Mediabridge Global

What Mediabridge Global does

Mediabridge Global, operating under the legal entity Bitposter Ltd, is a UK-based out-of-home (OOH) advertising specialist serving brands, agencies, and media owners across the UK and EMEA markets. The company provides end-to-end OOH campaign management, including planning, media buying, and performance measurement, operating a dual-sided model that serves both advertisers (campaign execution and analytics) and suppliers (inventory submission, management, and analysis). Prior to its November 2024 acquisition by Billups, Mediabridge had achieved 30% year-over-year growth in billings, positioning it as a recognized regional specialist in a global OOH advertising landscape.

The company's product platform centers on billups Analytics, a modular measurement suite comprising six specialized modules: an Attention Dashboard for viewer engagement metrics, an Airport Dashboard for airport-placement performance, a Brand Study for brand lift visualization, Creative Optimization for evaluating attention distribution across creative executions, a Location Visitation Study for foot traffic attribution, and a Web/App Impact Study for measuring online conversion outcomes attributable to OOH exposure. This is complemented by billups Discovery, an inventory exploration platform providing access to over one million OOH advertising units for planning and procurement workflows. The architecture is modular and domain-specialized, with technical differentiators concentrated in accuracy/precision (attention metrics), domain specialization (airport and location-specific dashboards), and integration/interoperability (digital outcome attribution).

Mediabridge generates revenue through two primary streams: (1) commissions on OOH media buys (transaction-fee model) as a specialist agency placing advertising inventory for clients, and (2) analytics and measurement services with subscription/recurring revenue characteristics tied to the billups Analytics platform. GTM motion combines direct enterprise sales engagement with advertisers for campaign-level work and a dual-sided marketplace posture that also targets OOH media suppliers. Following the November 2024 acquisition by Billups — an OOH agency executing its fifth global acquisition since September 2024 — Mediabridge operates as a regional node within Billups' international infrastructure spanning North America, EMEA, and APAC, with its UK/EMEA specialization preserved and amplified by the parent's global reach.

Name

Mediabridge Global

Legal name

Bitposter Ltd dba Mediabridge Global

Website

https://mediabridgeglobal.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Mediabridge Global is a UK-based out-of-home (OOH) advertising specialist serving advertisers and media suppliers across UK and EMEA markets with campaign planning, media buying, and performance measurement services. Now part of Billups following its November 2024 acquisition.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

akta.pro secondary industries

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)

Keywords

• Outdoor advertising services
• OOH media buying
• Advertising campaign analytics
• Media inventory management
• Campaign measurement services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. OOH Media Commission: As an OOH advertising agency, Mediabridge generates revenue through commissions on media buys, charging advertisers for access to out-of-home advertising inventory across UK and EMEA markets.
2. Analytics and Measurement Services: The company provides analytics products including attention dashboards, brand studies, and attribution tools that complement core media buying services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Mediabridge Global is a UK-based out-of-home (OOH) advertising agency that plans, buys, and measures OOH campaigns for advertisers across the UK and EMEA, while providing suppliers with tools to submit, manage, and analyze advertising inventory. Its offering is supported by a proprietary analytics and discovery technology platform (billups Analytics and billups Discovery). The company operates as part of Billups following its November 2024 acquisition.

Product overview

Mediabridge Global, now operating as part of Billups following its acquisition in November 2024, offers a unified OOH advertising platform with a modular architecture. The core platform consists of billups Discovery for inventory exploration and billups Analytics as the central measurement and optimization engine. These are complemented by specialized dashboard modules including the Attention Dashboard, Airport Dashboard, Brand Study, Creative Optimization, Location Visitation Study, and Web/App Impact Study. The platform provides solutions for both advertisers (planning, buying, and measuring OOH campaigns) and suppliers (submitting, managing, and analyzing inventory).

Differentiator

Problem solved

Functional benefit

Products and services

• billups Analytics A comprehensive analytics platform enabling advertisers to analyze and optimize out-of-home (OOH) campaign performance through data-driven insights. It serves brands and agencies running OOH campaigns across the UK and EMEA, with modular dashboards for attention, airport, brand, creative, visitation, and web/app impact measurement.
• billups Discovery An inventory exploration platform enabling users to browse and discover over one million out-of-home advertising units across various locations and formats. It supports advertisers in OOH media planning and suppliers in submitting and managing their inventory.
• OOH Campaign Management Services End-to-end out-of-home advertising services covering planning, media buying, and campaign measurement for advertisers, plus inventory submission, management, and analytics for media suppliers. The service is delivered across the UK and EMEA markets and supported by the billups Analytics and billups Discovery platforms.

Quantifiable outcome

• 30% year-over-year growth in billings

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• BillupscoreStrategic or Co-development Partner · 1 November 2024Billups, an OOH advertising agency, acquired Mediabridge Global effective November 1, 2024. The acquisition marks Billups' fifth global acquisition since September and is intended to strengthen Billups' presence in the UK and EMEA markets. Mediabridge brings 30% year-over-year growth in billings and specialized OOH expertise to the combined entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, billboards, and transit OOH across EMEA. It is a broad incumbent that Mediabridge competes against — and increasingly partners with — for advertiser OOH campaigns.
• Billups: Billups is the strategic acquirer of Mediabridge and a global OOH advertising agency with North America, EMEA, and APAC operations. As Mediabridge's parent, Billups is the closest comparable incumbent within which Mediabridge's capabilities now operate.
• OUTFRONT Media: OUTFRONT Media is a leading US-based outdoor advertising company transitioning aggressively to digital OOH. It is a broad incumbent comparable to the inventory and measurement capabilities Mediabridge wraps for advertisers.
• Lamar Advertising: Lamar Advertising is one of the largest US OOH operators with growing digital OOH capabilities. It is a broad incumbent operating adjacent to Mediabridge's analytics-driven OOH planning and buying model.
• Clear Channel Outdoor: Clear Channel Outdoor Holdings is a global OOH operator with significant UK/European presence. As a media owner and seller, it is both a potential supplier to Mediabridge and a competitor to Billups for end-advertiser spend.

Direct peers

• Posterscope: Posterscope is a leading UK-headquartered out-of-home media specialist agency, part of Dentsu. It directly competes with Mediabridge in OOH planning, buying, and analytics for UK and EMEA advertisers.
• Kinetic Worldwide: Kinetic Worldwide is a global OOH and out-of-home media agency within WPP, with strong UK/EMEA presence. It competes with Mediabridge on multinational advertiser planning and buying for OOH campaigns.
• Talon Outdoor: Talon Outdoor is an independent UK-based OOH media agency offering planning, buying, and award-winning analytics (Talon OOH Planner). It competes directly with Mediabridge for UK/EMEA advertiser budgets and uses data-led measurement similar to Mediabridge's analytics stack.

Emerging players

• Hivestack: Hivestack is a programmatic digital-out-of-home (DOOH) ad exchange and SSP. It overlaps with Mediabridge's billups Discovery inventory platform and is reshaping how OOH inventory is bought, challenging traditional agency buying models.
• Vistar Media: Vistar Media is a leading programmatic DOOH supply-side platform providing automated buying and measurement for OOH inventory. It is an emerging competitor to Mediabridge's traditional OOH planning/buying workflow with programmatic-DOOH tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediabridge Global