Bisol1542 Prosecco Superiore

What Bisol1542 Prosecco Superiore does

Bisol1542 Prosecco Superiore is a private Italian wine producer headquartered in Santo Stefano di Valdobbiadene, Treviso, Italy, operating as Bisol Desiderio E Figli SRL Socio Unico. Founded in 1542 and now in its 21st generation of family winemaking, the company produces premium Prosecco Superiore DOCG sparkling wines from Valdobbiadene's UNESCO-listed steep hillsides. Its portfolio comprises two brands: flagship Bisol1542 (six single-vineyard cru expressions — Cartizze, Crede, Relio, Molera, Rive di Campea, and I Gondolieri) and the contemporary sub-brand Jeio (Jeio Brut DOCG and Jeio Extra Dry DOCG). Production rests on 20 vineyard holdings including an 8-hectare parcel in Campea and 7 acres atop the prestigious Cartizze subzone, all cultivated via manual heroic viticulture requiring up to 1,000 labor-hours per hectare, with separate single-cru vinification performed in the dedicated Cantina dei Cru.

The company's technology and production approach is craft- and terroir-driven rather than software-driven: domain-specialized manual hillside cultivation, single-cru vinification in the Cantina dei Cru, and ageing in a 19th-century carved rock cellar maintained at 10–15°C. Since 2014, Bisol1542 has operated as part of Gruppo Lunelli (the family-owned group behind Cantine Ferrari, Surgiva, Segnana, and Tenute Lunelli), which has financed a decade of vineyard requalification, infrastructure investment, and quality upgrades.

Bisol1542 generates revenue through three streams: direct-to-consumer wine sales via the Enoteca Lunelli e-commerce platform and on-site winery shop; HORECA distribution to premium restaurants, hotels, and wine bars in Italy and abroad (the US market is handled exclusively through importer Wilson Daniels); and paid wine tourism (cellar tours and tastings priced €14–€25). Marketing and distribution alliances include Wilson Daniels (US), Alfa Romeo (flagship US tour partner), Eataly (Los Angeles and Las Vegas), the Venice Gondoliers' Association, and Trattoria Al Gatto Nero, supported by participation in Vinitaly, Merano Wine Festival, Identità Golose, Milano Wine Week, VinoVip Cortina, and Milano Design Week. The wines are consistently recognized by international critics, including Gambero Rosso Tre Bicchieri 2025 (Molera Extra Dry 2023), IWC Italian Sparkling Trophy (Crede 2024, 95/100), and Decanter 97/100 (I Gondolieri).

Name

Bisol1542 Prosecco Superiore

Legal name

Bisol Desiderio E Figli SRL Socio Unico

Website

https://bisol.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bisol1542 is a 500-year-old, family-rooted Italian producer of premium single-vineyard Prosecco Superiore DOCG wines from Valdobbiadene's heroic hillsides; now part of Gruppo Lunelli and distributed via HORECA, DTC e-commerce, and US partner Wilson Daniels.

Ownership category

akta.pro rank

Product category

Sparkling Wine / Prosecco Superiore DOCG

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Frost, Heat & Climate Risk Mitigation (Frost Fans, Netting, Shade, Smoke) (AFAGAJAM)

Keywords

• Prosecco Superiore DOCG
• Italian sparkling wine
• Valdobbiadene wines
• Single-vineyard Prosecco
• Heroic viticulture

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (B2C): Direct sales to consumers through Enoteca Lunelli e-commerce platform and the on-site winery shop.
2. HORECA Distribution: Sales to restaurants, hotels, and wine bars, particularly premium venues. Molera Extra Dry is available only in leading restaurants, hotels, and wine bars.
3. Tourism & Tasting Experiences: Revenue from guided winery tours and tasting experiences (Classic Crus at €19, Tour&Tasting Classics at €20, Tour&Tasting Crus at €25).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Bisol1542 produces premium Prosecco Superiore DOCG sparkling wines from its 20 vineyard holdings in Valdobbiadene using manual heroic viticulture on steep hillsides. The company vinifies and bottles six single-vineyard crus (Cartizze, Crede, Relio, Molera, Rive di Campea, I Gondolieri) at a dedicated Cantina dei Cru, alongside a youth-oriented sub-brand Jeio. The wines are sold through HORECA channels, the Enoteca Lunelli online shop, on-site sales, and exported via the Wilson Daniels US importer.

Product overview

Bisol1542 is a premium Italian wine producer specializing in Prosecco Superiore DOCG wines from Valdobbiadene, with 21 generations of winemaking history dating to 1542. The company operates two main brands: Bisol1542 (flagship premium line with six distinct expressions: Cartizze, Crede, Relio, Molera, Rive di Campea, and I Gondolieri) and Jeio (a younger, contemporary sub-brand). The portfolio emphasizes terroir-driven single-vineyard crus and heroic viticulture on steep hillside vineyards, all certified under the Conegliano Valdobbiadene DOCG designation. Bisol1542 is part of the Gruppo Lunelli family of Italian beverage companies.

Differentiator

Problem solved

Functional benefit

Brands

• Bisol1542: Premium signature Prosecco Superiore collection from Valdobbiadene DOCG, including Cartizze, Crede, Relio, Molera, Rive di Campea, and I Gondolieri.
• Jeio

Products and services

• Cartizze Valdobbiadene Superiore di Cartizze DOCG Dry Flagship Cartizze (Superiore di Cartizze DOCG) from the most prestigious hillside in Valdobbiadene; light golden yellow with notes of ripe fruit, apricot, white peach, citron, and acacia flowers; alcohol 11.5% vol.
• Crede Valdobbiadene Prosecco Superiore DOCG Brut Brut Prosecco Superiore blend of 85% Glera and 15% Chardonnay from clay-rich soils; straw yellow with greenish hues, fresh and linear with well-balanced acidity, green apple, wild flowers, and light citrus notes.
• Relio Rive di Guia Valdobbiadene Prosecco Superiore DOCG Extra Brut Extra Brut Prosecco Superiore from the steepest slopes requiring heroic viticulture; dry and taut with vibrant acidity, fresh citrus fruits, mineral notes, and herbs.
• Molera Valdobbiadene Prosecco Superiore DOCG Extra Dry Extra Dry Prosecco Superiore from grapes grown in shallow morainic soils in the heart of Conegliano Valdobbiadene; pale straw yellow with soft, balanced character, distinct freshness, ripe citrus, yellow apple, white flowers, and herbs.
• Rive di Campea Valdobbiadene Prosecco Superiore DOCG Extra Brut Refined Millesimato Extra Brut Prosecco Superiore from the largest Bisol1542 vineyard (8 hectares in Campea); brilliant straw yellow with elegant floral bouquet, citrus, apple, peach, and a light mineral touch.
• I Gondolieri Valdobbiadene Prosecco Superiore DOCG Brut Innovative Brut Prosecco Superiore developed with the Venice Gondoliers' Association; light straw yellow with greenish reflections, floral elder and hawthorn notes, white peach, and a salty helichrysum hint; alcohol 10% vol.
• Jeio Sub-Brand (Jeio Brut DOCG, Jeio Extra Dry DOCG) Sub-brand offering contemporary Prosecco Superiore DOCG expressions (Jeio Brut DOCG and Jeio Extra Dry DOCG), positioned as a fresh, festive, modern alternative to the heritage Bisol1542 line.
• Wine Tour & Tasting Experiences Paid winery experiences at the historic 19th-century Valdobbiadene cellar combining guided tours with tastings of four to six Prosecco Superiore cuvées from the Bisol1542 collection.

Quantifiable outcome

• Tre Bicchieri (Three Glasses) award from Gambero Rosso's Vini d'Italia 2025 for Molera Extra Dry 2023 — one of the wine world's highest recognitions
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Gruppo LunelliflagshipStrategic or Co-development Partner · 1 September 2024Bisol joined Gruppo Lunelli in 2014. The group, named after the family that acquired Cantine Ferrari in 1952, represents Italian excellence in beverages. Bisol1542 is positioned alongside Cantine Ferrari (Trento), Surgiva mineral water, Segnana grappa, and Tenute Lunelli wines from Trento, Tuscany, and Umbria. Significant investments in countryside and cellar since 2014 with support from Uva Sapiens and Davide Granzotto.
• Trattoria Al Gatto Nero in BuranominorGTM or Marketing Partner · 1 April 2023Historic Venice restaurant collaboration for exclusive tasting event at Vinitaly 2023. Paired the new Prosecco Superiore I Gondolieri Millesimato 2022 with the restaurant's signature Risotto di Go, creating a taste experience linking Valdobbiadene heroics hills with Venetian culinary tradition.
• Venice Gondoliers' Association (Associazione Gondolieri di Venezia)coreGTM or Marketing Partner · 1 October 2022Bisol1542 is the official Prosecco of the Venice Gondoliers' Association. Created the Prosecco Superiore Bisol1542 Edizione I Gondolieri special edition wine, symbolizing the connection between the heroic hills of Valdobbiadene and the charm of Venice. Both the vine-grower and gondolier reveal the hidden beauty of iconic Italian locations.
• Wilson DanielscoreChannel Partner/ Reseller/ Distributor · 1 April 2022US fine wine importer and marketing partner for Bisol1542. Coordinated the 2022 coast-to-coast US road tour covering 14 cities in 25 days. Rocco Lombardo, President of Wilson Daniels, emphasized the pivotal moment in Prosecco category development and Bisol1542's long history of producing single-vineyard cru expressions.
• Alfa RomeoflagshipGTM or Marketing Partner · 1 April 2022Exclusive automotive brand partner for the 2022 coast-to-coast US road tour. Gianluca Bisol drove a green 2022 Stelvio Quadrifoglio by Alfa Romeo for 4,732 miles across the United States, combining the best of made in Italy: wine and automotive. The partnership represented a flagship marketing activation linking Italian luxury automotive with Italian wine heritage.
• Seventy VeneziaminorGTM or Marketing Partner · 1 April 2022Venetian family-run clothing brand partner for the coast-to-coast US tour. Seventy Venezia has proposed evolving elegance concepts for over 50 years, positioning Italian casual-chic style worldwide. Partnership combined Italian wine, automotive, and fashion in a unified Italian excellence experience.
• EatalycoreGTM or Marketing Partner · 1 January 2021Partnership with Eataly for hosting tasting events. Bisol1542 operated a temporary bar in Los Angeles and participated in Gelato Day in Las Vegas through Eataly locations, bringing Italian Prosecco Superiore to American consumers at premium Italian food and wine destinations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zonin 1821: Italian diversified wine group producing Prosecco among many other categories. Comparable for Prosecco DOCG presence but with much broader portfolio and lower category specialization than Bisol1542.
• Cinzano: Historic Italian sparkling wine and vermouth brand owned by Campari Group. Comparable for Italian sparkling wine heritage and global HORECA presence, though Prosecco is a smaller share of its broader aperitivo portfolio.
• Mionetto: Large Italian Prosecco producer owned by Henkell Freixenet, with extensive global distribution and broader Prosecco DOC portfolio. Comparable category but operates at much higher volume with mass-premium rather than terroir-superiore positioning.
• Gancia: Historic Italian sparkling wine producer founded in 1850, with Prosecco and Asti offerings. Comparable for premium sparkling wine heritage and Italian category presence, though diversified across multiple sparkling styles.

Direct peers

• Valdo: Prosecco Superiore di Valdobbiadene producer with both premium DOCG expressions and broader Prosecco DOC offerings. Comparable for geographic focus and DOCG single-vineyard wines, though operating at larger scale across multiple tiers.
• Cantine Ferrari: Italian TrentoDOC sparkling wine producer owned by Gruppo Lunelli (same parent as Bisol1542). Directly comparable as a premium Italian sparkling-wine house with global distribution, award pedigree, and similar heritage positioning, though Ferrari focuses on TrentoDOC metodo classico rather than Prosecco Superiore.
• Ruggeri: Long-established Valdobbiadene Prosecco Superiore producer recognized for single-vineyard and Cartizze wines, with strong on-premise and export presence. Directly comparable DOCG terroir positioning and premium single-cru portfolio.
• Bottega (Alexander Bottega): Conegliano-based Prosecco house producing a broad range of Prosecco Superiore and DOC expressions with strong premium HORECA presence. Comparable for premium Prosecco category positioning and global distribution, though with broader mass-premium product breadth.
• Carpenè Malvolti: Historic Conegliano-based Prosecco producer and one of the founding houses of the category (1868). Comparable for heritage storytelling, Valdobbiadene-Conegliano DOCG focus, and premium Italian sparkling wine export presence.
• Nino Franco: Historic family-owned Prosecco Superiore di Valdobbiadene producer with multi-generational heritage and steep hillside vineyards. One of the most direct comparables to Bisol in DOCG positioning, single-vineyard focus, and premium HORECA targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=uqPB1wcbqAI
• Facebookfacebook.com/bisol.prosecco
• LinkedInlinkedin.com/company/bisol1542
• Instagraminstagram.com/jeioprosecco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisol1542 Prosecco Superiore