TRG Imaging
Canopy Imaging (formerly TRG Imaging) is New Zealand's North Island's largest private diagnostic radiology network, operating 25+ clinics that deliver MRI, CT, PET-CT, ultrasound, mammography, and molecular imaging services to patients referred by GPs, specialists, ACC, and major health insurers.
- Company typePrivate
- Founded2004
- HeadquartersWhangarei, New Zealand
- Headcount251–500
- GTM typeB2C
- OfferingServices
What TRG Imaging does
Canopy Imaging (formerly TRG Imaging) is the leading private diagnostic imaging provider on New Zealand's North Island, operating 25+ clinic locations that span Northland through Wairarapa. Founded in 2004 and headquartered in Whangarei, the company employs over 300 staff including sub-specialty radiologists and clinical teams. It was rebranded to Canopy Imaging in 2024 to align with its parent, Canopy Healthcare, an integrated network that also includes Canopy Cancer Care and Auckland Breast Centre.
The company's service mix spans the full diagnostic imaging stack — MRI, CT, Ultrasound, X-ray, Mammography, 3D Tomosynthesis, DEXA bone density and body composition scanning, Angiography, Pregnancy imaging, and Interventional Procedures — plus a Molecular Imaging and Therapy Centre in Hastings delivering PET-CT, SPECT-CT, and therapies including Rhenium-SCT for non-melanoma skin cancer, PRRT, and PSMA. New modalities recently rolled out include Rhenium-SCT nationally, a PET-CT service launching in Palmerston North (Manawatu's first permanent installation), and DEXA expansion into Whangārei and Rotorua, with a Masterton clinic opening scheduled for June 2026.
Revenue is generated through fee-for-service diagnostic imaging, billed to patients, ACC (Accident Compensation Corporation), or affiliated private health insurers (Southern Cross, NIB, Toi Ora). Go-to-market is predominantly referral-led, with GPs and medical specialists driving patient volume into the network; the model is supplemented by direct bookings through the company website and the Intelerad-powered patient portal. Operating accreditations include IANZ Medical Imaging Services and Toitū carbonreduce ISO 14064-1. Capital structure, investors, and financials are not publicly disclosed.
TRG Imaging firmographics
Firmographics- Name
- TRG Imaging
- Legal name
- Canopy Imaging
- Website
- https://trgimaging.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Canopy Imaging (formerly TRG Imaging) is New Zealand's North Island's largest private diagnostic radiology network, operating 25+ clinics that deliver MRI, CT, PET-CT, ultrasound, mammography, and molecular imaging services to patients referred by GPs, specialists, ACC, and major health insurers.
- Ownership category
- akta.pro rank
TRG Imaging industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Mobile Imaging Services (HLAFAKAC)
Keywords
Where TRG Imaging is headquartered
LocationHeadquarters
- HQ city
- Whangarei
- HQ country
- New Zealand
- HQ region
- Oceania
Offices12 records
Markets served
TRG Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Diagnostic Imaging Services: Fee-for-service diagnostic imaging revenue generated from performing imaging procedures (MRI, CT, Ultrasound, X-ray, Mammography, etc.) for patients referred by GPs, specialists, and health insurers. Services are billed to patients directly, ACC, or health insurance providers depending on the patient's coverage.
- Specialist Services: Revenue from specialized diagnostic and therapeutic services including interventional procedures, breast imaging diagnostics, molecular imaging and therapy treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Referral-based diagnostic imaging services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
TRG Imaging product offering
Product offeringCore offering
TRG Imaging, now operating as Canopy Imaging, is a private diagnostic imaging services provider delivering a comprehensive range of radiology examinations — including MRI, CT, Ultrasound, X-ray, Mammography, DEXA bone density and body composition, Molecular Imaging (PET-CT and Nuclear Medicine), Angiography, Interventional Procedures, and Pregnancy Imaging — across 25+ clinic locations on New Zealand's North Island. Services are delivered to patients referred by GPs and specialists, with billing routed through patients, ACC, or affiliated health insurers. The company is the flagship imaging brand within the Canopy Healthcare integrated healthcare network.
Product overview
Canopy Imaging (formerly TRG Imaging) is a single, unified radiology service platform offering a comprehensive portfolio of diagnostic imaging services across 25+ clinics throughout New Zealand's North Island. The offering is organized around core imaging modalities — MRI, CT, Ultrasound, X-ray, Mammography/Breast Imaging, and specialized services including Molecular Imaging & Therapy (PET-CT, Nuclear Medicine, Rhenium-SCT), Interventional Procedures, Angiography, Pregnancy Imaging, and DEXA/Bone Density scanning. The company operates as the flagship imaging brand within the Canopy Healthcare integrated healthcare network, which also includes Canopy Cancer Care and Auckland Breast Centre. Founded in 2004 and rebranded from TRG Imaging to Canopy Imaging as part of Canopy Healthcare, it is the North Island's leading private radiology provider.
Differentiator
Problem solved
Functional benefit
Products and services
- MRI Scan Magnetic resonance imaging using powerful magnets and radio waves to produce detailed images of the body's internal structures. Includes sub-services such as Breast MRI, MRI Angiography, MRI Arthrogram, MRI Breast Biopsy, MR Enterography, and Cardiac MRI. Provided to patients referred by GPs or specialists across the North Island network.
- CT Scan Computed tomography using X-rays and computer processing to create cross-sectional images of the body for accurate diagnosis. Includes CT Biopsy, CT Colonography, CT Guided Injection, Calcium Score, and CT Coronary Angiography (CTCA). Delivered to patients referred by GPs or specialists.
- Ultrasound Uses high-frequency sound waves to create real-time images of internal organs, tissues, and blood flow for diagnostic purposes. Includes Pregnancy Ultrasound, Ultrasound Injections, Ultrasound Fine Needle Aspiration, Ultrasound Biopsy, and Doppler Ultrasound. Delivered to patients and referrers.
- X-ray X-ray imaging using low-level radiation to produce images of the body's internal structures, aiding in diagnosis of fractures and diseases. Includes Immigration Chest X-ray. Delivered to patients and ACC claimants.
- Breast Imaging Breast imaging services including mammography, 3D Tomosynthesis, breast ultrasound, breast MRI, stereotactic biopsy, and hookwire localisation to detect abnormalities, screen for cancer, and evaluate breast health. Delivered to patients and via specialist referrals.
- DEXA Scan / Bone Density A bone density scan measuring bone mineral density using low-energy X-rays, helping to diagnose osteoporosis and assess fracture risk. Includes Body Composition Scan. Delivered to patients across the North Island, recently expanded to Whangārei and Rotorua.
- Molecular Imaging and Therapy State-of-the-art Molecular Imaging and Therapy Centre in Hastings offering PET-CT Scan, Nuclear Medicine Scan (SPECT-CT), and therapy services including Rhenium-SCT for non-melanoma skin cancer, PRRT, and PSMA therapy. Delivered to patients via specialist referral.
- Angiography Non-invasive vascular studies using Doppler Ultrasound, CT scanning, and MRI to assess blood vessels and circulation. Delivered to patients and specialist referrers.
- Interventional Procedures Imaging-guided diagnostic or therapeutic interventions using ultrasound, CT, or fluoroscopy. Includes Portacath Insertion, PICC Line Insertion, and Spine or Joint Injections. Delivered to patients referred by specialists.
- Pregnancy Imaging Quality pregnancy scanning services to support the best outcome for mother and baby, including Pregnancy Ultrasound. Delivered to expectant mothers typically via midwife or GP referral.
- PET-CT Scan Positron emission tomography combined with CT scanning for advanced molecular imaging, with a new permanent service launching in Palmerston North — the first permanent PET-CT in the Manawatu region, scheduled for 2026. Delivered to patients referred by specialists.
- Rhenium-SCT Therapy Non-surgical skin cancer treatment using Rhenium for non-melanoma skin cancer (NMSC), newly introduced in New Zealand in 2025 as an alternative to invasive procedures. Delivered to patients via specialist referral at the Molecular Imaging and Therapy Centre in Hastings.
Quantifiable outcome
- 25+ clinic locations across the North Island providing widespread accessibility
- +2 more outcomes
Companies that use TRG Imaging
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
TRG Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TRG Imaging partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Canopy HealthcarecoreParent company and umbrella organization for integrated healthcare services. Canopy Healthcare encompasses diagnostic imaging (Canopy Imaging), cancer treatment (Canopy Cancer Care), and breast diagnostics/surgery (Auckland Breast Centre). TRG Imaging rebranded to Canopy Imaging as part of this healthcare network.
- Canopy Cancer CarecoreAffiliated private cancer treatment and care provider within the Canopy Healthcare network. Partnership enables integrated cancer diagnosis and treatment pathways.
- Auckland Breast CentrecoreSpecialist breast diagnostic and surgical service affiliated with Canopy Healthcare. Canopy Imaging operates Auckland Breast Centre locations at Milford and Pinehill on the North Shore.
- Absolute RadiologycoreRadiology provider in Taranaki (New Plymouth) operating as part of the Canopy Imaging network, extending geographic coverage to the Taranaki region.
- Broadway RadiologycoreRadiology provider in Palmerston North (Manawatu) operating as part of the Canopy Imaging network, with new PET-CT service launching in 2026.
- InteleradcoreProvides the patient portal platform (trg.patientportal.intelerad.com) allowing patients to access and view their diagnostic images online.
- Southern Cross Health InsurancecoreMajor health insurer affiliation as Southern Cross Affiliated Provider, enabling direct billing and streamlined access for Southern Cross members requiring diagnostic imaging.
- NIB Health InsuranceminorHealth insurer provider status allowing NIB members to access Canopy Imaging services with direct billing arrangements.
- Toi Ora Health InsuranceminorHealth insurer affiliate status enabling Toi Ora members to access Canopy Imaging services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TRG Imaging competitors and assessment
Company assessmentDirect peers
- Pacific Radiology: New Zealand's largest private radiology group operating across both islands with a comparable multi-modality imaging offering (MRI, CT, Ultrasound, X-ray) and similar referrer- and insurer-led GTM model. Directly competes with Canopy Imaging for GP/specialist referrals and insurer affiliate contracts.
- Mercy Radiology: Auckland-based private radiology provider offering MRI, CT, PET-CT, ultrasound, mammography, and interventional procedures with strong referrer relationships. Competes head-to-head with Canopy Imaging in the Auckland market and on advanced modalities.
- Ascot Radiology: Private radiology provider in the Auckland region offering multi-modality imaging including MRI, CT, ultrasound, mammography, and nuclear medicine. Comparable to Canopy Imaging in modality breadth and insurer-affiliated GTM motion.
- Horizon Radiology: New Zealand private radiology group operating multi-modality clinics in the North Island. Comparable in clinic-network model, modality mix, and reliance on GP and specialist referrals as primary demand channel.
Others
- Canopy Cancer Care: Affiliated oncology provider within the Canopy Healthcare parent network. Not a competitor but a strategic partner that channels imaging volumes (CT, PET-CT, MRI) from oncology workups into Canopy Imaging, illustrating the integrated-care pathway.
- Auckland Breast Centre: Specialist breast diagnostic and surgical service operating under the Canopy Healthcare umbrella alongside Canopy Imaging. Related as a downstream user of mammography, breast MRI, and breast biopsy imaging services rather than a direct imaging competitor.
Broad incumbents
- I-MED Radiology Network: Australia's largest private diagnostic imaging network operating hundreds of clinics with a similar multi-modality offering. Comparable business model (referrer-led, multi-site, insurer billing) and a useful benchmark for scale economics in the Australasian private radiology market.
- Sonic Healthcare: Global diagnostics heavyweight with imaging and pathology operations in Australia and beyond. While broader than pure radiology, Sonic's imaging division offers a useful listed-market reference for diagnostic imaging multiples and capital intensity benchmarks.
- Healius: Australian diagnostics operator with a sizeable imaging footprint (Lumus Imaging) covering modalities similar to Canopy Imaging. Comparable in multi-modality offering and referrer-driven model, useful for benchmarking operational metrics.
- Capitol Health: Australian diagnostic imaging operator with community-based clinics offering MRI, CT, ultrasound, and X-ray. Comparable in scale and modality mix to a mid-sized private radiology network and useful as a regional imaging comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TRG Imaging social profiles
Digital presenceTRG Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRG Imaging leadership team
Management profileNumber of profiles
Profiles2 records
TRG Imaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
TRG Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRG Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRG Imaging
What does TRG Imaging do?
TRG Imaging, now operating as Canopy Imaging, is a private diagnostic imaging services provider delivering a comprehensive range of radiology examinations — including MRI, CT, Ultrasound, X-ray, Mammography, DEXA bone density and body composition, Molecular Imaging (PET-CT and Nuclear Medicine), Angiography, Interventional Procedures, and Pregnancy Imaging — across 25+ clinic locations on New Zealand's North Island. Services are delivered to patients referred by GPs and specialists, with billing routed through patients, ACC, or affiliated health insurers. The company is the flagship imaging brand within the Canopy Healthcare integrated healthcare network.
Is TRG Imaging a public or private company?
TRG Imaging is a private company. It is classified as corporate owned and is currently operating.
When was TRG Imaging founded?
TRG Imaging was founded in 2004. It employs 251 to 500 people.
Where is TRG Imaging based?
TRG Imaging is headquartered in Whangarei, New Zealand, in the Oceania region.
How does TRG Imaging make money?
Two revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are specialist Services.
Who are TRG Imaging's main competitors?
Direct peers on record are Pacific Radiology, Mercy Radiology, Ascot Radiology and Horizon Radiology. Others are Canopy Cancer Care and Auckland Breast Centre. Broad incumbents are I-MED Radiology Network, Sonic Healthcare, Healius and Capitol Health.
Does TRG Imaging have an API?
No public API is recorded for TRG Imaging.
What industry is TRG Imaging in?
TRG Imaging's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8011.