What Domma does

Domma is a Barcelona-based femtech company founded in 2020 by co-CEOs Cristina Martinez Jiménez and Mireia Roca, focused exclusively on women's health during perimenopause, menopause, and postmenopause. The company develops and sells a portfolio of clinically tested, hormone-free nutraceutical supplements and topical products addressing the symptom clusters most associated with the menopausal transition: hot flashes and emotional balance (Equilibrio), libido and intimate hydration (Deseo), sleep and night sweats (Descanso), weight and muscle control (En Forma), stress and anxiety (Calma infusion, Reset Emocional aromatherapy), and intimate dryness (Bienestar Íntimo serum). Formulations combine adaptogens (Shatavari, Ashwagandha, Rhodiola), phytoestrogens, vitamins, and minerals, backed by proprietary clinical studies reporting efficacy rates of 83% on hot flash reduction, 86% on sexual desire, and 87% on sleep onset improvement.

The business operates as a direct-to-consumer brand through a Shopify-powered e-commerce site (wearedomma.com) selling only within Spain, with no retail or app distribution. Products are offered as single purchases (€19-€49 per SKU) or via monthly/quarterly subscriptions at 20-30% discounts, supported by free personalized menopause coaching via WhatsApp and an online symptom assessment that drives product recommendations. The company also sells five curated bundled plans (Plan completo menopausia, Plan sofocos día y noche, Plan estrés y ansiedad, Plan control de peso y energía, Plan sequedad y baja libido) that increase average order value and create multi-symptom lock-in.

Domma has scaled to 15,000+ customers and 10,000+ subscribers with a 1-10 person team, leveraging a community-led growth model anchored by content (Menoteca blog), professional endorsements from gynecologists and endocrinologists, and a 4.8/5 Trustpilot score. The company has raised approximately €1.4 million to date across a January 2023 €450,000 convertible note and a February 2024 €950,000 seed round, both led by Secways with Antai Ventures, ENISA, and strategic angels participating. The 2024 capital is dedicated to scientific research, biotechnological solution development, and expansion of digital support services.

Name

Domma

Legal name

DOMMA

Website

https://wearedomma.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Domma is a Barcelona-based femtech company that develops and sells clinically tested, hormone-free nutraceutical supplements and topical products for women in perimenopause, menopause, and postmenopause, distributing direct-to-consumer via subscription e-commerce in Spain.

Ownership category

akta.pro rank

Product category

Menopause Nutraceuticals

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Menopause supplements
• Nutraceutical health products
• Women's wellness
• Hormone-free supplements
• Direct-to-consumer health

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales (Direct E-commerce): Domma generates revenue primarily through direct-to-consumer sales of nutraceutical supplements and wellness products via their e-commerce platform. Products are sold both as one-time purchases and through subscription plans with 10-20% discounts for subscribers.
2. Subscription Plans: Monthly subscription model offering recurring product deliveries with personalized coaching support. Subscribers receive a 20% discount, free shipping, and complimentary menopause coaching via WhatsApp. The company emphasizes that optimal results require 3-6 months of consistent use, driving subscription retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Domma develops and sells hormone-free, plant-based nutraceutical supplements and topical products designed to relieve the physical and emotional symptoms of perimenopause, menopause, and postmenopause. The range is sold direct-to-consumer via wearedomma.com, individually or as curated bundled plans, with a subscription program that includes free personalized coaching support via WhatsApp and a symptom-driven online assessment that recommends tailored product combinations.

Product overview

Domma is a Barcelona-based FemTech company offering a suite of clinically tested nutraceutical supplements for women in perimenopause, menopause, and postmenopause. The core product portfolio consists of six standalone nutraceutical and topical products: Equilibrio (adaptogen-based hot flash and fatigue relief), Deseo (liquid supplement for libido and vaginal hydration), Descanso (sleep and night sweat management), En Forma (metabolic and muscle support for weight control), Calma (herbal relaxation infusion), Reset Emocional (emotional balance aromatherapy), and Bienestar Íntimo (topical intimate hydrating serum). These are sold both individually and as curated bundled plans — Plan completo menopausia (complete menopause bundle), Plan sofocos día y noche, Plan estrés y ansiedad, Plan control de peso y energía, and Plan sequedad y baja libido — offering 20–30% savings. All products are positioned as hormone-free, plant-based alternatives with proprietary formulations backed by the company's own clinical studies. The company also offers a subscription model with personalized coaching support via WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Equilibrio Nutraceutical supplement for hot flashes, fatigue, mood swings, and anxiety during menopause. Combines adaptogens (shatavari, rhodiola, ashwagandha) with B-complex vitamins and minerals; clinically tested with 83% reduction in hot flashes and 78% improvement in mood.
• Deseo Liquid dietary supplement with six plant extracts (sea buckthorn, saffron, fenugreek, tribulus, maca, cranberry, vitamins A and E) designed to restore libido, vaginal hydration, and intimate wellness during menopause. Clinical study shows 86% increase in sexual desire and 76% improvement in vaginal lubrication over 3 months.
• Descanso Nutraceutical supplement for insomnia and night sweats during menopause. Formulated with sage, California poppy, reishi, magnesium bisglycinate, phosphatidylserine, and GABA to support thermoregulation and improved sleep quality.
• En Forma Metabolic support supplement combining Creatine Creavitalis, mulberry extract, chromium picolinate, magnesium citrate, and vitamins D3 and K2 to control weight gain, reduce cravings, activate metabolism, and preserve muscle and bone mass during menopause. Independent clinical study shows 64% improvement in muscle strength and 70% reduction in bone loss.
• Calma Herbal relaxation infusion combining passionflower, valerian, melissa, and lavender, intended for nighttime relaxation, reduction of stress and anxiety, and improved sleep quality during menopause.
• Reset Emocional Aromatherapy product for emotional balance, providing natural emotional regulation support during menopause.
• Bienestar Íntimo Topical hydrating serum for intimate area dryness. Contains almond oil, avocado oil, evening primrose oil, rosemary oil, lavender oil, chamomile oil, and thyme oil to hydrate, regenerate, and soothe intimate skin. Clinical results: 95% relief of external vaginal dryness.
• Plan Completo Menopausia Comprehensive menopause treatment bundle combining Equilibrio, Descanso, Deseo, En Forma, and Bienestar Íntimo at a 30% discount. Sold as a single bundle SKU covering hot flashes, insomnia, libido, weight management, and vaginal dryness; positioned as the flagship bundled offering.
• Plan Sofocos Día y Noche Bundled plan combining Descanso and Equilibrio for 24-hour hot flash and night sweat management. Sold as a single bundle SKU with a combined day/night treatment protocol.
• Plan Estrés y Ansiedad Anxiety and stress management plan combining Equilibrio (daytime) and Calma infusion (nighttime) for comprehensive emotional balance support. Sold as a single bundle SKU.
• Plan Control de Peso y Energía Weight control and energy optimization plan combining En Forma with Equilibrio to address metabolism, cravings, and energy levels during menopause. Sold as a single bundle SKU.
• Plan Sequedad y Baja Libido Intimate wellness plan combining Deseo (oral supplement) with Bienestar Íntimo serum (topical) for dual-action approach to vaginal dryness and low libido. Sold as a single bundle SKU.
• Personalized Menopause Coaching via WhatsApp Complimentary one-on-one menopause coaching delivered via WhatsApp (contact +34 613 152 397) for subscribers, providing personalized product recommendations, usage guidance, and ongoing support as part of the subscription membership program.

Quantifiable outcome

• 83% reduction in hot flashes and day sweats
• +10 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Womaness: US menopause wellness brand selling supplements, skincare, and intimate care products via DTC. Comparable in multi-product menopause portfolio targeting hot flashes, sleep, libido, and dryness.
• Elektra Health: US menopause telehealth and education platform offering evidence-based supplements alongside virtual care. Comparable in targeting perimenopause/menopause women with combined wellness product + education/community offerings.
• Pause Well-Aging: UK-based menopause wellness brand offering supplements and skincare targeting menopausal symptoms. Regional peer with overlapping product architecture and target demographic.
• O Positiv: US-based women's wellness brand selling condition-specific supplements (including perimenopause/menopause support) via DTC e-commerce with subscriptions. Closely comparable model: female-focused, clinical-positioned nutraceuticals sold direct with subscription and bundled SKUs.
• Kindra: US menopause-focused brand offering clinically-backed supplements and topical products for menopausal symptoms. Direct DTC competitor in the same menopause nutraceutical category with a similar subscription-driven model.
• Gennev: US menopause-focused telehealth and supplement company serving women 40+ with clinician support and condition-specific products. Direct peer in menopause-specialized care and supplements.

Regional players

• Miri (by Letsgetscientific): Spanish/European femtech brand offering women's health and hormonal wellness products. Closest geographic peer in the Iberian/European market with similar target customer and emerging brand positioning.

Emerging players

• Carrot Fertility: Global fertility, family-forming, and menopause benefits provider focused on employer-sponsored access. Comparable in serving menopause as a category but differentiated by B2B benefit funding model rather than DTC supplements.

Broad incumbents

• Thorne: Large US supplement brand with clinically-positioned formulations sold DTC. Comparable ingredient quality and clinical positioning, but operates across many categories beyond menopause.
• MyVitamins: European (UK-based) mass-market supplement retailer with broad women's wellness portfolio including menopause offerings. Overlaps in category and DTC subscription model but lacks Domma's menopause specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@domma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domma