M6+

What M6+ does

M6+ is the streaming platform of French media conglomerate Groupe M6, launched in 2024 as the rebrand of the legacy 6play service and headquartered in Neuilly-sur-Seine, France. The platform aggregates live TV and on-demand content from Groupe M6's free-to-air channels — M6, W9, 6ter, Gulli, Paris Première, and Téva — alongside thematic spin-offs and exclusive sports coverage including 54 FIFA World Cup 2026 matches and UEFA Champions League rights, distributed through a dedicated 4K SDR channel via major French telecom operators.

The product surface operates as a freemium service: a free, advertising-supported tier offering more than 30,000 hours of French entertainment, reality, series, films, and live sport across web, iOS/Android, connected TV, and TV decoders, paired with M6+MAX, a premium subscription at €5.99 per month or €59.99 per year that removes advertising, unlocks one-week-early premieres, offline downloads, and access to bundled Hayu reality content. Distribution is multi-channel, including direct consumer access via m6.fr and mobile/CTV apps, telecom operator bundles through SFR and Orange, and a January 2026 carriage deal that places M6+ content inside Amazon Prime Video's France interface.

The business model rests on three revenue streams — advertising on the free tier, recurring M6+MAX subscriptions, and broadcasting/sports rights monetisation — with Groupe M6 retaining operational control and shipping/logistics conglomerate CMA CGM holding a significant minority stake. The platform is positioned for French general consumers as its primary segment, with a secondary expatriate audience accessed via VPN partnerships, and the group is actively lobbying to shorten French DTV licence lock-up periods to enable potential cross-border M&A by 2028.

Name

M6+

Legal name

M6 Distribution Digital

Website

https://m6.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

M6+ is the streaming platform of French broadcaster Groupe M6, offering free ad-supported and premium subscription access to French entertainment, reality, films, and major sports including FIFA World Cup and Champions League rights, distributed via its own apps, telecom operator bundles, and Amazon Prime Video.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Video streaming platform
• Live TV streaming
• On-demand video
• Ad-supported streaming
• Premium subscription video

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Revenue: Primary revenue stream from video advertising on the free M6+ platform. Linear TV advertising combined with streaming ad inventory across all devices.
2. Subscription (M6+MAX): Premium subscription option at €5.99/month or €59.99/year providing ad-free experience, exclusive premieres, and content downloads. No commitment required.
3. Broadcasting Rights: Revenue from sports broadcasting rights including FIFA World Cup (54 free matches in France), UEFA Champions League, and other premium sports content that drives platform viewership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

M6+ is a French streaming platform operated by Groupe M6 that delivers live TV, replay, and on-demand access to entertainment, reality, series, cinema, and sports content across web, mobile, tablet, and connected TV. The platform runs a freemium model with an ad-supported free tier and a premium ad-free subscription called M6+MAX that adds offline downloads, early access to episodes, and Hayu reality content. It holds free-to-air broadcasting rights for major sports events including 54 FIFA World Cup 2026 matches and UEFA Champions League content.

Product overview

M6+ is a French streaming platform operated by Groupe M6, offering both a free tier (with advertising) and a premium tier (M6+MAX). The platform aggregates live and on-demand content from multiple Groupe M6 channels including M6, W9, 6ter, Gulli, Paris Première, and Téva, plus thematic channels (romance films, reality shows, crime documentaries, automotive). The premium M6+MAX subscription provides ad-free viewing, episode early access, offline downloads, and access to Hayu reality content. M6 also offers a dedicated 4K SDR channel for major sports events.

Differentiator

Problem solved

Functional benefit

Brands

• M6+MAX: Premium subscription option offering ad-free streaming, early access to episodes, and content download capabilities for mobile and tablet devices.

Products and services

• M6+ Streaming Platform French streaming platform offering live TV channels and 30,000+ hours of replay and on-demand content from Groupe M6, accessible on web, mobile, tablet, and connected TV. Free with advertising.
• M6+MAX Premium Subscription Premium subscription tier at €5.99/month or €59.99/year providing ad-free streaming experience, exclusive premieres one week ahead, offline downloads on mobile/tablet, and access to Hayu reality content. No commitment required.
• M6 Channel

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon Prime VideocoreChannel Partner/ Reseller/ Distributor · 14 January 2026Carriage deal providing M6+ broadcast content to Amazon Prime Video members in France as part of Prime Video's 'entertainment destination strategy'. The partnership offers free access to M6+ content while expanding distribution reach across fragmented devices without individual viewer negotiations.
• SFRcoreChannel Partner/ Reseller/ DistributorTelecom operator partnership offering M6+MAX subscription through SFR TV decoders. Subscribers can access ad-free streaming via their ISP subscription with operator-specific terms and billing.
• OrangecoreChannel Partner/ Reseller/ DistributorTelecom operator partnership offering M6+MAX subscription through Orange TV decoders. Subscribers can access ad-free streaming via their ISP subscription with operator-specific terms and billing.
• Banijay (DMLS TV)minorStrategic or Co-development PartnerFormat licensing partnership where Banijay-owned producer DMLS TV supplies quiz show format 'How Old Is Your Brain?' to M6. M6 ordered the primetime quiz show featuring 200 contestants competing for €50,000 prize with Olivier Minne as host.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Molotov: French OTT aggregator providing access to free and paid French linear channels via a unified interface. Comparable as a French live-TV-over-internet proposition, though it is a neutral aggregator rather than a content owner like M6+.

Regional players

• RTL Play: RTL Group's streaming service active in Belgium/Luxembourg/Germany with free and paid tiers. Useful Western European broadcast-streaming peer for cross-market AVOD benchmarking.
• ITVX: Free ad-supported streaming platform of UK broadcaster ITV, mirroring M6+'s freemium model, channel-aggregation, and live + replay functionality. Useful cross-market comparable for AVOD economics in a major European market.
• Mediaset Infinity: Streaming platform of Italy's Mediaset, offering free and paid tiers aggregating Mediaset channels and originals. Closest Italian analogue to M6+ in terms of broadcast-group digital strategy and freemium conversion.

Direct peers

• TF1+: Streaming platform of TF1 Group, the other major French free-to-air broadcaster. Direct competitor with the same freemium model, same sports-led acquisition strategy (including UEFA rights in France), and a comparable channel-aggregation proposition.
• Amazon Prime Video: Global SVOD incumbent and now a distribution partner for M6+ in France. Competes for the same French subscription dollars while simultaneously hosting M6+ content, creating a partner-competitor dynamic analogous to other markets.
• Disney+: Global SVOD incumbent with a meaningful French subscriber base anchored by family, franchise, and sports content. Competes for family viewing occasions, an area where M6+'s Gulli channel also plays.
• Netflix: Global SVOD incumbent and the dominant paid streaming service in France. Direct competitor for paid subscriber wallet share against M6+MAX, with materially larger originals investment and a French-language originals slate.
• france.tv: Public broadcaster France Télévisions' streaming platform, offering free live and replay across its channels. Closest public-sector comparable in the French AVOD market, competing for the same catch-up and live-TV viewing occasions.

Broad incumbents

• Canal+: France's leading premium pay-TV operator and OTT platform with the myCanal app. Overlaps with M6+ on premium French content, sports rights (Ligue 1, Champions League), and original productions, but sits one tier above M6+ on price and exclusivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/M6plusofficiel
• Facebookfacebook.com/m6plus
• Instagraminstagram.com/m6plus
• TikToktiktok.com/@m6plus
• LinkedInlinkedin.com/company/m6officiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M6+