DiJones Real Estate

What DiJones Real Estate does

DiJones Real Estate is a privately-held, full-service real estate agency founded in 1992 and headquartered in Sydney, Australia. The firm operates a network of 21 physical offices across New South Wales spanning Sydney metropolitan catchments (North Shore, Northern Beaches, Eastern Suburbs, Inner West, Hills District, Sutherland Shire), the Central Coast, the Southern Highlands, and the Illawarra region, and employs between 101 and 250 staff. Its core offering covers four integrated service lines: residential property sales (commission-based, tiered at 2.0–2.5% of sale price), commercial sales and leasing, recurring property management for investment portfolios, and off-plan residential development project sales marketed under the DiJones Developments sub-brand, with a DiJones Commercial sub-brand serving retail, industrial, and commercial clients. Supporting services include rental listings, holiday rentals via a dedicated portal, in-person and virtual property appraisals, and a content library of buying, selling, and investing guides plus financial calculators.

The business runs on a centralised network-wide database that enables agents across all offices to share property and client information, allowing buyers to be matched with motivated sellers across the broader NSW footprint. The technology stack is otherwise standard incumbent real estate tooling: PropertyTree powers the white-label tenant and landlord portal for property management, CoreLogic supplies market data for research and appraisals, and Google Maps embeds office locations. DiJones monetises via percentage-based transaction commissions on residential and commercial sales, ongoing management fees on rental portfolios, and project-based sales fees from developers, supplemented by buyer-seller bundles and referral partnerships (notably Shore Financial for mortgage broker services and TenantOptions for Central Coast tenant applications). The firm reports a 4.6/5 Google Reviews rating and self-describes its commercial team as multi-award winning. No parent company, institutional ownership, funding history, or disclosed revenue figures are present in the available data.

Name

DiJones Real Estate

Legal name

DiJones Real Estate

Website

https://dijones.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

DiJones Real Estate is a privately-held, full-service Australian real estate agency operating 21 offices across NSW, offering residential sales, commercial, property management, and off-plan development sales to homeowners, investors, and developers.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential property sales
• Commercial real estate
• Property management services
• Off-plan development sales
• Real estate agency

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based residential property sales. Fixed commission is percentage-based on sales price (e.g., 2.0% on $700,000 sale = $14,000). Tiered commission structures also available based on performance thresholds.
2. Property Management Services: Ongoing property management fees for investment properties including tenant selection, rent collection, property inspections, and maintenance coordination
3. Commercial Sales and Leasing: Commercial retail, industrial sales and leasing commissions for commercial property transactions
4. Development Project Sales: Marketing and sales of off-plan residential developments, working with developers to sell projects and achieve project finance benchmarks

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

DiJones Real Estate is a multi-service real estate agency offering residential property sales (auction, private treaty, expression of interest), commercial property sales and leasing, ongoing property management for investment portfolios, and rental services across NSW. Specialist divisions include DiJones Commercial for retail, industrial, and commercial transactions and DiJones Developments for off-plan project sales and marketing for property developers.

Product overview

DiJones Real Estate operates as a multi-service real estate agency offering a comprehensive portfolio of property services across NSW, Australia. The core offering consists of residential property sales, commercial property services (including sales, leasing, and developments), property management for investment portfolios, and rental services. The company also provides supplementary digital products including property appraisal services (in-person and virtual), rental appraisals, and educational resources such as eBooks on selling, buying, and investing in NSW property. The network spans 21 offices across Sydney, Central Coast, Southern Highlands, and Illawarra regions, with a centralized database enabling cross-office collaboration and buyer matching. The DiJones Developments team specializes in off-plan residential project sales and marketing, while the commercial division handles retail, industrial, and commercial property transactions.

Differentiator

Problem solved

Functional benefit

Brands

• DiJones Commercial: Multi award winning commercial real estate team specializing in retail, industrial sales and leasing, retail management, consulting services, business recovery, facilities/asset management, valuation services, and developments.
• DiJones Developments

Products and services

• Residential Property Sales Full-service residential property sales for houses and apartments across NSW, featuring agent matching, property appraisals, auction services, private treaty sales, expression of interest campaigns, and off-market methods for homeowners and investors.
• Commercial Property Services (DiJones Commercial) Multi award-winning commercial team handling retail, industrial sales and leasing, business recovery, facilities management, valuation services, and commercial developments sold off the plan, serving commercial owner occupiers, investors, and developers.
• Property Management Ongoing property management services for residential investment portfolios, including tenant matching, rent collection, property inspections, rental appraisals, and annual strategy sessions to optimise portfolio performance.
• DiJones Developments Specialised sales and marketing services for off-plan residential developments, handling project foundations, marketing plans, buyer journeys, and exchange processes to achieve project finance benchmarks and successful sell-out.
• Rental Services Residential and commercial property renting services including online property search, exclusive preview properties, holiday rentals, tenant application processing, and tenant portal access through PropertyTree.
• Buyer Services Property buying assistance for residential and commercial buyers, including exclusive preview properties, upcoming inspections schedule, upcoming auctions, buyer guide ebooks, and bundled buy-and-sell options.

Quantifiable outcome

• All DiJones Developments projects to date have sold out successfully
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PropertyTreecoreTechnology or IntegrationPropertyTree provides tenant and landlord portal integration, allowing DiJones clients to access property management services, rental payments, and maintenance requests through the PropertyTree platform.
• Shore FinancialminorGTM or Marketing PartnerShore Financial partnership provides DiJones clients with loan health check and borrowing capacity calculators, creating a referral pathway for financial services related to property transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belle Property: Boutique premium residential real estate network with a strong Sydney/NSW presence and a similar focus on high-end sales and property management. Direct competitor for vendors, buyers, and landlords in overlapping suburbs.
• Raine & Horne: Long-established Australian real estate network (since 1883) with strong NSW franchise presence in residential and commercial sales, property management, and auctions. Overlaps with DiJones in many Sydney and regional NSW locations.
• McGrath Estate Agents: Sydney-headquartered premium residential real estate agency founded in 1988, operating across the same premium suburbs and price segments as DiJones with a multi-office Sydney/NSW footprint and overlapping services in residential sales, property management, and project marketing.
• First National Real Estate: Australian member-network of independent real estate agencies with NSW offices serving residential sales, property management, and rural markets. Comparable geographic and service mix in overlapping NSW regions.
• Sotheby's International Realty (Australia): Global luxury residential brand with affiliated Sydney and NSW brokerages competing for high-end property sales. Comparable target customer (premium vendors/buyers) and overlapping geographic coverage to DiJones.
• Savills (Australia): Global real estate services firm with Australian residential and commercial teams competing in premium Sydney markets. Overlaps with DiJones across residential sales, commercial, and high-end advisory services.
• PRD Nationwide: Australian residential and commercial real estate network with NSW offices in similar suburb profiles. Comparable service offering — sales, leasing, property management, and project marketing — to DiJones.

Broad incumbents

• Ray White: Australia's largest real estate network with significant NSW franchise presence across residential sales, leasing, property management, and commercial. Larger and broader in scope than DiJones but overlapping in nearly every service line and geography.
• LJ Hooker: National real estate franchise network with broad NSW coverage across residential sales, rentals, and property management. Larger and more diversified than DiJones but with significant overlap in target customers and service lines.
• Colliers (Australia): Global commercial real estate services firm with Australian operations spanning sales, leasing, management, and advisory — directly overlapping with DiJones Commercial's offerings in NSW commercial property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCozvtiKQFcN54njcGcgmwGw
• Facebookfacebook.com/DiJonesRealEstate
• LinkedInlinkedin.com/company/dijonesrealestate
• Instagraminstagram.com/dijonesrealestate
• Pinterestpinterest.com.au/dijonesre
• Xx.com/DiJONESLNS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiJones Real Estate