Equipment Pro

What Equipment Pro does

Equipment Pro LLC is a Houston, Texas-based, privately held digital dealer and broker of used heavy equipment, operating across both the buy and sell sides of the secondary market. The company was founded in 2020 and employs between 11 and 50 people, running a horizontal platform that spans semi-trucks, construction machinery, agricultural and farm equipment, utility trailers, lift trucks and cranes, fleet trucks, and oil and gas equipment. Its customer base is segmented across trucking and logistics, construction, agriculture, material handling, trailer users, and oil and gas operators, with no named enterprise logos disclosed; volume is instead described through a claimed nationwide network of 50,000+ registered bidders and 10,000+ active buyers across 47+ states plus Canada and Mexico, alongside eight core U.S. states (Texas, Florida, Arizona, Tennessee, Georgia, Louisiana, Mississippi, Oklahoma) where field coverage and state-specific landing pages are concentrated.

The core technology consists of two externally facing surfaces: the corporate website (equipmentpro.com) for marketing, seller leads, and service information, and a dedicated auction and inventory platform (equipmentproauctions.com) that hosts Buy Now, Pre-Auction, and Upcoming Auction listings in timed-online format. An Equipment Finder / Equipment Locator service uses internal and network-based sourcing to match buyer specifications with inventory across the country. Seller-side process assets include a standardized 150-point inspection program with video documentation, a VIP Client Experience workflow handling valuation through loadout, and a referral partnership for heavy equipment financing. The technology stack shows no proprietary APIs, SDKs, or AI/ML components; the auction frontend appears to rely on a third-party listing platform rather than in-house auction engine code.

Revenue is generated entirely through transaction-based fees, specifically individually tailored seller commissions on equipment sales and buyer/seller auction fees on transactions routed through the online auction channel. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, combining enterprise field sales for VIP accounts, inside sales supporting the equipment locator service, digital listings, direct outreach, and multi-channel marketing campaigns. Funding history is undisclosed, ownership appears founder/management-controlled, and no institutional investors, M&A activity, awards, patents, or regulatory actions were identified in the source material.

Name

Equipment Pro

Legal name

Equipment Pro LLC

Website

https://equipmentpro.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Equipment Pro LLC is a Houston-based digital dealer that buys, sells, and auctions used heavy equipment (semi-trucks, construction, agricultural, trailers, cranes, oil and gas), running a nationwide auction platform with a 50,000+ bidder network across 47+ U.S. states, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Heavy Equipment Sales & Auctions

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Heavy equipment remarketing
• Used construction equipment
• Online heavy equipment auctions
• Used semi-truck sales
• Heavy equipment dealer

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales Commission: Equipment Pro charges commission fees on successful equipment sales. Commission structures are individually tailored to each seller, ensuring a fair and transparent experience.
2. Auction Fees: Fees associated with online heavy equipment auctions including buyer premiums and seller commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Equipment Pro operates a heavy equipment remarketing and brokerage business that helps companies buy, sell, and auction used heavy equipment including semi-trucks, construction machinery, trailers, forklifts, cranes, and oilfield assets. The company combines direct enterprise sales with a digital timed-auction platform (equipmentproauctions.com) and a nationwide equipment locator service, supported by a 150-point inspection program and full-service seller support from valuation through payment.

Product overview

Equipment Pro is a heavy equipment remarketing platform operating as a digital dealer for used heavy equipment, combining direct sales and online auction channels. The core offering consists of the Heavy Equipment Auctions platform (timed online auctions) and Buy Now Inventory (direct purchase options), supported by the Equipment Finder service for locating specific equipment nationwide. Additional services include the 150-Point Inspection Program for quality assurance, VIP Client Experience for full-service sales management, and Heavy Equipment Financing partnerships. The platform specializes in equipment categories including Semi-Trucks, Construction Equipment, Agricultural/Farm Equipment, Utility Trailers, Lift Trucks & Cranes, Fleet Trucks, and Oil And Gas Equipment, with service coverage across eight U.S. states including Texas, Florida, Arizona, Tennessee, Georgia, Louisiana, Mississippi, and Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Auctions Online timed auction platform that enables buyers across the USA to bid on used heavy equipment including semi-trucks, construction machinery, trailers, and forklifts; serves business buyers and sellers seeking competitive price discovery through a digital auction format.
• Buy Now Inventory Pre-auction and direct purchase inventory that allows buyers to acquire equipment immediately at listed prices without waiting for auction events; serves business buyers seeking faster equipment acquisition across semi-trucks, construction equipment, trailers, and other heavy assets.
• Equipment Finder Nationwide equipment locator service that searches through Equipment Pro's network to find specific heavy equipment matching buyer requirements, including construction machinery, agricultural equipment, and utility vehicles; serves business buyers unable to locate specific assets through standard channels.
• VIP Client Experience Full-service sales experience in which Equipment Pro's enterprise field sales team oversees the entire remarketing process from valuation to negotiation, including auction details and paperwork management; serves enterprise sellers seeking a turnkey disposition channel.
• 150-Point Inspection Program Comprehensive equipment inspection service in which qualified inspectors evaluate assets across 150 inspection points and document details for listing descriptions and buyer confidence; serves sellers who want higher-quality listings and buyers who want pre-purchase condition assurance.

Quantifiable outcome

• Equipment typically removed within seven days of sale
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AuctionTime (Sandhills Global): AuctionTime is an online auction platform operated by Sandhills Global for trucks, trailers, farm, and construction equipment. It directly competes with Equipment Pro's online auction business across similar equipment types.
• TruckPaper: TruckPaper is an online marketplace for new and used trucks and trailers, including semi-trucks and commercial fleet vehicles. Equipment Pro overlaps in semi-truck, day cab, sleeper, and trailer categories.
• Ritchie Bros. Auctioneers (RB Global): RB Global is the dominant operator of online and live auctions for used heavy equipment, trucks, and agricultural machinery. Equipment Pro competes directly for sellers and buyers in the same used-equipment auction category.
• TractorHouse: TractorHouse is a leading marketplace for new and used farm tractors and agricultural equipment. Equipment Pro competes directly for sellers and buyers in the agricultural and farm equipment category.
• Commercial Truck Trader: Commercial Truck Trader is a listing platform for used commercial trucks, trailers, and heavy-duty vehicles. It directly competes with Equipment Pro's fleet truck and semi-truck offerings.
• IronPlanet: IronPlanet operates an online marketplace for used heavy equipment, trucks, and attachments, offering inspection reports and timed auctions. It is a direct competitor in digital heavy equipment remarketing to Equipment Pro.
• Purple Wave Auction: Purple Wave Auction is an online auction company specializing in used agricultural, construction, and fleet equipment with no-bid minimums. It is a direct competitor to Equipment Pro in online heavy equipment auctions.
• Machinery Trader: Machinery Trader is an established marketplace for buying and selling used construction and heavy equipment. Equipment Pro competes for sellers and buyers in the same construction machinery category.

Emerging players

• Mascus: Mascus is an online marketplace for used heavy machinery, trucks, and agricultural equipment focused on Europe and North America. It is comparable as a digital alternative to traditional auction houses like Equipment Pro.

Broad incumbents

• eBay Motors: eBay Motors is a large general-purpose marketplace that includes listings for trucks, trailers, and some heavy equipment. While not specialized, it competes for buyers searching online and offers an alternative channel for equipment sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equipment-pro-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Pro