Aremacs

What Aremacs does

Aremacs (Association pour le Respect de l'Environnement lors des Manifestations Culturelles et Sportives) is a French non-profit association governed by loi 1901 and recognized as being of general interest. Founded in 2004 by Arthur Gagneux and Julien Perrier, the association supports cultural, sporting, and public-sector event organizers with eco-responsibility services including on-site diagnostics, waste-sorting infrastructure deployment, trained "green brigade" teams, public-awareness animations, training sessions, and impact measurement reporting. It operates through five regional antennae — Si\u00e8ge (Lyon/Bordeaux), \u00cele-de-France (Paris, launched 2019), Grand Ouest (Nantes, 2009), Provence-Alpes-C\u00f4te d'Azur (Marseille, 2004), Auvergne-Rh\u00f4ne-Alpes (Lyon, 2004), and Nouvelle-Aquitaine (Bordeaux, 2013) — with 25\u201335 employees and a mobilized volunteer community of roughly 1,000\u20131,100 per year.

The organization's service portfolio is structured around four lines: (1) Accompagnement \u00e9v\u00e9nementiel (event accompaniment), (2) Action de sensibilisation et animation (public-awareness animation), (3) Sessions d'information (training sessions), and (4) Mobilisation du secteur \u00e9v\u00e9nementiel (sector mobilization, including the JEER annual professional encounters and the regional REER network). Underlying capabilities are methodological and operational rather than technology-platform-based: Aremacs deploys physical sorting infrastructure (supports de tri), reusable dishware (via a partnership with Wobz), trained personnel, and psychology-of-social-behavior-based animation tools. Outputs are documented in an annual rapport mesure d'impact (49% waste valorization, 5 million people reached, 200+ events in 2024).

Aremacs's revenue is diversified across five streams: (i) quote-based professional services for event organizers (30/30/40 payment schedule), (ii) public procurement contracts (march\u00e9s publics) with M\u00e9tropole de Lyon, Bordeaux M\u00e9tropole, Ville de Lyon, and CARENE, (iii) annual membership dues (\u20ac10/year with solidarity pricing; \u20ac5 in some Marseille contexts), (iv) corporate m\u00e9c\u00e9nat and donations routed via HelloAsso, and (v) the fully publicly-funded M\u00e9tropole de Lyon reusable dishware program. Customer concentration spans cultural festivals (We Love Green, Francofolies, Nuits Sonores, Hadra, Woodstower, Coupe Icare, Au Bonheur des M\u00f4mes), sporting events (Championnats Mondiaux de Para-Athl\u00e9tisme, Frenchman Triathlon, Master International f\u00e9minin de Golf), and local authorities, with institutional support from ADEME, Citeo, CNM, the Minist\u00e8re de la Culture, and multiple regional governments.

Name

Aremacs

Legal name

Association pour le Respect de l'Environnement lors des Manifestations Culturelles et Sportives

Website

https://aremacs.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Aremacs is a French non-profit association (loi 1901) founded in 2004 that provides eco-responsibility accompaniment, on-site waste management, public-awareness animation, and training services to cultural and sporting event organizers and local authorities across France, operating through 5 regional antennae and a mobilized volunteer base of 1,000+.

Ownership category

akta.pro rank

Product category

Event Sustainability Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Event waste management
• Eco-responsible events
• Waste sorting services
• Event sustainability consulting
• Green brigade operations

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service fees for event organization support: Event organizers pay for AREMACS services including diagnostics, on-site waste management, team deployment, and training. Pricing is established through quotes/devis with a 30% deposit structure (30% on acceptance, 30% before intervention, 40% on completion).
2. Public procurement contracts (marchés publics): Aremacs holds public procurement contracts with local authorities including Métropole de Lyon, Bordeaux Métropole, CARENE, and the Ville de Lyon to provide eco-responsibility event support. These contracts fund a significant portion of operations.
3. Membership dues and donations: Annual membership (adhésion) is 10€ per year (with solidarity pricing available). Donations are accepted via HelloAsso platform (one-time or recurring). These support associative life, event organization, and material upkeep.
4. Mécénat (corporate sponsorship and donations): Corporate partners provide financial or in-kind support (material, financial, skills-based) to help sustain jobs, repair/develop equipment (sorting supports, vehicles, gloves, safety shoes), and fund operations.
5. Reuseable dish/equipment lending programs (with Métropole de Lyon): In partnership with Métropole de Lyon and Wobz, Aremacs manages a reusable dishware kit program fully funded by the Métropole. Events meeting criteria (free, ~1000 people/day, signed charter) receive equipment at no cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aremacs provides eco-responsibility support services for cultural and sporting events, including on-site diagnostics, waste sorting equipment and green brigade team deployment, public awareness animations, training sessions for event professionals, and sector networking through JEER annual professional encounters. The association operates 5 regional antennae in France, mobilizing 1,000+ volunteers annually to deliver these services across 200+ events per year.

Product overview

Aremacs operates as a service-based association offering a unified suite of eco-responsibility support services for the event, cultural, and sports industries. The core offering comprises four interconnected service lines: (1) Accompagnement événementiel providing diagnostic, operational, and on-site waste management support; (2) Action de sensibilisation et animation delivering public awareness campaigns and behavioral change tools; (3) Sessions d'information providing technical training on eco-responsibility; and (4) Mobilisation du secteur événementiel organizing sector networking via JEER annual conferences and regional REER networks. Supporting resources include animation and training catalogs, communication kits, and annual impact measurement reports. All services aim to reduce environmental impacts and promote sustainable practices across the French event sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Accompagnement événementiel (Event Support Services) Comprehensive consulting and on-site support for event organizers including customized diagnostics, operational recommendations, waste management equipment provision, trained team deployment, public awareness campaigns, and event impact reporting.
• Action de sensibilisation et animation (Awareness & Animation Services) Needs assessment and animation tools designed to raise public awareness about eco-responsibility and drive behavioral change toward sustainable practices at events.
• Sessions d'information (Training & Information Sessions)

Quantifiable outcome

• 5 million people reached annually through eco-responsibility awareness activities
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• CiteocoreOthers · 13 October 2025At JEER Bordeaux 2025, Citeo presented the means established for waste collection outside homes (hors foyers) in partnership with Bordeaux Métropole. Citeo is the eco-organism responsible for household packaging and paper recycling.
• Arkea ArenaminorGTM or Marketing Partner · 13 October 2025Participated as a speaker/expert at JEER Bordeaux 2025 table ronde, sharing eco-responsibility practices from a major concert venue perspective.
• Bordeaux Open AirminorGTM or Marketing Partner · 13 October 2025Participated as speaker/expert at JEER Bordeaux 2025, representing the open-air music event sector in eco-responsibility discussions.
• SlowfestminorGTM or Marketing Partner · 13 October 2025Participated at JEER Bordeaux 2025 as a speaker on sustainable festival practices and led a workshop on 'Accompagner les publics à vélo'.
• Planet Sporting ClubminorGTM or Marketing Partner · 13 October 2025Participated as speaker at JEER Bordeaux 2025 table ronde representing sustainable sports club practices.
• WobzcoreTechnology or Integration · 1 January 2024Equipment supplier for the Métropole de Lyon reusable dishware kit program. Wobz provides cups, plates, and bowls; Aremacs handles logistics, coordination, and post-event collection and washing. The program is fully funded by Métropole de Lyon.
• Ministère de la Culture / French Ministry of CulturecoreOthersThe French Ministry of Culture is listed among Aremacs's institutional supporters, providing legitimacy and alignment with national cultural policy.
• ADEME (Agence de la transition écologique)coreOthersADEME is listed among Aremacs's institutional supporters, providing environmental expertise and funding alignment for the ecological transition.
• CiteocoreOthersCiteo is an eco-organization (éco-organisme) for REP (Responsabilité Élargie du Producteur) for papers and household packaging. Listed as an institutional supporter. Participates in JEER events to present waste collection solutions for out-of-home settings.
• Centre National de la Musique (CNM)coreOthersCNM is listed as a supporter of JEER events. Aremacs co-organizes JEER professional events with CNM support, reinforcing the association's position in the cultural sector.
• Métropole de LyoncoreOthersMétropole de Lyon is a key institutional partner, co-funding Aremacs's event eco-responsibility accompaniment programs including the 'Événementiel Associé au Zéro Déchet' market contract since 2024. Aremacs provides GRD support across Lyon metropolitan events under this arrangement.
• Région Nouvelle-AquitaineminorOthersListed among institutional supporters. Also involved in feasibility study for a 'recyclerie événementielle et culturelle' (event and cultural reuse center) in partnership with Aremacs Nouvelle-Aquitaine.
• Bordeaux MétropoleminorOthersListed among institutional supporters. Collaborates with Aremacs on public markets and event eco-responsibility support.
• Région Pays de la LoireminorOthersListed among institutional supporters, supporting Aremacs Grand Ouest antenna activities.
• Académie de MarseilleminorOthersListed among institutional supporters of Aremacs.
• AlcomeminorOthersListed among institutional supporters of Aremacs. Alcome is a French eco-organization for tobacco product waste management.
• WobzcoreTechnology or IntegrationWobz supplies reusable dishware (gobelets, assiettes, bols) for the Métropole de Lyon's subsidized reusable dishware kit program managed by Aremacs. Aremacs handles logistical coordination, delivery, and post-event collection of Wobz equipment at events.
• Grand Parc Miribel JonageminorOthersPartnership since 2021: Grand Parc Miribel Jonage removed trash cans on certain beaches and replaced them with voluntary drop-off points. Aremacs conducts visitor awareness on the new sorting system and proper use of drop-off points.
• EcolosportminorGTM or Marketing PartnerListed as a JEER event partner. Ecolosport is a network/platform for sustainable sport, co-organizing professional eco-responsibility events with Aremacs.
• Pioche! MagazineminorGTM or Marketing PartnerListed as a JEER event partner. Media partner for Aremacs's professional events.
• APACOMminorGTM or Marketing PartnerListed as a JEER event partner. APACOM (association of communication professionals) participates in JEER sessions on responsible communication.
• UMENAminorGTM or Marketing PartnerListed as a JEER event partner for Bordeaux JEER 2025. Represents music industry professionals in Nouvelle-Aquitaine.
• Bi:PoleminorStrategic or Co-development PartnerCo-organizer with Aremacs of JEER Professional Encounters at Festival Le Bon Air (Marseille) since 2023. Bi:Pole is a sustainability consultancy for the events sector.
• Réseau de l'Événementiel Eco-Responsable en Aura (REER)minorOthersAremacs organizes and animates this regional network in Auvergne-Rhône-Alpes, bringing together event sector actors to share eco-responsibility knowledge, experiences, and practices.
• Maison de la Nature et de l'Environnement (Bordeaux)minorOthersAremacs Nouvelle-Aquitaine actively participates in this network of eco-committed actors in Bordeaux, contributing to the local ESS (Économie Sociale et Solidaire) ecosystem.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• EcoAct: International climate consultancy (now part of Schneider Electric) with French operations. Comparable to Aremacs as an established sustainability services provider with broader scope that could compete for environmental performance mandates from large event organizers and municipalities.
• Utopies: Established French sustainability and strategy consultancy serving major corporates and institutions. Comparable to Aremacs as a broader sustainability consultancy that could expand into event eco-responsibility mandates.
• Greenflex: Larger French sustainability consultancy with broad sector coverage including corporate CSR strategy and operational sustainability. Comparable to Aremacs as a broader player that could compete for the same public procurement contracts and corporate mécénat.
• Citeo: French eco-organization responsible for paper and household packaging recycling. Comparable to Aremacs as a key institutional partner and broader player in event waste collection solutions outside the home, presenting at JEER Bordeaux 2025.

Others

• ADEME: French government agency for ecological transition. Comparable to Aremacs as an institutional supporter and funder; ADEME shapes the regulatory and funding environment in which Aremacs operates rather than competing commercially.
• Zero Waste France: Leading French association advocating for waste reduction and circular economy. Comparable to Aremacs in mission alignment (zero-waste events) and as an adjacent civil society actor shaping public policy on waste and eco-responsibility.

Emerging players

• Slowfest: French sustainable festival network and speaker at JEER Bordeaux 2025. Comparable to Aremacs as a specialist player in sustainable festival practices, representing the emerging peer-network model that Aremacs is also building through REER.

Regional players

• A Greener Future: UK-based event sustainability consultancy and certification body. Comparable to Aremacs as a specialist event-sector sustainability organization in another European market, providing benchmarks for how the French model could evolve.

Direct peers

• Wobz: Provider of reusable dishware (cups, plates, bowls) for events. Directly comparable to Aremacs's reusable dishware lending program in the same French event market; Aremacs handles logistics and post-event collection for Wobz equipment at Métropole de Lyon events.
• Bi:Pole: French sustainability consultancy specialized in the event sector. Directly comparable to Aremacs as a smaller competitor offering eco-responsibility advice, training, and event accompaniment for cultural and festival clients, co-organizing JEER professional encounters at Festival Le Bon Air since 2023.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@associationaremacs8653
• LinkedInlinkedin.com/company/aremacs
• Xx.com/aremacs
• Facebookfacebook.com/aremacsasso

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aremacs