APACOM

What APACOM does

APACOM (Association des professionnels de la communication en Nouvelle-Aquitaine) is a non-profit professional association founded in 1996 and headquartered at 24 Cours de l'Intendance, Bordeaux, France. The organization serves communication professionals across the Nouvelle-Aquitaine region, aggregating individual practitioners (Dircoms, communication managers), agencies (advertising, digital, PR), advertisers (annonceurs), public-sector communicators, and students into a unified professional community of approximately 500+ members. APACOM operates through specialized clubs (Club des Dircoms, Club des Créas, Collège Agences), regional subgroups (APACOM 47 in Lot-et-Garonne, APACOM 64 in Pyrénées-Atlantiques), thematic working groups, and an annual events program anchored by the Nuit de la Com', the Trophées de la Com. Sud-Ouest awards, the Journée Agences Ouvertes (JAO), and the Journée de la Communication Responsable.

The association's product surface is portfolio-style rather than a unified software platform. Core offerings include the Annuaire APACOM (annual printed and digital member directory), the APACOM Connexions employment service and job board (11 active listings at time of extraction), the Observatoire des métiers de la communication (regional industry research initiative), and digital infrastructure spanning a website, member area, blog, and Slack workspace. APACOM disseminates content and engagement across multiple channels — website, blog, Facebook, Twitter/X, LinkedIn, Instagram, Slack, email newsletter, and in-person events — with no mobile app, no public API, and no proprietary AI technology disclosed.

Revenue mechanics are not publicly disclosed but operate on two streams: recurring annual membership fees from individual and organizational members, and transaction/event fees from signature events, workshops, and awards participation. The association is governed by an elected Board of Directors and President, with Estelle Gentilleau currently serving as President following her 2023 election (succeeding Nicolas Chabrier, elected 2021). APACOM maintains institutional partnerships with Région Nouvelle-Aquitaine, Bordeaux Métropole, Conseil Départemental de Gironde, Mairie de Bordeaux, and is a member of the national Filière Communication federation and the regional Réseaux COM Nouvelle-Aquitaine.

Name

APACOM

Legal name

APACOM - Association des professionnels de la communication en Nouvelle-Aquitaine

Website

https://apacom.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

APACOM is a Bordeaux-based non-profit professional association, founded in 1996, serving communication professionals across Nouvelle-Aquitaine through membership dues, networking clubs, regional chapters, an annual directory, and signature industry events such as the Trophées de la Com. Sud-Ouest and Nuit de la Com'.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional networking association
• Communication industry events
• Membership directory services
• Industry awards programs
• Regional professional development

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: APACOM generates revenue primarily through annual membership fees from communication professionals, agencies, and organizations in Nouvelle-Aquitaine. The association offers members access to networking events, professional development, job board, and industry directory.
2. Event Revenue: Revenue from signature events including Trophées de la Com. Sud-Ouest, Nuit de la Com', JAO (Journée des Agences Ouvertes), and various workshops and seminars.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

APACOM is a non-profit professional association serving communication professionals, agencies, and organizations across the Nouvelle-Aquitaine region of France. It delivers its core value through annual membership dues that grant access to networking clubs (Club des Dircoms, Club des Créas, Collège Agences), an annual member directory (Annuaire), a regional job board (APACOM Connexions), signature events (Nuit de la Com', Apacom Show / JAO), the Trophées de la Com. Sud-Ouest awards, and the Observatoire des métiers de la communication research initiative.

Product overview

APACOM (Association des professionnels de la communication en Nouvelle-Aquitaine) is a professional association serving communication professionals across the Nouvelle-Aquitaine region of France. Rather than a unified software platform, APACOM offers a portfolio of member services including a directory (Annuaire), professional networking groups (Club des Créas, Club des Dircoms, Collège Agences), employment services (APACOM Connexions), and an annual program of events including the Nuit de la Com', Trophées de la Com. Sud-Ouest awards, and the Journée Agences Ouvertes (JAO). Regional subgroups serve specific departments (APACOM 47, APACOM 64), while working groups address specialized topics such as responsible communication (ComAvenir) and AI practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuaire APACOM Annual directory listing APACOM member communication professionals and agencies in Nouvelle-Aquitaine, published as both a printed and digital edition for members and partners.
• Club des Créas Professional networking club for creative professionals and designers within the APACOM community.
• Club des Dircoms & Annonceurs Networking club for Directors of Communication and brand advertisers featuring workshops and exchanges with industry leaders.
• Collège Agences Working group representing and connecting communication agencies within the APACOM network.
• APACOM Connexions Employment and career mobility service connecting communication professionals with job opportunities in Nouvelle-Aquitaine.
• Nuit de la Com' Annual flagship networking evening event celebrating communication professionals in Nouvelle-Aquitaine.
• Trophées de la Com. Sud-Ouest Annual communication awards competition recognizing excellence in communication campaigns and projects across South-West France.
• Journée Agences Ouvertes (JAO) / Apacom Show Annual open house day where communication agencies open their doors to students and professionals to showcase their work.
• Observatoire des métiers de la communication Annual research initiative tracking trends and developments in communication professions across Nouvelle-Aquitaine.
• Journée de la Communication Responsable Annual conference focused on responsible and sustainable communication practices, including RSE and ecological transition topics.

Quantifiable outcome

• Provides networking and professional development for communication professionals in Nouvelle-Aquitaine

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Région Nouvelle-AquitainecoreStrategic or Co-development PartnerRégion Nouvelle-Aquitaine is a key institutional partner of APACOM. The regional council supports the association's mission to develop and promote the communication profession in Nouvelle-Aquitaine, providing legitimacy and regional coordination for professional development initiatives.
• Bordeaux MétropolecoreStrategic or Co-development PartnerBordeaux Métropole partners with APACOM to support urban communication professionals and promote the metropolitan area through communication excellence. The partnership helps connect local agencies with metropolitan communication needs.
• Conseil Départemental de GirondecoreStrategic or Co-development PartnerThe Gironde departmental council collaborates with APACOM on initiatives related to departmental communication and professional development for public sector communicators.
• Mairie de BordeauxcoreStrategic or Co-development PartnerThe City of Bordeaux works with APACOM on municipal communication projects and supports the association's events hosted in Bordeaux, strengthening ties between local government and communication professionals.
• Réseaux COM Nouvelle-AquitainemajorStrategic or Co-development PartnerRéseaux COM Nouvelle-Aquitaine is a federation of communication networks in the region. APACOM is a member of this federation, which coordinates communication professionals across different local networks and promotes the profession at a regional level.
• Filière CommunicationmajorStrategic or Co-development PartnerFilière Communication is a national organization that coordinates communication industry stakeholders. APACOM is a member of this federation, participating in national initiatives and advocacy for the communication profession.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CIPR (Chartered Institute of Public Relations): UK chartered professional body for PR practitioners, offering membership grades, training, and events. Comparable to APACOM as a chartered/credentialed professional association serving communication practitioners, though at greater scale and with formal accreditation.
• IABC (International Association of Business Communicators): Global professional membership association for business communicators. Operates the same professional-body model as APACOM (membership, events, resources) for the same communicator persona, but at international scale across multiple chapters.
• ICCO (International Communications Consultancy Organisation): Worldwide federation of PR and communications industry associations. APACOM's national-federation counterpart Filière Communication is the French voice in ICCO; comparable as the umbrella industry-body model that APACOM participates in at the global level.
• PRCA (Public Relations and Communications Association): UK-based industry body for PR and communications professionals, with membership, events, training, and awards. A larger incumbent operating the same professional-association-for-comms model as APACOM but at a national/UK scale.

Direct peers

• AACC (Association des Agences-Conseils en Communication): France's national trade body for communication and advertising agencies. Directly comparable to APACOM as a membership-based professional organization serving communication professionals and agencies, but at the national rather than regional level.
• UDECAM (Union des Entreprises de Conseil et Achat Media): French union of media-buying agencies and advertisers. Operates as a professional industry association with member services, events, and advocacy for the communication sector in France — the same membership-based association model as APACOM.
• Syntec Conseil en Relations Publics: French federation of public relations and communication consultancies. A direct peer professional body representing communication service providers, sharing APACOM's role of advancing the communication profession through advocacy, standards, and member services.
• Club des Annonceurs: French club of advertiser/brand communication directors. Closely comparable to APACOM's Club des Dircoms & Annonceurs segment — both serve the same DirCom/annonceur persona in a membership-association format with events and peer exchange.

Others

• Filière Communication: National federation of French communication professional networks, of which APACOM is a member. Comparable as the umbrella coordination body for the same network of regional communication associations APACOM belongs to.
• Réseaux COM Nouvelle-Aquitaine: Regional federation of communication networks in Nouvelle-Aquitaine in which APACOM participates. Operates at the same regional scope with overlapping membership and partnership footprint as APACOM.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/APACOMaquitaine
• Facebookfacebook.com/apacom
• LinkedInlinkedin.com/company/apacom
• Instagraminstagram.com/apacomaquitaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APACOM