Monterey County Herald
The Monterey County Herald is a daily local newspaper serving Monterey County, California since 1922. Operated by MediaNews Group's Bay Area News Group, it delivers regional news, sports, and lifestyle content via its website, e-Edition platform, newsletters, and digital subscriptions.
- Company typePrivate
- Founded1922
- HeadquartersMonterey, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Monterey County Herald does
The Monterey County Herald is a daily local newspaper founded in 1922 that serves Monterey County, California, covering communities including Monterey, Carmel, Pacific Grove, Salinas, Seaside, Marina, and surrounding areas. The publication is operated under MediaNews Group's Bay Area News Group network, which provides shared corporate infrastructure, advertising sales channels, and editorial governance across Northern California properties.
The core product is the digital news website montereyherald.com, built on a WordPress CMS, supplemented by an e-Edition digital replica delivered through enewspaper.montereyherald.com, email newsletters managed via myaccount.montereyherald.com, and tiered digital subscriptions processed through checkout.montereyherald.com. Content spans local news, crime and courts, education, environment, business, high school and Bay Area professional sports, lifestyle, entertainment, obituaries, and opinion — including topical verticals such as World Cup 2026 coverage.
The business operates a dual-revenue model: (1) digital subscription revenue from individual consumers paying for premium online content and e-Edition access, and (2) advertising revenue through display ads, classifieds, public notices, and a branded/sponsored content hub, distributed via NorCal Audience Solutions and the broader Bay Area News Group ad network. The primary customer segment is geography-defined — local residents seeking Monterey County news — with a secondary segment of Bay Area sports fans. Pricing of subscription tiers is not publicly disclosed.
Monterey County Herald firmographics
Firmographics- Name
- Monterey County Herald
- Legal name
- Monterey Herald
- Website
- https://montereyherald.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Monterey County Herald is a daily local newspaper serving Monterey County, California since 1922. Operated by MediaNews Group's Bay Area News Group, it delivers regional news, sports, and lifestyle content via its website, e-Edition platform, newsletters, and digital subscriptions.
- Ownership category
- akta.pro rank
Monterey County Herald industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Monterey County Herald is headquartered
LocationHeadquarters
- HQ city
- Monterey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Monterey County Herald business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Subscriptions: Subscription-based revenue model with digital subscription services, including e-Edition access. Paid premium content through checkout.montereyherald.com.
- Advertising: Display advertising through NorCal Audience Solutions and Bay Area News Group advertising networks. Includes classifieds, public notices, and branded content partnerships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Monterey County Herald product offering
Product offeringCore offering
Monterey County Herald is a daily local newspaper and digital news platform serving Monterey County, California. It delivers local news, sports, business, lifestyle, and opinion content through its website (montereyherald.com), e-Edition digital replica of the print paper, email newsletters, and paid digital subscriptions, supported by display advertising, classifieds, public notices, and branded content partnerships.
Product overview
Monterey County Herald operates a single unified news platform centered on Montereyherald.com as its core digital product. The offering includes the main news website supplemented by an e-Edition for digital replica of the print newspaper, email newsletter services, and tiered digital subscription plans. All products serve the common purpose of delivering local Monterey County news and information to readers.
Differentiator
Problem solved
Functional benefit
Products and services
- montereyherald.com Digital News Website
Companies that use Monterey County Herald
Customer profileSegments2 records
Ideal customer profiles3 records
Monterey County Herald technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Monterey County Herald partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MediaNews Group (Digital First Media)coreParent company providing operational infrastructure, advertising networks, and corporate governance for the Monterey Herald. Bay Area News Group is a subsidiary operating multiple regional newspapers.
- NorCal Audience SolutionsminorLocal advertising partnership for NorCal Audience Solutions providing audience-targeted advertising solutions for regional advertisers.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Monterey County Herald competitors and assessment
Company assessmentBroad incumbents
- USA Today: National newspaper brand under Gannett with a network of affiliated local publications. Comparable on digital subscription infrastructure and branded content monetization, though at a national rather than hyper-local scale.
- Los Angeles Times: Major California regional newspaper with a much larger audience, more developed digital subscription products and a broader editorial scope. Comparable business model (digital subs + advertising + branded content) but at a national-scale tier.
- The New York Times: National newspaper that pioneered the successful digital subscription model now emulated by local papers. Comparable on revenue model (subscriber-first) but operates at vastly greater scale and brand recognition.
- San Francisco Chronicle: Larger regional Bay Area daily with a much broader geographic reach and more developed digital subscription business. Comparable as a California local/regional newspaper with subscription and advertising revenue, but operates at significantly greater scale.
- Sacramento Bee: California regional daily with overlapping state and local coverage, owned by McClatchy. Comparable on subscription + advertising model and California local-news positioning, though at a larger market scale.
Direct peers
- The Salinas Californian: Local newspaper serving the Salinas Valley in Monterey County itself, also part of the USA Today Network / Gannett ecosystem but covering overlapping Monterey County readership. Directly comparable as a hyper-local California daily with digital subscription and public notice revenue.
- Santa Cruz Sentinel: Neighboring California local daily also under MediaNews Group / Bay Area News Group, covering a comparable coastal California county. Closely matched in size, content mix (local news, courts, sports) and digital subscription strategy.
- Press Democrat: Sonoma County daily newspaper with a similar community-focused local coverage mix and digital subscription model. Comparable as a mid-sized California regional daily competing for similar SMB advertising dollars.
- East Bay Times: Another Bay Area News Group local daily, sharing infrastructure, technology stack and advertising networks with the Monterey Herald. Operates with the same e-Edition/checkout platform and NorCal Audience Solutions ad sales motion.
- The Mercury News: Direct sister publication under the same Bay Area News Group (MediaNews Group) umbrella, operating a similar digital subscription + advertising model for a California region. Highly comparable in product mix, GTM motion and parent-affiliation economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Monterey County Herald social profiles
Digital presenceMonterey County Herald financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monterey County Herald leadership team
Management profileNumber of profiles
Monterey County Herald funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monterey County Herald M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monterey County Herald
What does Monterey County Herald do?
Monterey County Herald is a daily local newspaper and digital news platform serving Monterey County, California. It delivers local news, sports, business, lifestyle, and opinion content through its website (montereyherald.com), e-Edition digital replica of the print paper, email newsletters, and paid digital subscriptions, supported by display advertising, classifieds, public notices, and branded content partnerships.
Is Monterey County Herald a public or private company?
Monterey County Herald is a private company. It is classified as corporate owned and is currently operating.
When was Monterey County Herald founded?
Monterey County Herald was founded in 1922. It employs 51 to 100 people.
Where is Monterey County Herald based?
Monterey County Herald is headquartered in Monterey, United States, in the North America region.
How does Monterey County Herald make money?
Two revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising.
Who are Monterey County Herald's main competitors?
Broad incumbents on record are USA Today, Los Angeles Times, The New York Times, San Francisco Chronicle and Sacramento Bee. Direct peers are The Salinas Californian, Santa Cruz Sentinel, Press Democrat, East Bay Times and The Mercury News.
Does Monterey County Herald have an API?
No public API is recorded for Monterey County Herald.
What industry is Monterey County Herald in?
Monterey County Herald's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.