What Sasquatch Books does

Sasquatch Books is an American independent book publisher founded in Seattle, Washington in 1993 and now legally operated as Blue Star Press LLC, with headquarters in Seattle and a registered office in Bend, Oregon. The company operates three imprints: Sasquatch Adult publishes visual nonfiction covering nature, food, gardening, arts, and regional culture with a Pacific Northwest focus; Little Bigfoot publishes children's picture books and board books for ages 0-12; and Spruce Books produces giftable self-help journals, workbooks, and books for readers aged 16+ centered on self-knowledge and emotional intelligence. The company employs 51-100 staff, has been publishing for over 30 years, and accepts both agented and unagented submissions.

The business is built on a traditional publishing revenue model: Sasquatch acquires manuscripts, produces physical and digital books, and sells them through a diversified retail channel including Amazon, Powell's Books, Indie Bound, Barnes & Noble, and its own direct website. Wholesale distribution to bookstores and libraries is handled by Penguin Random House Publisher Services, which provides the company with institutional shelf access that would be difficult to replicate independently. Hardcover titles are priced at $25.95-$36.99, paperbacks at $18.99-$37.00, and activity/workbooks at $9.99, indicating a one-time-purchase consumer model rather than subscription or licensing.

From a technology standpoint, Sasquatch Books operates with minimal proprietary technology: the company website is built on standard WordPress/WooCommerce infrastructure, there are no disclosed APIs, SDKs, or mobile apps, and the go-to-market motion is sales-led through physical retail and direct-to-consumer e-commerce. The company's competitive position rests on a multi-decade catalog of Pacific Northwest-focused editorial IP, established author relationships, and a multi-imprint portfolio that has produced award-winning and bestselling titles (including a USA TODAY bestseller and a Child Psychology Award for Literary Excellence). Customer reach spans the Pacific Northwest region plus national and international markets, and the company is independently owned with no disclosed institutional investors or parent entity.

Name

Sasquatch Books

Legal name

Blue Star Press LLC

Website

https://sasquatchbooks.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Sasquatch Books is an independent Seattle-based book publisher operating three imprints (Sasquatch Adult, Little Bigfoot, Spruce Books) that produce visual nonfiction, children's books, and self-help titles primarily for Pacific Northwest readers and consumer markets nationwide, distributed through Penguin Random House Publisher Services.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Picture Book Publishing (MPAJAFAA), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

Keywords

• Regional book publishing
• Pacific northwest titles
• Children's picture books
• Self-help journals
• Nature hiking guides

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Book Sales: One-time sales of physical and digital books through retail channels (Amazon, Powell's, Indie Bound, Barnes & Noble) and direct website sales. Children's books published under Little Bigfoot imprint and self-help/personal growth books under Spruce Books imprint.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sasquatch Books is a Seattle-based book publisher operating three imprints: Sasquatch Adult (visual nonfiction covering Pacific Northwest nature, food, gardening, arts, and home/family), Little Bigfoot (children's picture books and board books ages 0-12 featuring PNW themes), and Spruce Books (journals and workbooks for personal growth and emotional intelligence targeting readers age 16+). Titles are sold through Amazon, Powell's Books, Indie Bound, Barnes & Noble, the company website, and wholesale distribution via Penguin Random House Publisher Services.

Product overview

Sasquatch Books is an American book publishing company based in Seattle, Washington operating through three imprints: Sasquatch Adult publishes visual nonfiction books covering regional Pacific Northwest interests including nature/outdoors, food/wine, gardening, arts, and home/family topics; Little Bigfoot publishes children's picture books and board books for ages 0-12 featuring Pacific Northwest themes; and Spruce Books publishes self-help journals and workbooks for young adults. The company also offers educational resources including educator guides and activity kits for classroom use. Titles are distributed through Penguin Random House Publisher Services.

Differentiator

Problem solved

Functional benefit

Brands

• Little Bigfoot: Children's imprint publishing richly illustrated board books and picture books for children ages 4-12 and board books for ages 0-3, drawing inspiration from natural wonders of the Pacific Northwest.
• Spruce Books

Products and services

• Sasquatch Adult Adult publishing imprint producing visual nonfiction by PNW writers, artists, chefs, and naturalists covering regional interest, nature, food, gardening, arts, and DIY guides for general adult readers.
• Little Bigfoot Children's publishing imprint producing fiction and nonfiction picture books for ages 4-12 and board books for ages 0-3, drawing on Pacific Northwest natural wonders and designed to spark curiosity in young readers.
• Spruce Books Giftable, visually driven imprint producing books, journals, and workbooks for readers age 16+ focused on self-knowledge, emotional intelligence, and positive connections.
• Educational Resources

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Penguin Random House Publisher ServicescoreChannel Partner/ Reseller/ DistributorPenguin Random House Publisher Services handles wholesale distribution of Sasquatch Books titles. Bookstores and libraries can set up accounts and place orders through Penguin Random House customer service at 800.733.3000.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Workman Publishing: Independent publisher known for giftable, visually driven books, workbooks, and activity titles. Closely comparable product strategy to Spruce Books' self-help journals and activity-driven formats.
• Storey Publishing: Publisher focused on self-sufficiency, gardening, cooking, and lifestyle nonfiction. Comparable subject-matter overlap with Sasquatch's nature, food, and home/family lines.
• Falcon Guides: Leading publisher of outdoor recreation and hiking guidebooks including state-by-state trail coverage. Direct overlap with Sasquatch's hiking guidebook titles such as Day Hike Washington.
• Timber Press: Publisher of gardening, horticulture, and plant-related books with strong Pacific Northwest author base. Direct overlap on gardening and nature-focused nonfiction within the Sasquatch Adult catalog.
• Chronicle Books: San Francisco-based publisher with a strong gift, stationery, and children's book program. Comparable category mix to Sasquatch across visual nonfiction, children's, and gift-oriented imprints.
• Artisan Books: Publisher of illustrated nonfiction, cookbooks, and lifestyle titles under Workman. Strong overlap with Sasquatch's food/wine, gardening, and home/family categories.
• Adventure Publications: Independent publisher of state-specific nature guides, birding, and outdoor recreation books. Closely comparable regional nonfiction strategy across multiple U.S. geographies.
• Mountaineers Books: Seattle-based independent publisher focused on Pacific Northwest hiking guides, climbing, and outdoor recreation titles. Highly comparable regional nonfiction niche with overlapping author and retail audiences.
• Quirk Books: Independent publisher of quirky, illustrated, and gift-driven trade titles. Similar independent-trade positioning with comparable distribution through Penguin Random House-adjacent channels.

Broad incumbents

• National Geographic Books: Major illustrated nonfiction and nature publisher with overlapping visual nonfiction and regional interest categories, but operating at significantly larger scale and broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sasquatchbooks
• Facebookfacebook.com/SasquatchBooksSeattle
• LinkedInlinkedin.com/company/sasquatch-books

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasquatch Books