What Proscapes does

Proscapes LLC is a privately held, full-service landscape contractor headquartered in Cottage Grove, Wisconsin, operating since 1999 and serving residential and commercial clients across Madison and the broader Dane County area within an approximate 10-mile service radius. The company delivers a comprehensive suite of outdoor services organized into four core categories: Landscaping (custom design, sod, seeding, artificial turf, mulch, flower bed maintenance), Hardscaping (pavers, retaining walls, fire features, ponds, landscape boulders), Outdoor Living (outdoor kitchens, decks, pavilions, pergolas, landscape lighting), and Commercial Snow Removal & Deicing (24/7 plowing, hauling, salting). Its technical capabilities center on 2D and 3D landscape design visualization, Certified Aquascape water feature installation, and hardscape systems engineered for Wisconsin's freeze-thaw climate.

The business operates on a project-based, quote-driven revenue model for design-build work, supplemented by recurring commercial snow and lawn maintenance contracts. Pricing is tiered (e.g., $250/$750/$1,500+ for design plans, with fees credited toward installation), and customer acquisition relies on local SEO, social media (Facebook, Instagram, Houzz, YouTube, TikTok), and a direct field sales motion with on-site estimates. All work is delivered by licensed, insured, in-house crews without subcontractors, differentiating the firm in a fragmented industry.

Proscapes' competitive positioning rests on long-tenured brand equity (BBB A+, Aquascape certification, Google Guaranteed), industry association memberships (WNLA, SIMA, Madison Area Builders Association), and a self-reported leading review footprint in the Madison market. The company is founder-owned with no disclosed external funding, subsidiaries, acquisitions, or leadership changes, reflecting an organic, regionally focused operating strategy rather than a roll-up or venture-backed growth posture.

Name

Proscapes

Legal name

Proscapes LLC

Website

https://proscapesllc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Proscapes is a privately held, full-service landscape contractor founded in 1999 in Cottage Grove, Wisconsin, delivering design-build landscaping, hardscaping, outdoor living, and commercial snow removal to homeowners, HOAs, and businesses across Madison and Dane County using in-house, licensed crews.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Landscape Design and Installation: One-time design and installation services for residential and commercial properties including landscape design, planting, sod installation, and lawn seeding.
2. Hardscaping Services: Installation of patios, walkways, driveways, retaining walls, fire pits, and outdoor kitchens using pavers, flagstone, and natural stone. One-time project-based revenue.
3. Outdoor Living Features: Construction of outdoor kitchens, decks, pavilions, and pergolas. Premium materials include cedar, composite decking (Trex, TimberTech). One-time installation revenue.
4. Commercial Snow Removal & Deicing: 24/7 storm-response services for businesses, HOAs, and commercial properties including plowing, snow hauling, sidewalk clearing, salting, and pre-treatment. Seasonal recurring service.
5. Artificial Turf Installation: Premium synthetic grass installation for residential and commercial properties with 15-20 year durability claims.
6. Lawn Care and Maintenance Programs: Ongoing property maintenance including mowing, trimming, edging, seasonal cleanups, and flower bed maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Proscapes is a luxury landscape contractor providing custom landscape design, installation, hardscaping, and outdoor living construction for residential and commercial properties across the Madison, Wisconsin area. Core services include landscape design (2D and 3D), landscaping (lawn seeding, sod, artificial turf, mulch, flower beds), hardscaping (pavers, retaining walls, fire features, ponds, water features), outdoor living (outdoor kitchens, decks, pavilions, pergolas), and 24/7 commercial snow removal and deicing. All work is performed by the company's own licensed and insured crews, with no subcontractors.

Product overview

Proscapes is a luxury landscape contractor offering a comprehensive suite of outdoor services primarily serving residential and commercial clients in the Madison, Wisconsin area. The company's offerings are organized into four core service categories: Landscaping Services (including lawn care, seeding, sod installation, artificial turf, mulch, flower beds, and landscape design), Hardscaping Services (patios, walkways, driveways, retaining walls, fire features, ponds, water features), Outdoor Living Services (outdoor kitchens, decks, pavilions, pergolas), and Commercial Snow Removal & Deicing. The company has been operating since 1999 with over 30 years of experience, positioning itself as a premium, full-service landscape contractor that manages projects from initial concept through final installation, with one reliable team handling every season and every square foot of a property's outdoor needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping Services
• Hardscaping Services Installation of patios, walkways, driveways, retaining walls, fire pits, fireplaces, ponds, water features, and landscape boulders using pavers, flagstone, and natural stone materials engineered for Wisconsin's freeze-thaw cycles.
• Outdoor Living Services Design and construction of outdoor kitchens, decks, pavilions, pergolas, and putting greens to expand usable outdoor living space for year-round use in Wisconsin's climate.
• Commercial Snow Removal & Deicing 24/7 commercial snow plowing, snow hauling, sidewalk clearing, salting, and de-icing services for businesses, HOAs, and commercial properties throughout Madison and surrounding areas.
• Landscape Design Professional landscape design services offering 2D and 3D custom plans tailored to space, lifestyle, and Wisconsin's four-season climate, including site analysis, plant and hardscape selection, revision rounds, and a detailed installation quote; designs typically completed in 7-14 days.
• Landscape Lighting Low-voltage LED landscape lighting design and installation for safety, security, and curb appeal, including path lights, up-lights, deck lights, and bistro lighting with energy-efficient and timer/smart-compatible options.

Quantifiable outcome

• Design fees credited toward installation if customer proceeds with project
• +6 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AquascapecoreTechnology or IntegrationCertified Aquascape Contractor status indicates specialized training and approval by the leading water feature systems provider. This certification provides customers with peace of mind, access to proprietary water feature technologies, and installation warranties backed by Aquascape.
• Better Business Bureau (BBB)coreOthersBBB Accredited Business with A+ Rating demonstrates commitment to customer satisfaction, transparent business practices, and ethical standards.
• GoogleminorOthersGoogle Guaranteed partnership providing background-checked and screened local service business verification through Google's credentialing program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Bruce Company: The Bruce Company is a Wisconsin-based landscape design, build, and maintenance contractor serving the Madison/Milwaukee corridor. Highly comparable to Proscapes given overlapping service lines (design, hardscape, landscape maintenance), overlapping geography in Wisconsin, and a similar premium residential plus commercial mix.

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn care service franchise, offering fertilization, weed control, and lawn maintenance programs. Comparable to Proscapes' lawn care and 5-step fertilization program offerings, though it operates as a national franchise model versus Proscapes' local in-house delivery.
• Davey Tree Expert Co. Davey Tree is a large established provider of tree care, landscape, and utility vegetation management services across North America. Comparable to Proscapes in residential and commercial landscape maintenance and certified/credentialed service delivery, though it operates nationally with a much broader service mix.
• BrightView Landscapes: BrightView is the largest commercial landscape services provider in the U.S., offering design, install, maintenance, and snow/ice management. Comparable to Proscapes as a full-service landscape contractor with commercial snow removal as a core offering, though it operates nationally rather than within a single metro.

Direct peers

• Yellowstone Landscape: Yellowstone Landscape is a regional full-service commercial landscape contractor offering design, installation, maintenance, and snow/ice management across multiple U.S. regions. Directly comparable to Proscapes' commercial snow removal and grounds maintenance service line, though operating at a larger multi-region scale.
• Bartlett Tree Experts: Bartlett Tree Experts is a multi-regional residential and commercial tree care and landscape services provider with certified arborists. Comparable to Proscapes in delivering premium residential landscape services with credentialed staff and recurring maintenance contracts.
• Ruppert Landscape: Ruppert Landscape is a regional landscape construction and management firm serving the Mid-Atlantic with commercial landscape, tree care, and snow removal services. Closely comparable business model to Proscapes (commercial landscape + snow services, in-house crews, regional footprint).
• SavATree: SavATree is a regional residential and commercial tree, lawn, and landscape services provider across the Northeast, Mid-Atlantic, and Midwest. Comparable business model to Proscapes in combining landscape maintenance, design/install, and snow/ice services with credentialed crews.

Others

• SiteOne Landscape Supply: SiteOne Landscape Supply is the largest U.S. distributor of landscape supplies, irrigation, and hardscape products. Comparable as a critical ecosystem supplier to Proscapes' hardscape and irrigation installations, though it sits in the supply chain rather than competing directly.
• Aquascape: Aquascape is a leading manufacturer of water feature and ecosystem pond systems whose certified contractor network (which Proscapes belongs to) installs and services its products. Comparable as a strategic upstream partner enabling Proscapes' specialty water feature offering, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@proscapes/featured
• Facebookfacebook.com/proscapeswi
• Instagraminstagram.com/proscapesllc
• TikToktiktok.com/@_proscapesllc_

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proscapes