40 North Media

What 40 North Media does

Forty North Media, Inc. is a boutique out-of-home (OOH) advertising and media agency founded in 2018 and headquartered in New York, with additional offices in Oakville, Chicago, Toronto, and Miami. The company plans and executes OOH campaigns across 60+ North American markets and 80+ international markets, with a service portfolio that includes billboard and digital OOH placements, Times Square activations, full-city takeovers, landmark projection spectaculars (Grand Central, Burj Khalifa, CN Tower, historic facades), experiential and festival activations (including Coachella), sports marketing partnerships, and a programmatic, data-driven OOH offering launched in April 2026. Its central product is the proprietary BrandScaping methodology, an eight-year-refined framework for matching brands to premium real estate and maximizing cross-market impressions with quick-turn production.

The agency's go-to-market is direct enterprise sales: brands reach out via the company website, select from project types (Projections, City Takeovers, OOH Placements, Programmatic DOOH, Experiential, Sports Marketing), and receive customized proposals; deal sizes are not publicly priced but are bucketed in budget tiers ranging from under $50K to $1M+, with multi-year, multi-screen takeover contracts at the high end (e.g., Twitch's year-long four-screen Times Square campaign, Mary Kay's six-month four-screen takeover). The model is project-based and media-services-oriented rather than software-led; revenue accrues from agency fees, media placements, and activation execution across both one-off campaigns and longer commitments.

Forty North Media's named client base spans e-commerce/streaming (Amazon, Twitch, Beyond Inc.), entertainment (Disney, Kris Jenner, Drake), beauty and cosmetics (Mary Kay, SeneGence/LipSense, Lemme), food (King's Hawaiian), tourism (Visit Malta), hospitality (Baha Mar), and technology (Brother USA), with case studies citing material outcomes such as Twitch's 31.13% user growth and 41.53% revenue surge, SeneGence's revenue scaling from $400M to over $1B in two years, and Brother USA's 12.52% sales and 148% income growth. Projection execution is delivered through an exclusive operational partnership with Bat Signal Media, which supplies rigs, optics, building approvals, and on-the-ground crews. The company is privately held, founder-led (CEO Paula Adams), and discloses no institutional investors, funding rounds, or M&A activity in the source materials.

Name

40 North Media

Legal name

Forty North Media, Inc.

Website

https://fortynorthmedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Forty North Media is a boutique out-of-home advertising agency founded in 2018 that plans and executes OOH campaigns, Times Square activations, landmark projections, and city takeovers for major consumer brands across 60+ North American and 80+ international markets.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Out-of-home advertising
• Billboard advertising
• Projection mapping
• Media planning
• Brand activation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. OOH Advertising Services: Revenue generated from out-of-home advertising services including billboard advertising, digital out-of-home media, projection campaigns, Times Square activations, and city takeovers. Operating across 60+ North American markets and 80+ international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Forty North Media is a boutique out-of-home (OOH) advertising agency that plans, buys, and executes high-visibility physical media campaigns for enterprise brands. Core offerings include billboard advertising, digital out-of-home media, landmark projection spectaculars, Times Square multi-screen takeovers, full-city domination campaigns, experiential and festival activations, programmatic OOH, media planning and buying, and sports marketing partnerships. Services are delivered across 60+ North American and 80+ international markets using the company's proprietary BrandScaping methodology.

Product overview

40 North Media operates as a boutique out-of-home (OOH) advertising and media agency offering a comprehensive suite of services centered around their BrandScaping methodology. Their portfolio includes projection and landmark spectaculars (transforming iconic buildings like the Empire State Building and Brooklyn Bridge into brand canvases), full-city domination campaigns, experiential and festival activations (including Coachella), programmatic and data-driven OOH advertising, sports marketing partnerships, and Times Square activations. The company works across 60+ North American markets and 80+ international markets, with offices in New York and Ontario, Canada. The agency partners with Bat Signal Media for projection technology and execution.

Differentiator

Problem solved

Functional benefit

Products and services

• BrandScaping

Quantifiable outcome

• Twitch: 31.13% user growth and 41.53% revenue surge over 12-month campaign
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bat Signal MediacoreStrategic or Co-development PartnerOfficial projection partner for all Forty North Media landmark projection activations. Bat Signal Media handles the technical aspects of projection including rigs, optics, building approvals, and on-the-ground execution. Forty North Media brings brand planning, strategy, creative direction, and multi-city campaign architecture. The partnership operates across New York, Chicago, Toronto, and Miami markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talon Outdoor: Talon Outdoor is a UK-headquartered independent out-of-home media agency that plans and buys OOH campaigns for brands globally. It is the closest boutique OOH specialist comparable to Forty North Media in scope, client type, and premium-location focus.
• Branded Cities: Branded Cities is a North American OOH media company specializing in premium digital billboards and landmark spectaculars in iconic markets including Times Square. It directly overlaps with Forty North Media's large-format and spectacular OOH business.

Broad incumbents

• Rapport Worldwide: Rapport is IPG Mediabrands' specialist out-of-home media agency. It offers comparable OOH planning and buying services and competes for similar client budgets, but as part of a global agency network with deeper holding-company resources.
• Outfront Media: Outfront Media is one of the largest out-of-home advertising companies in North America, with owned inventory across billboards, transit, and place-based formats. It is comparable as an OOH media provider but at vastly larger scale and with owned assets.
• Posterscope: Posterscope is Dentsu International's specialist out-of-home media agency, operating globally. It is comparable as an OOH planning and buying agency with similar service offerings, but operates within a global holding company rather than as a boutique.
• Clear Channel Outdoor: Clear Channel Outdoor is a global out-of-home advertising company with owned inventory across billboards, airports, and transit. It is comparable as a major OOH media competitor with extensive scale and inventory.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company, with extensive street furniture, transit, and billboard inventories globally. It is comparable as a global OOH incumbent that Forty North Media competes against for premium-location access.
• Lamar Advertising: Lamar Advertising is a leading US out-of-home advertising company with a large owned portfolio of billboards and digital displays. It is comparable as an OOH media operator but operates at significantly larger scale than Forty North Media.
• Kinetic Worldwide: Kinetic Worldwide is WPP/GroupM's specialist out-of-home media agency. It competes with Forty North Media for OOH buying mandates but has the scale, global footprint, and holding-company backing of GroupM.
• Dentsu: Dentsu is one of the major global advertising holding companies, providing full-service advertising services including OOH via its Posterscope specialist. It is comparable as a broad incumbent offering OOH services among a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forty-north-media-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 40 North Media