Fun and Fly
Fun and Fly is a Toulouse-based French travel agency that sells all-inclusive package holidays for kitesurf, wingfoil, windsurf, surf, and SUP across 20+ destinations and 50+ spots, serving 5,000+ individual riders annually through direct-to-consumer online and phone bookings.
- Company typePrivate
- Founded1990
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fun and Fly does
Fun and Fly, the commercial brand of AQUAPHYLE SAS, is a Toulouse-based French travel agency founded in 1990 that specializes in package holidays for wind-powered water sports — specifically kitesurf, wingfoil, windsurf, surf, and stand-up paddleboarding. The company sells all-inclusive travel packages that bundle flights, accommodations, transfers, partner-club bookings, equipment rentals, and insurance for individual riders across more than 20 destinations and 50+ tested spots on five continents. Fun & Fly claims to serve over 5,000 riders per year with 35+ years of continuous operation and positions itself as the leading French specialist in the kite/wingfoil/windsurf travel segment.
The company's core technology is a direct-to-consumer online booking platform (fun-and-fly.com) featuring a multi-step quote builder that allows customers to filter by sport, destination, dates, skill level, accommodation category, and formula. Distribution is exclusively through owned channels: the website, phone and email consultation with expert travel advisors, and a separate gift-card storefront (fun-and-fly.bonkdo.com). A differentiator is the proprietary "Garantie Vent" wind-guarantee insurance that refunds customers when wind conditions are insufficient during the trip. The company is IATA-certified for direct airline booking, holds the mandatory French Atout France travel-agency license (IM031110004) with APST financial guarantee, and carries Hiscox professional liability insurance and CNIL data-protection registration.
Fun and Fly generates revenue through four streams: transaction fees on package holidays (the core stream), professional-services fees for organized coaching camps and pro-rider training programs, affiliate-referral commissions on partner-club equipment rentals, and gift-card sales. The customer base is heavily weighted to individual riders (kitesurfers and wingfoilers primarily, with windsurfers, surfers, families, and youth riders as secondary segments). The business is founder-owned and bootstrapped — no external investment, parent company, or acquisitions are evidenced — and is led by Lætitia Garrigues as Directrice Générale.
Fun and Fly firmographics
Firmographics- Name
- Fun and Fly
- Legal name
- AQUAPHYLE SAS
- Website
- https://fun-and-fly.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fun and Fly is a Toulouse-based French travel agency that sells all-inclusive package holidays for kitesurf, wingfoil, windsurf, surf, and SUP across 20+ destinations and 50+ spots, serving 5,000+ individual riders annually through direct-to-consumer online and phone bookings.
- Ownership category
- akta.pro rank
Fun and Fly industry classification
Industry- Product category
- Adventure Travel Services
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Surf, Kitesurf & Wind Sports Adventures (THAJABAK)
Keywords
Where Fun and Fly is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Fun and Fly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Package Holidays (Séjours Clés en Main): The primary revenue stream is selling all-inclusive travel packages that bundle multiple components: flights, accommodations, club bookings, equipment rental, transfers, and insurance. Packages are customizable per customer and sold at per-person pricing. This is the core business model generating the majority of revenue.
- Coaching and Training Camps: Revenue generated from organized coaching camps and training programs run by professional riders (pro riders), including video debrief sessions. These are premium priced multi-day programs.
- Equipment Rental Referrals: Revenue from referring customers to partner clubs for equipment rental services at destination spots.
- Gift Cards (Bons Cadeaux): Fun & Fly sells gift cards valid across 50+ spots and 5 sports, providing a separate revenue stream for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level packages with Standard accommodations and self-catering or breakfast options |
| Unit Pricing | Pay-as-you-go | Mid-range Superior accommodation packages with half-board or full-board options |
| Unit Pricing | Multi-year contract | All-inclusive premium packages with flights, transfers, coaching, and wind guarantee |
| Unit Pricing | Multi-year contract | Pro coaching camps with video analysis and pro rider mentorship |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fun and Fly product offering
Product offeringCore offering
Fun and Fly is a French travel agency specializing in packaged water sports vacations (kitesurf, wingfoil, windsurf, surf, and stand-up paddle) to more than 20 destinations across 50 spots and 5 continents. Each trip bundles accommodation, on-site local guide support, equipment access, and optional coaching/cruises, targeting individual sports enthusiasts seeking turnkey, customized holidays.
Product overview
Fun & Fly is a French travel agency specializing in wind-powered water sports (kitesurf, wingfoil, windsurf, surf, and SUP) with 35+ years of experience. The core offering consists of package travel services (Séjours) that include flights, accommodations, transfers, club bookings, and equipment. Add-on services include coaching programs, kite camps, kite cruise itineraries, and the exclusive 'Garantie Vent' wind guarantee insurance. The company also offers personalized quote tools and gift cards. The product portfolio covers 20+ destinations and 50+ tested spots worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitesurf Vacations
- Wingfoil Vacations Packaged wingfoil trips at multiple global spots with accommodation, local guides, and equipment/stage access; designed for individual wingfoil riders seeking supported holidays.
- Windsurf Vacations Packaged windsurfing holidays at global destinations including accommodation and on-site guides, marketed to individual windsurfers.
- Surf Vacations Packaged surf holidays at multiple international surf spots, with accommodation and on-site local guide support for individual surfers.
- Stand-Up Paddle (SUP) Vacations Packaged stand-up paddle trips at destinations with calm or coastal waters, including accommodation and local guides for individual paddlers.
- Kitesurf Coaching Courses Coaching-focused kitesurf trips with progression levels (from beginner to advanced tricks), offered at various destinations for individual riders seeking structured learning.
- Kite Camps (including Girls Camps) Multi-day group kitesurf camps, with a dedicated girls-only camp format, targeting individual riders seeking group-based trip experiences.
- Kite Cruises Boat-based kitesurf cruises combining sailing and kitesurfing at multiple coastal spots, offered to individual riders seeking trip-and-cruise itineraries.
- Gift Cards (Bons Cadeaux) Prepaid gift cards redeemable against any Fun and Fly water sports trip, sold as gift offerings to consumers.
- Wind Guarantee (Garantie Vent) Added-protection insurance product covering travelers when wind conditions are insufficient at the chosen destination during their booked kitesurf/windsurf/wingfoil trip.
Quantifiable outcome
- 5,000+ riders served per year
- +2 more outcomes
Companies that use Fun and Fly
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Fun and Fly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fun and Fly partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- KBC Kiteboarding ClubcoreFun & Fly partners with KBC Kiteboarding Club (Duotone Pro Center) for kite camps and coaching events at multiple locations including Dakhla (Duotone Pro Center Dakhla at Dakhla Attitude and PK25), El Gouna (Egypt), Parajuru (Brazil), and Sicily (Italy). KBC provides professional instruction and equipment, while Fun & Fly organizes and markets the travel packages.
- ION ClubcoreION Club is a major international water sports school network with locations across Fun & Fly destinations including Costa Calma (Fuerteventura), Dakhla White Dune Canyon, Karpathos, Le Morne (Mauritius), Oasis 212, Safaga (Egypt), Santa Maria (Cape Verde), Tarifa, and Rosas (Spain). ION Club provides instruction and equipment rental services.
- Surf Club KeroscoreSurf Club Keros on Limnos, Greece offers kite and wing lessons including specialized Girls Camps exclusively featured and marketed by Fun & Fly.
- Ocean Vagabond Watersport CenterscoreOcean Vagabond operates water sports centers in Essaouira and Lassarga (Morocco), offering kite, wing, and windsurf instruction. Fun & Fly exclusively markets packages to these locations.
- Tropical Ride (formerly Wind Adventures)coreTropical Ride operates the premier kite and wing school at Saint Martin Orient Bay, with expert French management and multilingual instruction. Fun & Fly serves as the primary travel marketing partner.
- WindtowncoreWindtown is an integrated kite school and hotel chain with locations in Langebaan (South Africa) and Cumbuco (Brazil). Fun & Fly markets packages combining accommodation and lessons at these properties.
- APST (Association Professionnelle de Solidarité du Tourisme)coreAPST provides the mandatory financial guarantee required for French travel agencies. Fun & Fly is covered by APST, ensuring customer deposits are protected in case of insolvency. This is a regulatory requirement for their travel agency license.
- IATAcoreFun & Fly holds IATA certification, enabling direct flight booking with airlines, real-time issue management, and optimized routing for customer trips. This certification is a core differentiator.
- HISCOXcoreHISCOX provides Fun & Fly's Professional Liability Insurance (RC Professionnelle) under policy number HA RCP0228797, a mandatory requirement for licensed travel agencies.
- XPlorassur / MUTUAIDEcoreXPlorassur with MUTUAIDE provides assistance and repatriation insurance for all Fun & Fly travel packages, covering customers during their trips.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fun and Fly competitors and assessment
Company assessmentDirect peers
- ION Club: ION Club operates the largest multinational kitesurf and wingfoil school network at destinations overlapping directly with Fun and Fly (Costa Calma, Dakhla, Le Morne, Karpathos, Tarifa) and runs its own direct booking site, making it both a partner and direct competitor.
- KiteWorldwide: KiteWorldwide is a German-based specialist running kitesurf, wingfoil and snowkite package holidays across Europe, North Africa, and the Caribbean with the same flight-plus-accommodation-plus-club inclusive model as Fun and Fly.
- Surfholidays: Surfholidays is a Portugal-anchored surfing and water-sport holiday aggregator serving Europe, Morocco, and Cape Verde with a comparable concierge booking flow and curated-school approach targeting the same enthusiast customer.
- Club Mistral: Club Mistral is a direct German competitor running a multi-destination kitesurf and wingfoil holiday portfolio across Fuerteventura, Egypt, Cape Verde, and Brazil with comparable tiered pricing and the same partner-school model.
- Pura Vida Surf Camps: Pura Vida Surf is a Spanish surf-camp operator offering multi-day packages combining accommodation and lessons at European and Moroccan surf spots, structurally analogous to Fun and Fly's surf and wingfoil camp products.
- Liquid Travel: Liquid Travel is a UK-based kitesurf, wingfoil, and windsurf holiday specialist selling multi-component packages — flight, accommodation, lessons — at destinations that overlap with Fun and Fly's network.
- KBC Kiteboarding Club: KBC is the Duotone-affiliated network of kite schools at Dakhla, El Gouna, Parajuru and Sicily that sells structured kite camps and runs its own travel-package partnerships — the closest direct overlap with Fun and Fly's event-driven coaching product.
Broad incumbents
- Voyageurs du Monde: Voyageurs du Monde is a long-established French adventure and outdoor-sports tour operator offering niche small-group trips including kite and surf destinations, with broader portfolio but overlapping customer profile and quality positioning.
- Terres d'Aventure: Terres d'Aventure is the largest specialist adventure-travel brand in France, covering hiking, trekking, and outdoor itineraries including water-sport extensions — a competitor for the broader adventure-travel wallet share rather than direct head-to-head bookings.
Emerging players
- Kitesurfholidays.com: Kitesurfholidays.com is a smaller online kitesurf-holiday aggregator spanning Europe and North Africa with similar curated-school supply and target customer, but with thinner geographic coverage and weaker brand recognition than Fun and Fly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fun and Fly social profiles
Digital presenceFun and Fly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fun and Fly leadership team
Management profileNumber of profiles
Profiles1 record
Fun and Fly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fun and Fly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fun and Fly
What does Fun and Fly do?
Fun and Fly is a French travel agency specializing in packaged water sports vacations (kitesurf, wingfoil, windsurf, surf, and stand-up paddle) to more than 20 destinations across 50 spots and 5 continents. Each trip bundles accommodation, on-site local guide support, equipment access, and optional coaching/cruises, targeting individual sports enthusiasts seeking turnkey, customized holidays.
Is Fun and Fly a public or private company?
Fun and Fly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fun and Fly founded?
Fun and Fly was founded in 1990. It employs 11 to 50 people.
Where is Fun and Fly based?
Fun and Fly is headquartered in Toulouse, France, in the Europe region.
How does Fun and Fly make money?
Four revenue lines are on record. Package Holidays (Séjours Clés en Main) is the primary driver. The others are coaching and Training Camps, equipment Rental Referrals and gift Cards (Bons Cadeaux).
Who are Fun and Fly's main competitors?
Direct peers on record are ION Club, KiteWorldwide, Surfholidays, Club Mistral, Pura Vida Surf Camps, Liquid Travel and KBC Kiteboarding Club. Broad incumbents are Voyageurs du Monde and Terres d'Aventure. Kitesurfholidays.com is listed as an emerging player.
Does Fun and Fly have an API?
No public API is recorded for Fun and Fly.
What industry is Fun and Fly in?
Fun and Fly's product category is Adventure Travel Services. Its primary akta.pro industry code is THAJABAK, Surf, Kitesurf & Wind Sports Adventures. Its NAICS code is 7139 and its SIC code is 7900.