Bio-Strategy
Bio-Strategy is an Australasia-wide scientific laboratory equipment and consumables distributor serving diagnostic, academic, government, and industrial customers as part of DKSH Group since 2023.
- Company typePrivate
- Founded2003
- HeadquartersAlbany, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bio-Strategy does
Bio-Strategy is a scientific laboratory equipment and consumables distributor operating across Australia and New Zealand. Founded in 2003 as an independent New Zealand-based distributor, the company became a wholly-owned subsidiary of DKSH Group (a Swiss-headquartered Market Expansion Services conglomerate) in 2023. The company distributes technical instrumentation, laboratory equipment, consumables, chemicals, reagents and assays from world-leading manufacturers including Hamilton Robotics, Molecular Devices, Leica Microsystems, PHCbi, Advion Interchim, IKA, Ohaus, Miele Professional, Priorclave, Sarstedt, and Santa Cruz Biotechnology, holding long-tenured territorial exclusivities for Australia and New Zealand.
Bio-Strategy's portfolio spans five categories: technical instrumentation (Hamilton Microlab Prep/Nimbus/STAR/Vantage liquid handlers, Molecular Devices SpectraMax readers, ImageXpress cellular imaging, FLIPR Penta high-throughput screening, Leica STELLARIS confocal, THUNDER and MICA imaging systems), equipment (centrifuges, autoclaves, washers, shakers, balances, microscopes), consumables (assay kits, plasticware, sterile sampling products, monoclonal antibodies, CRISPR/Cas9 products), software (SoftMax Pro, MetaXpress, MetaMorph, Hamilton robotics software with LIMS interface), and kits/reagents/chemicals. The LabShop e-commerce platform (labshop.dksh.co.nz) provides online ordering, quote management, order history and shopping lists; field sales and technical/application support teams operate across major centers in both countries. The company holds ISO9001:2015 quality management accreditation (certificate expiry 11 November 2025) and operates offices in Auckland (headquarters) and Melbourne.
Revenue is generated primarily through hardware sales of scientific instrumentation and consumables, supplemented by professional services from technical and application support. Pricing is quote-based and account-gated, with public pricing not disclosed. Customer segments include diagnostic laboratories, academic research institutions, government research institutes, and industrial applied testing customers across ANZ. The company is wholly owned by DKSH Group, led by General Manager Della Smith and co-founder & Managing Director Graeme Thompson, with no independent funding rounds, external investors, or public listing.
Bio-Strategy firmographics
Firmographics- Name
- Bio-Strategy
- Legal name
- Bio-Strategy Limited
- Website
- https://bio-strategy.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bio-Strategy is an Australasia-wide scientific laboratory equipment and consumables distributor serving diagnostic, academic, government, and industrial customers as part of DKSH Group since 2023.
- Ownership category
- akta.pro rank
Bio-Strategy industry classification
Industry- Product category
- Laboratory Equipment Distribution
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Laboratory Analytical Instruments (3826), Laboratory Apparatus & Furniture (3821)
- akta.pro primary industry
- Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC)
- akta.pro secondary industry
- Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH)
Keywords
Where Bio-Strategy is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Bio-Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Scientific Equipment Distribution: Distribution of technical instrumentation, laboratory equipment, consumables, chemicals and reagents to scientific community throughout Australasia
- Online Shop (LabShop): E-commerce platform for direct ordering of laboratory products with account registration and login capabilities
- Technical and Application Services: Application support, technical support, and tailored solution services for customers in diagnostic labs, research, and industry
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing through LabShop platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bio-Strategy product offering
Product offeringCore offering
Bio-Strategy distributes scientific laboratory instrumentation, equipment, consumables, chemicals, reagents, and assays from world-leading manufacturers to diagnostic laboratories, academic research institutions, government institutes, and industrial customers across Australia and New Zealand. The company sells through a direct field-sales team and its LabShop e-commerce platform, backed by technical and application support from application scientists and service engineers.
Product overview
Bio-Strategy is a laboratory equipment and consumables distributor operating across Australia and New Zealand as part of DKSH Group. Founded in 2003 and ISO9001:2015 accredited, the company offers a comprehensive portfolio organized into five categories: (1) Technical Instrumentation and Equipment including Hamilton Robotics liquid handling systems (Microlab Prep, Nimbus, STAR, Vantage), Molecular Devices bioanalytical solutions (microplate readers, cellular imaging, FLIPR screening), Leica Microsystems microscopy (compound, confocal, STELLARIS, THUNDER, MICA Microhub), Gyrozen centrifuges, and other specialized instruments; (2) Technical Services encompassing application and technical support; (3) Consumables including assay kits, plasticware, antibodies, CRISPR products, and sampling supplies; (4) Kits and Reagents for molecular diagnostics; and (5) Chemicals and reagents. The company distributes products from major global suppliers including Molecular Devices, Leica, Hamilton Robotics, PHCbi, Advion Interchim, IKA, Ohaus, Grant, Miele, Priorclave, Sarstedt, Santa Cruz Biotechnology, and others, serving diagnostic laboratories, academic research, government institutes, applied testing, and industrial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- LabShop Online Ordering Platform Account-based e-commerce platform providing registered laboratory customers in Australia and New Zealand with online access to Bio-Strategy's distributed manufacturer catalogs, product search, quotes, order history, and special offers for laboratory equipment, consumables, and reagents.
- Technical and Application Support Services Specialist technical and application support services delivered by application scientists and field service engineers to diagnostic laboratories, academic research institutions, government institutes, and industrial customers across Australasia, covering installation, training, and ongoing instrument support.
- Hamilton Robotics Liquid Handling Systems Complete Hamilton Robotics automated liquid handling portfolio distributed in Australia and New Zealand, including the Microlab Prep, Nimbus, STAR, and Vantage workstations, accessories, consumables, and Hamilton software with LIMS interfacing, for laboratories performing precision pipetting, plate replication, serial dilutions, cherry-picking, PCR/LCMS prep, and large-scale screening workflows.
- Molecular Devices Bioanalytical Solutions Molecular Devices portfolio of bioanalytical instruments and software distributed in Australia and New Zealand for protein and cell biology research, high-throughput screening, genomic and cellular analysis, and colony selection, including microplate readers (SpectraMax iD3/iD5, M Series, Mini, QuickDrop, ABS, Gemini), cellular imaging systems (ImageXpress Pico, Nano, Micro 4, Micro Confocal), FLIPR Penta screening system, ClonePix 2, QPix 400, CloneSelect Imager, assay kits, and SoftMax Pro, MetaXpress, and MetaMorph software.
- Leica Microsystems Microscopy Solutions Complete Leica Microsystems microscopy portfolio distributed in Australia and New Zealand covering compound light, stereo, confocal (STELLARIS 5/8), THUNDER Computational Clearing imaging, MICA Microhub widefield-confocal hybrid, digital microscopes, electron microscope sample preparation (UC7 ultramicrotome), high-performance microscope cameras (Flexacam C3, K3C/K3M, K5C, K8), and Aivia AI-powered 2-5D image analysis software, for life sciences, materials sciences, and clinical research applications.
- PHCbi Preservation and Incubation Equipment PHCbi range of preservation and incubation devices distributed in Australia and New Zealand for research and healthcare customers, including pharmaceutical refrigerators and ultra-low temperature freezers (-80°C to +8°C), CO2 and multi-gas incubators with contamination control, and the Frostless ULT freezer series.
- Advion Interchim Analytical Instrumentation Advion Interchim analytical instruments and consumables distributed in Australia and New Zealand for chemistry and life science laboratories, including the Compact Mass Spectrometer, puriFlash flash chromatography purification systems, and LC/GC consumables and sample preparation products.
- Rad Source X-Ray Irradiators Rad Source non-isotope ionizing radiation equipment distributed in Australia and New Zealand, including the RS 420 Q+ QUASTAR for cannabis decontamination (mold, mildew, microbes), RS 3400 blood irradiator, and RS 1800/2400 biological irradiators for cell research and Sterile Insect Technique (SIT) applications.
- Gold Standard Diagnostics Test Kits Gold Standard Diagnostics test kits and instruments distributed in Australia and New Zealand for bioanalytical testing across food and feed safety, environmental monitoring, biopharma, animal health, and clinical industries.
- UStar Point-of-Care Molecular Testing UStar point-of-care molecular testing kits distributed in Australia and New Zealand, integrating nucleic acid extraction, purification, amplification, and detection in enclosed cartridges, including the EasyNAT analyzer, MultNAT multiplex system, and PortNAT portable testing device with detection limit ≤200 copies/mL.
- Gyrozen Centrifuges Gyrozen centrifuges distributed in Australia and New Zealand for laboratory workflows, including micro centrifuges (Mini, 1536, 1730R, 1848R), clinical low-speed models (406/416), bench-top units (1580/1580R), and the 2236R super-speed floor-standing refrigerated centrifuge, with IEC compliance and 2-year warranty.
- Ohaus Laboratory Equipment Ohaus general laboratory equipment distributed in Australia and New Zealand, including analytical and precision balances, industrial scales, pH and conductivity meters, centrifuges, orbital/reciprocating/rocking shakers, vortex mixers, dry block heaters, incubating and cooling shakers, and hotplates/stirrers.
- IKA Laboratory Technology IKA laboratory technology distributed in Australia and New Zealand, including magnetic stirrers with lifetime warranty, MINISTAR overhead stirrers, T25 ULTRA-TURRAX and UTL 25 dispersers, rotary evaporators, EasySyn benchtop synthesis reactors, HABITAT bioreactors, and temperature control products.
- Grenova Pipette Tip and Microplate Washing Grenova eco-friendly pipette tip and microwell plate washing systems distributed in Australia and New Zealand (TipNovus, TipNovus Mini, PlateNovus) that decontaminate and enable reuse of laboratory plastics to reduce plastic waste and consumable costs.
- Miele Professional Laboratory Washers Miele Professional laboratory and hospital washers, disinfectors, glassware washers, barrier washers, and laundry equipment distributed in Australia and New Zealand for laboratory glassware reprocessing, with more than 95% of units manufactured in Germany.
- Priorclave Laboratory Autoclaves Priorclave UK-manufactured laboratory autoclaves distributed in Australia and New Zealand, with operating pressure up to 2.4 Bar and capacities from 40L to 700L, available in top- or front-loading, cylindrical or rectangular chamber configurations, with ISO 9001 accreditation.
- Sarstedt Laboratory Plasticware and Diagnostic Consumables Sarstedt laboratory plasticware and diagnostic consumables distributed in Australia and New Zealand, including diagnostic systems, reagent and centrifuge tubes, storage tubes, micro tubes, specimen containers, petri dishes, ELISA plates, pipette tips, and laboratory automation consumables manufactured under EN ISO 13485 quality standards.
- Santa Cruz Biotechnology Research Reagents Santa Cruz Biotechnology research reagents distributed in Australia and New Zealand, including monoclonal antibodies, CRISPR/Cas9 products (KO Plasmids, Double Nickase, dCas9 Activation), and more than 175,000 specialty biochemicals under the ChemCruz brand for life science and biomedical research applications.
- Labplas Sterile Sampling Products Labplas sterile sampling bags and kits distributed in Australia and New Zealand, including more than 1,000 SKUs that are FDA-compliant and free from RNase, DNase, BPA and pyrogen, with specialized WIPA-BOOT fecal sampling and TWIRL'EM ECOLO biodegradable products.
Quantifiable outcome
- 130+ staff available for support across Australasia
Companies that use Bio-Strategy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Bio-Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bio-Strategy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Parhelia BiosciencecoreDKSH partners with Parhelia Bioscience, pioneers of spatial biology automation, to be their exclusive distributor in Australia & New Zealand. This partnership brings spatial biology automation solutions to the ANZ market.
- Hamilton RoboticscoreAuthorized distributor of Hamilton Robotics to the Australian and New Zealand markets since 2005. Bio-Strategy offers the complete Liquid Handling portfolio and accessories for ML Prep, Nimbus, STAR and Vantage, with dedicated trained Field Service Engineers and Applications Scientists.
- Molecular DevicescoreAuthorized distributor for Molecular Devices products in Australia and New Zealand, offering bioanalytical solutions for protein and cell biology, high-throughput screening, genomic and cellular analysis, colony selection and microplate detection.
- Leica MicrosystemscoreAuthorized distributor for Leica Microsystems, providing compound and stereo microscopy, digital microscopy, confocal laser scanning and super-resolution microscopy solutions.
- PHCbicoreAuthorized distributor for PHCbi products covering preservation and incubation devices for research and healthcare industries.
- GrenovacoreAuthorized distributor for Grenova pipette tip washing and microwell plate washing solutions that reduce laboratory plastic waste.
- Advion InterchimcoreAuthorized distributor for Advion Interchim analytical instrumentation including mass spectrometers and liquid chromatography, and laboratory consumables.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bio-Strategy competitors and assessment
Company assessmentBroad incumbents
- Thermo Fisher Scientific: Global leader in laboratory equipment, consumables, reagents, and services with direct ANZ sales, service, and distribution operations; competes with Bio-Strategy across instrumentation, consumables, and reagents but as part of a much broader portfolio.
- Bio-Rad Laboratories: Global life science research and clinical diagnostics manufacturer with direct ANZ operations, offering products overlapping Bio-Strategy's life science instrumentation and consumables portfolio across academic and diagnostic customers.
- Bruker: Global scientific instruments manufacturer (mass spectrometry, NMR, microscopy, life science tools) with ANZ sales and service, competing with Bio-Strategy's analytical instrumentation and microscopy portfolio.
- Sartorius: Global bioprocessing and lab equipment manufacturer (pipettes, bioreactors, fermentation) with direct ANZ sales, overlapping with Bio-Strategy's bioprocessing-adjacent product portfolio and IKA bioreactor offering.
- Carl Zeiss (ZEISS Research Microscopy Solutions): Global microscopy and optics manufacturer with direct ANZ operations, competing with Bio-Strategy-distributed Leica Microsystems for premium microscopy accounts in academic and industrial research.
- Eppendorf: Manufacturer of premium liquid handling, centrifugation, and cell handling lab equipment with direct ANZ presence, competing with Bio-Strategy's Hamilton Robotics and Gyrozen lines on similar product categories.
- Merck KGaA (Life Science / Sigma-Aldrich): Operates the Sigma-Aldrich chemicals, reagents, and lab products business with direct presence in ANZ; competes with Bio-Strategy on reagents, consumables, and select instrumentation categories as part of a much wider life science portfolio.
- Agilent Technologies: Global analytical instrument manufacturer (mass spectrometry, chromatography, spectroscopy, cell analysis) with direct ANZ sales and service; competes with Bio-Strategy-distributed Molecular Devices and Advion Interchim platforms.
Direct peers
- Millennium Science: Australian distributor of life science and laboratory instrumentation, directly comparable to Bio-Strategy as a regional scientific equipment distributor serving ANZ research and diagnostic customers with similar agency-based and field-service-led go-to-market.
- John Morris Group: ANZ-focused scientific and industrial equipment distributor with field sales, technical support, and exclusive principal relationships across laboratory and process customers, comparable in business model and regional focus to Bio-Strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bio-Strategy social profiles
Digital presenceBio-Strategy compliance and trust
Trust signalCompliance1 record
Bio-Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bio-Strategy leadership team
Management profileNumber of profiles
Profiles2 records
Bio-Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bio-Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bio-Strategy
What does Bio-Strategy do?
Bio-Strategy distributes scientific laboratory instrumentation, equipment, consumables, chemicals, reagents, and assays from world-leading manufacturers to diagnostic laboratories, academic research institutions, government institutes, and industrial customers across Australia and New Zealand. The company sells through a direct field-sales team and its LabShop e-commerce platform, backed by technical and application support from application scientists and service engineers.
Is Bio-Strategy a public or private company?
Bio-Strategy is a private company. It is classified as corporate owned and is currently operating.
When was Bio-Strategy founded?
Bio-Strategy was founded in 2003. It employs 51 to 100 people.
Where is Bio-Strategy based?
Bio-Strategy is headquartered in Albany, New Zealand, in the Oceania region.
How does Bio-Strategy make money?
Three revenue lines are on record. Scientific Equipment Distribution is the primary driver. The others are online Shop (LabShop) and technical and Application Services.
Who are Bio-Strategy's main competitors?
Broad incumbents on record are Thermo Fisher Scientific, Bio-Rad Laboratories, Bruker, Sartorius, Carl Zeiss (ZEISS Research Microscopy Solutions), Eppendorf, Merck KGaA (Life Science / Sigma-Aldrich) and Agilent Technologies. Direct peers are Millennium Science and John Morris Group.
Does Bio-Strategy have an API?
No public API is recorded for Bio-Strategy.
What industry is Bio-Strategy in?
Bio-Strategy's product category is Laboratory Equipment Distribution. Its primary akta.pro industry code is EDAEAIAC, Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces), with a secondary code of HLAGAIAH, Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters). Its NAICS code is 334516 and its SIC code is 3826.