Chic des Plantes !

What Chic des Plantes ! does

Chic des Plantes ! is a France-based, privately-held (SASU) specialty food company founded in 2015 and headquartered at 5 rue Jean Ferrandi in Paris's 6th arrondissement. The company manufactures and distributes premium organic teas, herbal infusions, and vegetable bouillons formulated from whole plants by a proprietary trio of experts — a chef, a Tea Master / aromatician, and a pharmacist-botanist — with no added aromas, powders, or additives. All products carry Ecocert organic certification and the AB (Agriculture Biologique) label; packaging is plastic-free, with sugarcane-based biodegradable sachets and Home Compost-certified wood-pulp overwrapping assembled in ESAT (disability sheltered workshop) facilities.

The company sells through three channels. Direct-to-consumer e-commerce via the Shopify-powered www.chicdesplantes.fr storefront is the primary channel, offering tiered unit pricing (e.g., 12-sachet boxes at €11.90 to 48-sachet boxes, plus discovery pochons, gift coffrets, wellness cures, and accessories), with a Paris showroom pickup option and international shipping. A B2B "Offre Professionnelle" channel targets luxury hotels (Park Hyatt Vendôme, Le Meurice, Hôtel Barrière Les Neiges, La Réserve Ramatuelle, Four Seasons, Royal Evian, Châteauform, Le Negresco), premium restaurants and spas (Cojean, Compass Group, Sodexo Prestige), and lifestyle brands (Maison Francis Kurkdjian, Oh my Cream, Fusalp) — including custom Signature Infusion co-development, personalized packaging, and team training. A third channel distributes through gourmet retailers and concept stores (La Grande Épicerie de Paris) and reseller epiceries, particularly for seasonal gifting.

The company is founder-led (President Corinne Lacoste), bootstrapped with €52,941 registered share capital, no disclosed external funding, and a headcount in the 11-50 band. B Corp certified since 2022 (93/100) and re-certified in 2025 at 100/100, the company sits at the intersection of culinary expertise, plant-based wellness, and sustainability certification, with an inherently constrained growth profile given the absence of venture or institutional capital.

Name

Chic des Plantes !

Legal name

CHIC DES PLANTES !

Website

https://chicdesplantes.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Chic des Plantes ! is a France-based, B Corp-certified organic tea, herbal infusion, and vegetable bouillon brand. Founded in 2015, it sells direct-to-consumer via its e-commerce site and to luxury hotels, restaurants, spas, and lifestyle brands through custom Signature Infusion programs, with all products Ecocert-organic and packaged plastic-free.

Ownership category

akta.pro rank

Product category

Organic Botanical Beverages (Herbal Teas, Teas, and Gourmet Bouillons)

NAICS

Coffee and Tea Manufacturing (311920), Medicinal and Botanical Manufacturing (325411), Dried and Dehydrated Food Manufacturing (311423)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Organic herbal infusions
• Premium loose teas
• Gourmet vegetable bouillons
• Iced cold brew infusions
• Botanical wellness beverages

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct-to-Consumer E-Commerce: The company sells its full range of teas, infusions, and bouillons directly to individual consumers through its e-commerce website. Customers can purchase individual sachets, multi-packs, discovery bundles (Pochons), gift boxes, and wellness cures. The site offers tiered pricing (e.g., 12-sachet boxes vs. 48-sachet boxes at discounted per-unit prices).
2. B2B Professional / Hospitality: Chic des Plantes ! supplies luxury hotels, premium restaurants, high-end spas, and gourmet retailers with its plant-based beverage products. Offerings include: standard product supply, custom Signature Infusion creation (co-developed with the establishment's chef and teams), personalized packaging with logos, team training, and naturopathy workshops. Clients include Park Hyatt Vendôme, Le Meurice, Maison Francis Kurkdjian, Hôtel Barrière Les Neiges, and others.
3. Reseller / Epicerie and Concept Store Wholesale: Products are distributed through fine food epiceries, concept stores, and gourmet locations as a curated, premium, responsible selection. Available in gift box and bundle formats especially for seasonal occasions (Christmas, Mother's Day).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chic des Plantes ! designs, manufactures, and sells premium organic teas, herbal infusions, gourmet vegetable bouillons, iced infusions, and botanical bath infusions under its own brand. Products are formulated by a chef, Tea Master, and pharmacist botanist, sold to individual consumers via its e-commerce site and Paris showroom, and supplied as custom Signature Infusions to luxury hotels, restaurants, spas, gourmet retailers, and corporate offices.

Product overview

Chic des Plantes ! is a French company specializing in premium organic botanical beverages created by a team of experts (chef, tea master, pharmacist-botanist). The product portfolio centers on three core categories—Infusions Bio (herbal teas), Thés Bio (sourced teas), and Bouillons Bio (gourmet vegetable broths)—complemented by seasonal Les Glacés cold-brew offerings. Products are sold in various formats: individual sachets (8-48 per box), discovery pochons (curated sampling packs with recipe booklets), gift sets (coffrets), and wellness programs (cures). The Professional platform (Offre Professionnelle) extends the brand into B2B hospitality and corporate markets with custom blends and amenity programs. All products are 100% organic, manufactured in France, without added aromas, and packaged in compostable materials. The company operates primarily as an e-commerce brand with a strong presence in premium French hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Infusions Bio (Organic Herbal Infusions) Organic herbal infusions made from whole plants, flowers, roots, and spices without added aromas, targeting wellness outcomes such as sleep, digestion, detoxification, and relaxation. Sold to individual consumers in France and internationally via the Chic des Plantes! e-commerce site.
• Thés Bio (Organic Teas) Organic black, green, and specialty teas sourced directly from producers in Japan, India, and Nepal with gourmet flavor profiles. Sold as part of the company's core DTC range.
• Bouillons Bio (Organic Gourmet Vegetable Bouillons) Gourmet organic vegetable broths designed for drinking as beverages or cooking, in flavor profiles inspired by Japanese, Indian, and Provençal traditions. Sold to consumers for everyday consumption and culinary use.
• Les Glacés (Iced Cold-Brew Infusions) Cold-brew iced infusions in three recipes (L'Eau Rubis, L'Eau d'Or, L'Eau d'Épices) designed to steep in cold water for summer hydration and refreshment. Sold to individual consumers.
• Infusion de Bain (Botanical Bath Infusion) Botanical bath infusions with flowers, plants, and oats designed for a sensory spa experience, sold to individual consumers.
• Pochon Sélection Découverte — Thés et Infusions Bio Discovery assortment containing 20 sachets of 10 varieties of organic teas and infusions, with a wooden spoon and a menu booklet featuring tasting tips and benefits. Positioned for sampling and gift-giving.
• Pochon Assortiment Bouillons Bio + livret offert Four-recipe organic bouillon assortment (20 sachets, 5 per variety) plus a naturopathy recipe booklet created by Dominique Gassin of Judy Paris, marketed as a discovery bundle for consumers.
• Kit Duo Découverte — Thés, Infusions et Bouillons Bio Combined discovery kit containing Pochon Sélection (20 sachets) and Pochon Bouillons (20 sachets), along with wooden spoons and a naturopathy booklet, offered to consumers at a 10% bundle discount versus separate purchase.
• Cure L'Eau Svelte — Infusions et Bouillons Bio (5-Day Wellness Program) 5-day structured wellness program with 20 sachets (3 infusions plus 1 bouillon per day) and a naturopathy booklet, positioned for weight management and detox support.
• Coffrets et Cadeaux (Gift Sets) Curated gift sets for special occasions including Mother's Day (Chic Maman), tea time, sleep & digestion podum, and cocktail/mocktail themes. Sold primarily via D2C e-commerce and reseller channels during seasonal gifting windows.
• Accessoires (Glass Tea Infuser & Brewing Accessories) Glass tea infuser (450ml) and related accessories sold individually on the e-commerce site to enable brewing and serving of teas and infusions at home.
• Offre Professionnelle Hôtellerie & Entreprises (B2B Custom Blends & Amenity Programs) Tailored B2B offering for luxury hospitality and corporate clients, including custom Signature Infusion creation (co-developed with the property's chef), personalized packaging with logos, room amenity programs, breakfast/restaurant service, spa menu inclusion, and team training plus naturopathy workshops.

Quantifiable outcome

• B Corp certification score of 100/100 (re-certified 2025, originally 93/100 in 2022)
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EcocertcoreOthersEcocert is the organic certification body that audits and certifies Chic des Plantes! products as organic (AB label). All plants used are certified by Ecocert, and all manufacturing takes place at Ecocert-certified partner facilities in France.
• B Lab (B Corporation)coreOthersB Lab is the nonprofit organization that administers the B Corp certification, a rigorous assessment of a company's social and environmental performance. Chic des Plantes! achieved certification in 2022 (93/100) and was re-certified in 2025 with a score of 100/100.
• Dominique Gassin, Naturopathe — Judy PariscoreStrategic or Co-development PartnerDominique Gassin, founder of Judy Paris (a naturopathy-based qualitarian canteen), is a key strategic partner who co-created naturopathy recipe booklets included with Chic des Plantes! products. Her seasonal, naturopathy-aligned recipes accompany the Assortiment 4 bouillons bio and Kit Duo Découverte products. She is also cited as a spa partner for recommendations.
• ESAT (Établissement et Service d'Aide par le Travail)minorOthersChic des Plantes! products are packaged in ESAT structures — sheltered workshops that provide employment and professional activity for people with disabilities in protected work environments. This is a social impact partnership rather than a commercial one.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pukka Herbs: UK-based organic herbal tea brand (B Corp, part of Unilever) focused on Ayurveda-inspired wellness blends. Closest international peer in combining 100% organic certification, herbal wellness positioning, and B Corp credentials.
• Les Deux Marmottes: French organic herbal infusion brand sold in mainstream retail (Carrefour, Biocoop). Comparable in organic herbal infusion focus and French consumer base, though at a more mass-market price point.
• Tea Forté: Premium tea brand with a strong presence in luxury hotels, spas, and hospitality amenities. Closest US analogue on the B2B luxury hospitality distribution model that Chic des Plantes ! is building.
• Palais des Thés: French premium tea specialist with a strong B2C boutique network and direct sourcing from producing countries. Directly comparable to Chic des Plantes ! in target customer (French premium wellness consumer) and category (gourmet teas and infusions).
• Mariage Frères: Iconic French luxury tea house with global brand recognition, own boutiques, and B2B supply to luxury hospitality. Closest large-scale analogue to Chic des Plantes !'s French premium positioning and luxury hotel client base.
• Kusmi Tea: French-origin premium tea brand (now backed by private equity) selling wellness-positioned blends across retail, food service, and DTC. Comparable in wellness-inflected tea portfolio and multi-channel distribution.
• Yogi Tea: Herbal and functional tea brand with Ayurvedic wellness positioning. Comparable in blending wellness benefits into tea rituals and broad multi-channel retail distribution.
• Traditional Medicinals: US herbal tea company selling therapeutic-positioned organic teas. Directly comparable on wellness-led herbal tea positioning, organic certification, and pharmacy/natural channel distribution.

Broad incumbents

• Clipper Tea: UK mass-market organic and Fairtrade tea brand owned by Douwe Egberts/Mondelez. Comparable on organic-only positioning, but operates at much larger scale and broader price points.

Emerging players

• Domma: French DTC brand focused on herbal infusions targeted at women's hormonal health and well-being. Comparable in French market, organic/herbal infusion category, and DTC-first distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chicdesplantes
• Facebookfacebook.com/chicdesplantes
• LinkedInlinkedin.com/company/chic-des-plantes-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chic des Plantes !