What Mercy Radiology does

Mercy Radiology, rebranded to Allevia Radiology in April 2025, is Auckland's largest private diagnostic imaging network, operating 18 clinic sites across Central, North, West, East, and South Auckland under the Allevia Health group. The business provides the full spectrum of diagnostic imaging — CT, MRI, PET-CT, Nuclear Medicine, Ultrasound, Mammography (including 3D tomosynthesis), X-ray, Fluoroscopy, image-guided Biopsies, and Bone Density / Body Composition (DEXA) — supported by the Allevia Breast Institute sub-brand for end-to-end breast care (imaging through mastectomy with reconstruction) and Theranostics as a combined diagnostic-and-therapy specialty. It runs screening programmes in breast and bowel screening, a Patient Portal for results access, and PACS Online Imaging for referring clinicians.

The underlying technology base is a fleet of state-of-the-art imaging modalities rather than a proprietary software platform; theranostics — pairing PET-CT diagnostics with radiopharmaceutical therapy — is the closest thing to a differentiated technical capability, supported by a 300+ staff base including 40+ named radiologists and subspecialists. IANZ accreditation and 40 years of operating history provide sector-specific regulatory and brand credentials.

Commercially, the company operates a professional-services revenue model: revenue is generated per imaging appointment and is funded through a tri-channel payer mix of ACC claims, public health system contracts, and private patient payments. Pricing is not publicly disclosed and is effectively quote-based per service. Go-to-market is sales-led via dual funnels — inbound GP/specialist referrals and direct patient bookings — with 200,000+ annual appointments and an 82% net promoter satisfaction score indicating high patient throughput and retention. The international applicants careers page under Allevia Health suggests structured cross-border radiologist recruitment, and Allevia Health Journeys points to a longer-term intent to expand from standalone imaging into coordinated multi-specialty care.

Name

Mercy Radiology

Legal name

Allevia Health

Website

https://radiology.co.nz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Allevia Radiology (formerly Mercy Radiology) is Auckland's largest private diagnostic imaging network, operating 18 sites across all Auckland regions and providing CT, MRI, PET-CT, ultrasound, mammography, theranostics, and breast care services funded via ACC, public contracts, and private payments.

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic imaging services
• Medical radiology
• Breast imaging
• Theranostics treatment
• Cancer screening programs

Headquarters

HQ city

Mairangi Bay

HQ country

New Zealand

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Medical Imaging Services: Revenue generated from providing radiology and medical imaging services to patients, funded through ACC claims, public health system contracts, and private patient payments

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mercy Radiology (now Allevia Radiology) provides diagnostic medical imaging services across Auckland through 15+ clinic locations. Core offerings include CT, MRI, PET-CT, Nuclear Medicine, Ultrasound, Mammography, X-ray, Fluoroscopy, and image-guided Biopsies, supplemented by population Screening Programmes (bowel and breast) and Theranostics for precision disease diagnosis and treatment. The company also operates the Allevia Breast Institute sub-brand for comprehensive breast care, serving both individual patients and referring physicians (GPs, specialists).

Product overview

Allevia Radiology (formerly Mercy Radiology) operates as a comprehensive radiology service network offering a unified platform of diagnostic imaging services across Auckland. The core offering includes Radiology Services (CT, MRI, PET-CT, X-ray, Ultrasound, Mammography, Nuclear Medicine, Fluoroscopy, Biopsies, Bone Density) complemented by the Allevia Breast Institute sub-brand for specialised breast care, Screening Programmes for population health (bowel and breast screening), and Theranostics for precision medicine. The group also provides patient-facing services through a Patient Portal and referrer tools including PACS Online Imaging. Allevia Health Journeys represents a broader health coordination initiative under the Allevia Health parent organisation. The network comprises 18 clinic locations across Auckland regions, supporting over 200,000 annual appointments with 300+ staff members.

Differentiator

Problem solved

Functional benefit

Brands

• Allevia Breast Institute: Complete breast care services including breast mammography, breast MRI, breast PET-CT, breast ultrasound, breast biopsy, lumpectomy or mastectomy, mastectomy with reconstruction, and sentinel node procedures for both women and men.

Products and services

• Radiology Services Full range of medical imaging services including X-rays, MRI, CT scans, ultrasound, mammography, nuclear medicine, fluoroscopy, and biopsies for diagnostic purposes. For patients and referring clinicians in Auckland.
• Allevia Breast Institute Comprehensive breast care services including breast mammography, breast MRI, breast PET-CT, breast ultrasound, breast biopsy, lumpectomy, mastectomy, mastectomy with reconstruction, and sentinel node procedures for assessment and treatment of breast conditions in women and men.
• Screening Programmes Population health screening services including bowel screening and breast screening programmes for early disease detection, available across Auckland clinic locations.
• Theranostics

Quantifiable outcome

• 200,000+ annual appointments
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Healius: ASX-listed healthcare operator with a large Australian diagnostic imaging network. Comparable in scale, modality mix and ambulatory outpatient model to Allevia's operations, though geographically separate.
• Sonic Healthcare: ASX-listed diagnostics giant offering radiology and pathology services across Australasia. Directly comparable through its radiology division in modality mix and integrated diagnostic service delivery to referrers.
• I-MED Radiology Network: Largest private radiology operator in Australasia, operating hundreds of clinics across Australia and New Zealand. Broader incumbent with comparable modalities (MRI, CT, PET, mammography) and similar referrer-driven ambulatory model.

Direct peers

• Pacific Radiology: New Zealand's largest private radiology network offering CT, MRI, ultrasound, mammography and interventional radiology across multiple regions. Directly comparable to Allevia Radiology in modality mix, referrer-driven model, and NZ private-pay/ACC reimbursement structure.
• TRG Imaging: New Zealand private radiology group with multi-site diagnostic imaging services. Comparable on modality mix, referrer model and patient self-pay/ACC funding structure.
• Auckland Radiology Group: Auckland-based private radiology provider offering diagnostic imaging across multiple modalities. Directly competes with Allevia Radiology for GP and specialist referrals within the same Auckland catchment.

Regional players

• Capitol Health: Australian-focused diagnostic imaging operator with multi-modality clinics. Comparable modality portfolio and community-clinic strategy but operates primarily across Australia rather than New Zealand.
• Alpha Medical Imaging: Australian diagnostic imaging operator serving regional communities. Comparable modality mix and ambulatory patient model, but operates in Australia rather than competing directly with Allevia in Auckland.

Emerging players

• Canopy Healthcare: New Zealand-focused cancer and specialist care provider with imaging and oncology overlap. Comparable on theranostics-adjacent services and NZ private specialty-care positioning, though at earlier scale.

Others

• BreastScreen Aotearoa: National breast-screening programme that is both a customer and a partial substitute for Allevia Breast Institute's mammography services. Relevant as a peer/partner that drives referral volume and competes for screening capitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@alleviaradiology
• Facebookfacebook.com/alleviaradiology
• LinkedInlinkedin.com/company/allevia-radiology
• Instagraminstagram.com/alleviaradiology/#

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercy Radiology