accessibleGO
accessibleGO is a direct-to-consumer online travel platform serving travelers with disabilities and their companions, combining accessible hotel, car, van, equipment, and flight bookings with proprietary city guides and a 125,000+ member community forum. It earns revenue through commissions from Priceline and affiliate partnerships with Scootaround and major rental brands.
- Company typePrivate
- Founded2016
- HeadquartersJerusalem, Israel
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What accessibleGO does
accessibleGO, operated by Tourist Access Ltd. and headquartered in Jerusalem, Israel, is a direct-to-consumer online travel platform purpose-built for travelers with physical disabilities and their companions. The platform aggregates accessible hotel, car rental, wheelchair van, mobility equipment, and flight bookings, supplemented by city-specific accessibility guides covering 30+ US destinations, a community forum of 125,000+ members, and user-generated accessibility reviews with detailed checklists. Its core technology layer is a proprietary accessibility database that pairs structured accessibility filters (roll-in showers, ADA tubs, hearing-accessible rooms, service animals, accessible pools) with a manual concierge service in which staff contact hotels directly to confirm and advocate for specific accessibility requests before arrival.
The business model is commission- and affiliate-based: hotel bookings are fulfilled through the Priceline Partner Network with accessibleGO earning a take rate, while mobility equipment rentals flow through Scootaround, wheelchair van rentals through a network of 100+ national and regional partners, and accessible vehicles through eight major car rental brands. The platform also offers exclusive discounted rates gated to users affiliated with disability organizations. Marketing is community- and content-led, combining SEO-driven city guides, social channels, earned media in outlets such as Bloomberg, Wired, Condé Nast Traveller, and USA Today, and a community forum that drives both engagement and organic word-of-mouth.
accessibleGO serves three primary customer personas — travelers with disabilities (primary), caregivers, and traveling companions — through a self-serve website with no native mobile app. The company is privately held, venture-backed by Red Door Capital Partners (May 2022, undisclosed), with a sub-10-person team that includes co-founders Miriam Eljas Goldman (CEO), Jeff Schlanger (CTO), and Galia Kut (VP Strategic Planning), supported by advisors with prior experience at Expedia, Citigroup, and Moelis.
accessibleGO firmographics
Firmographics- Name
- accessibleGO
- Legal name
- Tourist Access Ltd.
- Website
- https://accessiblego.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- accessibleGO is a direct-to-consumer online travel platform serving travelers with disabilities and their companions, combining accessible hotel, car, van, equipment, and flight bookings with proprietary city guides and a 125,000+ member community forum. It earns revenue through commissions from Priceline and affiliate partnerships with Scootaround and major rental brands.
- Ownership category
- akta.pro rank
accessibleGO industry classification
Industry- Product category
- Accessible Travel Booking Platform
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159), All Other Traveler Accommodation (721199)
- SIC
- Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Special Needs & Accessible Travel Services (Local DMC) (THAKAEAL)
- akta.pro secondary industries
- Accessible / Wheelchair-Accessible Taxi & Chauffeur (THADAEAK), Accessible & Mobility-Friendly Rentals (THAGANAK), ADA/Accessible Paratransit (Complementary to Fixed-Route Transit) (THAIAHAA)
Keywords
Where accessibleGO is headquartered
LocationHeadquarters
- HQ city
- Jerusalem
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
accessibleGO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Booking Commissions (Priceline Partner Network): accessibleGO is part of the Priceline Partner Network. When users book hotels, Priceline processes payments and accessibleGO earns commissions on completed bookings.
- Equipment Rental Referrals: Partnership with Scootaround for mobility equipment rentals generates referral revenue when users book equipment through the platform.
- Wheelchair Van Rental Referrals: Wide coverage of wheelchair van rentals through national and regional partner agreements with 100+ locations nationwide, earning referral fees on bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Booking Rate |
| Transaction based/ take rate | Pay-as-you-go | Exclusive Discounted Rates |
| Transaction based/ take rate | Pay-as-you-go | Mobility Equipment Rentals |
| Transaction based/ take rate | Pay-as-you-go | Wheelchair Van Rentals |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
accessibleGO product offering
Product offeringCore offering
accessibleGO is a direct-to-consumer online travel booking platform tailored to travelers with disabilities, offering searchable and bookable inventory across hotels, accessible cars, wheelchair-accessible vans, mobility equipment, and flights. The platform differentiates through accessibility-specific search filters, a staff concierge that contacts hotels to confirm accessibility requests, exclusive discounted rates for affiliated disability community members, and a curated library of city guides and a community forum with 125,000+ users.
Product overview
accessibleGO is a one-stop-shop accessible travel platform operating as a unified booking and content ecosystem. The core platform combines hotel, car rental, wheelchair van, mobility equipment, and flight booking into a single integrated service, supplemented by city guides for 27+ US destinations, a community forum, accessibility reviews with checklists, and editorial travel content. All booking services connect to third-party partners including Priceline (hotel payments), major car rental agencies (Avis, Hertz, Budget, etc.), Scootaround (equipment), and regional van rental providers. The platform differentiates by offering proprietary accessibility verification—staff contact hotels to confirm accessibility requests are fulfilled—and curated city guides with detailed accessibility information for attractions, transportation, and services.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Booking
Quantifiable outcome
- 50,000 signups with high repeat booking rate as of May 2022
Companies that use accessibleGO
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
accessibleGO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
accessibleGO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Priceline (Partner Network)coreaccessibleGO is part of the Priceline Partner Network. All hotel bookings are processed through Priceline, which handles payments and provides customer support for booking changes and cancellations. accessibleGO earns commissions on completed bookings through this integration.
- ScootaroundcoreScootaround is the official partner providing mobility equipment rentals nationwide through accessibleGO. accessibleGO customers can make reservations and access dedicated representatives via a hotline exclusive to accessibleGO users.
- Wheelchair Van Rental PartnersmajorNational and regional wheelchair van rental partners providing coverage across 100+ locations nationwide. accessibleGO aggregates these partners to offer the widest coverage of wheelchair van rentals in the US.
- Car Rental Brands (Avis, Hertz, Budget, Thrifty, Sixt, Enterprise, National, Alamo)majorPartnership with major car rental brands to provide accessible vehicle rentals. Users can book cars with accessibility features like hand controls through accessibleGO with team verification of special requirements.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
accessibleGO competitors and assessment
Company assessmentDirect peers
- WheelchairTravel.org: Accessible travel resource and booking site focused on wheelchair travelers, similar niche specialization in accessibility-focused hotel and travel information for people with disabilities.
- Sage Traveling: Accessible travel tour operator and booking service specializing in accessible European vacations for travelers with mobility, vision, or hearing disabilities, overlapping target customer.
Emerging players
- Curb Free with Cory Lee: Accessible travel blog and resource community founded by a wheelchair user, sharing accessible destination reviews and guides — overlap in audience and content but not transactional booking.
Broad incumbents
- Expedia: Global OTA with broad travel booking, recently expanded accessibility filters across hotels. Comparable in product category (hotel/flight/car booking) but operates as a mass-market platform without accessibility specialization.
- Booking.com: Largest global OTA with an established accessibility filter program covering hotels, vacation rentals, and transport — direct competitive threat in accessible accommodation booking at massive scale.
- Hotels.com: Mass-market hotel booking OTA with accessibility filter options for room features; comparable in hotel booking focus but lacks accessibility specialization.
- Airbnb: Major vacation rental platform with an accessibility filter program and adaptive features; comparable in offering accessible short-term accommodation and experiences globally.
- Trip.com: Global OTA serving Asia-Pacific and international markets with broad travel services, including accessibility-oriented features; competitor for international expansion ambitions.
Others
- Scootaround: Official mobility equipment rental partner of accessibleGO, providing scooters, wheelchairs, and other adaptive equipment across North America. Adjacent ecosystem participant and direct service partner.
- Open Doors Organization (ODO): Non-profit specializing in accessible travel and hospitality training since 1987; ODO's VP Director of Programs (Laurel Van Horn) advises accessibleGO. Industry advocacy and training partner, not a direct commercial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
accessibleGO social profiles
Digital presenceaccessibleGO compliance and trust
Trust signalCompliance1 record
accessibleGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
accessibleGO leadership team
Management profileNumber of profiles
Profiles10 records
accessibleGO funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
accessibleGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about accessibleGO
What does accessibleGO do?
accessibleGO is a direct-to-consumer online travel booking platform tailored to travelers with disabilities, offering searchable and bookable inventory across hotels, accessible cars, wheelchair-accessible vans, mobility equipment, and flights. The platform differentiates through accessibility-specific search filters, a staff concierge that contacts hotels to confirm accessibility requests, exclusive discounted rates for affiliated disability community members, and a curated library of city guides and a community forum with 125,000+ users.
Is accessibleGO a public or private company?
accessibleGO is a private company. It is classified as venture growth investor backed and is currently operating.
When was accessibleGO founded?
accessibleGO was founded in 2016. It employs 1 to 10 people.
Where is accessibleGO based?
accessibleGO is headquartered in Jerusalem, Israel, in the Middle East region.
How does accessibleGO make money?
Three revenue lines are on record. Booking Commissions (Priceline Partner Network) is the primary driver. The others are equipment Rental Referrals and wheelchair Van Rental Referrals.
Who are accessibleGO's main competitors?
Direct peers on record are WheelchairTravel.org and Sage Traveling. Curb Free with Cory Lee is listed as an emerging player. Broad incumbents are Expedia, Booking.com, Hotels.com, Airbnb and Trip.com. Others are Scootaround and Open Doors Organization (ODO).
Does accessibleGO have an API?
No public API is recorded for accessibleGO.
What industry is accessibleGO in?
accessibleGO's product category is Accessible Travel Booking Platform. Its primary akta.pro industry code is THAKAEAL, Special Needs & Accessible Travel Services (Local DMC), with a secondary code of THADAEAK, Accessible / Wheelchair-Accessible Taxi & Chauffeur. Its NAICS code is 561599 and its SIC code is 4700.