Aussie
Aussie is Australia's largest mortgage broker network, operating under Lendi Group to connect consumers with home loans from 28 lenders through 1,350+ brokers, 220+ stores, and digital channels, plus an integrated Find, Buy, Own property ecosystem.
- Company typePrivate
- Founded1992
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aussie does
Aussie is Australia's largest mortgage broker network, founded in 1992 and operating under the Lendi Group umbrella alongside the Lendi digital brand. The company connects Australian consumers with home loan products from a panel of 28 lenders (as of July 2025), distributed through a hybrid channel model encompassing over 1,350 brokers across 220+ retail stores, a mobile broker network, franchisees, and digital self-serve channels. Its broker network achieved record settlements of $31.1 billion in FY25 (up 7% YoY), and Lendi Group brokers collectively facilitated 77.3% of all new Australian residential home loans in Q3 2025. Beyond mortgage broking, Aussie positions itself as a property lifecycle platform spanning the Find, Buy, and Own stages.
The technology backbone is a proprietary broker platform that connects brokers, associates, Client Solutions teams, and customers in a single integrated system covering lead management, compliance, lodgement, and settlement. The Aussie App (70,000+ monthly active users) provides property value tracking, equity monitoring, and broker chat. The Servicing Sandbox automates multi-lender scenario assessment, and AI-powered engagement tools drive 3x higher customer reactivation rates versus traditional outreach. Supporting products include Contract Analyser, a property marketplace with 140K+ listings, and a Calculators Suite covering borrowing power, repayments, and credit checks. Connected ecosystem services extend into buyer's agents (Aussie Homes), conveyancing, bridging loans (Aussie Bridge), Seller Assist, deposit bonds, car loans, business loans, personal loans, and home & contents insurance.
Aussie earns revenue primarily through lender commissions on settled loans (transaction fees, with no fees charged to customers), ongoing trail commissions based on outstanding loan balances, management fees on Aussie-branded loans where it acts as mortgage manager, and referral fees from conveyancing, buyer's agent, and Seller Assist services. Top 50 mobile brokers earn over A$300,000 in annual commissions and top 50 retail stores generate over A$1.1 million annually. Ownership is distributed across strategic banking shareholders (Commonwealth Bank, Macquarie, ANZ via 1835i), institutional investors (UniSuper), and Lendi founders/employees. Strategic investors are also key commercial partners on the lender panel.
Aussie firmographics
Firmographics- Name
- Aussie
- Legal name
- Lendi Group Distribution Pty Ltd
- Website
- https://aussie.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aussie is Australia's largest mortgage broker network, operating under Lendi Group to connect consumers with home loans from 28 lenders through 1,350+ brokers, 220+ stores, and digital channels, plus an integrated Find, Buy, Own property ecosystem.
- Ownership category
- akta.pro rank
Aussie industry classification
Industry- Product category
- Mortgage Broking Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
- akta.pro secondary industries
- Automated Underwriting Systems (AUS) & Decisioning Engines (FSALALAB), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where Aussie is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Aussie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lender Commissions: Commissions paid by lenders for introducing customers. Based on loan size and product type. Paid only when loans settle and draw down. Also receive ongoing commission based on outstanding loan balance. Top 6 lenders by settled loans: HSBC (12.6%), Macquarie (10.8%), Westpac (10.4%), ANZ (10.3%), AHL (10.0%), CBA (7.8%).
- Broker Commission Sharing: Portion of lender commissions paid to Brokers. Brokers employed by Aussie receive salary plus performance incentives based on successful loan applications, customer satisfaction, and quality metrics. Top 50 mobile brokers earn over $300,000 in annual commissions.
- Aussie Home Loans Management Fees: For Aussie home loans where Aussie acts as mortgage manager, receive management fees from the lender who funds the loan.
- Referral Fees: Referral fees from conveyancing services, buyer agent services, and Seller Assist services provided by external real estate agents. Portion shared with Brokers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free credit assistance for customers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Aussie product offering
Product offeringCore offering
Aussie operates Australia's largest mortgage broker network, connecting residential borrowers with home loan products from 25+ lenders through 1,300+ brokers across 220+ retail stores, mobile brokers, and franchisees. Customers receive free broker guidance across the Find, Buy, and Own property journey, supported by a proprietary technology platform, the Aussie App, and ancillary services including bridging loans, car loans, business loans, personal loans, conveyancing, insurance, buyer's agent services, and seller assist.
Product overview
Aussie is a mortgage broker network and property services platform operated by Lendi Group, offering a connected ecosystem spanning Find, Buy, and Own stages of the property journey. The core offering centers on home loans through 25+ lender partnerships and proprietary Aussie-branded mortgage products, supplemented by bridging loans, car loans, business loans, personal loans, insurance, and conveyancing services. The platform includes digital tools (Contract Analyser, Calculators Suite, Aussie App with property value tracking), buyer and seller services (Buyer's Agent, Seller Assist, Aussie for Agents), and broker growth programs (Aussie Amplify). The ecosystem enables brokers to offer end-to-end property services from initial property search through to settlement and ongoing ownership management.
Differentiator
Problem solved
Functional benefit
Brands
- Aussie for Agents: Platform offering VPA-free property listings for real estate agents, connecting them with Aussie's customer base of over 5 million customers.
- Aussie Bridge
- Aussie Homes
Products and services
- Home Loans by Aussie Aussie's own proprietary home loan products offered through the broker network, providing customers access to competitive mortgage rates and features structured and managed by Aussie.
- Aussie Bridge Bridging loan product that enables customers to buy a new property before selling their existing one, bridging the financial gap between transactions.
- Car Loans Automobile financing options arranged through the Aussie broker network, offering competitive rates for vehicle purchases.
- Business Loans Commercial and small business loan products for business owners seeking financing for operations, expansion, or working capital.
- Personal Loans Unsecured personal loans facilitated through the Aussie broker network for various personal financial needs.
- Conveyancing Services Legal property transfer services integrated into the Aussie platform, facilitating seamless property transactions for customers.
- Insurance Products Home and contents insurance products offered through the Aussie network to protect customers' property investments.
- My Protection Plan Personalised insurance protection planning service to help customers safeguard their financial wellbeing and property.
- Buyer's Agent Services Professional buyer's agent representation helping customers find, negotiate, and secure properties with data-driven suburb insights.
- Seller Assist Service connecting sellers with real estate agents and providing appraisal opportunities for customers preparing to sell their property.
- Debt Consolidation Debt consolidation home loan service bundling multiple debts into a single lower-interest home loan for simplified repayment.
- Deposit Bonds Deposit bond product helping buyers secure properties without requiring full cash deposit upfront.
Quantifiable outcome
- Record settlements of $31.1 billion in FY25, up 7% year-over-year
- +11 more outcomes
Companies that use Aussie
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Aussie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Aussie partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- McGrathcoreMajor real estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
- Century 21coreReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
- LJ HookercoreReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
- RE/MAXcoreReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
- HarcourtscoreReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
- First NationalminorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
- Belle PropertyminorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
- Stockdale & LeggominorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
- Raine & HorneminorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
- O'BrienminorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
- EldersminorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
- eXp RealtyminorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Aussie competitors and assessment
Company assessmentDirect peers
- Lendi: Digital-first mortgage broker operating under the same Lendi Group parent as Aussie. Directly comparable on product (home loan broking across 25+ lenders), target customer, and revenue model, with the key differentiator being Lendi's online/PLG motion versus Aussie's physical broker network.
- Mortgage Choice: One of Australia's largest traditional mortgage broker networks, owned by REA Group. Competes head-to-head with Aussie across residential purchase and refinance, using a similar franchise/broker model and commission-based revenue.
- AFG (Australian Finance Group): ASX-listed mortgage aggregation and broking group with thousands of member brokers across Australia. Highly comparable business model — panel of lenders, commission-based revenue, broker network — and a direct competitor for both broker recruitment and lender share.
- Loan Market Group: Major Australian mortgage broking franchise network with hundreds of brokers and aggregators across the country. Overlaps with Aussie in residential broking, franchise structure, and lender panel economics.
- Connective Home Loans: Large Australian mortgage aggregator providing broker services, lender panel access, and back-office support. Direct competitor for broker recruitment and settlement volume share.
Broad incumbents
- Commonwealth Bank of Australia (CommBank): Australia's largest bank and a direct lender of home loans (also a Lendi Group shareholder and Aussie panel lender). Represents the incumbent channel that brokers are taking share from, but also a key supplier and partner to Aussie's network.
- Westpac: Major Australian bank and significant home loan originator, third largest panel lender for Aussie at 10.4% of settled loans. Competes with the broker channel via its branch and digital distribution.
- REA Group: Property listings and real estate services group that owns Mortgage Choice and provides lead-generation infrastructure overlapping with Aussie's Property Marketplace and Aussie for Agents platform. Adjacent rather than direct, but increasingly intersecting as both move into end-to-end property services.
Others
- Domain Group: Australian property listings and real estate services platform. Comparable to Aussie's Property Marketplace in that it connects property seekers with listings, and competes for mindshare in the upper property funnel, though Domain is not a mortgage broker.
Emerging players
- HashChing: Australian online mortgage broker platform providing a digital, lead-gen-based alternative to traditional broker networks. Comparable on the broking activity and lender panel, but focused on a fully self-serve experience rather than the hybrid broker-store model Aussie runs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Aussie social profiles
Digital presenceAussie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aussie leadership team
Management profileNumber of profiles
Profiles2 records
Aussie subsidiaries and ownership
Company hierarchySubsidiaries3 records
Aussie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aussie M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aussie
What does Aussie do?
Aussie operates Australia's largest mortgage broker network, connecting residential borrowers with home loan products from 25+ lenders through 1,300+ brokers across 220+ retail stores, mobile brokers, and franchisees. Customers receive free broker guidance across the Find, Buy, and Own property journey, supported by a proprietary technology platform, the Aussie App, and ancillary services including bridging loans, car loans, business loans, personal loans, conveyancing, insurance, buyer's agent services, and seller assist.
Is Aussie a public or private company?
Aussie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aussie founded?
Aussie was founded in 1992. It employs 1 to 10 people.
Where is Aussie based?
Aussie is headquartered in Sydney, Australia, in the Oceania region.
How does Aussie make money?
Four revenue lines are on record. Lender Commissions are the primary driver. The others are broker Commission Sharing, aussie Home Loans Management Fees and referral Fees.
Who are Aussie's main competitors?
Direct peers on record are Lendi, Mortgage Choice, AFG (Australian Finance Group), Loan Market Group and Connective Home Loans. Broad incumbents are Commonwealth Bank of Australia (CommBank), Westpac and REA Group. Domain Group is listed as an others. HashChing is listed as an emerging player.
Does Aussie have an API?
No public API is recorded for Aussie.
What industry is Aussie in?
Aussie's product category is Mortgage Broking Services. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance), with a secondary code of FSALALAB, Automated Underwriting Systems (AUS) & Decisioning Engines. Its NAICS code is 522310 and its SIC code is 6163.