Wildlife Rescue & Rehabilitation

What Wildlife Rescue & Rehabilitation does

Wildlife Rescue & Rehabilitation (WRR) is a 501(c)(3) nonprofit organization founded in 1977 by Lynn Cuny, headquartered on a 212-acre sanctuary in Kendalia, Texas Hill Country, approximately 50 miles from both San Antonio and Austin. Its mission is to rescue, rehabilitate, and release native wildlife and to provide sanctuary, individualized care, and advocacy for animals in need. The organization runs three core programs: a Rescue, Rehabilitation and Release program that accepts roughly 10,000 wild animals per year (opossums, raccoons, bobcats, coyotes, skunks, squirrels, 100+ bird species, and reptiles); a permanent Wildlife Sanctuary housing more than 600 non-releasable animals plus over 300 farmed animals; and an Advocacy program focused on wildlife protection policy and public education. Infrastructure includes a 5,000-square-foot Wildlife Rehabilitation Hospital, a 3,000-square-foot Veterinary Clinic, a 3,000-square-foot Nutrition Center, and species-specific enclosures (a 3-acre fox enclosure, 6.5-acre primate compound, 4.5-acre mountain lion bluff, and 50-foot flight enclosures with stainless-steel mesh and heated buildings).

The organization's service delivery is built around a 24/7 rescue hotline (830-336-2725) supported by a zip-code-matched volunteer transport network, on-site veterinary care led by Jessica Khodadad, DVM, and pre-screened release-site properties (minimum 100 acres, year-round water, no hunting). As of October 21, 2025, WRR consolidated its prior satellite operation — the Roger & Phyllis Sherman Animal Care Complex in San Antonio — back into the Kendalia sanctuary to address staffing and animal transport challenges.

WRR receives no government funding and is entirely donor-supported. Revenue streams include one-time gifts, a monthly Wildlife Sustainer program (over $175,000 contributed in 2023), a tiered Community Partnership Campaign ($1,000 Wildlife Ally to $25,000+ Sanctuary Guardian), a Founder's Circle requiring $3,000+ annual commitments, memorial/tribute gifts, planned giving/bequests, an endowment fund, and in-kind donations of supplies, vehicles, and real estate. The organization holds the Candid Platinum Seal of Transparency, a Charity Navigator four-star rating, BBB Accredited Charity status, and Global Federation of Animal Sanctuaries (GFAS) accreditation, and supports about 25 full-time staff supplemented by an apprenticeship pipeline.

Name

Wildlife Rescue & Rehabilitation

Legal name

Wildlife Rescue & Rehabilitation, Inc.

Website

https://wildlife-rescue.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildlife Rescue & Rehabilitation is a 501(c)(3) nonprofit that rescues, rehabilitates, and releases native wildlife and provides permanent sanctuary on a 212-acre Texas Hill Country facility. Founded in 1977, it serves roughly 10,000 wild animals annually and over 600 permanent residents, funded entirely through individual donations, monthly sustainers, corporate partnerships, and planned giving.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation & Sanctuary Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Veterinary Services (54194)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Wildlife rehabilitation services
• Animal sanctuary care
• Wildlife rescue hotline
• Veterinary wildlife care
• Conservation education programs

Headquarters

HQ city

Kendalia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations & Charitable Contributions: Wildlife Rescue is a 501(c)(3) non-profit that does not receive government funding. The organization is entirely funded through donations from individuals, foundations, and community partners. Donation methods include one-time gifts, monthly sustainer programs, memorial donations, bequests/estate planning, vehicle donations, stock/art/land donations, and in-kind item donations.
2. Monthly Sustainer Program: WRR Sustainers contribute monthly via automatic credit card charges. Last year this translated to over $175,000 in aid. Sustainers can change or cancel their commitment anytime and receive ongoing engagement communications.
3. Community Partnership Campaign: Corporate and organizational partnerships at giving levels from $1,000 (Wildlife Ally) to $25,000+ (Sanctuary Guardian), with benefits including named sponsorships, dedicated space naming, logo placement, newsletter features, and VIP event invitations.
4. In-Kind Donations: Accepts non-monetary donations including supplies (towels, blankets, cleaning supplies, pet food), produce for animal diets, meat for carnivores, real fur coats for orphaned baby wildlife, and vehicles. These reduce direct procurement costs.
5. Memorial & Tribute Donations: Donors can make gifts in honor or memory of a person or animal, providing a dual-purpose way to recognize loved ones while supporting WRR's mission.
6. Endowment Fund: Established around 2010, the endowment fund accepts substantial gifts designated to sustain WRR's work in perpetuity. The principal remains untouched while proceeds support ongoing operations.
7. Founder's Circle: High-level donor program requiring a minimum of $3,000 in annual contributions and/or inclusion of WRR in estate planning. Members are invited to an annual meeting at the sanctuary.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wildlife Rescue & Rehabilitation is a nonprofit organization that rescues, rehabilitates, and releases native wildlife and provides permanent sanctuary for non-releasable animals and farmed animals. It operates a 212-acre sanctuary in Kendalia, Texas with a 5,000-sq-ft wildlife hospital, a 3,000-sq-ft veterinary clinic, species-specific enclosures, and a rescue hotline that receives approximately 10,000 wild animals annually. All services are provided free of charge and funded entirely through donations.

Product overview

Wildlife Rescue & Rehabilitation operates as a non-profit wildlife rescue sanctuary offering a portfolio of interconnected programs centered on animal rescue, rehabilitation, sanctuary care, and advocacy. The core service offerings include the Rescue, Rehabilitation, and Release Program (handling ~10,000 animals annually), the Wildlife Sanctuary (providing permanent care for ~600 non-releasable animals), and the Advocacy Program (policy and education work). Supporting these core programs are volunteer opportunities, an apprenticeship program for veterinary training, and various donation programs including monthly sustainers, planned giving, endowment funds, and corporate/community partnerships. The organization also runs specialized initiatives such as the 2025 Ohio fur farm rescue and educational programs featuring resident animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Rescue, Rehabilitation, and Release Program

Quantifiable outcome

• Over 200,000 wild animals cared for since 1977
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• The Wildcat Sanctuary: Sandstone, Minnesota nonprofit sanctuary providing permanent refuge for big cats and other wildcats. Comparable to WRR's sanctuary program for non-releasable wildlife (including mountain lions and primates) and farmed animals, though focused on wildcats.

Direct peers

• WildCare: San Rafael, California nonprofit wildlife hospital providing medical care and rehabilitation to native wildlife. Direct peer in wildlife hospital and rehabilitation model, education programming, and donor-supported operations.
• Center for Wildlife: Cape Neddick, Maine nonprofit wildlife hospital and rehabilitation center treating injured and orphaned native wildlife. Direct peer in wildlife rehabilitation, public education, and donor-supported rural operations.
• Peace River Wildlife Center: Punta Gorda, Florida nonprofit wildlife rehabilitation and education center. Direct peer in rescue/rehabilitation/sanctuary triad for native wildlife, with similar donor and volunteer dependencies as WRR.
• Project Wildlife: San Diego-based wildlife rehabilitation and education organization serving injured and orphaned native wildlife across Southern California. Direct peer in mission, rehabilitation hospital operations, and volunteer-dependent model.
• Lindsay Wildlife Experience: Walnut Creek, California wildlife rehabilitation hospital and education center combining wildlife medical care with public education. Direct peer in operating a wildlife hospital alongside advocacy/community outreach programs like WRR.
• Austin Wildlife Rescue: Central Texas wildlife rescue and rehabilitation nonprofit serving the Austin metro area. Direct peer in mission (native wildlife rescue/rehab/release), volunteer-driven operations, and donor-funded model — overlapping service territory with WRR.
• Texas Wildlife Rehabilitation Coalition: Houston-based wildlife rehabilitation coalition serving native wildlife across the Texas Gulf Coast. Direct peer in nonprofit wildlife-rehab mission, intake/release programs, community volunteer model, and donor-funded operations.

Broad incumbents

• Best Friends Animal Society: National animal welfare nonprofit operating the country's largest companion-animal sanctuary and a broader no-kill mission. Broader incumbent in animal welfare and sanctuary operations with overlapping advocacy and donor-development infrastructure.
• Humane Society of the United States: National animal welfare organization with wildlife protection advocacy and a partner rescue network that coordinated the 2025 Ohio fur farm rescue in which WRR participated. Broader incumbent overlapping wildlife rescue coordination, advocacy, and policy work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/wildliferescue
• Facebookfacebook.com/wrrtx
• Instagraminstagram.com/wrrtx
• Xx.com/wrrtx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Rescue & Rehabilitation