Make It Matter
Make It Matter is Scott Mautz's solo leadership development practice, delivering keynotes, customized workshops, four published books, and LinkedIn Learning courses to enterprise clients on mental strength, change management, peak performance, and meaning at work.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Make It Matter does
Make It Matter is the personal professional services practice of Scott Mautz, a former Procter & Gamble senior executive who ran four multi-billion-dollar businesses, founded in 2015 and operated as a solo proprietor from San Diego, California. The business delivers leadership development content and services to enterprise customers, with Scott Mautz functioning as the sole practitioner across speaking, training, authoring, and online instruction.
The core product portfolio centers on keynote speeches and customized workshops covering mental strength, change management, peak performance, middle-manager effectiveness, and meaning at work, delivered both in-person and virtually via Zoom, Microsoft Teams, Webex, and GoToWebinar. Supporting content assets include four published books (Make It Matter, 2016; Find the Fire; Leading from the Middle, 2021; The Mentally Strong Leader, 2024), LinkedIn Learning courses that have been taken over 1.5 million times, a free 50-question Mental Strength Self-Assessment, and the weekly "Lead On" newsletter/blog with more than 249 issues. The intellectual property is organized under proprietary frameworks: Profound Performance™, Markers of Meaning, the SCOPE framework for middle managers, and the Anti-Muses and 5 C's of Change Leadership models. Scott Mautz also serves as faculty on reserve at Indiana University's Kelley School of Business for Executive Education.
Revenue is generated through four streams: paid keynote speaking engagements (in-person and virtual, quote-based pricing scaled by event type, audience size, and customization), customized workshop and training programs (ranging from 1-hour to multi-day immersive experiences sold directly to corporate clients), book sales through Amazon, Barnes & Noble, and bulk corporate orders, and LinkedIn Learning platform royalties. The go-to-market combines content marketing (blog, LinkedIn Learning, books), earned media (features in Fast Company, Forbes, WSJ, Business Insider, Entrepreneur, Inc., New York Post), direct sales outreach via the company website, and speaker-bureau and referral channels. The customer base consists primarily of Fortune 500 and major multinational enterprises spanning consumer packaged goods, technology, financial services, insurance, healthcare, retail, hospitality, and food service.
Make It Matter firmographics
Firmographics- Name
- Make It Matter
- Legal name
- Scott Mautz
- Website
- https://scottmautz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make It Matter is Scott Mautz's solo leadership development practice, delivering keynotes, customized workshops, four published books, and LinkedIn Learning courses to enterprise clients on mental strength, change management, peak performance, and meaning at work.
- Ownership category
- akta.pro rank
Make It Matter industry classification
Industry- Product category
- Leadership Development Services
- NAICS
- Management Consulting Services (54161), Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Thought Leadership & Executive Visibility (BPAFADAG)
- akta.pro secondary industries
- Organizational Culture & Values-Based Leadership (EDABAAAE), Change Management & Transformation Leadership (EDABAAAD)
Keywords
Where Make It Matter is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Make It Matter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Keynote Speaking Engagements: Scott delivers paid keynote speeches at corporate events, conferences, and leadership summits. Fees are negotiated based on event type, audience size, and customization requirements. Both in-person and virtual formats available.
- Corporate Training and Workshops: Customized workshop programs ranging from 1-hour mini-workshops to multi-day immersive experiences. Targeted at leadership teams, middle managers, and employees for skill development in mental strength, change management, coaching, and team building.
- Book Sales: Multiple award-winning books sold through Amazon, Barnes & Noble, and bulk orders: 'The Mentally Strong Leader', 'Leading from the Middle', 'Find the Fire', and 'Make It Matter'. Books often paired with speaking engagements as audience takeaways.
- LinkedIn Learning Courses: Popular instructor on LinkedIn Learning platform with courses taken over 1.5 million times. Courses on leadership, self-leadership, and motivation generate revenue through platform licensing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Keynote Speaking - Standard |
| Other | Multi-year contract | Workshop Training Programs |
| Unit Pricing | Pay-as-you-go | Book Sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Make It Matter product offering
Product offeringCore offering
Make It Matter is the Scott Mautz-authored book and broader leadership development business through which Scott delivers paid keynote speaking, customized corporate workshops and training programs, and a portfolio of published books. Offerings focus on building mental strength, creating meaning at work, change leadership, middle manager effectiveness, and peak performance for enterprise clients.
Product overview
Make It Matter is a leadership development company founded by Scott Mautz offering a multi-product portfolio focused on igniting peak performance and employee engagement. The core offerings include keynote speaking services and workshop training programs on topics such as mental strength, change management, middle management, and team building. The company also publishes multiple award-winning books (The Mentally Strong Leader, Leading from the Middle, Find the Fire, and Make It Matter), provides LinkedIn Learning online courses with over 1.5 million enrollments, and offers free content through the Lead On Blog and Mental Strength Self-Assessment tool. The Profound Performance brand encompasses all speaking, training, and coaching services.
Differentiator
Problem solved
Functional benefit
Brands
- Profound Performance™: A keynote, training, and coaching company founded by Scott Mautz that ignites sustained peak-performance.
Products and services
- Keynote Speaking Services Paid keynote speeches delivered at corporate events, conferences, and leadership summits targeting enterprise organizations. Both in-person and virtual formats are available, with topics including Becoming Mentally Stronger, Flourishing in Change, The Feel of World-Class Teams, Leading Brilliantly as a Middle Manager, The Secret to High-Performing Organizations, How to Leave a Legacy at Work, and Fuel the Fire.
- Workshops and Training Programs Interactive training sessions customized using adult learning principles, ranging from 1-hour mini-workshops to multi-day immersive experiences. Topics include mental strength, coaching, change leadership, and team building, targeted at leadership teams, middle managers, and employee groups.
- The Mentally Strong Leader Award-winning book on building mental strength as a leadership superpower, with ISBN 978-1-510-78058-3. Includes a 50-question Mental Strength Self-Assessment and over 50 tools for habit-building.
- Leading from the Middle Book providing a playbook for managers to influence up, down, and across the organization, with ISBN 978-1-119-71791-1. Based on research with thousands of successful middle managers.
- Find the Fire Award-winning book on igniting inspiration and making work exciting again, covering nine forces that sap inspiration and how to rekindle motivation.
- Make It Matter Book on how managers can motivate employees by creating meaning at work, addressing crisis levels of disengagement through Markers of Meaning.
- LinkedIn Learning Courses Online leadership and self-leadership courses available on the LinkedIn Learning platform, with over 1.5 million enrollments.
Quantifiable outcome
- 70% of employees are disengaged - Scott's work addresses this crisis of meaning at work
- +2 more outcomes
Companies that use Make It Matter
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
Make It Matter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Make It Matter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Indiana University Kelley School of BusinesscoreScott serves as faculty on reserve at Indiana University's Kelley School of Business for Executive Education. He teaches others-oriented leadership and how to motivate through meaning to unleash profound performance. This academic position adds credibility and provides ongoing content development opportunities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Make It Matter competitors and assessment
Company assessmentDirect peers
- Michael Hyatt: Leadership author, speaker, and former corporate executive who sells courses, books, and training on leadership and intentional living; comparable thought-leader-led business model with similar verticals (leadership, meaning, peak performance).
- Adam Grant: Wharton organizational psychology professor, bestselling author, and TED speaker who delivers keynotes and writes on workplace motivation and leadership; similar positioning combining academia, bestselling books, and corporate speaking engagements.
- Patrick Lencioni: Bestselling author and speaker on organizational health and team leadership; directly comparable business of keynote speaking, books, and team leadership workshops sold to mid-market and enterprise clients.
- Simon Sinek: Leadership author and keynote speaker focused on purpose-driven leadership and team engagement; directly comparable business model of keynote fees + bestselling books + online courses targeting the same enterprise leadership development market.
- Marshall Goldsmith: Executive coach and leadership author known for behavior-change frameworks; comparable as a thought leader monetizing proprietary leadership methodologies through keynotes, books, and coaching programs aimed at senior executives.
- Liz Wiseman: Leadership researcher and bestselling author (Multipliers) who delivers keynotes and leadership training to enterprise audiences; similar content niche (leadership effectiveness, multiplying performance) and monetization through books, keynotes, and training.
Emerging players
- Travis Bradberry: Author of Emotional Intelligence 2.0 and co-founder of TalentSmart, a leadership assessment and training business; comparable monetization of proprietary assessment IP plus books and corporate training in adjacent emotional intelligence / mental strength space.
Regional players
- Ryan Estis: Former Fortune 500 sales leader turned keynote speaker and trainer on sales performance, leadership, and change management; comparable solo-practitioner speaking business serving enterprise clients with similar content overlaps.
Broad incumbents
- Brené Brown: Researcher, author, and keynote speaker on leadership, courage, and vulnerability; comparable as a high-fee inspirational speaker who monetizes research-backed frameworks through books, Netflix specials, and corporate keynotes serving the same Fortune 500 leadership development buyer.
- John Maxwell: Leadership author, speaker, and founder of a leadership development organization; comparable content vertical (leadership, motivation, meaning at work) with significantly larger scaled enterprise of books, training, and speaking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Make It Matter social profiles
Digital presenceMake It Matter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make It Matter leadership team
Management profileNumber of profiles
Profiles1 record
Make It Matter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make It Matter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make It Matter
What does Make It Matter do?
Make It Matter is the Scott Mautz-authored book and broader leadership development business through which Scott delivers paid keynote speaking, customized corporate workshops and training programs, and a portfolio of published books. Offerings focus on building mental strength, creating meaning at work, change leadership, middle manager effectiveness, and peak performance for enterprise clients.
Is Make It Matter a public or private company?
Make It Matter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make It Matter founded?
Make It Matter was founded in 2015. It employs 1 to 10 people.
Where is Make It Matter based?
Make It Matter is headquartered in San Diego, United States, in the North America region.
How does Make It Matter make money?
Four revenue lines are on record. Keynote Speaking Engagements are the primary driver. The others are corporate Training and Workshops, book Sales and linkedIn Learning Courses.
Who are Make It Matter's main competitors?
Direct peers on record are Michael Hyatt, Adam Grant, Patrick Lencioni, Simon Sinek, Marshall Goldsmith and Liz Wiseman. Travis Bradberry is listed as an emerging player. Ryan Estis is listed as a regional player. Broad incumbents are Brené Brown and John Maxwell.
Does Make It Matter have an API?
No public API is recorded for Make It Matter.
What industry is Make It Matter in?
Make It Matter's product category is Leadership Development Services. Its primary akta.pro industry code is BPAFADAG, Thought Leadership & Executive Visibility, with a secondary code of EDABAAAE, Organizational Culture & Values-Based Leadership. Its NAICS code is 54161 and its SIC code is 8742.