InterPrac
InterPrac is an Australian AFSL licensee and subsidiary of Sequoia Financial Group, providing compliance, research, software, and practice management support to a national network of 350+ Authorised Representatives in the accountant-aligned financial advice segment.
- Company typePrivate
- Founded2001
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InterPrac does
InterPrac is an Australian financial services licensee operating as a wholly-owned subsidiary of Sequoia Financial Group (ASX:SEQ), headquartered in Melbourne with national coverage across all Australian states and territories. Founded in 2001, the company provides professional services across insurance, administration, and financial planning primarily to accountant-aligned financial advisers who operate as Authorised Representatives (ARs) under InterPrac's Australian Financial Services Licence (AFSL 246638) and Australian Credit Licence (ACL 388051). InterPrac supports a network of more than 350 ARs managing over AUD $18 billion in combined client assets, including AUD $10 billion in investment platforms and AUD $8 billion in direct investments.
The core offering combines compliance monitoring (pre-vet and audit), Lonsec-sourced investment research, Kaplan Ontrack CPD training, and practice management tooling with pre-coded templates integrated into Xplan, Midwinter, and AdviserLogic software. Adjacent services extend into vehicle and equipment finance, property and business loans, investment and superannuation advice, life and income protection insurance, SMSF administration (SMSF Engine), and legal document services (Constitute, InterDocs). InterPrac retired its proprietary IP Office client management system in February 2025 in favor of third-party software partnerships.
Revenue is generated primarily through a tiered percentage fee on each AR's annual practice revenue (5-20% depending on revenue band), supplemented by Professional Indemnity Insurance access, software and paraplanning services at wholesale rates, and referral fees from partnerships such as Bott Insurance Brokers. The firm is structured through Interprac Ltd as holding entity, with InterPrac Financial Planning Pty Ltd and InterPrac Finance Services Pty Ltd as core operating subsidiaries, alongside SMSF Engine Pty Ltd and NTAA Corporate.
InterPrac firmographics
Firmographics- Name
- InterPrac
- Legal name
- InterPrac Financial Planning Pty Ltd
- Website
- https://interprac.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InterPrac is an Australian AFSL licensee and subsidiary of Sequoia Financial Group, providing compliance, research, software, and practice management support to a national network of 350+ Authorised Representatives in the accountant-aligned financial advice segment.
- Ownership category
- akta.pro rank
InterPrac industry classification
Industry- Product category
- Financial Advisory & AFSL Licensee Services
- NAICS
- Portfolio Management and Investment Advice (523940), Mortgage and Nonmortgage Loan Brokers (52231), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Investment Advice (6282), Loan Brokers (6163), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Personal Loan & Unsecured Credit Intermediation (FSAEAEAM), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where InterPrac is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
InterPrac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Authorised Representative Fees: InterPrac charges authorised representatives a tiered percentage-based fee on their annual practice revenue. Fees range from 20% for revenue $0-$80,000 down to 5% for revenue $1.2M-$3.6M, with POA pricing above $3.6M. This is the primary revenue stream.
- Professional Indemnity Insurance Access: Access to pooled and subsidised Professional Indemnity Insurance offered as an additional cost to authorised representatives.
- Software and Paraplanning Services: Additional cost services including software (Xplan, Midwinter, AdviserLogic at wholesale rates), paraplanning services, and practice management consulting available to authorised representatives for supplementary fees.
- Referral Partner Fees: Insurance referral partnership program with Bott Insurance brokers, generating referral payments for directing clients to insurance protection services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $0 – $80,000 annual practice revenue: 20% fee |
| Subscription | Monthly | $80,001 – $200,000 annual practice revenue: 15% fee |
| Subscription | Monthly | $200,001 – $350,000 annual practice revenue: 12.5% fee |
| Subscription | Monthly | $350,001 – $500,000 annual practice revenue: 10% fee |
| Subscription | Monthly | $500,001 – $750,000 annual practice revenue: 7.5% fee |
| Subscription | Monthly | $750,001 – $1,200,000 annual practice revenue: 6% fee |
| Subscription | Monthly | $1,200,001 – $3,600,000 annual practice revenue: 5% fee |
| Other | Multi-year contract | Over $3,600,001 annual practice revenue: POA |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
InterPrac product offering
Product offeringCore offering
InterPrac operates as an Australian Financial Services Licensee (AFSL 246638) that provides financial advisers and accountants with AFSL licensing, compliance monitoring, Lonsec investment research, professional development, and practice management tools. Through a national network of 350+ Authorised Representatives, advisers deliver financial planning, vehicle/equipment finance, property/business loans, investment and superannuation advice, and life insurance to end clients across Australia.
Product overview
InterPrac is a financial services company operating as a fully owned subsidiary of Sequoia Financial Group (ASX:SEQ). The company offers a platform of integrated financial services through its core InterPrac Financial Planning business (AFSL 246638) and InterPrac Finance Services (ACL 388051). The product portfolio centers on financial planning services delivered via a national network of Authorised Representatives, complemented by finance solutions (vehicle/equipment finance, property/business loans), investment and superannuation advice, insurance products (life, income protection, TPD, trauma, key person), and ancillary services including SMSF administration through SMSF Engine, legal document services through Constitute/InterDocs, and client management tools.
Differentiator
Problem solved
Functional benefit
Brands
- Constitute: Legal document service for establishing companies, trusts, and super funds
- InterDocs
- SMSF Engine
Products and services
- InterPrac Financial Planning (AFSL Licence 246638) The core AFSL licensee business providing integrated financial planning services through a national network of over 350 Authorised Representatives, enabling advisers to deliver financial advice with compliance support, research, and business support under AFSL 246638.
- Vehicle and Equipment Finance Finance solutions including chattel mortgages, novated leases, sale and leaseback, and private sales for vehicles, trucks, excavators, farm equipment, medical equipment, and plant machinery, delivered through InterPrac Finance Services.
- Property and Business Loans Mortgage and lending services covering residential and commercial finance, equity loans, cross collateral investments, refinancing, consolidation, investment properties, first home buyers, commercial loans, construction loans, and SMSF loans.
- Investment and Superannuation Advice Comprehensive investment strategies including superannuation advice, wealth management, and Self Managed Super Fund (SMSF) setup and administration services delivered through the adviser network.
- Life Insurance and Income Protection Personal insurance products including life insurance, total and permanent disablement (TPD) insurance, income protection insurance, trauma insurance, key person insurance, and partnership insurance offered through advisers.
- SMSF Engine Outsourced SMSF administration services provided through SMSF Engine Pty Ltd for accountants and financial planning clients, with offshore processing capabilities.
- Constitute Legal document service for setting up companies, trusts, and super funds, operated in partnership with Docscentre, providing advisers with access to legally compliant deed variations at discounted prices.
- InterDocs Online platform for establishing legal structures including companies, trusts and superfunds with legally compliant variations to deeds completed by in-house lawyers, available to advisers.
Quantifiable outcome
- Over AUD $18 billion in total assets under management across the adviser network
Companies that use InterPrac
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
InterPrac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
InterPrac partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- LonseccoreLonsec provides online research on managed funds, direct shares, LICs and ETFs that InterPrac advisers can access. Managed funds on the Approved Product List must have a Recommended or Highly Recommended rating by Lonsec.
- Kaplan OntracksupportingInterPrac provides access to Kaplan Ontrack for advisers to accrue and record Continuing Professional Development (CPD) hours as part of their professional development offerings.
- Xplan, Midwinter, AdviserLogicsupportingSoftware partnerships with Xplan, Midwinter, and AdviserLogic provide advisers with access to financial planning software at wholesale rates, with key documents coded for their benefit.
- Constitute (Legal Documents)supportingInterPrac maintains a close affiliation with Constitute (part of Docscentre) for the establishment of companies, trusts, and super funds. SMSF Engine Pty Ltd provides outsourced SMSF administration services. These services are available at discounted prices to advisers.
- Bott Insurance BrokerssupportingBott Insurance brokers is a referral partner for insurance protection services. InterPrac directs clients to Bott Insurance for insurance needs, respecting the primary relationship between advisers and their clients.
- BT, TAL, AIA, Challenger, Macquarie, IOOF, Netwealth, AMP, ColonialsupportingTechnical Support Hotlines with major product providers have been set up for InterPrac advisers, providing direct access to product provider support for complex queries and case setup.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
InterPrac competitors and assessment
Company assessmentOthers
- HUB24: HUB24 is a leading Australian investment platform and technology provider used by advisers; it does not directly compete as an AFSL but is an enabling peer that defines the technology and APL standard against which licensees like InterPrac compete.
- SMSF Engine: Owned within the InterPrac group, SMSF Engine offers outsourced SMSF administration to accountants and advisers, comparable to independent SMSF administration providers that compete for the same back-office workflow.
Broad incumbents
- AMP Limited (Advice business): AMP operates one of Australia's largest financial advice networks and platforms; competes with InterPrac for advisers and consumers in the wealth and advice segment, although at much greater scale and brand recognition.
- Insignia Financial (IOOF): Insignia/IOOF is one of Australia's largest wealth management groups, operating multiple AFSL-aligned advice businesses and platforms that compete for the same adviser and advice-network economics as InterPrac.
- Sequoia Financial Group: Sequoia is InterPrac's ASX-listed parent and operates an adjacent diversified financial services platform (including licensee, finance, and administration businesses); useful as a parent-group reference and broader incumbent comparable.
Direct peers
- Count Financial: Count Financial is an Australian AFSL licensee that supports a large national network of accounting-aligned financial advisers under a similar fee-based, independence-focused license model—directly comparable to InterPrac's core offering.
- Capstone Financial Planning: Capstone is an Australian AFSL licensee operating a national adviser network with broad APL, compliance support, and practice management tools—a close functional analog to InterPrac's licensee-and-support platform.
- Hillross Financial Services: Hillross is an AMP-aligned Australian financial advice licensee serving a national adviser network with similar compliance, training, and product support services, competing for the same accountant-aligned adviser segment.
- Lifespan Financial Planning: Lifespan is an Australian AFSL licensee serving a national network of fee-for-service financial planners, with a comparable accountant-aligned, independent product list, and tiered fee structure for authorised representatives.
- Aussie Home Loans: Aussie is Australia's largest retail mortgage and asset finance broker, directly comparable to InterPrac Finance Services' vehicle, equipment, property, and business loan broking activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
InterPrac social profiles
Digital presenceInterPrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterPrac leadership team
Management profileNumber of profiles
Profiles3 records
InterPrac subsidiaries and ownership
Company hierarchySubsidiaries5 records
InterPrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterPrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterPrac
What does InterPrac do?
InterPrac operates as an Australian Financial Services Licensee (AFSL 246638) that provides financial advisers and accountants with AFSL licensing, compliance monitoring, Lonsec investment research, professional development, and practice management tools. Through a national network of 350+ Authorised Representatives, advisers deliver financial planning, vehicle/equipment finance, property/business loans, investment and superannuation advice, and life insurance to end clients across Australia.
Is InterPrac a public or private company?
InterPrac is a private company. It is classified as corporate owned and is currently operating.
When was InterPrac founded?
InterPrac was founded in 2001. It employs 11 to 50 people.
Where is InterPrac based?
InterPrac is headquartered in Melbourne, Australia, in the Oceania region.
How does InterPrac make money?
Four revenue lines are on record. Authorised Representative Fees are the primary driver. The others are professional Indemnity Insurance Access, software and Paraplanning Services and referral Partner Fees.
Who are InterPrac's main competitors?
Others on record are HUB24 and SMSF Engine. Broad incumbents are AMP Limited (Advice business), Insignia Financial (IOOF) and Sequoia Financial Group. Direct peers are Count Financial, Capstone Financial Planning, Hillross Financial Services, Lifespan Financial Planning and Aussie Home Loans.
Does InterPrac have an API?
No public API is recorded for InterPrac.
What industry is InterPrac in?
InterPrac's product category is Financial Advisory & AFSL Licensee Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAEAEAM, Personal Loan & Unsecured Credit Intermediation. Its NAICS code is 523940 and its SIC code is 6282.