOS-certified Organic Range, and Virgin Poppy Seed Oil, all positioned across anti-ageing, soothing, barrier, microbiome and haircare benefit claims.

Name

Oat Cosmetics

Legal name

Oat Services Ltd.

Website

https://oatcosmetics.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Oat Cosmetics is a UK-based B2B supplier of natural, primarily oat-derived specialty ingredients (peptides, beta-glucans, lipids, microbiome actives) for cosmetic and personal care brands worldwide, sold exclusively through a global network of specialised distributors.

Ownership category

akta.pro rank

Product category

Natural Cosmetic Ingredients

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Care & Cosmetic Ingredients (IMAEABAJ)

akta.pro secondary industry

Protein-Based Emulsifiers (Whey/Caseinate, Egg, Plant Proteins) (AFAJACAE)

Keywords

• Natural cosmetic ingredients
• Oat-derived ingredients
• Skincare raw materials
• Personal care actives
• Organic beauty ingredients

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Ingredient Sales: Oat Cosmetics operates as a B2B ingredient supplier, selling natural oat-derived ingredients to cosmetic and personal care brands globally through a network of specialized distributors. Ingredients are sold in bulk quantities (100g to 10kg pack sizes) to formulators and manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Oat Cosmetics researches, develops and supplies natural ingredients — predominantly oat-derived specialty actives — for the beauty and personal care market. Products are sold in bulk pack sizes (100g to 10kg) to cosmetic brands, formulators and manufacturers worldwide via a network of specialised cosmetic distributors. The portfolio spans peptides (EcoPep), lipid complexes (AvenaPlex), beta-glucans (Rejuvaveen, Glucaveen), colloidal oatmeal (Oat COM), oat oil (Oat Lipid e), a microbiome-supporting prebiotic/postbiotic range (aura*firm*), and an ECOCERT/COSMOS-certified Organic Range.

Product overview

Oat Cosmetics is a B2B ingredient supplier offering a portfolio of natural oat-derived ingredients for the beauty and personal care market. The portfolio includes EcoPep (high-purity oat peptide for skin/hair revitalisation), Rejuvaveen (beta-glucan for skin rejuvenation), Glucaveen (oat beta-glucan for hair), AvenaPlex (active lipid complex for anti-ageing), Oat COM (colloidal oatmeal skin protectant), Oat Lipid e (natural oat oil), the aura*firm* range (prebiotic, postbiotic and probiotic-like microbiome actives), Organic Range (certified organic oat ingredients), and Virgin Poppy Seed Oil. All ingredients are ECOCERT certified, sustainably sourced with full traceability from field to face, and sold globally through specialist distributors.

Differentiator

Problem solved

Functional benefit

Brands

• EcoPep: Natural high purity oat peptide for revitalised scalp, hair and skin, produced through patent-pending enzymatic biotechnology process
• AvenaPlex
• AuraFirm
• Rejuvaveen
• Glucaveen
• Oat COM
• Oat Lipid e
• Organic Range

Products and services

• EcoPep Natural high purity oat peptide (90% peptide purity) for revitalised scalp, hair and skin. Derived from Avena sativa through a patent-pending enzymatic biotechnology process, it targets cellular, structural and visual signs of ageing for cosmetic and personal care formulators.
• Rejuvaveen Enriched beta-glucan active for skin rejuvenation. Supports telomere preservation and cellular longevity, provides protection against cortisol-induced stress, and improves skin radiance in cosmetic formulations.
• Glucaveen Oat beta-glucan for healthier hair. Provides moisturising, protective and reparative benefits for hair care formulations.
• Oat COM Advanced colloidal oatmeal acting as a skin protectant. Provides proven anti-inflammatory effects, barrier support, and is suitable for sensitive skin and post-procedure care applications.
• Oat Lipid e Rich, natural oat oil with a unique lipid profile. Ceramide-rich, locks in moisture, maintains skin balance, absorbs quickly without greasy residue, suitable for skin and haircare formulations.
• Organic Range Complete organic oat ingredient range including Oat COM ORG. ECOCERT/COSMOS-certified organic versions of colloidal oatmeal products, serving formulators targeting certified organic and clean beauty lines.
• AvenaPlex Active lipid complex with a powerful anti-ageing effect. Viscous liquid extracted from oat kernel using ethanol, containing 40% total polar lipid content including ceramides (4%) and phosphatidylcholine (4.3%). Repairs, renews and protects the skin lipid barrier.
• aura*firm* P Prebiotic active to support a healthy microbiome. Improves hydration, rebalances skin pH, and restores skin microbiome balance.
• aura*firm* S

Quantifiable outcome

• EcoPep increases collagen types I, III and V by up to 20%
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WWF (World Wide Fund for Nature)coreStrategic or Co-development Partner · 8 November 2024Oat Cosmetics became a WWF Guardian in November 2024, joining a group of like-minded supporters to fund conservation work. Their £3500 donation supports WWF's Tiger Landscapes appeal, protecting tigers, their habitats, and livelihoods across India, China, and Nepal. Activities include training patrol teams to tackle poaching, educating local communities on sustainable forest management, supporting livestock relief schemes, and improving sustainable tourism facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Croda International: Croda is a global specialty chemicals company with a large Personal Care ingredients division supplying cosmetic and skincare formulators with botanical actives, peptides, lipids, and proteins. As the broad incumbent in Oat Cosmetics' category, Croda offers comparable ingredient types (oat and other plant-derived cosmetic actives) with substantially broader portfolio and reach.
• Givaudan Active Beauty: Givaudan's Active Beauty business markets cosmetic actives, peptides, microbiome-targeted ingredients and botanical bioactives to brand owners worldwide. Direct overlap with Oat Cosmetics in natural/peptide cosmetic actives targeting anti-ageing and microbiome benefits.
• Lubrizol Life Science (Personal Care): Lubrizol's Personal Care business markets specialty polymers, peptides and bioactives to global cosmetic formulators. Overlaps with Oat Cosmetics on peptide and natural active ingredients sold to skincare and haircare brand owners.
• Symrise Personal Care: Symrise's Personal Care division supplies cosmetic ingredients including botanical extracts, bioactive lipids and microbiome-focused actives to global formulators. Comparable as a diversified cosmetic ingredient supplier with overlapping natural active category.
• BASF Personal Care: BASF's Personal Care division supplies cosmetic formulators with a broad portfolio of specialty actives, peptides, biopolymers and natural extracts. Operates as a broad incumbent with overlapping cosmetic ingredient scope and similar global distributor-led B2B go-to-market in Oat Cosmetics' space.
• Evonik Personal Care: Evonik's Personal Care business supplies specialty cosmetic ingredients including peptides, ceramides, lipids, and bioactives to global formulators. Comparable to Oat Cosmetics as a B2B supplier of high-purity, scientifically differentiated cosmetic actives sold through global technical sales channels.

Direct peers

• Provital Group: Provital is a Spanish specialty ingredient supplier focused on natural, biotechnology-derived cosmetic actives for skincare and haircare. Comparable to Oat Cosmetics as a mid-sized specialist active supplier targeting anti-ageing, soothing and microbiome benefits with biotech-enabled differentiation.
• Seppic (Air Liquide): Seppic supplies specialty cosmetic ingredients, actives and excipients to skincare and personal care formulators globally. Closely comparable as a B2B specialty actives supplier with a similar focus on scientifically supported, naturally-derived ingredients sold through technical sales channels.
• AAK Personal Care: AAK supplies specialty oils and lipid-based ingredients for personal care applications, including ceramide-rich and oat-derived lipid systems. Directly comparable to Oat Cosmetics in lipid/oat-derived specialty ingredients for skin and haircare formulations.
• Ichimaru Pharcos: Ichimaru Pharcos is a Japanese supplier of botanical and naturally derived cosmetic active ingredients for skincare and haircare. Comparable as a specialty ingredient manufacturer selling differentiated plant-derived actives to global cosmetic formulators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oatcosmetics
• Facebookfacebook.com/oatcosmeticsuk
• LinkedInlinkedin.com/company/oat-cosmetics

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oat Cosmetics